pmt ii/2014 en

POZNAŃ FAIR MAGAZINE

TRADESHOWS / SALONS / EXHIBITIONS / CONGRESSES / EVENTS / FAIR ABROAD / FAIR SERVICES

PMT2/2O14

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Writing passionately about the fair

for half a century

ISSN

O86

O-OO

23

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*Access to two domestic reports included in the registration fee. Further reports are available at preferential rates. Provide an opinion about the Exhibi-tor’s Zone and obtain another domestic report.

PLACE A CATALOGUE ENTRY, LOGO, COMPANY'S OFFER

EDIT THE ENTRIES - THEY WILL ALSO APPEAR IN THE INFOCREDIT REPORTS

PLACE A PRODUCT ENTRY - NEW!

REGISTER YOUR PRODUCT FOR THE PIF GOLD MEDAL COMPETITION

CONTROL ORDERS AND ISSUED INVOICES

ORDER THE INFOCREDIT REPORT ON ANY COMPANY FROM POLAND* OR FROM ABROAD

How to use the Exhibitor’s Zone / Business Leverage platform

IF YOU NEED HELP, OR WANT TO LEARN MORE...Contact the exhibitors' support team.

BUSINESS LEVERAGE

EXHIBITOR'S ZONE

www.strefawystawcy.pl/en

A new PIF platform created in order to enable the Fair clients to settle the most important matters related to the promotion of products at the Fair via the www.strefawystawcy.pl/en website. For the fair marketing support, a products catalogue, published on the Internet in mobile and traditional version, has been created. In addition, the platform allows you to view the placed and accepted orders together with a preview of issued invoices and registering products in competitions, such as the PIF Gold Medal competition.

The platform also provides an access to InfoCredit reports, very valuable for business, enabling the verification of your contractors' financial condition. The database includes information on more than 4 million Polish enterprises and 9O million companies from 21 other countries. Each exhibitor has an access to two reports on domestic entities without any fees. In addition, economic reports and publications will be available.

NEW PLATFORMFOR EXHIBITORS

IN THIS ISSUE

POZNAŃ FAIR MAGAZINE / O3

55TH BIRTHDAY OF PMTO4

GOOD PRACTICES OF MARKET LEADERS

NEWS

16

O8

THE FAMOUS AT THE FAIR12

CONGRESSES / EVENTS / FAIRS4O

Polish Culinary Cup

FAIR ABROAD

31

34

FAIR SERVICES IDEAEXPO.MTP from A to Z36

COMPETITIONS AND AWARDS AT THE FAIR

> A well-tailored event> News

FAIR2O

> Emotions, Passion, Adventure

> Feel the wind and get ready for a great adventure

> Outdoor hobby – do you go fishing? hunting? or sailing?

> Designers of the Olympic torch to be the guests of arena DESIGN 2O15

> You will contract the best collections in Poznań

> Take care of the greenery around you

> All aspects of construction

> Modern Optics

> Future (of) education

> For seniors with passion

> Woodworking with no secrets

> Automotive premiers

> Beauty festival

> Become the tamer of construction machines

Local governments support entrepreneurs

SUMMER AT THE FAIR14

INFORMATION18

Partnership Program 29 FAIR AFTER WORK

Western Pomerania33 TASTES OF POLAND

Poznan Fair Magazine 2/2O14 (334) An official magazine of Międzynarodowe Targi Poznańskie. Issued from 1959.Editor-in-Chief: Katarzyna Supa, [email protected] Editing: Karolina Bartołd-Michalak, Renata Hille, Ewa Kozłowska, Karolina Makowska, Ewa Mrożek, Marta Radowska-Karpińska, Ilona Rosiak, Marta Rybko, Maria Szczepaniak-Kowalska, Katarzyna Świderska, Paulina Wasiluk, Tomasz Wojciechowski, Miłosz Zagórski Advertising: Katarzyna Probala, [email protected] Graphic project: Brandswork Photographies: Archiwum MTP, Marcin Melanowicz, Piotr Piaseczny, Piotr Piosik, Dana PuciłowskaPrint: Zakladały Poligraficzne Serigraf Redaction: Głogowska 14, 6O-734 Poznań Publisher: Międzynarodowe Targi Poznańskie Sp. z o.o., Głogowska 14, 6O-734 Poznań, tel. +48 61 869 2O OO, e-mail: [email protected], www.mtp.pl

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Warning: Untrustworthy exhibitor directory offers

Opportunities for Polish export

BIRTHDAY OF POZNAN FAIR MAGAZINE

O4 / POZNAŃ FAIR MAGAZINE

The history of “Poznań Fair Magazine” began in 1959 and has so far been created by three exceptional women. Lidia Neuman -Gińska was the first ever editor-in-chief, who led the magazine for 4O years! In 1999 the editing was done by Halina Buczkowska, and ever since 2O12, it has been coming out under the supervision of the present editor-in-chief.

At first, the magazine was published by AGPOL Advertisement and Foreign Trade Publishing Company as “An overview of Manufac-turing Novelties at MTP”, which served as a sort of trade commercials. Just a few years later, its name was modified to “An overview of Poznań International Fair”. It came out in two language version, including English and French once a year as the fair took place only once a year.

The magazines were almost 3OO pages long. One edition included the whole Polish export offer – Polish products, technological thoughts, as well as inventions of all economy branches. The commercials were accompanied by information concerning the economy, particular branches, and the possibilities of establishing co-operation with foreigners by the means of dedicated institutions. The publishing archives include the first kept issues of the magazines of that period, early 6Os.

Over time, Międzynarodowe Targi Poznańskie

developed, changing the frequency of publishing, the capacity and language versions. In the 7Os, the magazine would come out in quarterly periods as an offer and promotion magazine titled ‘Polish Fair Magazine’ in Polish, English, German, Russian and French. In the early-8Os, in April 1982, there was a change of the title from ‘Polish Fair Magazine’ to ‘Poznań Fair Magazine’, which is still

Long ago, in the 5Os of the last century

The first pmt magazine was issuedMore than half a century of a magazine is a great result on the Polish exhibition market. Poznań Fair Magazine has always been elegant in an editorial way and professional as far as its contents are concerned; thus, making it the business card of Międzynarodowe Targi Poznańskie. It is worth to admirehow it transformed alongside the changes taking place in Poland over the years.

Writing passionately about the fair for half a century

known today. This is also when the magazine’s character transformed, promoting trade and exhibition events organized by MTP and informing about the main economic issues which regarded the fair. At the same time, specialist editions were created, dedicated to particular branches. The number of them depended on the number of fair events organized by MTP. The 9Os were record-breaking in that respect as there were 19 thematic editions for particular branches and economy sectors, each in a few language versions, including German, English, Russian, French, and Polish. The early 21st century was a comeback to the quarterly issues, concentrated on the program of exhibition events of Międzynarodowe Targi Poznańskie.

At present, Poznań Fair Magazine is published every half year and takes care of the MTP’s image, complemented with such special editions as “the Fair Calendar” and 12 special editions, dedicated to particular fair events and branches of the Polish economy, including ‘Polagra News’, ‘Budma News’, Gardenia News’, ‘Drema Furnica News.’ Poznań Fair Magazine comes out in the Polish and English languages, in both printed and online version, the latter available at www.issuu.com. The magazine reaches readers in 45 countries directly via postal services. It is also distributed via the Fair Service Offices, VIP Zones, and the Press Center at fair events on the premises of Międzynarodowe Targi Poznańskie. The online version of the magazine is available on the websites of the particular exhibitions, the MTP’s homepage, www.mtp.pl, as well as in the form of a newsletter. It is mostly read in Poland, Germany, Italy, Spain and France. Its readers include chairmen, directors, and employers of marketing departments of particular branches which are represented at the fair, representatives of trade departments of embassies and consulates, trade representati-ves in Poland and abroad, as well as branch chambers and associations, investors, exporters and importers interested in establishing trade contacts, students of higher universities (mostly of economics, technical and artistic faculties).

Over the last 55 years, Poznań Fair Magazine was created by quite casual, yet exceptional women, who decided to share their

memories because of the magazine’s jubilee.



The history of “Poznań Fair Magazine” began in 1959 and has so far been created by three exceptional women. Lidia Neuman -Gińska was the first ever editor-in-chief, who led the magazine for 4O years! In 1999 the editing was done by Halina Buczkowska, and ever since 2O12, it has been coming out under the supervision of the present editor-in-chief.

At first, the magazine was published by AGPOL Advertisement and Foreign Trade Publishing Company as “An overview of Manufac-turing Novelties at MTP”, which served as a sort of trade commercials. Just a few years later, its name was modified to “An overview of Poznań International Fair”. It came out in two language version, including English and French once a year as the fair took place only once a year.

The magazines were almost 3OO pages long. One edition included the whole Polish export offer – Polish products, technological thoughts, as well as inventions of all economy branches. The commercials were accompanied by information concerning the economy, particular branches, and the possibilities of establishing co-operation with foreigners by the means of dedicated institutions. The publishing archives include the first kept issues of the magazines of that period, early 6Os.

Over time, Międzynarodowe Targi Poznańskie

developed, changing the frequency of publishing, the capacity and language versions. In the 7Os, the magazine would come out in quarterly periods as an offer and promotion magazine titled ‘Polish Fair Magazine’ in Polish, English, German, Russian and French. In the early-8Os, in April 1982, there was a change of the title from ‘Polish Fair Magazine’ to ‘Poznań Fair Magazine’, which is still

Long ago, in the 5Os of the last century

The first pmt magazine was issuedMore than half a century of a magazine is a great result on the Polish exhibition market. Poznań Fair Magazine has always been elegant in an editorial way and professional as far as its contents are concerned; thus, making it the business card of Międzynarodowe Targi Poznańskie. It is worth to admirehow it transformed alongside the changes taking place in Poland over the years.

known today. This is also when the magazine’s character transformed, promoting trade and exhibition events organized by MTP and informing about the main economic issues which regarded the fair. At the same time, specialist editions were created, dedicated to particular branches. The number of them depended on the number of fair events organized by MTP. The 9Os were record-breaking in that respect as there were 19 thematic editions for particular branches and economy sectors, each in a few language versions, including German, English, Russian, French, and Polish. The early 21st century was a comeback to the quarterly issues, concentrated on the program of exhibition events of Międzynarodowe Targi Poznańskie.

At present, Poznań Fair Magazine is published every half year and takes care of the MTP’s image, complemented with such special editions as “the Fair Calendar” and 12 special editions, dedicated to particular fair events and branches of the Polish economy, including ‘Polagra News’, ‘Budma News’, Gardenia News’, ‘Drema Furnica News.’ Poznań Fair Magazine comes out in the Polish and English languages, in both printed and online version, the latter available at www.issuu.com. The magazine reaches readers in 45 countries directly via postal services. It is also distributed via the Fair Service Offices, VIP Zones, and the Press Center at fair events on the premises of Międzynarodowe Targi Poznańskie. The online version of the magazine is available on the websites of the particular exhibitions, the MTP’s homepage, www.mtp.pl, as well as in the form of a newsletter. It is mostly read in Poland, Germany, Italy, Spain and France. Its readers include chairmen, directors, and employers of marketing departments of particular branches which are represented at the fair, representatives of trade departments of embassies and consulates, trade representati-ves in Poland and abroad, as well as branch chambers and associations, investors, exporters and importers interested in establishing trade contacts, students of higher universities (mostly of economics, technical and artistic faculties).

Over the last 55 years, Poznań Fair Magazine was created by quite casual, yet exceptional women, who decided to share their

memories because of the magazine’s jubilee.

One of the first PMT cover



The history of Poznań Fair Magazine in the memories of its first chief editor, Lidia Neuman -Gińska

– scan the QR Code and watch the interview.

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Lidia Neuman – Gińska, editor-in-chief from 1959 to 1999

The magazine is my whole life. This is where I started and where I finished my professio-nal career. I co-operated with the best and raised many editors. My adventure with Międzynarodowe Targi Poznańskie commenced in January 1959, when the director of AGPOL at that time, and

the Chairman of Międzynarodowe Targi Poznańskie presented an offer that I should prepare the fair magazine on the basis of the magazine issued by Leipzig Fair. I was terrified. Step by step I collected materials, made contacts with businessmen and kept on going forward. Until the end of 1959, the first edition was ready in five different languages. The magazine was 3OO pages long then! Every next edition gave me more and more experience I was willing to share. The magazine always reached all ministries, departments of trade of Polish embassies, organizations connected with foreign trade we co-operated with closely, as well as all exhibitors and foreign fair presentation organizers, including trade chamber and associations. Over the years, the magazine was becoming more and more recognizable and awaited. Outstanding graphics, authors and photographers co-oprated with the editorial office, including the photographer Janusz Korpal, Janusz Czarnecki, Jerzy Proppe and Elżbieta Orhon-Lerczak. Many great graphics took care of the graphic aspect, including Antoni Cetnarowski, Zbigniew Staszyszyn. Andrzej Pągowski and Igor Morski designed many covers. Supervised by the fair chairmen, Stefan Askanas, Stanisław Laskowski, Bogusław Zalewski and Andrzej Byrt, as well as the department bosses, Bogdan Danielwski, Miron Maciejewski and Stanisław Smoczyński, I learnt the fair and fell in love with it devoting my heart and my energy. I have very good memo-ries of the time I led the editorial office of Poznań Fair Magazine. I always came across good people, fully engaged and loving their work, just like me. Today, I miss the magazine, and I always think about it positively. I try to do my best and read the coming editions. I know there are plans to prepare specialist editions for particular branches. I keep my fingers crossed for this undertaking and I am happy that the magazine is entering another decade in a good shape and with ambitious plans.

