Channel YouChannel YouIf you are not using video for your If you are not using video for your

business or community group, you’re business or community group, you’re missing out! missing out!

And it’s easier than you think. And it’s easier than you think.

@deswalsh | @smcgc

Online Video is HotOnline Video is Hot

178 million U.S. Internet users watched 178 million U.S. Internet users watched online video during December 2009online video during December 2009

Online video viewing continued to reach Online video viewing continued to reach record levels, with 33.2 billion videos record levels, with 33.2 billion videos viewed during the monthviewed during the month

comScore Video Metrix, Dec 2009 data comScore Video Metrix, Dec 2009 data

@deswalsh

YouTube NumbersYouTube Numbers

1 billion+ views a day1 billion+ views a day

20 hours of video uploaded every minute = 20 hours of video uploaded every minute = over 130,000 full-length Hollywood movie over 130,000 full-length Hollywood movie releases every weekreleases every week

More video is uploaded to YT in 60 days More video is uploaded to YT in 60 days than all 3 major US networks created in 60 than all 3 major US networks created in 60 yearsyears

Source: Google Sundance 2010Source: Google Sundance 2010@deswalsh

Google’s Gift – Google’s Gift – Your Own Video ChannelYour Own Video Channel

Google paid $1.6 billion for YouTubeGoogle paid $1.6 billion for YouTube

You get your own free video channelYou get your own free video channel

@deswalsh

50:1 – Good Odds?50:1 – Good Odds?

  

”…”…on the keywords for which Google on the keywords for which Google offers video results, any given video offers video results, any given video in the index stands about a 50 times in the index stands about a 50 times better chance of appearing on the better chance of appearing on the first page of results than any given first page of results than any given text page in the index.”text page in the index.”

Blog post, Forrester, Jan 2010Blog post, Forrester, Jan 2010@deswalsh

Easy AccessEasy Access

@deswalsh

EditingEditing

@deswalsh

When You Need FlairWhen You Need Flair

@deswalsh

@garyvee on ustream.tv@garyvee on ustream.tv

““There is no way to overstate the There is no way to overstate the

importance of Ustream, one of the importance of Ustream, one of the

biggest brand-building products that biggest brand-building products that

I’ve used.”I’ve used.”

Crush It!, Gary Vaynerchuk, p 77Crush It!, Gary Vaynerchuk, p 77

@deswalsh

Ustream – Game ChangerUstream – Game Changer

@deswalsh

It’s Not Just YouTubeIt’s Not Just YouTube

ViddlerViddler

@deswalsh

Links & CreditsLinks & Credits

Comparison of Flip video camera and Kodak zi8 puts zi8 Comparison of Flip video camera and Kodak zi8 puts zi8 ahead (note it takes an external microphone and the Flip ahead (note it takes an external microphone and the Flip doesn’t) doesn’t) http://bit.ly/flipzi8http://bit.ly/flipzi8

Info about Kodak zi8 from Kodak site (Australia section) Info about Kodak zi8 from Kodak site (Australia section) http://bit.ly/kdkzi8http://bit.ly/kdkzi8

The Easiest Way to a First-Page Ranking on Google, The Easiest Way to a First-Page Ranking on Google, Forrester blog, Jan 9, 2010 Forrester blog, Jan 9, 2010 http://bit.ly/vidforrhttp://bit.ly/vidforr

Crush It! By Gary Vaynerchuk - @garyvee – Harper Studio Crush It! By Gary Vaynerchuk - @garyvee – Harper Studio 20092009

Thank youThank you

Des WalshDes Walsh

@deswalsh@deswalsh http://deswalsh.comhttp://deswalsh.com Find me on the social Web Find me on the social Web

http://XeeSM.com/deswalshhttp://XeeSM.com/deswalsh