porsche DesignProduct Overview

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Porsche Design

Heritage

productsß1000 Fashionß1700 shoesß2000 Luggageß3100 Writing toolsß3200 Fragranceß3300 small leather goodsß3400 jewelleryß3600 smoking accessoriesß5000 sportß6000 timepiecesß7000 homeß8000 eyewearß9000 electronics

awards

stores

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Porsche Design

Porsche Design is a luxury brand with a particular focus on technically inspired products. It offers classic men’s accessories that stand for functional, timeless and purist design. The product portfolio includes watches, sunglasses, luggage, a sport and fashion collection as well as electronic products and a men’s fragrance line. All the brand’s products are designed in the Porsche Design Studio in Zell am See, Austria.

Porsche Design products are sold worldwide in own retail and franchise stores, shop-in-shops, up-market department stores and exclusive specialist stores. In addition to Porsche Design, the activities of the Porsche Design Group [ Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG ] are concentrated on the areas of Porsche Design Driver’s Selection and the Porsche Design-Studio in Zell am See in Austria.

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heritage

“If one considers the function of a thing, the form sometimes arrives on its own.” Ferdinand Alexander Porsche

Porsche Design Studio was founded in Stuttgart in 1972 by Ferdinand Alexander Porsche and relocated two years later to Zell am See in Austria. Since its foundation, the products designed there have won more than 120 national and international design prizes and awards. In fall 2003, Ferdinand Alexander Porsche and the other partners of Porsche Design collaborated with Porsche AG in founding a new company, the Porsche Design Group [ Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG ], the majority of which is owned by Porsche AG.

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heritage

Chronograph I [ 1972 ]

The Chronograph I is the first product ever designed by Porsche Design Studio and can be called a milestone in watch design. The Chronograph I was the first black wristwatch worldwide and its design has influenced generations of watches all the way up to the present day.

Exclusive Sunglasses [ 1978 ]

In 1978, Porsche Design presented the Exclusive Sunglasses, one of the most successful sunglasses in the world. The sunglasses with interchangeable lenses are distinctive and have become synonymous with the “Porsche Design” style.

Pipe [ 1983 ]

The Porsche Design Pipe applied the cooling rib theory which is also used in motorcycle engines in respect of the pipe bowl. The cooling fin system developed by the Porsche Design Studio ensures cool smoke and increases smoking enjoyment.

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Fashion

ß1000

The Porsche Design men’s collection, with its straight lines and sporty appeal boasts the most precious fabrics with a high-quality finish. The combination of comfortable casual chic and modern business wear ensures that the fashion collection is unmis-takable at the very first glance.

P´1160 Blouson Double and P´1120 T-Shirt Icons P´1150 Field Jacket Goat and P´1820 Scarf

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Fashion

ß1700

Unmistakably Porsche Design: the new shoe collection. The exclusive choice of materials and extraordinary attention to detail, the new shoes seamlessly fit into the purist lines of the brand. One thing all models have in common is a unique TPU sole concept, which has been inspired by double-clutching when driving a car.

P´1700 New York L2 P´1700 Milano OL2 P´1700 Milano OL4 P´1700 Tokyo L2

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luggage

ß2000

Roadster | Roadster Titan

The business luggage range “Roadster” will win you over with its timeless and purist design and high functionality. The luggage range consists of more than 40 different models, from trolley cases through travel bags to briefcases and messenger bags. The exclusively German-made trolley cases use matt finish aluminium handles. The material they are made of is used in aircraft construction. The light and quiet-rolling wheels on these trolley cases offer unlimited travel comfort. The whole range is made from tearresistant nylon with a water and stain resistant coating. The sporty re-interpretation “Roadster Titan” combines high functionality with fine titanium optics.

P´2150 Briefcase M P´2150 BriefBag FM Titan

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luggage

ß2000

CL2

Design language understood the world over: the new CL2 series. Reliable companions for business, leisure and trips. Sleek and smooth cowhide combined with functional style elements with carbon optics for the highest possible level of exclusivity. These pieces ensure an elegant yet dynamic appearance – anywhere in the world.

P´2260 ShoulderBag M FH P´2140 BriefBag M

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luggage

ß2000

French Classic

For lasting impressions. The Porsche Design French Classic line is simply extra-ordinary. Timeless designs meet striking colors. Made of the finest cowhide leather with a classic, accentuated texture. Featuring solid, hand-brushed hardware.

P´2230 Trolley 550 P´2150 BriefCase M

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luggage

ß2000

Classic Line

The leather goods in the series “Classic Line” combine functionality with a reduction to essentials, and are highly usable in professional day-to-day life. The collection is crafted from finest Italian calfskin leather. The briefcases, with their freely rotating, leather-covered ergonomic grip mounted on a solid aluminium bar, offer a high degree of handling comfort. The puristic series comprises more than 50 items and includes briefcases, organisers, wallets, purses, credit card holders, key cases and writing pads.

