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Page 1 February 2012 Confidential / © Siemens AG 2012. All rights reserved Siemens Contest Milan, 15th March 2012

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Page 1February 2012

Confidential / © Siemens AG 2012. All rights reserved

Siemens Contest

Milan, 15th March 2012

ADESSO project

The Challenge

How to participate

Siemens in Italy and aroud the world

Smart Griddevelopment

Active Demandmanagement

project

ADESSO Project

The challenge

How toparticipate

Siemens in Italy and around the world

Smart Griddevelopment

Active Demandmanagement

Project

Innovation & Sustainability

I won't sell the

future

for short term

Page 4

for short term

profit.

Werner von Siemens

Megatrend

Urbanization

Eff

icie

nt

use o

f re

so

urc

es

Megatrends are significantly shaping the future of our planet

Page 5

Demographic change

Climate changeEff

icie

nt

use o

f re

so

urc

es

Industry HealthcareEnergy Infrastructure& Cities

Drive Technologies

Industry Automation

Industry Solutions

Imaging & IT

Workflow & Solutions

Diagnostics

Fossil Power Generation

Renewable Energy

Oil & Gas

Smart Grid

Building Technologies

Mobility

Rail System

Gruppo Siemens Settori e Divisioni

Industry Solutions

Energy Service

Power Transmission

Rail System

Low & Medium Voltage

Lighting (OSRAM)

Sales (2011):

2,5 billion €Torino

Trento

Varese

GenovaFirenze

Milano

BolognaSavona

Padova

Siemens in Italy

Page 7

Employees (2011):

4.800

GenovaFirenze

Pavia

Roma

(Locations with more then 50 employees)

Bari

Recruiting@Siemens

Requirements

Team player

Innovation

Initiative

Openness

Page 8

Business knowledge

Mobility

English/Italian

Apply to Siemens

www.siemens.it/careers

Recruiting channels

The best recruiting channel is used for the selected target group.

Various channels exist for the different candidate categories.

Early professionals

Universities

Experienced professionals

Referral program

Students

Universities

Graduates

Universities

Page 9

Universities

Job boards

Referral program

Social networks

Agencies/

Head Hunters

Referral program

Job boards

Job

advertisements

Social networks

Headhunters

Universities

Career / job fairs

Job boards

Social networks

Student

programs

Internships

Universities

Career / job fairs

Job boards

Social networks

Referral program

siemens.it/careers

Page 10

ADESSO project

The challenge

How toparticipate

Siemens in Italy and around the world

Smart GridDevelopment

Active Demandmanagement

project

Population Growth

In 2007 ~ 50% of the world's population was living in cities, an increase from 3.5 B to 4.7 B until 2030

Infrastructure & CitiesWe are in the “urban millennium”

Cities as Powerhouses

50% of world GDP is produced in cities with a population over 750,000

Major energy and climate factor

75% of energy consumed in cities 80% of CO2 emissions are produced in cities

Page 12 Mar-12

End of 21st Century

Paradigm shift in power grids

End 21th Century

Mar 12

20th Century

Fossils energy sources

Generation follows loads

Renewable energy sources

Loads follows generation

Driver for Smart Grid development

Loads

Generation

RenewableProsumer

ADESSO Project

The challenge

How toparticipate

Siemens in Italy and around the world

Smart GridDevelopment

Active DemandManagement

Project

Supply

Gestione attiva della domanda

Traditional Energy System

Available supply

Peak Demand

Sustainable Energy System

Thanks to smart grid development the

communication between energy producer and final

customers will be bi-directional

Page 16February 2012

Confidential / © Siemens AG 2012. All rights reserved

Customer Demand

DemandAvailable supply

Energy vendor will know end user electricity

consumption on a real time basis and will be able to

manage them in response to supply conditions

System efficiency will be increased with

environmental and financial benefits

ADESSO project

The challenge

How toparticipate

Page 17February 2012

Confidential / © Siemens AG 2012. All rights reserved

Siemens in italy and around the world

Smart Griddevelopment

Active Demandmanagement

project

ADESSO Project Call Regione Lombardia ICT MIUR

• Development of an Energy Management

system able to manage in an

Objective

Page 18February 2012

Confidential / © Siemens AG 2012. All rights reserved

Background

manage in an optimized way end

users and small C&I electricity demand Project

partner• End user integration in the

electricity market

Maggiore elasticità della domanda

• Higher elasticity demand

• New opportunity for demand side management

Waiting for final award

ADESSO Project – System architecture

Portale web utenti

Operation CenterRemote Server

End user web portal

Confidential / © Siemens AG 2012. All rights reserved

Internet

Portale web utenti

Residenziale Piccolo commercioResidential Small C&I

End user web portal

Service provider functionality – Some examples

Display and modify the application (associate device to customers, enabling customers to

different services, suggest/promote services to different customer segments, …)