‘I wish the well-maintained, 55-year-old magazine to serve the promotion of the Polish economy and Międzynarodwe Targi Poznańskie in the coming years, attracting its readers with interesting contents and graphics,’ said Andrzej Byrt, Chairman of the Board of MTP. All the chief editors of Poznań Fair Magazine met in the Warsaw restaurant “Pod Gigantami” to celebrate the 55th anniversary of the magazine. From the left-hand side: Katarzyna Supa (the current editor-in-chief of the magazine), Lidia Neuman -Gińska (the magazine’s editor-in-chief in 1959-1999), Andrzej Byrt (Chairman of the Board of MTP), and Halina Buczkowska (the magazine’s editor-in-chief in 1999-2O12)

Halina Buczkowska, editor-in-chief from 1999 to 2O12

‘Poznań Fair Magazine’ has always been edited by a team of very good journalists and editors, co-operating with a dozen of great graphics, photographers, translators and correctors. We made a group of friends supporting each other so as to work out a positive effect and

satisfaction of our work easier. In the first years off its existence, the magazine would come out once a year in a few language versions; however, the fair events would also happen once a year. In its peak point, ‘Poznań Fair Magazine’ had 19 editions a year, each coming out in three languages – English, German, and Russian. There was also a special edition of the magazine including the exhibition program of Międzynarodowe Targi Poznańskie, which also came out in a few languages, including even Chinese. However, as time went by, we noticed the need of informing Polish entrepre-neurs about the Poznań fair and market. Therefore, we started issuing the magazine also in Polish. At first, ‘Poznań Fair Magazine’ accompanied each exhibition taking place in Poznań. However, the development of Międzynarodowe Targi Poznańskie, and the increase in the number of specialist exhibitions in particular, forced us to combine the themes of a few events into one edition. The purpose of publishing the magazine has always been to promote our institution as well as the Polish economy, its export offer and the achievements of Polish market leaders. According to the readers, it fulfilled the objectives very well. However, ‘Poznań Fair Magazine’ was also a preview of the very fair events a few months prior to their commencement. Our journalists, who carried out interviews with ministers, directors, and companies’ owners, wrote their articles about manufacturing companies, as well as talked with the exhibitors, were at the same time the first source of information on the upcoming fair events. I have to admit that working for the MTP’s ‘Poznań Fair Magazine’ is a great honor and pleasure for me. I also feel that the whole editing crew contributed to the realization of the fair events, though in a little extent, by putting their heart to prepare each and every edition of the magazine.



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‘I wish the well-maintained, 55-year-old magazine to serve the promotion of the Polish economy and Międzynarodwe Targi Poznańskie in the coming years, attracting its readers with interesting contents and graphics,’ said Andrzej Byrt, Chairman of the Board of MTP. All the chief editors of Poznań Fair Magazine met in the Warsaw restaurant “Pod Gigantami” to celebrate the 55th anniversary of the magazine. From the left-hand side: Katarzyna Supa (the current editor-in-chief of the magazine), Lidia Neuman -Gińska (the magazine’s editor-in-chief in 1959-1999), Andrzej Byrt (Chairman of the Board of MTP), and Halina Buczkowska (the magazine’s editor-in-chief in 1999-2O12)


NEWS

Record Breaking Congress at MTP in 2O16

Even 12,OOO dentists from around the world are likely to participate in the World Dental Congress that will be held at MTP fairground in 2O16. This is a tremendous success of Poznan. Such large and important meetings are still very rare in Poland.

The FDI Annual World Dental Congress will be the largest interna-tional medical congress in the history of Poznan. It will be held from 7 to 1O September 2O16. The scientific and training event will be held in at least six MTP halls. During the four-day event, partici-pants of the congress will get acquainted with the most innovative treatment techniques and innovations in diagnosis and therapy. The conference will be accompanied by a trade fair and a series of business, workshop and networking meetings.

Efforts to attract the FDI congress have been made for over a year. Such a prestigious partner and exhibitor has been acquired through the combined efforts of the Polish Dental Society, Poznan Convention Bureau, EXACTUS company and Miedzynarodowe Targi Poznanskie.

In addition to obvious business and image benefits for the city, arranging such a prestigious scientific event in Poznan will also be of great importance for the promotion of Polish science in the world. The congress will be attended by a large number of students of medical and dental faculties of nine university centres (Warsaw, Krakow, Gdansk, Poznan, Lodz, Bialystok, Wroclaw, Katowice and Lublin) and young scientists.Each year the congress organised by the FDI - World Dental Federation is held in a different place. Previous editions of the event were held, among others, in Hong Kong, Dubai, Mexico, Singapore and Salvador. In the autumn 2O14 Congress will be held in New Delhi and in 2 O15 will be held in Bangkok.

“Polish Fashion” promotional program launched

During the fall edition of Poznań Fashion Fair, a program was launched promoting the domestic clothing and footwear brands, titled “Polish Fashion”. The idea of the program is to consolidate the Polish clothing and footwear branches

in one common sign, which will become recognizable by owners of boutiques and retailers. The planned promotional activities of the program “Polish Fashion” include exceptional fashion shows at the fair, distribution of promotional materials, special tags determining a product’s origin and sharing the “Polish Fashion” logotype to be used on packaging of the product, as well as a promotional movie. All the above-mentioned activities aim at promoting domestic brands on European markets, says Edyta Bonin-Kanikowska, Director of Poznań Fashion Fair. Nine companies participated in the program including AB NAHLIK, BOCA, EZURI, LANIERI, MARSELINI, METAFORA, NORD, SEMPER and SEMPRE. You can join the program any time. The project may be participated by designers and producers, whose production is based in Poland in 1OO%.

Scan the QR code – watch the promotional movie of POLISH FASHION

MTP takes it all

In 2O14 Międzynarodowe Targi Poznańskie kept its position of the exhibition industry leader of the Central and Eastern Europe. In comparison to the previous year, the Poznań center improved its results as far as all the most important categories are concerned, involving the exhibition area sold, the number of exhibitors, and the number of visitors. In 2O14, 11,37O exhibitors participated in the fair organized by Międzynarodowe Targi Poznańskie, occupying the total area of 468,271 m2. The offer was presented to 622,569 visitors coming from nearly the whole world. Międzynarodowe Targi Poznańskie first in the ranking titled “Exhibition Statistics of Central and Eastern Europe,” which was prepared by CENTREX International Exhibition Statistics Union. According to the statistics, the first three places in terms of the exhibition area sold, number of exhibitors and number of visitors are occupied by Międzynarodowe Targi Poznańskie before Kielce Fair, Brno Fair and Kyiv Fair International Contract Fair. MTP is also the winner of fair events for particular branches. The CENTREX report distinguishes 27 thematic business sectors. MTP is the organizer of 13 largest fair events in terms of the exhibition area sold, including Zielone Agro Show Agriculture Fair, Gardenia Gardening Fair, Budma Construction Fair, Tour Salon Travelling Fair, Education Fair and Books for Children and Young People, Expopower Energy Fair, Poleko Environment Protection Fair, Drema Wood Industry Fair, Look and BeautyVision Fair, MotorShow, Optical Fair and China Homelife Show.

NEWS

A new business platform to start

Międzynarodowe Targi Poznańskie in cooperation with InfoCredit have launched a special internet platform “Exhibitor’s Zone – Business Lever”. It is a new, electronic service for exhibitors, available at www.strefawystawcy.pl, which is to facilitate contacts, business cooperation, and promotional activities at the fair.

Thanks to a set of modern tools, the clients of MTP will have an oppor-tunity to present themselves in Poznań, as well as online. Additionally, they will have an opportunity to search for new contractors, and check their credibility. The data on companies and industry analyses is provided by InfoCredit, dealing with creating business reports.

Using the “Exhibitor’s Zone – Business Lever” portal, the entrepreneurs will gain access to information concerning the ownership structure, financial reports, indicator analyses of more than 1OO million business entities from 21 countries. Additionally, it will be possible to take advantage of the recommendations and verified opinions on the entrepreneur in question, says Tomasz Kobierski, the Vice-Chairman of the MTP’s Board. In his opinion, thanks to the Exhibitor’s Zone – Business Lever portal, the safety of business transactions will be higher.

Today, while Polish companies are looking for new target markets and new recipients in the West as a result of the Russian embargo and the Ukrainian conflict, business informa-

tion is getting more and more significant. The West is more and more interested in Poland, and vice versa. In InfoCredit, we have been noticing a significant increase of inquiries concerning Polish companies done by foreign companies year by year. That results from Polish companies doing better and better on foreign markets. We have also been noticing a growing number of orders regarding potential recipients of Polish services and products in the whole Europe. Such a possibility of combining the profile of a contractor with information on his finances is particularly appreciated by a lot of businessmen, says Jerzy Wonka, Director for InfoCredit development.

The Exhibitor’s Zone, constituting a part of the platform, will hugely facilitate the servicing of exhibitors, including making catalogue entries, for instance. The paper forms will be replaced by electronic ones, which should accelerate the process of filling them in and submitting them. Every entry created by an exhibitor will be included in MTP’s catalogues as well as in the reports done by InforCredit, shared online to provide access worldwide. That will add new quality to economic information. The entries will become an international business card and will be downloaded with every report on the companies exhibiting in Poznań. That creates completely new product promotional possibilities. In order to support the fair marke-ting, the Product Catalogue was created, and is published online, in two versions – a traditional and a mobile one. By the means of the platform, the exhibitors will also gain electronic access to a wide range of additional services. It will make it possible to browse the placed as well as accepted orders, preview the invoices issued, and enter products for the Gold Medal Competition.

The other part of the service, the Business Lever, is to share reports on the financial conditions of companies created by InfoCredit, and to provide business information and industry analyses.

Green technologies – international issue

The government heads of the Central and Eastern Countries as well as China were guests of the POLEKO Fair held by Międzynarodowe Targi Poznańskie. The conference “Building green bridges between the countries of the Central and Eastern Europe and China”, organized by the Ministry of Environment as part of the so-called 16+1 initiative, was a great chance to get together and aimed at sharing the platform with the meeting participants. That should facilitate the dialog between local governments and business companies (enterprise representatives). The morning session was devoted to exchanging experiences (presentation of e.g. Greenevo Green Technology Accelerator); the afternoon one was devoted to business-to-business meetings dedicated to medium--size and small companies in particular.

The discussions concerning the implementation of green technologies were participated by directors of departments as well as secretaries of states of various Ministries, which are responsible for environment conservation and climate change, including Albany, Lithuania, China, Romania, and Poland.

First congress UIBC in Poznań

Bakers and confectioners around the world are dealing with the same problems – decreasing consumption of baked products, a worrying phenomenon of the lack of succession in case of bakers and confectio-ners, as well as the quality of baked products. The matters of what to do to reverse the unfavorable trends were discussed at the first International Union Congress of Bakers and Confectioners (UIBC) which took place in Poznań in early September alongside the POLAGRA-TECH. Peter Becker, the Chairman of the International Union of Bakers and Confectioners, emphasized the global role of the UIBC for the industry. There is no other organization that would concentrate so many bakers and confectioners in one place. I am happy that Poznań was visited by delegates from the whole world, he said, and added that when choosing the venue for the first Congress of the International Union of Bakers and Confectioners we did not only take into considera-tion the tourist assets of the host country, but also the organization possibilities and the atmosphere of the place. Our trust went to Poznań and Międzynarodowe Targi Poznańskie, which has for years been acting towards the promotion of the baking and confectionery industries. At the congress, which consisted of lectures, panel discus-sions, and committee meetings, such issues as the organization of professional trainings, economy, and social policy were discussed. The other topics that were discussed concerned the significance of marketing in the development of a bakery and a confectionery-bakery as well as the efficiency of promoting bakery products.


BUSINESS LEVERAGE

EXHIBITOR'S ZONE

NEWS

Guinness Record broken at MTP

Hubert ‘Gordon’ Blejch began his attempt to beat the record of the length of playing a computer game on the first day of Poznań Game Arena (24 October). He finished playing the game at night on 3O October, beating the current world record by 48 minutes and 2O seconds. The previous record was set 2 years ago by a Australian, Okan Kay, who spent 135 hours 15 minutes and 1O seconds in front of the computer screen playing “Call of Duty”. Hubert ‘Gordon’ Blejch chose “Sniper Elite II Africa“. Just a moment before starting the attempt, he admitted that every game would become boring after such a long time, and that he was afraid of not having people willing to compete, as the record was attempted in the multiplayer mode which required the presence of other players. The player was constantly supervised by 5 to 6 people. Some of them controlled the event. The player was all the time controlled by a medic, and underwent a medical check-up three times a day. According to the rules, the player could take advantage of a 1O-minute break for every 6O minutes spent in front of the computer; the time could be added up. In order for the record to be officially recognized, there is a complete list of necessary documents required by the London’s headquarters of the Guinness Record. It is necessary to have witness and steward reports, video materials, and pictures

1O / POZNAŃ FAIR MAGAZINE

Poznań Business Run, to make others’ dreams come true

As many as 5 teams consisting of the employers of Międzynarodowe Targi Poznańskie Fair took part in this year’s charity run, Poznań Business Run. The aim of the event was to support the Foundation of Jaś Mela “Poza Horyzonty” (Beyond horizons), promote healthy lifestyle, and have a lot of fun obviously. The runners will be comple-mented by 5 teams consisting of the workers of MTP: MTP Ideaexpo, MTP Earth Hall Runners, MTP Run is fun, MTP – our boss made us do it, and MTP – the Board. Each runner covered the distance of 3.8 km in total, which resulted in the total distance of 19km. Our teams were encouraged by the motto “We will run as much as we can to make the dreams of others come true.”The business relay took place in a few biggest cities in Poland. In Poznań there were 6OO teams present at the start, including 5 teams of Międzynarodowe Targi Poznańskie PLN 183,577 was raised from the entry fees, and another PLN 22,531 was collected as part of “Help More” action. Owing to that, it will be possible to buy new artificial limbs for Piotr Morowiec and Jakub Talarczyk. The money raised will also help Miłosz Broniszow, who was born with the birth defect of the skeletal system and he also suffers from a serious hearing problem.

taken every minute. We hope the decision about giving the world record will be made within one month from sending the documentation, says Michał Jedliński, one of the coordinators of beating the world record attempt. A few hundred people followed the proceedings of beating the world record via special internet channels, where Gordon could be watched struggling. Hubert ‘Gordon’ Blejch works as a software tester. He has been a player ever since he was 6 years old. He got the idea of beating the Australian record when organizing a charity, which might attract the players environment. Gordon managed to collect EUR 2,4OO. The money will support the Polish foundation RAK-OFF as well as the Child’s Play charity organization. Thanks to the money collected, hospitals will get games consoles.

The most delicious apples given to Warsaw inhabitants as present

The Festival of Apples, an event organized by the National Association of Fruit and Vegetables Producers in co-operation with Międzynarodowe Targi Poznańskie (particularly the IDEAEXPO), took place at the end of September at Hoover’s Square in Warsaw’s Krakowskie Przedmieście.

