© 2009, Point Inside, Inc.

Mapping the Indoor World

© 2009, Point Inside, Inc.

Jon Croy – Sales & Business DevelopmentJon Croy – Sales & Business Development• 18+ year mobile and consulting vet.• Helped deploy over 50% of the country’s 911 mobile services

Josh Marti – EngineeringJosh Marti – Engineering• 12+ years in mobile and brands• Implemented world’s first Assisted-GPS Wide Area Reference Network• Deployed carrier location-based products: VZ Navigator and TeleNav

Experienced Management TeamExperienced Management Team

Brian Wilson – Marketing & Product MgmtBrian Wilson – Marketing & Product Mgmt• 15+ year mobile and consumer brand vet• Drove AT&T’s location products• Launched mobile apps Find Friends and Real-Time Mobile Traffic

Kevin Foreman – CEOKevin Foreman – CEO• 25+ year Internet and mobile vet• GM, Real’s Mobile carrier and handset business• Founder social shopping application with 50+ retailers• Harvard MBA

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© 2009, Point Inside, Inc.

Top Advisors and Board MembersTop Advisors and Board Members

Jeff Jones – Mall & Retail AdvisorJeff Jones – Mall & Retail Advisor• Fmr CMO of the GAP, Inc.• President of McKinney advertising agency

Jim Brennan – Airport AdvisorJim Brennan – Airport Advisor• 40+ years of airline and travel industry experience• Fmr VP, United Airlines

Inder Signh – Technology AdvisorInder Signh – Technology Advisor• 25+ years experience in the IT and Banking industry.• Fmr EVP & Global CIO of Visa International

Herb Madan – Seed DirectorHerb Madan – Seed Director• 30+ years of technology and business leadership • Sold RouteScience to Avaya for undisclosed sum and NetSys Tech to

Cisco for $80M

Luke Helms – Outside DirectorLuke Helms – Outside Director• Former Vice Chairman of Bank of America• Advisor of Blingnation – Mobile payments

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© 2009, Point Inside, Inc.

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Problem – “Indoor Navigation Anxiety”Problem – “Indoor Navigation Anxiety”

?

The grey space is a mystery

Consumers Consumers are continuously asking are continuously asking for indoor navigation:for indoor navigation:

• Where is the restroom?

• Where is the Starbucks?• What sales are occurring?• What new stores are in the mall?• Where is the Barnes and Noble within

Pacific Place?

• Where is the ATM?

Businesses Businesses are trying to drive are trying to drive increased store trafficincreased store traffic

© 2009, Point Inside, Inc.

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Solution – Provide Instant Indoor NavigationSolution – Provide Instant Indoor Navigation

Consumers:Consumers: Point Inside Point Inside allows you allows you to find any shopping center store and to find any shopping center store and guest service.guest service.

Businesses: Businesses: Point Inside drives Point Inside drives increased store traffic from contextual increased store traffic from contextual Indoor Smart MapsIndoor Smart Maps™™

© 2009, Point Inside, Inc.

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Announcing Preview ReleaseAnnouncing Preview Release

• V0.8 Preview ReleaseV0.8 Preview Release• Free application • iPhone and iPod Touch• Indoor Smart Maps™

• 70,000+ stores and guest services• Hundreds of North American malls

• Works online and offline • 200 man-months investment

• Next ReleaseNext Release• Faster loading time• Auto - download of nearest mall map• Added stability

© 2009, Point Inside, Inc.

• Partner Web portal provides 24/7 accessPartner Web portal provides 24/7 access

Managing Promotions & Events

© 2009, Point Inside, Inc.

Mapping the Indoor World