Display customers consumption in a specific area (real-time data, historical data)

Aggregate, display and analyze data at different levels (by customers, by consumption

typology, …)

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Draw-up dedicated contracts with final customers to optimize their electricity consumption

profile during the day according to different criteria (load leveling, on demand, …).

Display the energy generated by any sources on the area such as photovoltaic panels

….

ADESSO Project

The challenge

How toparticipate

Page 21February 2012

Confidential / © Siemens AG 2012. All rights reserved

Siemens in Italy and around the world

Smart GridDevelopment

Active Demandmanagement

Project

The CHALLENGE: we ask you…

Taking into consideration the defined target and

the final objective of electricity consumption

transparency and reduction identify and describe:

Energy Box functionality for end-users /

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Energy Box functionality for end-users / small C&I imaging a complete “user experience”

Which opportunities / real problems the proposed solutions meet

Possible interaction modes between devices HW / SW (Energy Box, web portal, smart phones) and the end user

ADESSO Project

The challenge

How toparticipate

Page 23February 2012

Confidential / © Siemens AG 2012. All rights reserved

Siemens in Italy and around the world

Smart Griddevelopment

Active Demandmanagement

Project

Today 11st May22nd April

1 week

Contest timeline

Page 24February 2012

Confidential / © Siemens AG 2012. All rights reserved

Registration

To register send an e-mail at the following address:

[email protected]

• Enrollment e-mail mandatory information :

• Name, Surname, matriculation number

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Confidential / © Siemens AG 2012. All rights reserved

• Name, Surname, matriculation number

• Classroom where you followed the contest presentation

Your contact e-mail that will be used to send you additional information

• Team participation is allowed (up to 2 people) - additional information needed:

• Team name

• Name, Surname, matriculation number of the second participant

Documentation requested

• Solution/s has/have to be presented using power point slides (about 10-15 slides per solution), word file with detailed description and comments has to be provided too. For each power point slide we need a description

page.

• You can add attachments to power point / word without limitations

within 22nd April

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Confidential / © Siemens AG 2012. All rights reserved

• Solution/s has/have to be submitted within 22nd April

In upcoming days you will received at your e-mail (the one specified during

registration) suggestions and additional information

• You can contact Siemens asking for clarification at the following e-mail

address:

[email protected]

Evaluation

Solutions will be evaluated by Siemens expert considering following criterias:

Level of innovation

1=solution is already available on the market

5= solution is completely new

Match with requirement

Page 27February 2012

Confidential / © Siemens AG 2012. All rights reserved

Match with requirement

1= solution does not respect requirement defined

5= solution is completely in line with defined requirements

Level of completeness

1= solution has to be strongly modified to be implemented

5= solution could be launched on the market with limited effort

Clarity and structure of the documentation provided

Evaluation and awarding ceremony

• Awarding ceremony will be at Siemens office in Milan. All the participants will have the opportunity to present their solution/s (5 minutes each) to Smart

Grid Division Management and Siemens HR

• The three best solutions will be awarded with:

I-pad (Third generation, 32 GB)

Opportunity to present the solution in details to the Head of Smart Grid

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Confidential / © Siemens AG 2012. All rights reserved

Opportunity to present the solution in details to the Head of Smart Grid Division and to meet HR Director for an interview

Opportunity collaborate with Siemens project team for the project development and the solution implementation (prototype phase).

Moreover Siemens will be available to support the student for final thesis

• The winner will choose the prize between the 3 options, than the second will do

his/her choice while the student classified at third place will receive the

remaining prize

• At the end of the awarding ceremony it will be possible to spend couple of hour in Siemens laboratory where Smart Grid solution are developed

Contacts

For any additional information feel free to contact us at the

following address

Mail:

Page 29February 2012

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Mail:

[email protected]

Career Service website: http://www.careerservice.polimi.it

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