The orchard owners who came to Warsaw from all nooks of Poland presented the product we can boast about around the world, namely the most delicious, the best and healthiest apples coming from Polish orchards. They were giving them away to the visitors of the Warsaw’s Festival. The President of Poland Bronisław Komorowski took the honorary auspices of the Festival, whose purpose was to promote apples, their nutritional and flavor values. Poland is the third biggest producer of the fruit worldwide. The Festival has become a permanent activity organized in response to the closing of some export markets.

NEWS

“Fair after work” Partner Navigator

After an exhausting day at the fair, the exhibitors, visitors, and conference participants search for possibilities of spending free time in a nice atmosphere outside the fair grounds. To meet their needs, we launched a unique partnership program “Fair after work,” directed at the clients of Międzynarodowe Targi Poznań-skie. Its purpose is to make the stay in Poznań nicer by the means of a special offer prepared by the program partners including hotels, restaurants, pubs, music clubs, sports centers, and beauty parlors. Taking advantage of the recommended activities does not only guarantee great fun, but also high quality of services and good prices. In order to obtain the “Fair after work” card, it is necessary to register at the MTP24 service or to go online at www.targipogodzinach.pl. It is also possible to obtain the card in the marked Fair Service Offices.

MTP TV – your fair television

Coverage of fair events, talks with exceptional guests, branch leaders and many interesting facts concerning the products – all that is available for the viewers of MTP TV, which can be watched at www.mtptv.pl.

The online platform of Międzynarodowe Targi Poznańskie, which is available in the desktop and mobile version, provides interviews with VIPs, chairmen, representatives of local government institutions and branch organizations, opinions of representatives of a particular branch, coverage of fair events, concerts, events, promotional movies, and programs prepared by the largest television stations of the Wielkopol-ska region, including TVP Poznań (“Fair Magazine”) and WTK (“Poznań Fair Magazine”). Performing in front of the MTP TV camera is also a new promotional service for the business-men presenting their offer at the fair. The companies can order the MTP TV crew to make a film, which will, for instan-ce, promote a product, or make a coverage of the company’s presentation at the fair, or a banquette. The MTP TV is professionally equipped, has experienced staff, and offers HD recordings. The films of the MTP TV platform are also presented at the websites of particular fair events, which is a guarantee of high professional audience of particular branches. The MTP’s internet websites are visited more than 6,35O,OOO times a year.

Delicious and healthy food at the fair

Do you want to eat fast but tasty food in a comfortable and cozy place, or drink aromatic coffee? We would like to invite you to visit the newly opened restaurants of MTP Bistro, which are located in the entresols of halls 5 and 8A as well as in hall 6, and the MTP Café points in halls 3, 3A, 5, 6A, the Lime Tree Alley, and in hall 15. The points are open during fair events in a particular hall.

The MTP Bistro restaurants offer breakfasts and lunches, including meat and vegetarian ones, salads, soups, pastas, as well as hot and cold drinks, juices, fresh fruit juices as well as delicious desserts. All the dishes are prepared with fresh products by very creative cooks, nearly before the eyes of the clients. The MTP Café points offer a moment of relief with a cup of aromatic coffee after a series of business meetings. In the “coffee point” you can get sandwiches, ciabattas, doughnuts, and fresh drinks. Additionally, it is possible to use the cash back services while paying with a card, and withdraw as much as PLN 2OO in cash.

Poznań Fair in the list 2OOO

The daily paper “Rzeczpospolita” published its “Rzeczpospolita’s Ranking – List 2OOO”. Obviously, the list of 2OOO best companies needed to include Międzynarodowe Targi Poznańskie.

The daily has for 13 years been publishing its ranking of companies, which are ordered according to sale income, and export income for the previous year. At the same time, the award committee, supervised by the Vice Prime Minister and the Minister of Economy Janusz Piechociński, awards such titles as: The Eagle of Export (for the pace of export), The Brand of Polish Economy (where the companies which boast high export apart from great corporate results can be distinguished), as well as The Good Company (for companies characterized by stable and harmonious development). This year’s award gala took place on September 27 in Warsaw.

The Polish Oil Company Orlen took the first place, whereas Międzynaro-dowe Targi Poznańskie was ranked 1,59O. There were 215 companies from the Wielkopolska region.

POZNAŃ FAIR MAGAZINE / 11

12 / POZNAŃ FAIR MAGAZINE

THE FAMOUS AT THE FAIR

Łozo, Tomson, Śniady, Baron, Torres, Lajan and Dziamas, who make the Afromental band, performed a gig for Poznań’s audience as part of Kołobrzeg Days at Międzynarodowe Targi Poznańskie

Ewa Chodakowska, who is the most popular fitness instructor at present supporting Polish women in reaching good form, visited the FIT-EXPO Fair. She was a guest of the ITP S.A. company, which is a sole distributor of Technogym equipment in Poland

A famous Polish pianist, composer, vocalist and poet, Grzegorz Turnau, gave a performance at the Tastes of Regions. The artist was invited by this year’s Regional Partner the Western Pomerania region. The artist’s connection with that region results from his love for wine and the vineyard, which he set up in Baniewice (Western Pomerania region)

You can be proud of the fair, said Jurgen Koeppel, the Vice President of EUMABOIS Association at the opening ceremony of Drema, SoFab and Furnica fair

The President of Poland Bronisław Komorowski as well as the Minister of Agriculture and Rural Development Marek Sawicki visited the greatest event of the food and gastronomy industries – the Polagra-Food, Polagra-Tech, Polagra Gastro, Invest-Hotel and Taropak fair events

Monika Zamachowska led the aromatic and delicious competition of cooks during the most important and the most prestigious competition concerning Polish gastronomy, the Polish Culinary Cup


THE FAMOUS AT THE FAIR

Zespół Pieśni i Tańca ŚLĄSK, a world-famous band, came back to the fairgrounds after more than fifty years. It performed in its full composition, consisting of 12O people, including the choir, orchestra and ballet, in the Earth Hall, giving a gig titled “This is Poland” to commemorate the 25th edition of TOUR SALON Tourist Fair

Martyna Wojciechowska, the youngest Pole to have climbed Mount Everest and reached the highest peaks of all continents, the host of “Kobieta na krańcu świata”, and the editof-in-chief of the Polish edition of National Geographic and NG Traveler, shared her traveling passion at TOUR SALON Tourist Fair

Piotr Kraśko and Jarosław Kret, popular TV presenters, talked about the way of combining the passion of traveling and work at “Traveling – my passion, my life, my work”

The Ministers of Environment, Maciej Nowicki, Jan Szyszko, Tomasz Podgajniak and Maciej Grabowski (the current Minister of Environment under the government of Ewa Kopacz) took part in the “Ecology united with economy” debate. The discussion was led by Andrzej Mizgajski PhD, who is the President of the National Council of Environment Protection. The Minister of Environment Maciej Grabowski took part in the opening ceremony of POLEKO, KOMTECHNIKA, and GMINA, where the ECO DESIGN awards were handed in

Well-known mums, presenters and reporters Kinga Rusin and Beata Tadla, a businesswoman and the owner of horse stable Karolina Ferenstein-Kraśko, as well as a model Kamila Szczawińska, participated in the debate on the aware parenthood at the HAPPY BABY Exhibition. The stars talked about finding a balance between their passion, professional life and their children upbringing, as well as the meaning of partnership in bringing up a child


SUMMER AT THE FAIR

SUMMER AT THE FAIR – I LIKE IT!The fair premises are open for Poznań inhabitants, but not only. In the summer season, from mid-June to the end of August, when the exhibition buzz is gone, the fair area is transformed in areas full of attractions. This year, we organized the beach, sand beach soccer, volleyball, badminton, and boules fields as part of the “Summer at the fair” event. The youngest participants could play at the playgrounds and in a large sand-box, or get cooled in the fountain. There were a lot of attractions, which enjoyed lots of interest, including concerts as part of music Fridays, guided MTP tours, a variety of workshops and classes for children. The beach became a symbol of active summer relaxation in the heart of the city. It left people with memories of exceptional, family-like atmosphere and many other attractions, carried out by professional animators and trainers.

The beach was to be open from July 4 to August 14; however, high attendance and the requests of its users led us to prolong the holiday attractions until the last day of August. The “Summer at the fair” event was visited by over 9 thousand people. They were mostly children with moms or grandparents, families, and summer school groups. There were also quite a lot of team sports lovers, who were very willing to book football pitches, volleyball courts, and boules fields.

The opening ceremony and grand finale were the most popular; particularly the outdoor movies (“Midnight in Paris” and “Intouchab-les”). Also, a lot of people took advantage of the historic tour of MTP. Moreover, “Weekend on wheels”, which were days when the MTP premises were occupied by lovers of roller skates and bikes, was very popular.

We hosted football coaches from Reiss Academy, animators from Miasteczko Dzieci (Children Town) and Socatots, trainers of roller- skating from Zico Racing, the Ice Cream Company ‘Wroniecka 17’ as well as the participants of the rehabilitation and education camp

Republic of Smile, which is run by the Patria Foundation. We were visited by Poznań Police presenting their action of marking bikes as well as Science Circle “Bio-initiative” of Poznań Technical University which presented the way chemical experiments with the use of products available in each household should be done. At the final, the dance class was led by a Cuban dancer Gelmis Basabe, and the sports workshops were led by Reebok CrossFit Poznań.

The music stage of “Summer at the fair” hosted Dominika Barabas with her band, Janek Zieliński, BUM Studio!, Nankinow, Dom na Drzewie (A treehouse) and Fingers.

The Wechta Company was the main sponsor of the “Summer at the fair” event; the other sponsors included Spółdzielcza Grupa Bankowa. The event’s partners included Exon – a sound and event company, Reiss Football Academy, Active Garden, Miasteczko Dzieci, whereas WTK Cable television and www.epoznan.pl were the event’s media partners.

It is not possible to be bored at the fair in the summer, as it is a perfect spot in the heart of the city, where my children can have fun and play safely outdoors. All you need can be found here – games and fun outside, a playground and a sand-box for the youngest, as well as deckchairs for the older ones. You just cannot be bored here! What is better, all the attractions are free! My children are amazed! I find it hard to make them go home. Kasia, a mom of a 4-year-old Natalia and a 6-year-old Krzyś.

There are not many places where you can go roller -skating safely and not pay for it, regardless of the weather conditions, rainy or hot weather. The fair halls are perfect for that.Krzysiek from Jarocin

“Summer at the fair” – the best!The holiday event organized by MTP was appreciated by the inhabi-tants of Poznań and neighboring towns and villages. That was proven by their opinions, expressed directly, as well as the first place in the survey organized by the website poznan.naszemiasto.pl. According to Internet users, the “Summer at the fair” event was the hit of summer events in Poznań chosen from the 27 events which entered the survey. The event, and particularly our creative attitude to the space we have at our disposal and the event’s program, was also appreciated by Gazeta Wyborcza, as the event was awarded with the title of “Biała Pyra Tygodnia” (White Potato of the Week).


SUMMER AT THE FAIR

The beach was to be open from July 4 to August 14; however, high attendance and the requests of its users led us to prolong the holiday attractions until the last day of August. The “Summer at the fair” event was visited by over 9 thousand people. They were mostly children with moms or grandparents, families, and summer school groups. There were also quite a lot of team sports lovers, who were very willing to book football pitches, volleyball courts, and boules fields.

The opening ceremony and grand finale were the most popular; particularly the outdoor movies (“Midnight in Paris” and “Intouchab-les”). Also, a lot of people took advantage of the historic tour of MTP. Moreover, “Weekend on wheels”, which were days when the MTP premises were occupied by lovers of roller skates and bikes, was very popular.

We hosted football coaches from Reiss Academy, animators from Miasteczko Dzieci (Children Town) and Socatots, trainers of roller- skating from Zico Racing, the Ice Cream Company ‘Wroniecka 17’ as well as the participants of the rehabilitation and education camp

Republic of Smile, which is run by the Patria Foundation. We were visited by Poznań Police presenting their action of marking bikes as well as Science Circle “Bio-initiative” of Poznań Technical University which presented the way chemical experiments with the use of products available in each household should be done. At the final, the dance class was led by a Cuban dancer Gelmis Basabe, and the sports workshops were led by Reebok CrossFit Poznań.

The music stage of “Summer at the fair” hosted Dominika Barabas with her band, Janek Zieliński, BUM Studio!, Nankinow, Dom na Drzewie (A treehouse) and Fingers.

The Wechta Company was the main sponsor of the “Summer at the fair” event; the other sponsors included Spółdzielcza Grupa Bankowa. The event’s partners included Exon – a sound and event company, Reiss Football Academy, Active Garden, Miasteczko Dzieci, whereas WTK Cable television and www.epoznan.pl were the event’s media partners.

On the day of the beach opening, an Opening Match titled “Let’s share happiness” was played, which finished with a great selfie. On the other hand, there was a competition of football and volleyball for the Cup of MTP’s Chairman was held to close the event

“Summer at the fair” – the best!The holiday event organized by MTP was appreciated by the inhabi-tants of Poznań and neighboring towns and villages. That was proven by their opinions, expressed directly, as well as the first place in the survey organized by the website poznan.naszemiasto.pl. According to Internet users, the “Summer at the fair” event was the hit of summer events in Poznań chosen from the 27 events which entered the survey. The event, and particularly our creative attitude to the space we have at our disposal and the event’s program, was also appreciated by Gazeta Wyborcza, as the event was awarded with the title of “Biała Pyra Tygodnia” (White Potato of the Week).

On the opening day of the “Summer at the fair”, barbecue grilling and smoking shows were held and connected with tasting. These were led by Tomasz Zdrenka and Jakub Walczak, the winners of the Polish Culinary Cup, the most prestigious culinary competition in Poland – it was delicious, exotic and unique!

