DIGITAL MAGAZINESDESIGN for SuccESS

‘coNSuMErS ArE LookING for oNLINE MEDIA proDucTS ThAT MorE cLoSELy rESEMbLE TV AND MAGAZINES’Nick Denton, Founder of Gawker Media and internet entrepreneur

‘coNSuMErS DoN’T rEALLy wANT To rEAD TExT, ThEy wANT VIDEoS, ThEy wANT IMAGES, bIGGEr, MorE LAVISh’ Nick Denton, Founder of Gawker Media and internet entrepreneur

‘wE’rE INcrEASINGLy MoVING INTo A worLD whErE pEopLE wANT ENTErTAINMENT AND EMoTIoNAL ENGAGEMENT froM brANDS’John Hegarty, co-founder and worldwide creative officer, BBH

whAT IS ADIGITAL MAGAZINE?

• Magazine websites

• E-zines

• Magazine apps

why pubLISh A DIGITAL MAGAZINE?

• Harnesses interactivity of the web with the engagement of a magazine

• Harnesses interactivity of the web with the engagement of a magazine• Rich media functionality supports data and personalisation

• Harnesses interactivity of the web with the engagement of a magazine• Rich media functionality supports data and personalisation• Measurable, improvements in brand awareness, loyalty and sales

• Harnesses interactivity of the web with the engagement of a magazine• Rich media functionality supports data and personalisation• Measurable, improvements in brand awareness, loyalty and sales• Multiple access points driven by superb content

EMAIL TO A FRIEND

virGiNMeDia.coM

Multiple access points

TWiTTer

FACEBOOKeMaiL

BLOGS

DESIGN TIpSfor SuccESS

• The right design for the right medium

• The right design for the right medium

• The right design for the right medium

• Give your audience content they can’t get in print

Toy STory 3

• Use rich media to add value and encourage engagement

• Open a two way conversation

brANDASSETS

• Think brand not medium

SOCIAL MEDIAPriNT

oNLiNe

MOBILE

IMMErSIVE, coNNEcTED ExpErIENcES AcroSS ALL chANNELS: DIGITAL, phySIcAL, MobILE, SocIAL

• Delivery is key. Understand and respect the technology

“ Avoid this rubbish like the plague.

Won’t download - it’s the last time I’ll

buy this mag “

“ The future of print.Without a doubt the best magazine app

on the iPad... “

“ Major bugs.Magazine will not

download. Give me my money back. “

“ SUPERB.The first electronic

format magazine that has convinced me this is the future. “

• Understand your audience. Measure its behaviour

cASE STuDy

Christopher Bibby Direct Marketing Director

Electric! e-zine was an obvious development for the Virgin Media brand, offering sensitivity to the

environment as well as unparalleled potential for interacting with our customer base. Since

its launch it hasn’t disappointed with 28% of the readers directed to the Virgin website in every

issue, with 7% going to a sales page. The unique way we have translated into a digital magazine

makes the overall solution even more compelling from a Virgin Media perspective, and a truly

entertaining communication for our customers

EffEcTIVENESS

Virgin Media E-zine Survey

VIrGIN MEDIA E-zInE SURVEy • 1,300 respondents

• Spent 10 minutes reading!!

• 1 in 3 click through to the Virgin site

• 4% upgraded their Virgin Media package

said they would like to receive the e-zine in the future

agreed the contents were relevant

rated the e-zine as ‘excellent’ or ‘very good’

92%

95%

82%

had a positive online experience reading electric!85%

82%

found the content of the magazine relevant

bE AGILE, opEN To chANGE

INNoVATE, EVoLVE

ENJoy