It is not important, where the ball is, but rather, where it is going to be

POMP; Ljubljana, September 2016

What should I share ?

Being on almost all important content marketing events in the world made me think to share that experience.

Specially from this years events:

1. Content Intelligence conference (Las Vegas)

2. Content marketing world (Cleveland)

Primož InkretPartnerExecutive manager

AGENDA

TodayTomorrow

Try to find the missing question (your why) and answer it! ASAP.

Answering questions

There are no shortcuts, it is not worth trying to do it half way.

Commitment (All in)

The difference between involvement and commitment is like ham and eggs. The chicken is involved; the pig is committed.

- Martina Navratilova

A mantra that is gonna bring strategic results and shake the organization if you do it right.

Strategic

Bad content gets nothing at all.

Amazing content

0

Technology and data insights are tha basics of any CM activity

Data

AGENDA

TodayTomorrow

And the Pulitzer goes to….… a computer.

Ludizem

Transition phase between both worlds. Yes, very soon.

Virtual insanity

Real time customer data = real time Content marketing

Content in every piece of hardware

Primož Inkret, MBAprimoz.inkret@p-m.si

@pinkret

Thank you