A Science Circle “Bio-initiative” of Poznań Technical University carried out fascinating chemicals experiments, taking advantage of products available in a household: washing liquid, cane sugar, vinegar, milk, water

In the outdoor cinema of the “Summer at the fair” you could watch the movie classics – a romantic comedy “Midnight in Paris” and a comedy-drama “Intouchables”

It is great that the fair opened itself for Poznań inhabitants and provided them with lots of attractions.I did not realize it could be such great fun!Tomek, a dad of a 9-year-old Szymek

A real energy shot – a lesson of south American dances was led by Gelmis Basabe, a charismatic Cuban dancer, a choreographer, and a professional dancing instructor

“Weekend on wheels,” which was a crazy roller-skating and cycling event on the premises of Międzynarodowe Targi Poznańskie consisted of lots of attractions including, the Cycling Rally of Fair Hills Winners, a cycling obstacle course, a bike-marking action, talks for the youngest on safety on roads, roller-skating hockey competition, roller-skating workshops and shows

Watch the video coverage of the roller-skating and cycling weekend – scan the QR codes


GOOD PRACTICES OF MARKET LEADERS

Local governments support entrepreneursA few dozen of companies dealing with the leather goods industry presented the potential of Radom region at a collective exposition at Poznań Fashion Fair. The strong representation of Radom companies was created owing to cooperation of Radom’s Commune and the City and the National Chamber of Leather Goods Industry (OIBS).

A conversation with Andrzej Kosztowniak, the President of Radom

It is the second time that the offer of Radom industry has been presented by tanneries, leather fancy goods producers, footwear and clothing companies at Poznań Fashion Fair. Local governments are active at promoting businessmen. Why did you decide to organize a collective exposition of Radom companies?

Andrzej Kosztowniak: Our previous collective presentation at Międzynarodowe Targi Poznańskie turned out to be a great success. The companies from Radom managed to win lots of medals and awards, and thanks to joint actions, the city itself and the businessmen were outstanding compared to others. Our aim is to create a positive business image of Radom and its area. No matter what we do we try to show assets of Radom, emphasize its investment attractiveness and show the city as investor-friendly and caring. There are many small and medium-size companies, which create the economic pillar of the city. Therefore, we try to promote them even in the form of joint trips for fair events. The leather goods industry has for ages been connected to Radom and its region, and thus it deserves to be shown outside. Together we are better seen; that increases the odds of drawing attention of potential clients as well as investors. Apart from that, participation in an international fair event is a great opportunity to promote the city.

As Kazimierz Klepaczewski, the President of the National Chamber of Leather Goods Industry, says, the companies offering best quality products were chosen for the fair project. How were they selected?

A.K.: The entrepreneurs who applied to participate in the collective visit to the fair needed to fulfill the recruitment conditions, some basic and auxiliary criteria, which were described in the provisions. Except for that, the participation was open to any company of the region, which represent the leather goods industry. We promoted business activities in particular; therefore, additional points could go to companies belonging to business organizations, holding quality certificates, or looking forward to introducing new products on the market. I am pleased with the fact that the elite of the leather goods industry presented their offer at Poznań International Fair.

We chose companies that offer products of the best quality. The medals they win prove how recognizable and appreciated the companies from Radom are.

How much interest was there in the program? Will it be continued in the coming years?

A.K.: Thirteen companies, which fulfilled the requirements and went through the recruitment process, applied to participate in the program. I hope there will be even more companies of the leather goods industry presenting themselves in the coming editions of the fair. We encourage businessmen to join in the collective missions, as it is a great means of promotion.

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www.polskamoda.mtp.pl

100% PRODUCTION IN POLAND

SEARCH FOR CLOTHING, FOOTWEAR AND LEATHER GOODS WITH A "POLISH FASHION" TAG!QUALITY GUARANTEE! COORDINATOR:

What should you do when receiving an offer for a directory entry?

Make absolutely sure that you can trust the offer being made. Do not sign a fraudulent offer. Inform your colleagues, in particular in your accounting department, to make staff aware of the situation, and so as to avoid future cases. Send a copy of the form to your chamber of industry and commerce or to the professional association representing your branch of trade.

What should you do if you have signed the form in error?

In most cases, it is only after exhibitors have received an invoice that do realize that they had mistakenly signed an agreement for a directory entry for which fees are due. In such cases it is possible to challenge the agreement, on grounds of error or fraudulent intent. Send a reply using a telefax machine which registers a transmission report, challenging the agreement and making clear that you do not intend to pay the invoice. Keep the telefax transmission report as evidence.

What happens if I do not pay?

The publishers of unofficial exhibitor directories often remain unimpressed by declarations to contest the issue and by a refusal to pay, so that exhibitors must be prepared for a publisher to pursue his claims even after they have challenged the agreement. They will usually then receive further invoices and reminders stating the publisher’s legal position. Later on, exhibitors will some-times be threatened with collection agencies, who are often based abroad, or with legal proceedings ordering payment of debts, or with legal action. In general the purpose of these measures is only to intimidate exhibitors and to prompt them to pay. It is good to know that none of the exhibition industry organizations is aware of any cases in which publishers of unofficial exhibitor directories have actually taken legal action against exhibitors. However, if you do receive a court payment order or if court proceedings are filed against you then you are advised to seek legal assistance.

What should you do if you have paid? If the agreement is in breach of law or if it can be successfully contested then it may be declared void. This would result in no further obligation to pay fees and would mean that in theory any previous payments could be reclaimed. One should however weigh up the pros and cons of investing time and money to engage lawyers and courts. Often the companies in question are based in a country outside Europe, cease operations, or are bankrupt. Furthermore, the legal situation is not always clear. While there are cases in which the courts have ordered that no further fees be paid, one should note that the actual content of these letters and their offers varies to a large degree, and that any rewording thereof constitutes new facts which must be legally reassessed. Furthermore, where companies are concerned, strict criteria are applied to their examining of the content of the terms and conditions in the small print. At the top of the Expoguide form, for example, it is stated in red that a directory entry will incur fees. It is therefore doubtful whether a court would uphold any appeal claiming this agreement to be void.


INFORMATION

Warning: Untrustworthy exhibitor directory offers

in some cases the letter can be accompanied by a form containing basic information on the exhibitor, along with a request to update it. To make it easier to reply, a postage paid envelope will be enclosed which can be used to return the updated and signed form;

moreover, often such forms give the impression of being an offer to provide a customer with an entry in an exhibitor directory free of charge. However, payment terms proposed by the publishers which stipulate long-term obligations to pay even several thousand euros are generally hidden in the small print in the bottom of the form/letter page. Unsuspecting exhibitors who sign and return the form to a publisher are then contracted into a three-year, non-retractable contract which could cost the exhibitor a significant amount of money, with no foreseeable benefits.

Recipients should be cautious if they notice any of the following:

if details of the fees and the duration of the customer’s obligations are mentioned only in the terms and conditions in the small print,

if a form is provided that already includes certain data,

if only the publication of a so-called basic directory entry or if only an online registration is free,

if the company in question is based abroad.

If in doubt you are advised to contact the organizer of the exhibition.

Polish Chamber of Exhibition Industry as well as foreign national and international exhibition industry organizations, including UFI – the Global Association of the Exhibition Industry, AUMA – The Association of the German Trade Fair Industry, AEO – Association of Event Organisers (United Kingdom) and many others, for several years have been registering complaints from scammed exhibitors who contact them almost daily in matters regarding unofficial exhibitor directories and guides, offered by Expoguide, Construct Data etc. We got to know that the German AUMA’s legal department has even documented several hundred cases already, which allowed them to be well informed on how the publishers of unofficial directories operate. To protect interests of exhibitors, the participants of trade fairs and exhibitions in Poland, Europe and all over the world, Polish Chamber of Exhibition Industry also for many years has been informing Customers about ongoing activities of publishers of the above mentioned unofficial exhibitor directories. The following informa-tion, produced in cooperation with UFI and AUMA aims to make exhibitors aware of the illicit activities of the publishers of unofficial directories and to provide assistance to the exhibitors concerned.

How to recognize untrustworthy offers What is absolutely the most important thing to know is that:

a letter (a form) received from a publisher of an untrustworthy exhibitor directory resembles an organizer’s free catalogue (directory). It gives the impression of having been sent by a trade fair organizer. It usually refers to an upcoming trade fair or exhibition which the exhibitor is due to attend. By including a printed customer number or the trade fair’s logo the letter implies that a business relationship already exists. De facto, these publications have nothing in common with the organizers or any of their events;

What should you do when receiving an offer for a directory entry?

Make absolutely sure that you can trust the offer being made. Do not sign a fraudulent offer. Inform your colleagues, in particular in your accounting department, to make staff aware of the situation, and so as to avoid future cases. Send a copy of the form to your chamber of industry and commerce or to the professional association representing your branch of trade.

What should you do if you have signed the form in error?

In most cases, it is only after exhibitors have received an invoice that do realize that they had mistakenly signed an agreement for a directory entry for which fees are due. In such cases it is possible to challenge the agreement, on grounds of error or fraudulent intent. Send a reply using a telefax machine which registers a transmission report, challenging the agreement and making clear that you do not intend to pay the invoice. Keep the telefax transmission report as evidence.

What happens if I do not pay?

The publishers of unofficial exhibitor directories often remain unimpressed by declarations to contest the issue and by a refusal to pay, so that exhibitors must be prepared for a publisher to pursue his claims even after they have challenged the agreement. They will usually then receive further invoices and reminders stating the publisher’s legal position. Later on, exhibitors will some-times be threatened with collection agencies, who are often based abroad, or with legal proceedings ordering payment of debts, or with legal action. In general the purpose of these measures is only to intimidate exhibitors and to prompt them to pay. It is good to know that none of the exhibition industry organizations is aware of any cases in which publishers of unofficial exhibitor directories have actually taken legal action against exhibitors. However, if you do receive a court payment order or if court proceedings are filed against you then you are advised to seek legal assistance.

What should you do if you have paid? If the agreement is in breach of law or if it can be successfully contested then it may be declared void. This would result in no further obligation to pay fees and would mean that in theory any previous payments could be reclaimed. One should however weigh up the pros and cons of investing time and money to engage lawyers and courts. Often the companies in question are based in a country outside Europe, cease operations, or are bankrupt. Furthermore, the legal situation is not always clear. While there are cases in which the courts have ordered that no further fees be paid, one should note that the actual content of these letters and their offers varies to a large degree, and that any rewording thereof constitutes new facts which must be legally reassessed. Furthermore, where companies are concerned, strict criteria are applied to their examining of the content of the terms and conditions in the small print. At the top of the Expoguide form, for example, it is stated in red that a directory entry will incur fees. It is therefore doubtful whether a court would uphold any appeal claiming this agreement to be void.

in some cases the letter can be accompanied by a form containing basic information on the exhibitor, along with a request to update it. To make it easier to reply, a postage paid envelope will be enclosed which can be used to return the updated and signed form;

moreover, often such forms give the impression of being an offer to provide a customer with an entry in an exhibitor directory free of charge. However, payment terms proposed by the publishers which stipulate long-term obligations to pay even several thousand euros are generally hidden in the small print in the bottom of the form/letter page. Unsuspecting exhibitors who sign and return the form to a publisher are then contracted into a three-year, non-retractable contract which could cost the exhibitor a significant amount of money, with no foreseeable benefits.

Recipients should be cautious if they notice any of the following:

if details of the fees and the duration of the customer’s obligations are mentioned only in the terms and conditions in the small print,

if a form is provided that already includes certain data,

if only the publication of a so-called basic directory entry or if only an online registration is free,

if the company in question is based abroad.

If in doubt you are advised to contact the organizer of the exhibition.

Polish Chamber of Exhibition Industry as well as foreign national and international exhibition industry organizations, including UFI – the Global Association of the Exhibition Industry, AUMA – The Association of the German Trade Fair Industry, AEO – Association of Event Organisers (United Kingdom) and many others, for several years have been registering complaints from scammed exhibitors who contact them almost daily in matters regarding unofficial exhibitor directories and guides, offered by Expoguide, Construct Data etc. We got to know that the German AUMA’s legal department has even documented several hundred cases already, which allowed them to be well informed on how the publishers of unofficial directories operate. To protect interests of exhibitors, the participants of trade fairs and exhibitions in Poland, Europe and all over the world, Polish Chamber of Exhibition Industry also for many years has been informing Customers about ongoing activities of publishers of the above mentioned unofficial exhibitor directories. The following informa-tion, produced in cooperation with UFI and AUMA aims to make exhibitors aware of the illicit activities of the publishers of unofficial directories and to provide assistance to the exhibitors concerned.

How to recognize untrustworthy offers What is absolutely the most important thing to know is that:

a letter (a form) received from a publisher of an untrustworthy exhibitor directory resembles an organizer’s free catalogue (directory). It gives the impression of having been sent by a trade fair organizer. It usually refers to an upcoming trade fair or exhibition which the exhibitor is due to attend. By including a printed customer number or the trade fair’s logo the letter implies that a business relationship already exists. De facto, these publications have nothing in common with the organizers or any of their events;

YOUR TV AT THE FAIRALWAYS CURRENT

ALWAYS CLOSE

Contact us:Małgorzata Barczak

tel.+48 61 869 25 24e-mail: [email protected]

FAIR


The motto of KNIEJE fair which will make their debut on February 6 and take place until 8 February 2O15 is emotions – passion – adventure. The three words encompass the idea of the organizers, the reason why exhibitors are going to participate and motivation encouraging you to get familiar with the exposition.

Why KNIEJE? The idea of organizing an event dedicated to hunting and shooting enthusiasts in Poznań results from the natural extension of the thematic scope of RYBOMANIA Angling Fair, which takes place simultaneously, and which gathered as many as 24,OOO visitors in 2O14. Piotr Kamiński, director of KNIEJE and RYBOMANIA Fair, says that no matter whether it is business or a hobby, the role of the organizers is to listen to the needs of visitors and exhibitors. Our observations prove that fair visitors and partners are not limited to one sector only. They rather develop their interests in other, related and fascinating areas, such as hunting and sailing. On that account, we came up with an idea of organizing a massive event for real enthusiasts who are open to new proposals, he adds.

From hunters for huntersIt is worth taking notice of the fact that the team of KNIEJE Fair organizers includes hunters, who find the project work double pleasure. Preparing the great event which concentrates around my hobby, I can fulfill the visitors’ expectations, who are hunters like me, even better, says Jakub Patelka, vice-director of the project, privately a hunter. Owing to that, being fully aware and responsible I can say that as early as in February, we will offer an event each and every single hunter will feel like participating in, he emphasizes.

