PolioPlus CommunicationsPolioPlus Communications

Richard Wainwright/ Jersey Rotary

PolioPlus CommunicationsPolioPlus Communications

Why PolioPlus Communications?

• Awareness

• Recognition

• Advocacy

• Social mobilization

PolioPlus CommunicationsPolioPlus Communications

PolioPlus Communications Highlights

Update on “This Close” PSA campaign

February 23 lightings and events

Upcoming events

PolioPlus Communications Highlights: PolioPlus Communications Highlights: World Polio Day 2010World Polio Day 2010

PolioPlus Communications Highlights: PolioPlus Communications Highlights: World Polio Day 2010World Polio Day 2010

National Polio Day outreach in DE and ATNational Polio Day outreach in DE and AT

 

PolioPlus CommunicationsPolioPlus CommunicationsWhat’s Next: Media ToursWhat’s Next: Media Tours

Korea

• Chosun Daily

• KBS

• SBS

• JoongAng Daily

Netherlands

• Omroep Brabant TV

New Zealand

Venezuela

PolioPlus CommunicationsPolioPlus CommunicationsMedia Tours: Media Tours: Guardian, BBCGuardian, BBC

PolioPlus CommunicationsPolioPlus CommunicationsMedia Tour: Sciences et AvenirMedia Tour: Sciences et Avenir

PolioPlus Communications Highlights: PolioPlus Communications Highlights: 23 Feb “End Polio Now” Illuminations23 Feb “End Polio Now” Illuminations

Italy Pakistan France Korea Netherlands Philippines India US Lebanon Puerto Rico Canada S. Africa Taiwan Japan Hong Kong

EPN Lightings EuropeEPN Lightings Europe//AfricaAfrica FIFA Stadium, Cape Town, South Africa

Fortress Byblos, Lebanon

Trevi Fountain, Rome, Italy

City Hall, Lyon - Theatre, Lille, France

Parliament building, Den Haag, NL

PolioPlus Communications HighlightsPolioPlus Communications Highlights23 Feb. Bell Ringings23 Feb. Bell Ringings

New York

Brussels

Amsterdam

Lisbon

Paris

PolioPlus Communications PolioPlus Communications ChallengesChallenges

Visibility

Outbreaks

PolioPlus CommunicationsPolioPlus Communications2010 Outbreak in Tajikistan2010 Outbreak in Tajikistan

We’re “This Close” to ending polioWe’re “This Close” to ending polio

Print Television

Radio Transit

Web Online application

External Launch: January 2011

Next Phase: Regionalization

Next Phase: Expansion

““This Close” Global This Close” Global PSA CampaignPSA Campaign

““This Close”- PlacementsThis Close”- Placements

““This Close” This Close” RegionalizationRegionalization

““This Close” This Close” RegionalizationRegionalization

Media Center Media Center www.rotary.org/mediacenterwww.rotary.org/mediacenter

So nah am Ziel – TV SpotSo nah am Ziel – TV Spot

““This Close”- TV and RadioThis Close”- TV and Radio

““This Close” This Close” Digital CampaignDigital Campaign

PolioPlus Communications:PolioPlus Communications:What’s Next?What’s Next?

European This Close campaign & Thisclose.net launch

Rotary profiles outreach

Media Tours: global

Rotary International Convention

World Polio Day 2011

Thank YouThank You