P´2110 Organizer F7 P´2130 ConferenceCase L

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luggage

ß2000

Cargon

For great organization and comfort: The Cargon series from Porsche Design can be used for the outdoors, business or travel. In short, these bags are the perfect companion. Made of extremely lightweight, durable and water-resistant matrix polyester. Teflon-coated. Casual, extremely tough and still perfect for your day-to-day work.

P´2250 Twin BackBag S P´2130 ShoulderBag XL FH

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luggage

ß2000

Cervo

Modern designs with a classic interpretation: the Cervo series. Sleek and smooth cowhide is combined with technical details to form a consistent overall image. This results in practical accessories that are an absolute must both for business and leisure.

P´2140 BriefBag M P´2260 ShoulderBag MV

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writing tools

ß3100

The writing tool series appeals by its functional design, distinctive workmanship and unusual choice of materials. Thus the design of the TecFlex Ballpoint Pen P´3110 reflects its function: its ‘outer skin’ is formed by an oil pressure tube made of the material TecFlex – an explicit technical inspiration. What’s more, it doesn’t corrode, thus guaranteeing lasting service, and it imparts an unusual tactile quality. The ball pen mechanism makes use of the material’s flexibility when protracting and retracting the cartridge.

P´3140 Shake Pen Rose gold P´3150 Leather

P´3140 Shake Pen Carbon P´3130 Mikado

P´3110 TecFlex P´3120 Aluminium

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fragrance

ß3200

The core product of the men‘s fragrance range is an eau de toilette which is available in three different sizes. An aftershave lotion, aftershave balm, a hair and body shampoo and two deodorants in stick and spray form complete the range. The fragrance is characterised by its striking cold metallic accords and warm woody tones. The fragrance bottle has been designed by Porsche Design Studio and captivates with its purist architecture. The Essence Intense is a reinterpretation of the first fragrance, intensified by the richness of woody-amber harmonies. With its combination of freshness and aromatic, woody facets it is a perfume of contrasts.

P´3210 The Essence P´3210 The Essence Intense

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Small leather Goods

ß3300

P´3340 French Classic Coin Purse F8 P´3310 Cervo Billfold V6

P´3320 CL2 CardHolder H4

P´2210 Classic Line Organizer F7

The simply elegant leather accessories from Porsche Design are ideal for daily use and are made from the finest leather. Organisers, wallets, purses and credit card holders are available in various colour and leather versions.

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jewellery

ß3400

The Jewellery Collection offers cufflinks, tie clips, rings, key-rings, bill clips and bracelets, all of which stand out thanks to a combination of perfect workmanship, clear lines and purist design. Technical materials such as titanium, stainless steel, silver and gold are worked with the highest degree of sophistication and combined with precious stones or delicately set with diamonds, onyx or ebony. One single piece of jewellery may require up to forty different processing steps before it is finished.

P´3410 Cuff Links | Grooves

P´3410 Cuff Links | TecFlex

P´3420 Key Rings | Functionality

P´3450 Bracelets | Grooves

P´3410 Cuff Links | Grooves

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smoking accessories

ß3600

The Smoking Collection from Porsche Design will appeal to connoisseurs and collectors. The pipe bodies are made of briar wood, because the use of this fine, rare wood plays an important role in determining the flavor experience of pipe smoking. The design principle of the cooling fins does the same thing for the pipe with regard to heat requirements. The line is completed with functional lighters, calfskin pouches or elegant humidors with a unique surface design and protective function.

P´3633 BLACK SPIRIT Lighter P´3613 BLACK SPIRIT Tobacco Pipe

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sport

ß5000

Golf

In the field of sport, the cooperation between Porsche Design and adidas is now in the seventh season with the Spring | Summer 2010 collection. Functionality, top quality technology and impressive design are characteristic of these products. It includes five categories which make up the collection of apparel, footwear and accessories. The golf line fascinates with innovative footwear and comfortable clothing.

P´5110 Cleat

P´5120 Engineered Polo P´5150 Core Pant

P´5130 Tech Cashmere Jacket

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sport

ß5000

Tennis

The latest technologies and intelligent materials are used in the production of racquets, clothing and accessories for the tennis collection. The shirts adjust to the individual body climate; the tennis shoes are suitable for both sand and hard courts.

P´5350 Tech Short

P´5330 Tech Suit P´5310 Tennis II

P´5320 Tech Polo

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sport

ß5000

Running | Fitness

In the field of Running | Fitness Porsche Design offers shoes that support personal running dynamics and running clothing that is optimally tailored to the movement of the body. The highlight is the “Bounce:S²” premium running shoe with its innovative metal spring damping. This gives more momentum back to the athlete and provides a calmer and more stable run.

P´5510 Bounce:S2

P´5540 Softshell Jacket P´5540 Training Tech Jacket

P´5520 Training Tee

The technology

The technology featured in our Bounce:S2 shoe was developed especially for the Porsche Design Sport | adidas collection. It’s based on state-of-theart research in automotive technology: a suspension system transforms the vertical impact of each step into a horizontal push. This effectively cushions the foot for greater running comfort.