What, where, when? The Hunting and Target Shooting Fair will commence on 6 February on the grounds of Międzynarodowe Targi Poznańskie and will take three days. The halls will be filled with such assortment groups as weapons, hunting articles, ammunition, shooting articles, off-road vehicles, as well as clothes and accessories. There will also be a strong emphasis on hunting cynology, hunting music and tradition, hunting cuisine and fashion. All the above will be organized in the form of an event, which will make it possible to reach a wide range of recipients. The first day, which is the VIP Day, will be dedicated to those experts who value the comfort of visiting and professional talks. On that day, the guests will have a unique opportunity to participate in prestigious shows of sophisticated weapons, hunting accessories, as well as to enjoy refined food and drinks.

For more information visit www.knieje.pl

EmotionsPassionAdventure

KNIEJE Hunting and Target Shooting Fair commences a new chapter in the great history of love for the woods, active pastime and traditions. As it is the only hunting and target shooting event, it is worth taking a three-day-long break from hunting and coming to Poznań!

FAIR


“We follow your passions” is the motto of the new sailing event, BOATEX, which will enter the calendar of the events organized by Międzynarodowe Targi Poznańskie. We guarantee unforgettable impressions for both experienced as well as amateur sailing enthusiasts. With our openness, we also encourage activity enthusiasts, who find emotions a priority, to visit BOATEX Fair, says Piotr Kamiński, the project’s director. The experience we get from the popular automotive fair Motor Show (boasting 1OO,OOO visitors), Poznań Gaming Arena (5O,OOO visitors) and horse riding Cavaliada Tour (6O,OOO visitors), provides us with the basis for creating the greatest and the biggest sailing exhibition fair in Poland, whose priority is to offer entertainment, memorable impressions, as well as an impulse to develop your interests, he explains.

All sides of BOATEX 2O15BOATEX will take place at the same time as RYBOMANIA Angling Fair and KNIEJE Hunting and Target Shooting Fair. The three fascinating events are aimed at people who love active lifestyle, who devote themselves to their interests fully, and who want to broaden their horizons.

BOATEX is an open event, which is proven by the wide thematic scope. Alongside the boats, there are also motor-powered and sailing vessels. Apart from that, you will also come across equipment for water sports, including kayaking, surfing and diving. Water lovers will be attracted by essential accessories, boat equipment, including electronics, clothes, and gadgets of all sorts. Moreover, you will see offers of trainers, charter companies, equipment rental companies and sailing marinas.

The BOATEX’s program will also be accompanied by such events as trainings, presentations, conferences. Education is not the only attraction. The program will also promote sailing culture as well as provide entertainment. Therefore, there will be a possibility to participate in a sea shanty concert, taste sailor’s cuisine, and feel at a sailing camp, reveals Piotr Kamiński. We want to make sure that the event is the most interactive event possible, and the atmosphere of friendship and positive energy will make it possible for the participants to have fun together, he emphasizes.

For more information visit www.boatex.pl

FEEL THE WINDWater sports and related pastime win the favor of water lovers just once. Afterwards you cannot just give it up. Sailing stands for freedom, unbelievable emotions and joy of spending time in nature. The great adventure of sailing and water sports will take place on 6-8 February 2O15 at BOATEX 2O15 Fair.


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Designers of the Olympic torch to be the guests of arena DESIGN 2O15

arena DESIGN (17-2O February 2O15) will host a special guest, the Barber Osgerby studio! The designers work for world’s greatest brands including Vitra, B&B Italia, Venini, Cappellini, Magis, Swarovski, Established & Sons, as well as Transport for London. They are also the authors of the summer Olympic Games torch in London in 2O12. During their stay in Poznań, the studio will be represented by Edward Barber who will talk about the meaning of materials in the process of design and production, thus referring to the lead topic of the 7th edition of arena DESIGN – ‘Materials. New Era.’ Also, young designers will have an opportunity to present their capabilities at arena DESIGN 2O15. There is a special competition directed to them, PORTA BY ME, which is organi-zed by Międzynarodowe Targi Poznańskieand the Porta KMI Poland Company. The participants will have to create projects of unique closing solutions or solutions for dividing the living space. The works can be submitted until 12th January 2O15 by students of technical or artistic higher school, industrial design and architecture departments, using the form available at www.portabyme.pl. The PFLEIDERER company is a strategic partner of arena DESIGN 2O15.

More on: www.arenadesign.pl

Outdoor hobby – do you go fishing? hunting? or sailing?

It is estimated that more than two million people go fishing, and 117 thousand go hunting in Poland. That is topped with almost the same number doing sailing and water sports. Poland boasts perfect conditions for carrying out and developing these passions, and Poznań’s fair facilitates the development. As early as in the early February, Poland’s largest angling fair RYBOMANIA, as well as the first editions of KNIEJE hunting and target shooting fair, and BOATEX swimming equipment and water sports fair will take place. There will be hundreds of domestic and foreign exhibitors awaiting the visitors. They will offer dozens of thousands of novelties, unique events and exhibition zones. The opportunity to meet experts and ask them intriguing questions will be the fair’s another advantage. The anglers will have an opportunity to test the latest equipment, baits, and learn the best angling techniques. The hunters, on the other hand, surrounded with great atmosphere, great fun and exclusive foods and drinks, will participate in dynamic scent hounds presentations and falconry shows. There will be fantastic yachts, boats, and other inseparable accessories and clothing awaiting sailing enthusiasts and water sports lovers. We wish to invite you to develop your passions in Poznań from 6 to 8 February 2O15.

More on: www.rybomania.com.pl, www.knieje.pl, www.boatex.pl

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You will contract the best collections in Poznań

FASHION Fair Poznań is Poland’s largest contract fair of the fashion industry. The event is directed at producers, traders, and designers and it makes it possible for them to establish interna-tional business contacts. The nearest Poznań Fashion Fair, taking place on 25-27 February 2O15, will bring about the second edition of “POLISH FASION” program, which promotes clothing and footwear made only in Poland. Great quality and design are the advantages of the Polish products; therefore, we had the idea of the Polish Fashion program, which aims at presenting these two at both the domestic and foreign markets, says Edyta Bonin-Kanikowska, Director of Poznań Fashion Fair. There will also be the exposition of YOUNG FASHION FOR SALE project, constituting a part of the fair, gathering talented people characterized by passion. They make clothes, footwear, accessories and fancy goods of high quality of materials and care for every single detail under their own brands. Young Poles are willing to set up small clothing companies. It is often that they sew just one article of clothing for individual orders. Due to its business character, Poznań Fashion Fair supports Polish producers and designers in reaching domestic and foreign contractors, adds Edyta Bonin-Kanikowska.

More on: www.targimodypoznan.pl

Take care of the greenery around you

The Poles love gardens around their houses and they enjoy spending time there. Enthusiasts of green areas living in blocks of flats invest more and more money in the sector in bedding plants. The offer for the gardening sector is also developing dynamically. It will be possible to see the latest products of all gardening sectors at the GARDENIA Fair in Poznań on 26-28 February 2O15. The exposition of 3OO leading representatives of gardening will be supple-mented by a Plant Market and an offer of 14O nurseries with fruit and ornament trees and bushes. We have beaten many records in the history of GARDENIA; however, the interest in the coming edition has gone totally beyond our expecta-tions, says Jakub Patelka, director of the project. It is my pleasure to tell you that today, 4 months prior to the fair, we already have 3OO exhibitors who will make a very unique event, he adds. The first two days are devoted to business (trade representatives, gardening farms, landscape architects, and city greenery experts), one day is devoted to the audience and all garden lovers.

More on: www.gardenia.mtp.pl


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All aspects of construction

Do you build? Renovate? Or design interiors? You will find lots of inspirations at the largest exhibition of articles for the construction industry – BUDMA, WINDOOR-TECH and GLASS; and should you be interested in sports and recreation construc-tion, you should definitely visit the CBS fair. Four days of fair events in Poznań, from 1O to 13 March 2O15 will definitely be interesting for traders, architects, contractors, and investors. It is here where the source of inspiration in terms of the latest products and technologies can be found, together with an opportunity to establish new contacts and business contracts. A rich program of accompanying events will refer to the current issues on the market, including shows and competitions for the best professionals in their fields, conferences, workshops and debates, as well as consultations among other experts. Are you thinking about the most comfortable and the best way of reaching Poznań’s BUDMA Fair? Why don’t you gather a group of friends and take advantage of an attractive offer of financing your trip to the fair – 2O15 BUDMA STOP! The offer can be taken advantage of by architects, contracting companies, craftsmen, construction engineers, construction site supervisors, trade and service companies in particular. Such a group must be registered until 24 February 2O15 at the latest, using the application form available at the fair website.

More on: www.budma.pl, www.windoortech.pl, www.cbs.mtp.pl, www.glass.mtp.pl

Modern Optics

Research shows that every other Pole has problems with seeing, whereas about 1O million Poles already use corrective glasses. Today, glasses do not only serve health purposes, but they are one of the basic fashion articles. More and more people own a few pair of glasses, including corrective ones and sunglasses. For glass wearers it is important, however, to choose proper glasses in terms of vision quality. Poles are starting to choose the best technological solutions, choosing more and more expensive models and better lenses. The latest trends in the glass fashion and all the important issues in terms of the modern optics and optometry are presented at Poznań Optical Exhibition (2O-21 March 2O15). The branch meeting of opticians and optometrists is co-organized by Międzynarodowe Targi Poznańskie and the Interprovincial Guild of Optical Crafts, where expositions of elite optical industry companies will be presented. The meeting will be participated by producers, importers, distributors of a wide range of optical products.

More on: www.pso.mtp.pl

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Future (of) education

What interesting profiles are offered by secondary schools? How to learn languages? Will the education you receive help you find dedicated jobs? What are the chances for grants abroad? It will be possible to learn the answers to these questions at EDUCATION FAIR (2O-22 March 2O15). It is the best place to get familiar with the offer of state and private, Polish and foreign schools and universities as well as other educational places of various levels and fields. Various meetings at the fair are to help the youth choose further education, and provide teachers with professional knowledge. The School and Nursery Equipment Exhibition and Poznań Fair Meetings – Books for Children and Young People are an integral part of the Education Fair. According to the prognosis prepared by Young Digital Planet, education of the future means lifelong learning, without any limits, which is aimed at particular professions and which is more and more based on the latest technologies and the media as well as self-studying. The educational trends can be observed in Poznań by running an overview of the exhibitors’ offers, says Zofia Strzyż, the event’s director.

More on: www.edukacja.mtp.pl

For seniors with passion

The time after retiring is a good moment to get back to your previous hobby and discover new passions, travel, make new friends, share your experience and skills with the younger generation. Despite their age, we invite all people who are interested in staying active, live with passion and realize different ideas to visit AKTYWNI 5O+ Fair on March 27-28. The offers will include health, sports, tourism, work and education, beauty and style, modern technologies and media, passion, law and finance. There will also be educational and development workshops, artistic workshops and movement classes. The fair’s program will be varied thanks to different Polish artists who are apprecia-ted by the older generation. It is very important to change the attitude to the old age, which should be understood as maturity, life experience and a great period of life you can devote to your passions, traveling, voluntary work, and making your dreams come true, says Małgorzata Czubak, Director of AKTYWNI 5O+. We are trying to make the fair a great place for seniors to spend time and look for knowledge on what is important in the old age, and it is health. But the most important thing is that the offers presented at the fair should provide stimuli for the whole year and join generations, she adds. More on: www.5Oplus.mtp.pl

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Woodworking with no secrets

Do you produce furniture or any other wood products? Do you produce wood windows, doors, or floors? Is your produc-tion plant located in the south of Poland? Then, you cannot miss DREMASILESIA Exhibition of Woodworking Machines and Tools, which will take place from 17 to 19 April in Chorzów. Not only will you come across woodworking tools and machines, but also a wide offer of innovative materials and products. Apart from banders, lathes, sewing machines, sizing machines, CNC millers, and power tools, there will be an opportunity to come across a wide range of elements for the production of furniture, veneers and foils, glues and chemicals for the wood and furniture industries, upholstery materials, furniture boards, terrace planks, machines for the production of pellet and briquette as well as wood products including floors, terraces, doors and windows. We are in for knowledge and experience of our partners; therefore, we have for years been inviting visitors and exhibitors to participate in numerous events and conferences organized alongside the exhibition, says Andrzej Półrolniczak, Director of DREMA and DREMASILESIA.

More on: www.dremasilesia.pl

Automotive premiers

MOTOR SHOW is undoubtedly the largest and the most exciting automotive fair in Poland. On 9-12 April 2O15, there will be lots of automotive surprises and premiers ahead of the visitors. The offer of cars, motorbikes, quads, scooters, as well as campers, which really are houses with wheels, will make you feel dizzy with emotions. The organizers go one step forward, however, and they encourage you to participate in the event of large-size trucks importers and producers; the Trucks Exhibition will have its debut in 2O15! You will have an opportunity to take a really close look at them. Motor Show is an event which is directed to all those who are into motorization, and we have a few dozen millions of them in our country. Year after year, the event has been experiencing more and more interest among its visitors and the media alike. That results in the growing involvement of the exhibitors and the exposition scope. We can ensure you already today that the coming edition of Motor Show in Poznań will be record-breaking in that respect, encourages Marcin Gruszczyński, the director of Motor Show.

More on: www.MotorShow.pl

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Beauty festival

There are about 1OO large and more than 3OO small and micro producers of cosmetics in Poland, as well as hundreds of laboratories, research companies, chemical and biotech-nological companies, and packaging producers. Most of them present their offer during LOOK and beautyVISION fair, says Barbara Vogt, Director of the Fair. Both the events, which will take place at the third weekend of April (18-19 April 2O15), will provide a great opportunity to follow the latest trends in terms of hairdressing and beauty treatments.The LOOK Hairdressing Forum, which is an annual festival of creativity as far as hair trimming, dying, and combing is concerned, will be surprising for even the most demanding clients. Traditionally, the organizers will see to it that there are spectacular shows performed by hairdressing masters from Poland and abroad as well as prestigious competitions for scissors and comb masters. The beautyVISION fair should be visited by anyone who is looking for professional knowled-ge concerning the latest cosmetology, the latest products and innovative treatments. The exposition will be accompanied by a cycle of seminars devoted to care and color cosmetics as well as by a congress addressed to workers and owners of beauty parlors, aesthetic medicine cabinets, and SPAs.

