Police Drama Contest / GameProject Outline

Adam Morgenstern

Past Projects / Inspiration

Dunder Mifflin Infinity

• Ran during the Office’s 4th season and restarted each season after that

• Fans register and join a regional branch

• Complete Assignments, such as designing a logo, creating a motivational poster, taking a quiz based on the show

• Rewarded with "Schrute Bucks" which can be spent on virtual items or real items on the NBC webstore

Past Projects / Inspiration

HBO Voyeur Project

• Launched Summer 2007• Didn’t promote any

specific HBO show• Projected a 5-minute

short on the wall of a New York City apartment building

• 8 apartments to view separate storylines

Archived Website

Past Projects / Inspiration

Police Quest, LA Noire

• Video games where you collect clues and interrogate suspects to solve smaller cases, with larger overarching story

The Story

Premise• Players are part of a fictional police task force assigned to investigate organized drug crimes• They will use video surveillance and wiretaps to gather evidence against individuals in one

specific organization• The project will work as its own narrative, a tie-in to a police drama TV show, and a contest

World• The story takes place in New York City, with the characters’ fiction related through recorded

phonecalls, video, and live events• Players will be part of the story, as they take on the role of detectives within the world

Character Stories• Since the project is contest-based, and appeals to players’ enjoyment of the game itself

(gathering evidence, receiving rewards, and competing/collaborating), the story won’t be the primary focus

• Instead, the story will be used to draw players in as they listen to the surveillance media• The story will mostly be told through subplots for groups of characters that players can piece

together while viewing/listening

Characters

Character Stories• ~8-10 characters• Head of the task force/police captain will give video briefings each week• Character-centered stories that are relatable in some way• One story will focus on young teenagers at the lowest level of the organization• Another will be about a member who’s just been promoted, and is conflicted about having to commit crimes

against innocent people

The Contest Website

Sections• Bulletin Board

– Players can rearrange photo cards on the bulletin board to map out the organization’s hierarchy– Here, they can assign evidence to individual suspects

• Video Surveillance– Players can watch video camera footage during live events or review previously recorded video– They can select sections of video or still images to use as evidence

• Wiretap– Players can listen to phone calls that happen live or review previously recorded audio– They can select sections of audio to cut out and use as evidence

• Database– Community aspect, where players can use evidence gathered by other agents, giving them the credit for it and

increasing that agent’s score– Players can form task forces/groups with their friends to pool evidence, divide up time checking the website

Timeline

Week 1

Task Force introduction video

Wiretap phonecalls to establish all of the main characters

Video of a group meeting to get photos from

Intro

Recruitment letters/packages sent out

Advertisement during TV show

Week 2

Task Force update video

Wiretap phonecalls

Surveillance videos

Weekly prizes

Week 3

Task Force update video

Wiretap phonecalls

Live surveillance Event

Weekly prizes

Week 4

Task Force update video

Wiretap phonecalls

Surveillance videos

Live surveillance Event

Week 5 / End

Trial pictures / audiobased on how much evidence each player gathered

Evidence against boss

Prizes awarded

Target Audience

• Fans of police dramas (18-49)• Younger audience wanting to interact with the “surveillance tools”• People wanting to experience more of the story/fiction of the show• People wanting to win prizes and the contest

Goal

• To provide an interactive transmedia experience that promotes competition and cooperation• To promote the police drama television show that will run alongside the contest• To create hype around the show by having players promote it