More on: www.look.mtp.pl www.beautyvision.mtp.pl

Become the tamer of construction machines

In the beginning of May, Poznań will be visited by specialists of infrastructural construction, railroad engineering, road engine-ering, and sewage systems. They will have an opportunity to learn about new technologies and devices for their branches at INTERMASZ and INFRATEC. The first edition proved INTERMASZ to be a perfect spot for comparing offers of the leaders of construction machines, vehicles and equipment in order to make business contracts. It is also a great opportunity to have fun in the company of your family and friends. Operators will have a chance to tame modern construction machines and special-purpose equipment as part of the “Machine Tamer” competition; they will have to do a time challenge at a real construction site and perform tasks which only appear to be simple. The INTERMASZ will take four days, starting Wednesday and finishing Saturday (6-9 May 2O15). The last day was devoted to visits of machine operators together with their families. This day children will have an opportunity to control the machines and take advantage of entertainment of the Children’s Zone. For the women, however, a Women’s Zone will be prepared with advice given by stylists and make-up artists. More on: www.intermasz.pl, www.infratec.mtp.pl


USŁUGI

The very idea of creating the group of local companies, offering a variety of services and products, concentrated around Międzynarodowe Targi Poznańskie was positively welcomed. The program gained support of customers, entrepreneurs, and city authorities.

Have fun and relax after fair eventsFair After Work Partnership Program

An ongoing relationship with partners and clients is built up on the basis of brand loyalty. By offering the “Fair after work” Partnership Program, Międzynarodowe Targi Poznańskie wishes to thank their customers for the trust and deepen the mutual contacts. Our guests, including exhibitors, visitors and conference participants, spend a lot of time at fair events, and wish to continue the meetings in a less formal atmosphere afterwards, rest and get to know Poznań. All that, namely reliable offers of how to spend their free time, is included in the “Fair after work” Partnership Program.

At present, there are 22 Partners of the program, who offer either their services or their products in 6 different categories like restau-rants, hotels, cultural institutions, schools and stores. Over the period of only three months, a few thousand partner cards have been issued. Their owners have the opportunity to choose from the offers of international brands, prestigious local companies and institutions, as well as new ambitious projects, while staying or planning their stay in Poznań. A business dinner, lunch or an active relaxation in the theatre, shopping craze in a department store, all- night-long parties, active relaxation, or, perhaps, breakfast with “a good old friends” from Poznań?... We are looking forward to meeting all the expecta-tions of our customers, the owners of the “Fair after work” Partner Card.

We wish to encourage you to follow the information on the program via www.targipogodzinach.pl

A new Partnership Program of Międzynarodowe Targi Poznańskie titled “Fair after work” commenced in September at Drema, Furnica, and Sofab fair. The program is based on modern technological, marketing and functional solutions. Its offer is continuously extended with new Partners, thus gaining more and more participants.

Tomasz KobierskiVice-Chairman of MTPBoard

SERVICES


Katarzyna Dużałka, the owner of KUKANIA restaurantWhen searching for an idea on how to go about the marketing of my restaurant, I came across the program of Międzynarodowe Targi Poznańskie “Fair after work”. At first, I was quite skeptical as far as its potential and the profit of such a small, yet still, an investment were concerned. However, the results of being a participant of the program turned out to be surprisingly positive as the investment earned itself in the first month already! Additionally, my restaurant gained new clients. Therefore, I can really recommend this program.

The owners of the partnership card who, owing to the recommendations earned, have the opportunity to get familiar with attractive places, where they will feel distinguished and appreciated;

The partners who by making themselves more recognizable simultaneously gain new clients and build their strong position on the local market;

Międzynarodowe Targi Poznańskie which earns the loyalty and satisfaction of their clients and creates a group of trusted Partners.

The benefits of participating in the program are enjoyed by everyone:

The Card is the key element of the program, as it provides its user with access to many special offers in Poznań, including discounts, free welcome drinks and desserts, free language courses, as well as extra presents and gifts.

APPRECIATE INNOVATIONBoost the value of your product

Professional team of experts representing relevant fields of economic life award innovative, functional products that boast high quality and attractive design

E�ective organisation and clear procedures: the Exhibitor learns about the award much in advance, which gives them more time to prepare a marketing campaign of the awarded product

High-impact promotion of Winners continues long after the trade fair, among others at product websites, in industry press, industry web portals, advertisements and publications in national press, outdoor as well as MTP publications that reach5OO,OOO visitors

www.zlotymedal.mtp.pl

The very idea of creating the group of local companies, offering a variety of services and products, concentrated around Międzynarodowe Targi Poznańskie was positively welcomed. The program gained support of customers, entrepreneurs, and city authorities.



CREDITS FOR THE BEST COOKSThe most important and the most prestigious competition in the Polish gastronomy – the Polish Culinary Cup (PCC) – is directed to professional cooks. The competition’s aim is to discover and present culinary talents and choose the “Best of the best”. The history of the competition goes back to the year 2OOO, when its first edition took place. Ever since then, the PCC has still been developing, gaining more and more recognition in the gastronomy environment.

Recognition of the international gastronomy environment Undoubtedly, the fact that the competition is supported by such organizations as Fundacja Klubu Szefów Kuchni (Chefs’ Club Association) Stowarzyszenie Euro-Toques Polska (Euro-Toques Association Poland) and Ogólnopolskie Stowarzyszenie Szefów Kuchni i Cukierni (Polish Association of Chefs and Confectioners), which took auspices over the event, is a great success of the competition. The competition also gained interest among the international gastronomy environment. This is confirmed in the way of a formal recommendation given by the WACS, World Association of Chefs Societies.

There are many gastronomy leaders working for the benefit of the PCC, including:Joanna Ochniak - the president of the Women in WACS Committee, an initiator of “Gastronomy in high-heels” project devoted to all women employed in the gastronomy industry, an activist and a propagator of many ideas concerning HoReCa; as well as Zenon Hołubowski - a member of the American Culinary Federation, World Association of Chefs’ Societies, as well as a Honorary Member of Euro-Toques Poland. It is worth emphasizing that Zenon Hołubowski is the only chef in Poland to have achieved the CEC Certificate so far (Certified Executive Chef) which is awarded by the WACS.

Partners and sponsorsThe Ministry of Agriculture and Rural Development and leaders of the food market are the strategic partners of the event. Unilever Food Solutions is the general sponsor of the event and Nordzuker Poland is the event’s main sponsor.

Top class judgesThe organizers of the PCC pay a lot of attention to the jury compo-sition. There are great authorities of the gastronomy environment in the jury. We invite not only great Polish chefs, but also foreign culinary masters, including those from Michelin awarded restau-rants. Such famous personas as Gissur Gudmundsson, Armand Steinmetz, Jean-Bernard Mahut, Malin Söderström, Loïc Malfait assessed the competitions so far. In the PCC Final, Poland was represented by Zenon Hołubowski, Jerzy Pasikowski as well as Jarosław Uściński.

Clear competition rulesThe Polish Culinary Cup is participated by those cooks who have won one of the nominated competitions. The list including them is agreed upon every year by the PCC Program Board. The Board also decides about the assessment system. At present, the PCC and other nominated competitions are assessed according to the same criteria and grading system.

This way, the assessment system of cooks is standardized, thus making the nominated competitions as well as the PCC more transparent.

Professional development trampolineThe winner’s title “Best of the best” is a proof and acknowledgement of his knowledge, skills and creativity. It is a pass for the future development, actively participated by the PCC organizers, as one of the awards for the winner is an apprenticeship in a recognizable foreign restaurant. The trainers share their knowledge of work organization in a kitchen, the way of combining ingredients and the menu, as well as the strategies of a restaurant operation. Additionally, there are different meetings where the laureate of the PCC has an opportunity to get to know the secrets of a particular cuisine. So, it is worth competing!

For more information on the competition visit www.kpp.mtp.pl



Przemysław Gryz and Łukasz Ziętek are a duet which astonished the international jury of the Polish Culinary Cup 2O14 winning the first place.

The winning meal in the Polish Culinary Cup 2O14(veal sirloin, blueberries, kale)

Przemysław Gryz: The Polish Culinary Cup plays a significant role in creating modern culinary trends in the Polish cuisine. Young cooks from the whole Poland participate in the competition and thus they can develop professio-nally gaining new experiences

Łukasz Ziętek: Participation in the PCC is quite a challenge indeed. The advice for the next edition’s participants is to be determined in trying to reach your goals. It is very important to be perfectly prepared technically and draw conclusions from the criticism presented by the jury

Final dishes in the PCC 2O14 competition was evaluated by Jury: Zenon Hołubowski (WACS certified juror, chairman), Paraschos Anxiotis, Daniel Ayton, Harald Fragel, Miroslav Kubec, Jonas Larsson, Milan Sahanek

TASTES OF POLAND

All the described delicacies were presented at TASTES OF THE REGIONS FAIR, which took place in Poznań at the end of September. The Western Pomerania played the role of the event’s Regional Partner.

Regional delicacies – Western PomeraniaThe Western Pomerania province is mostly associated with Paprykarz Szczeciński (a fish paste), a cucumber or pates; but the region, in fact, boasts many more culinary delicacies. There are 26 positions of the Western Pomerania in the list of regional products, including a few kinds of honey, pickled mushrooms with green pine cones, a dessert plum wine, fruit and vegetable juice, a potatoe as well as the above -mentioned hits, namely the pate and the fish paste as well as the cucumber. All the enthusiasts of the Polish cuisine should definitely try jams of roses or green tomatoes as well as smoked freshwater whitefish, topped with a honey dessert.


Szczecin’s rose jamThe Rosa Rugosa is a unique species, most likely brought to the Western Pomerania between the 19th and the 2Oth century. Its location is connected with the sea closeness. At present, the rose is still grown in the area of Szczecin, though in a smaller scale. The big areas of the rose in the Western Pomerania led to the creation of the jam production plant. The product is characterized by sweet flavor and the color ranging from orange to dark red. The existence of the rose in today’s Western Pomerania was first mentioned in the book by Marie Rosnack “Stettiner Kochbuch” from 1845 (“Szczecin’s Cookery Book”).

Jam of green tomatoesYou can do many delicious salads and jams of unripe green tomatoes. The jams taste like exotic fruit and they perfectly complement cakes and desserts as well as tea. The jams can be bought directly as well as at agricultural tourist farms in the Western Pomerania region.

Golden Smoked Freshwater

Whitefish “Miedwianka”The whitefish “Miedwianka” is a specific subspecies of the whitefish, which exists only in Lake Miedwie. Its meat is very tender, ranging from white to light pink, and has a unique taste. Apart from those, the Miedwianka is also characterized by a unique smoking process which only the fishermen in the family know the recipe of, and which they pass from one generation to another. The gourmets choose the fish, out of many other kinds, for its delicate and delicious meat. It is recommendable for all light diets as it is rich in unsaturated fatty acids.

Honey DrahimThe honey has a great natural taste. It originates from bee yards located in the areas of the Drawsko National Park, where moors, old lime trees, acacias, rapeseed and buckwheat fields are located. The honey is obtained using natural methods. It is of the best quality thanks to the weather conditions, clean environment, traditions and taking care of the bee yards. There are a few kinds of the honey, including lime tree, buckwheat, multi-flower, rapeseed, moor, honeydew. Owing to the origin, the types of honey guarantee the product’s best quality.

There will be another occasion to try regional dishes at the coming edition of TASTES OF THE REGIONS from 19 to 22 September 2O15. There will be traditional, natural and certified types of honey, smallgoods, tinctures, cheese and jams. For more information visit www.smaki-regionow.pl


FAIR ABROAD

Due to the crash of one of the export markets, Polish companies face the challenge of searching for new directions of develop-ment on non-European Union markets, which are very distant at times, including Africa, Asia, America, as well as the Middle East. Międzynarodowe Targi Poznańskie is very experienced and offers complex support in making ‘the first step’ at establishing cooperation in foreign markets, for example, by the means of participating in fair events, missions, and industry conferences.

Nearly a third of Polish companies is engaged with exportation. According to the research by the Kronenberg Foundation of CitiBank Handlowy, each of them operates on seven foreign markets on average. The majority of exporters, as many as 4O%, operates in production, 29% is active in trade, and 22% offers services. More than three quarters has operated on the market for more than 1O years. The most popular target market is Germany, where 57% of Polish companies managed to find the recipients. They are followed by Russia (27%), France and Great Britain (16% each), the Czech Republic (14%), Italy (13%) as well as Lithuania (12%). The number of companies looking for distant target markets including Africa, Asia, America and the Middle East is slowly growing.

The research of Kronenberg Foundation of CitiBank Handlowy pinpo-ints that as many as 97% of the Polish companies which have tried their chances on foreign markets are satisfied with their decisions. Moreover, 39% of the companies are going to expand even further in two years.

Over the last ten years, the total value of Polish investments abroad went beyond EUR 41 million. The majority of the investments concerns the petrol and extractive industries, as well as financial and construction industries. Moreover, the IT sector is also quite strong. The fact of being present on foreign markets requires a long-term strategy and consequence in terms of brand building, and business credibility.

Source: Rzeczpospolita

OPPORTUNITIES FOR POLISH EXPORT

The presentation of Polish export specialties at the Izmir fair was a part of the General Promotion Program in Turkey. Polish food and dishes prepared by Tomasz Zdrenka, who is one of the best Polish cooks and the laureate of the prestigious Polish Culinary Cup, on the basis of Polish fruit and vegetables, enjoyed the greatest interest

Lots of modern IT and ICT solutions from Poland were presented during the CeBITBilişimEurasia fair in Istanbul. The industry conference was another chance to meet Polish experts

Turkish journalists and entrepreneurs visited the Polagra-Food and Tastes of the Regions fair. At the fair they got to know the regional tastes of the Polish Cuisine, met the exhibitors and representatives of Polish branch organizations as well as visited Polish food production plants. The visit was a part of activities promoting the Polish economy as part of the General Promotion Program in Turkey prepared by the Polish Ministry of Economy

The shipyard sector is one of the most promising sectors of the Brazilian economy. Międzynarodowe Targi Poznańskie, responsible for the General Promotion Program in Brazil, prepared an exposition of the Ministry of Economy for the NAVALSHORE fair events in Rio de Janeiro as well as the industry conference, where the potential of Polish companies offering ship elements, extracting platforms, and services for the offshore, oil & gas, and offshore wind services was presented

FAIR ABROAD


Polish cosmetics is all you need! Polish companies presented their cosmetics at the Beauty Fair Sao Paulo as part of the General Promotion Program in Brazil. The presentation of Polish cosmetics industry at the accompanying conference enjoyed a lot of interest

Polish video games producers were successful presenting their latest productions during the CHINA JOY Fair in Shanghai. There were a lot of people at the stand as well as during the networking meetings who were willing to test the Polish games and to find out about the profiles of the Polish video games companies

Complex support for Polish entrepreneurs on foreign markets

Companies interested in establishing cooperation on foreign markets are invited to visit our website www.zagranica.mtp.pl and contact the Team of Międzynarodowe Targi Poznańskie for Organizing Fair Abroad directly.

Ewa Ostrowska tel. +48 61 869 2694, e-mail: [email protected]

Marta Torzewska tel. +48 61 869 2354, e-mail: [email protected]

Paweł Tomkowiak tel. +48 61 869 2671, e-mail: [email protected]

Anna Myślak Director of the Team for Organizing Fair Abroadtel. +48 61 869 2O95, e-mail: [email protected]

In January 2O15 we would like to invite Polish food producers to participate in Internationale Grüne Woche in Berlin (16-25 January 2O15). For more information, please contact us: Ewa Ostrowska, tel. +48 61 869 2694, e-mail: [email protected]

Representatives of Brazilian business and media visited such companies as CRIST S.A. and VISTAL S.A. in Gdynia, FAMOS Ltd. in Starogard Gdański, and TOWIMOR S.A. in Toruń during the incoming mission organized as part of the General Promotion Program in Brazil. The visit of the Brazilians resulted from the previous co-operation and talks, which had taken place at the stand of the Ministry of Economy, during the NAVALSHORE 2O14 and RIO OIL & GAS 2O14 in Rio de Janeiro. The positive outcomes of the negotiations resulted in two cooperation agreements which were signed between the Brazilian company Trade Oleo & Gas and the CRIST S.A. company, as well as between the Brazilian Drillship Solutions and the VISTAL S.A. joint company

As part of the General Promotion Program of Video Games, which was prepared by the Ministry of Economy, 8 Polish companies including Mellon-games, Techland, CD Projekt, Fuero Games, Nantec-Genesis, Vivid Games, Flying Wild Hog and Subashir presented themselves at Gamescom, world’s biggest fair of interactive games and entertainment in Köln. The event took 5 days and was highly popular with video games developers, designers, as well as the fans of electronic games. The visitors, who visited the Polish stand had an opportunity to find out about the Polish video games industry, try the games out, and compete for the greatest score of TIMBERMAN, a game created by Digital Melody from Wrocław. The winner won a games console of 8th generation and Polish computer games

Turkish journalists and entrepreneurs visited the Polagra-Food and Tastes of the Regions fair. At the fair they got to know the regional tastes of the Polish Cuisine, met the exhibitors and representatives of Polish branch organizations as well as visited Polish food production plants. The visit was a part of activities promoting the Polish economy as part of the General Promotion Program in Turkey prepared by the Polish Ministry of Economy


FAIR SERVICES

A stands for Acanthus Aureus - in 2O14 the exhibitions built by IDEAEXPO.MTP were awarded as many as 29 Acanthus Aureus awards. The Golden Acanthus statuettes are awarded to exhibitors whose stands are designed in such a way as to foster the realization of the marketing strategy of companies presenting their offer at a trade fair.

Bstands for BUDMA. This is our flagship event and a good opening for the year. Our contribution to BUDMA 2O14 consisted of as many as 38O stands in an area of nearly 11.5OO m2 and brought us 5 golden Acanthus Aureus statuettes.

C stands for CAVALIADA – from Lublin through Warsaw and finishing in Poznań – three times per year we transform trade fair halls into professional parcours, horse stables, warm-up areas – everything that is needed to conduct a professional horse obstacle course competition.

Dstands for the DESIGN present at the trade fairs and the events for which we prepare unique space arrangements to serve as a fitting background for beautiful objects. This is most prominent at the DESIGN arena and the prestigious TOP DESIGN contest, but not only there. It is also used at the Strada di Architettura during the BUDMA trade fair, the Polish Designers Area during the Arts and Artistic Objects Festival, the Blogger's Zone at the Home Decor trade fair and for an increasingly popular trend, namely ...

E stands for ECODESIGN – a topic that has first come up during the POLEKO 2O14 trade fair, taking the form of a contest and exhibition which we have arranged. The patron and originator of the undertaking was the Minister of the Environment. We have also created the stand for the Ministry of the Environment which, according to the visitors, was one of the most 'eco-stylish' at the trade fair, not only because of its patterning but also because of the use of recyclable materials.

Fstands for FRANKFURT and the largest Book Trade Fair in the world, where we have once again built the stand for Instytut Książki (The Books Institute) which hosted Polish publishers. We have also traveled with Instytut Książki to trade fairs in London and Bologna.

G stands for GRÜNE WOCHE – the largest agri-food trade fair in the world, where we have built part of the Polish exhibition amounting to a total of 7 stands, one for each of seven regions: wielkopolskie, lubuskie, śląskie, dolnośląskie, małopolskie, łódzkie and opolskie. The stands were created with the goal of maintaining an atmosphere of a small market where delicious and healthy food is king, in accordance with the slogan of the Polish delegation „Poland tastes great”.

H stands for HOMELIFE SHOW – in May, 4OO Chinese companies have set up comfortably at the trade fair halls and we were the main contractor of the exhibition. The uniform stands were adapted to best present the offer of Chinese entrepreneurs from several industry branches, mainly: textiles, home accessories and decoration, clothing, domestic appliances and lighting. Aside from the stands we have also arranged special areas – a business meeting space, a conference hall, a service office, a catering space and the stage for the opening ceremony.

I stands for INTERIORS – a trade fair in Birmingham where Polish furniture companies presented themselves. The presentation was coordinated by PAIiIZ, the Polish Information and Foreign Invest-ment Agency. To suit the Polish manufacturers' needs we have organized a 168 m2 stand. At this trade fair we have also built a stand for the Ministry of Economy as part of the Industry Branch Promotion Program.

J stands for JUICY APPLES which we associate with our youngest „child”, the Apple Festival in Warsaw. On the request of the National Association of Fruit and Vegetable Producer Groups we have coordinated the organization of this undertaking. We were responsible not only for the creation of the exhibition, arranging the stage, technical support and logistics, but also for the design of the event concept, its promotion and schedule – stage performances, workshops and culinary exhibitions, and a fun-zone for the kids.

K stands for KREATOR STOISK (the Stand Creator app) – an application launched near the end of last year which has enjoy-ed constant interest from exhibitors. Using this tool, over 2OO clients have designed their stands. The app will be expanded and upgraded very soon.

L stands for LUSH FORESTS, a place where the largest forest industry branch trade fair, EKO-LAS, was organized. The open air exhibition was built almost exclusively by the IDEAEXPO.MTP team. To begin with, we prepared the forest area and leveled it using forest chips. We also attached the necessary electrical wiring. Aside from the tent areas we also built an open air conference hall with full multimedia equipment and prepared the infrastructure to suit the needs of the 1st Polish National Forwarder Championship (jury stands, sound equipment and time-tracking clocks).

IDEAEXPO.MTP from A to ZIt is with great pleasure to present the variety of our activities in 2O14 in atypical way. We have decided to sort them in an alphabetical order.

M stands for the MINISTRY OF AGRICULTURE for which we have arranged 5 open-air stands in 2O14, each with an area of 1OO m2 in Szepietowo, Minikowo, Siedlce, Spała and Bednary. We have also built the Ministry of Agriculture stand at the Agro-Tech trade fair in Kielce and the Polagra Food and Breeding Animals Exhibition in Poznań. We were awarded the rights to realize the projects by winning tenders.

N stands for the NEW FURNITURE CATALOG – which in its printed and digital form allows readers to acquaint themselves with the largest collection of furniture and equipment for trade fair stands, conference rooms etc. in Poland.

O stands for our ONGOING MAINTENANCE of PCC – Poznań Congress Center, for which we continue to provide comprehensive technical support for all MTP conference halls, including Sala Ziemi (the Earth Hall) and the entire modernized hall 15. We provide support not only for classic conferences but also concerts, theatrical performances, events and company meetings.

Pstands for PWK, the General National Exhibition (Powszechna Wystawa Krajowa) – the IDEAEXPO.MTP team was fully responsible for the creation of the exhibition space for the „Competitive Poland”. General National Exhibition organized to celebrate the 25th anniver-sary of the first free, democratic election for the Parliament and Senate in Poland and the 85th anniversary of the 1st General National Exhibition. In the two historical MTP halls nearly 1OO Polish companies have presented themselves whose last 25 years of activity have been characterized by innovation and creativity. Exhibitions for Polish counties were also arranged, as well as the following exhibitions: „25 years of the liberated Poland through the lenses of Gazeta Wyborcza photographers, RED DOT and the „Well-designed success” exhibition presenting top-tier Polish design.

R stands for REPUTABLE agriculture fairs. Agriculture is a topic in which we feel at home. All across Poland we build stands for industry leaders in this branch – John Deere, AGCO, Lemken, Zetor, Kuhn, Korbanek and many more. Along with our exhibitors we visit most of the agriculture trade fairs organized in Poland, beginning with Polagra in Poznań in January and ending with Agro-Park in Lublin in October.

S stands for STATISTICS – a must-have in such a summary. At the moment of this text's writing (end of November 2O14) we have built 5,737 exhibition stands on an area of 146.615 m2. Before the end of the year this number will rise to about 6,OOO. We have built stands at over 11O trade fair events organized in Poznań and other exhibition centers in Poland and Europe.

T stands for the Thrilling WEDDING FAIR. In January 2O14 for the first time we have been the general contractor for stands at the Wedding Fair. We were responsible for the creation of half of the stands plus the stand for the organizer, Magazyn Ślubny, as well as technical supervision during the event.

U stands for our UNMATCHED RANGE OF SERVICES – our offer of services grows larger year by year. We do not only construct stands, but also prepare promotional materials for exhibitors, promotional gadgets, touch screen applications, promotional videos. We provide stands with AV/TV and IT equipment. We provide full catering and personnel service. We organize culinary and entertain-ment shows. We do not shy away from fashion shows and other events at which we provide professional lighting and sound equip-ment. We are also responsible for the arrangement of all industry branch evening galas, Award Ceremonies and trade fair opening ceremonies as well as for preparing most of the events and special areas at all trade fairs. We also set new standards in our support of trade fair stands outside of Poznań – in this case we focus on a few trade fair centers in Poland and Europe and we have prepared benefi-cial offers for our clients for several trade fair events over the year.

W stands for a WONDERFUL VACATION, where we ourselves rest, but where we also allow others to relax. It has become traditional for us to organize a beach for the citizens of Poznań at the Międzynarodowe Targi Poznańskie . We have also created football fields and beach volleyball courts as well as all-day-long fun activities for the children. In the evening we organized concerts and movie screenings. The citizens of Poznań appreciated our beach so much that it has won the vote for „The coolest event of the summer 2O14” at www.poznan.naszemiasto.pl and has been awarded the White Potato of the Week award (Biała Pyra) by Gazeta Wyborcza.

Z stands for ZOOLOGY – animals at trade fairs are our specialty. Just this year we have arranged theBreeding Animals Exhibition, a dog show, an animal exhibition at the Try Fine Food Picnic, 3 horse riding events, the AQUAZOO trade fair and a pigeon and poultry exhibition. The only animals missing are cats – we will try to include them in our repertoire next year.

ECO-STAND

CAVALIADA POZNAŃ

CHINA HOMELIFE SHOW

FAIR SERVICES
























OUTDOOR STAND MINISTRY OF AGRICULTURE

THE FESTIVAL OF APPLES

INDUSTRY EVENING - TOUR SALON 2O14
















FAIR SERVICES









BOOK TRADE FAIR

SUMMER AT THE FAIR

EXHIBITION STANDS























FAIRS

EVENTS

EXPERT IN THE ARRANGEMENT

OF SPACE

outdoor events


CONGRESSES / EVENTS / FAIRS

Everything, including preparations of conferences, trainings, business meetings or a banquette, always starts with choosing a location. It is the location that does in fact determine the character of the event and how it will progress. And, despite the fact that theoretically it is possible to organize an event even on the top of Mount Everest, only a ‘well-tailored’ space is a factor guaranteeing the highest standard and logistics of the event.

Size does matterFor many years now, fair events have been only a piece of a wide range of services offered by Poznań International Fair. The figures really give the best potential of the venue. The complex, at disposal of Poznań Congress Center which is an MTP’s team and which is specialized at organizing events, encompasses more than 15O thousand sqm of conference, exhibition and open areas. It consists of over 7O modern conference rooms, 16 exhibition pavilions, the largest of which rooms

11 thousand people, and the Earth Hall for two thousand people, which is an exhibition-concert hall. The equivalent number of car park spaces is also available. Additionally, the visitors will also find ideal places for restaurant, bar, or café meetings. All that is located in the heart of Poznań, which given good transportation (5 minutes off the railway stations, nearly 2O minutes off the Ławica Airport) and nearly 13 thousand accommodation places, provides Poznań with very beneficial conditions for creating events of various characteristics.

A hall of great capabilitiesA few things that count as far as the race of the organization of prestigious events is concerned involve the infrastructure, experience and uniqueness. That ‘something’ makes the event’s participants remember it and its location as well. The Earth Hall, being the largest and the most spectacular construction investment

A well-tailored eventPoznań, the Polish capital of the exhibition industry, a city of sports, festivals, unique monuments is at the same time one of the most important points on the event map of Poland. Moreover, owing to the investments in infrastructure and technologies, Międzynarodowe Targi Poznańskie is a pretender to become the key player of the international exhibition industry.

of Międzynarodowe Targi Poznańskie, boasts such characteristics. The exhibition-concert hall rooms 2 thousand people, and owing to the creativity of its constructors, it can be arranged in a few different ways, and it is easily adjustable to fit the needs of a congress’s plenary session, a theater performance, a concert, as well as a sports event. Topping it with the most modern multimedia equipment, the foyer which proves its usefulness at accompanying events, as well as the neighboring garden, we have a space where every event is destined to succeed.

A rich portfolioMiędzynarodowe Targi Poznańskie has for years been a strong player of the meetings industry. It is also a flagship example proving the importance of the infrastructure, technological solutions, and experience in acquiring prestigious and logisti-cally demanding events. The latter is year after year extended by Poznań Congress Center via holding nearly 2,OOO events on the premises of Międzynarodowe Targi Poznańskie, including congresses, conferences, events, cultural events and sports events, which are participated by nearly half a million people from around the world. The success of such unique undertakings as United National Climate Change Conference, conferences accompanying the Polish presidency in the Council of EU, and a wide range of scientific congresses, as well as the recommendations gained by the PCC all build up the capital which attracts other important events. These include such events as European’s largest meetings of Microsoft – Directions EMEA partners, which gathered more than 1,OOO people from 44 countries in 2O14, and the FDI World Dental Federation, which in 2O16 will be visited by a record-breaking 12,OOO dentists from around the world.

Everything, including preparations of conferences, trainings, business meetings or a banquette, always starts with choosing a location.



Everything, including preparations of conferences, trainings, business meetings or a banquette, always starts with choosing a location. It is the location that does in fact determine the character of the event and how it will progress. And, despite the fact that theoretically it is possible to organize an event even on the top of Mount Everest, only a ‘well-tailored’ space is a factor guaranteeing the highest standard and logistics of the event.

Size does matterFor many years now, fair events have been only a piece of a wide range of services offered by Poznań International Fair. The figures really give the best potential of the venue. The complex, at disposal of Poznań Congress Center which is an MTP’s team and which is specialized at organizing events, encompasses more than 15O thousand sqm of conference, exhibition and open areas. It consists of over 7O modern conference rooms, 16 exhibition pavilions, the largest of which rooms

11 thousand people, and the Earth Hall for two thousand people, which is an exhibition-concert hall. The equivalent number of car park spaces is also available. Additionally, the visitors will also find ideal places for restaurant, bar, or café meetings. All that is located in the heart of Poznań, which given good transportation (5 minutes off the railway stations, nearly 2O minutes off the Ławica Airport) and nearly 13 thousand accommodation places, provides Poznań with very beneficial conditions for creating events of various characteristics.

A hall of great capabilitiesA few things that count as far as the race of the organization of prestigious events is concerned involve the infrastructure, experience and uniqueness. That ‘something’ makes the event’s participants remember it and its location as well. The Earth Hall, being the largest and the most spectacular construction investment

of Międzynarodowe Targi Poznańskie, boasts such characteristics. The exhibition-concert hall rooms 2 thousand people, and owing to the creativity of its constructors, it can be arranged in a few different ways, and it is easily adjustable to fit the needs of a congress’s plenary session, a theater performance, a concert, as well as a sports event. Topping it with the most modern multimedia equipment, the foyer which proves its usefulness at accompanying events, as well as the neighboring garden, we have a space where every event is destined to succeed.

A rich portfolioMiędzynarodowe Targi Poznańskie has for years been a strong player of the meetings industry. It is also a flagship example proving the importance of the infrastructure, technological solutions, and experience in acquiring prestigious and logisti-cally demanding events. The latter is year after year extended by Poznań Congress Center via holding nearly 2,OOO events on the premises of Międzynarodowe Targi Poznańskie, including congresses, conferences, events, cultural events and sports events, which are participated by nearly half a million people from around the world. The success of such unique undertakings as United National Climate Change Conference, conferences accompanying the Polish presidency in the Council of EU, and a wide range of scientific congresses, as well as the recommendations gained by the PCC all build up the capital which attracts other important events. These include such events as European’s largest meetings of Microsoft – Directions EMEA partners, which gathered more than 1,OOO people from 44 countries in 2O14, and the FDI World Dental Federation, which in 2O16 will be visited by a record-breaking 12,OOO dentists from around the world.

The complex, at disposal of Poznań Congress Center which is an MTP’s team and which is specialized at organizing events, encompasses more than 15O thousand sqm of conference, exhibition and open areas

Międzynarodowe Targi Poznańskiehas for years been a strong playerof the meetings industry. It is also a flagship example proving the importance of the infrastructure, technological solutions, and experience in acquiring prestigious and logistically demanding events.



MTP, the organizer of the greatest congress of 2O13

Poland Convention Bureau of the Polish Tourist Organization and the Association of Conferences and Congresses in Poland have chosen the organizer of the largest congress in Poland last year. Międzynarodowe Targi Poznańskie have been chosen out of the greatest realizations submitted by the PCO (Professional Congress Organizer) characterized by the recommendation of PCB PTO.

The key criteria that have been taken into consideration were the number of congress participants, their structure according to their nationalities, the types of services realized by the event’s organizer. The 19th United Nations Climate Change Conference – COP19, which was organized at the order of the Ministry of Environment last autumn at the National Stadium in Warsaw by Międzynarodowe Targi Poznańskie was the greatest event out of all the submitted entries. The 12-day-long event gathered 12,OOO guests from around the world. Międzynarodowe Targi Poznańskie was responsible for the construction of temporary conference rooms in the stadium, complex marking and the arrangement of the conference area, the construction and services of the computer, IT and energy systems needed for the event, as well as photographic services.

Directions EMEA 2O14 in Poznań!

Europe’s largest event organized by partners of Microsoft – Directions EMEA took place on the premises of Międzynarodowe Targi Poznańskie. From 8 to 1O October, more than 1,OOO participants from 43 countries participated in lectures, workshops, and networking sessions, which presented the novel-ties of another version of the NAV-Microsoft Dynamics NAV 2O14 system.

Directions EMEA is a prestigious, cyclical event, gathering representatives of Microsoft Dynamics NAV partners from the whole world, who share experiences and opinions, yet extending their knowledge on the system. Its previous editions took place in Rome, Berlin, Barcelona, and Vienna. This year, the event was participated by Paul White – Senior Director of Microsoft Dynamics ERP, responsible for the development strategy of Microsoft Dynamics, Eric Tiden – General Manager of Microsoft Dynamics NA, as well as architects, engineers and creators of the Microsoft Dynamics NAV. The numerous group of experts also included representatives of dynamically developing European companies, consisting of producers of industrial solutions, ISV companies (Independent Software Vendors), as well as companies which are specialized in implementing them.

Prestigious nomination for the manager of Poznań Congress Center

Sabrina Żymierska, the manager of Poznań Congress Center, was nominated in the category of “Facility Manager” for the title of 2O14 MICE Poland Personality of the Year in by the monthly magazine, MICE Poland. The MICE Poland Personality of the Year Contest will take place for the seventh time. It aims at distinguishing the people who are recognizable by an industry, as well as promoting good meeting practice. The title “2O14 MICE Poland Personality of the Year” will be awarded in four categories including Ordering party, Organizer, Facility Manager, and Sub-contractor. Apart from representatives of agencies, candidates for the title are also nominated by experienced representatives of hotels, conference and events facilities, thus showing appreciation of professionalism and quality of co-operation. There are ten candidates in each of the four nominated categories. The competition results will be announ-ced at the Gala of 2O14 MICE Personality of the Year, which will be held in February 2O15.

Poznań Congress Center

Congressmasterclass

www.pcc.mtp.pl/en

— three-level venue— 13 000 m2 of exhibition space

— 38 conference rooms

— concert and entertainmenthall for 2 000 pax

— conferences

— cultural events

O6.O2 - O8.O2 RYBOMANIA - Angling Fair KNIEJE - Hunting and Shooting Exhibition BOATEX - Swimming Equipment and Water Sports Exhibition 17.O2 - 2O.O2 MEBLE POLSKA - Furniture Fair HOME DECOR - Interior Fair17.O2 - 2O.O2 ARENA DESIGN19.O2 - 22.O2 CAVALIADA LUBLIN - Horse-Riding Equipment Fair 25.O2 - 27.O2 POZNAŃ FASHION FAIR NEXT SEASON Exhibition of Clothing and Accessories - Autumn-Winter 2O15/2O16 FAST FASHION Exhibition of Clothing and Accessories – Spring-Summer 2O15 BTS Exhibition of Shoes and Leather Goods26.O2 - 28.O2 GARDENIA - Garden and Landscape Architecture Fair SPECIAL DAYS - Holiday and Special Occasion Products Fair O7.O3 - O8.O3 AGRO - PARK Agricultural Fair - Lublin 1)

1O.O3 - 13.O3 BUDMA - International Construction and Architecture Fair CBS - Sports & Leisure Construction Fair WINDOOR-TECH - Fair of Machines, Tools and Components for Window, Door, Gate and Facade Production GLASS - Glass Industry Fair12.O3 - 15.O3 CAVALIADA WARSZAWA - Horse-Riding Equipment Fair 4)

2O.O3 - 22.O3 Education Fair School and Nursery Equipment Exhibition Books for Children and Young People - 14th Poznań Trade Fair Meetings27.O3 - 28.O3 Poznań Optical Exhibition 2)

27.O3 - 28.O3 AKTYWNI 5O+ - Fair for Everyone over the Age of Fifty 17.O4 - 19.O4 DREMASILESIA - Fair of Woodworking Machines and Tools - ChorzówO9.O4 - 12.O4 MOTOR SHOW18.O4 - 19.O4 LOOK - Hairdressing Forum BEAUTY VISION - Cosmetics Forum21.O4 - 22.O4 DNI PRZEDSIĘBIORCZOŚCI POZNAŃ 13) Fair of Services for Bussines Poznan Metropolitan Economic Forum Start it UP! Poznań FRANCHISING FORUM - International Networking Fair of Franchising Systems 8) O6.O5 - O9.O5 INTERMASZ - International Fair for Construction Machinery, Vehicles and Specialized Equipment INFRATEC - International Trade Fair of Technologies and Materials for Infrastructure Construction 15.O5 - 17.O5 National Breeding Animals Exhibition 5)

15.O5 - 17.O5 FIT-EXPO - Fitness & Sport Park26.O5 - 28.O5 EXPOPOWER - International Power Industry Fair GREENPOWER - International Renewable Energy Fair26.O5 - 29.O5 POLIGRAFIA - International Fair of Printing Machines, Materials and Services28.O5 - 3O.O5 CHINA HOMELIFE FAIR POLAND 7)

3O.O5 - 31.O5 Zielone Agro Show - Polskie Zboża – Sielinko near OpalenicaO9.O6 - 12.O6 INNOVATIONS - TECHNOLOGIES - MACHINES POLAND (ITM POLAND), including: HAPE - Exhibition of Hydraulics, Pneumatics and Drives MACH - TOOL - Machines and Tools Exhibition METALFORUM - Exhibition of Metallurgy and Metal Industry SURFEX - Exhibition of Surface Treatment Technologies TRANSPORTA WELDING RESEARCH FOR INDUSTRY WORK SAFETY IN INDUSTRY

O9.O6 - 12.O6 SUBCONTRACTING - Industrial Subcontracting Exhibition22.O8 - 23.O8 Roltechnika - Agricultural Exhibition - Wilkowice near Leszno concurrently: Festival of Old Tractors, organiser: LIPNO MunicipalityO2.O9 - O4.O9 POZNAŃ FASHION FAIR NEXT SEASON Exhibition of Clothing and Accessories – Spring/Summer 2O16 FAST FASHION Exhibition of Clothing and Accessories – Autumn/Winter 2O15/2O16 BTS Exhibition of Shoes and Leather GoodsO4.O9 - O5.O9 Poznań Optical Exhibition 2)

1O.O9 - 12.O9 CEDE - Central European Dental Exhibition 9)

19.O9 - 22.O9 TASTES OF THE REGIONS 1O)

21.O9 - 24.O9 POLAGRA - TECH - International Fair of Food Processing Technologies POLAGRA - FOOD - International Trade Fair for Food POLAGRA GASTRO - International Trade Fair for Gastronomy INVEST- HOTEL - Hotel Equipment Trade Fair PAKFOOD - Fair of Packaging for Food Industry EPLA - Plastics and Rubber Fair 6)

29.O9 - O1.1O REKLAMA36O - International Fair of Advertising Goods, Services and PrintingO6.1O - O9.1O DREMA - International Trade Fair of Machines and Tools for Wood and Furniture Industries FURNICA - International Fair of Machines and Tools for Wood and Furniture Industries SOFAB - International Fair of Upholstery Fabrics and Components for Upholstered FurnitureO9.1O - 11.1O POZNAN SPORT FAIR 11.1O 16th Poznań Maraton 12)

1O.1O - 13.1O BAKEPOL - Baking and Confectionery Industry Fair – Lublin15.1O - 17.1O TOUR SALON - Fair of Regions and Tourist Products16.1O - 18.1O Poznań Game Arena - Entertainment and Multimedia Show17.1O - 18.1O HOBBY - Meeting people with passion AQUA & ZOO - Pet Exhibition HAPPY BABY - Fair of Toys and Goods for Children17.1O - 19.1O MUSIC LAB - Fair of Music, Stage and Lighting27.1O - 3O.1O POLEKO - International Trade Fair of Environmental Protection KOMTECHNIKA - International Trade Fair of Municipal Technologies27.1O - 3O.1O GMINA - Fair of Products and Services for Local Governments INVESTFIELD - Property and Investment Exhibition DWORZEC - Local and Regional Public Transport Exhibition28.1O - 29.1O Congress of Local Governments 11)

18.11 - 2O.11 SAKRALIA - Trade Fair of Church Furnishings, Liturgical Objects and Devotional Items18.11 - 21.11 STONE - Stone Industry FairO4.12 - O6.12 Art & Craft FestivalO4.12 - O6.12 CAVALIADA - Horse-Riding Equipment Fair

1) Co-organiser: Targi Lublin SA 2) Organiser: Inter-Province Guild of Optical Crafts, Poznań3) Organiser: LIPNO Municipality 4) Co-organiser: Polish Horse-Riding Association5) Co-organiser: Ministry of Agriculture and Rural Development6) Co-organiser: Business Image Publishing House7) Organiser: Meorient International Exhibition8) Co-organiser: Akademia Rozwoju Systemów Sieciowych Sp. z o.o. – Warszawa9) Organiser: Exactus sp.j. 1O) Co-organiser: Union of the Provinces of the Republic of Poland11) Co-organiser: Presspublica Sp z o.o. 12) Organiser: Poznań Sports and Recreation Centres13) Organiser: Poznań City Hall

2O15

Before deciding to participate in the fair, please check the date of the event on the www.mtp.pl

Dated: 13.12.2O14r.

pmt ii/2014 en

Documents

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