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sport

ß5000

Driving

The high quality textiles and shoes for the driving sector stand for comfort, precision and safety. The textiles, for example the V-Neck Light Knit or the Fabricmix Jacket are characterised by breathable materials and form-fitting cuts. Ergonomically shaped shoes have been developed to help focusing on the road. The best example is the Collapsable made of soft, perforated leather for improved breathability and an asym-metric rubber sole to improve grip on pedals.

P´5610 Collapsable

P´5630 V-Neck Light Knit P´5630 Fabricmix Jacket

P´5610 Chassis

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sport

ß5000

Water | Snow

Developed for new challenges. Textiles and footwear for sailing. To test and develop the collection, 3-times Olympic gold medalist and 2-times America’s Cup winner Jochen Schümann provided significant support, testimonials and advice. The foot-wear highlight product is the AC Bowman. Engineered in cooperation with Jochen Schümann, it is tailored for fast, flexible agility using shock-absorbing adiPRENE®. In apparel, the Spray Light Top fuses technical outdoor performance with timeless style. The wind and waterproof GORE-TEX® Paclite® Shell offers superior breath- ability and includes a 28,000 mm-water column.

P´5230 Sailing Knit Top P´5210 AC Bowman

P´5260 Navigator Bag

P´5240 Spray Light Top

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Timepieces

ß6000

Indicator

The Indicator P´6910 is the first chronograph with a mechanical-digital stopwatch function display. The total stoppage time is 9:59 hours. This is made possible by the most complex commercial wristwatch movement in the world. Altogether the watch consists of a total of approximately 800 parts. The Indicator is now available in three design variants. In 2008, the P´6910 was presented in rose gold with PVD coated titanium.

P´6910 Indicator, titanium P´6910 Indicator, PVD-coated titanium P´6910 Indicator, 18 carat rose gold and titanium

The movement

Around 800 separate parts. Every one of them produced with the utmost precision. Visible through the sapphire crystal opening in the titanium frame. More than a dozen experienced engineers, technicians and watchmakers were involved in the development of this mechanism which is unique throughout the world.

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Timepieces

ß6000

Rattrapante Limited Edition

The P´6920 Rattrapante Chronograph can precisely measure and display intermedi-ate times as often as required. The sapphire crystal on the case back allows the user to admire the Porsche Design rotor system and self-winding Valjoux 7750 movement. The Rattrapante is limited to 200 timepieces in PVD-coated titanium [ Physical Vapour Deposition ] and 50 timepieces combined with classically elegant rose gold.

PP´6920 Rattrapante Limited Edition

PVD-coated titanium

PP´6920 Rattrapante Limited Edition

PVD-coated titanium and 18 carat rose gold

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Timepieces

ß6000

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Worldtimer

The Worldtimer P´6750 displays the time in two different time zones simultaneously and is an ideal companion for cosmopolitans. An additional crown with an integrated button makes the world time settings easy to change – for the first time ever without loss of time. The watch producer Eterna – licensee partner of Porsche Design since 1998 – has designed and built a special movement module based on the ETA Val-granges calibre A 07 111 for the Porsche Design Worldtimer P´6750. This functional timepiece has a world timer mechanism which is so far unique: when changing time zones, the reference time on the central indicator is transferred at the touch of a button and without losing time.

P´6750 Worldtimer, PVD-coated titanium P´6750 Worldtimer, Titanium P´6750 Worldtimer, 18 carat rose gold

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Timepieces

ß6000

Dashboard

The design of the Dashboard range of watches is inspired by the dashboard of a Porsche sports car, guaranteeing the best possible time and date legibility. All auto-matic chronographs in the Dashboard range are fitted with a special Porsche Design rotor, adapted from a Porsche sports car wheel. The collection and its three lines, PAC [ Porsche Design Aluminum Chronograph ], PTC [ Porsche Design Titanium Chronograph ] and PGC [ Porsche Design Gold Chronograph ] was overhauled in 2008 and now comes with coloured dials designs in Makara, Copper, and Night Blue or special material embellishments.

P´6612 PTC P´6612 PTC P´6612 PGC P´6612 PGC

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Home

ß7000

Kitchen

The Siemens premium small appliance series brings together tomorrow’s styling and intelligent high-tech. Rounded shapes, soft curves and blue designer indicators are the characteristics of the range. The Chroma Type 301 knives designed by F.A. Porsche stand out due to its exceptional sharpness and cutting-edge design. In comparison to traditional knives which just lie they stand upright in the kitchen.

P´7310 Kitchen Utensils P´7330 Kitchen Knives

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Eyewear

ß8000

Sunglasses

Porsche Design has a long history in the area of sunglasses. In 1978, Porsche Design presented the Exclusive Sunglasses, one of the most successful sunglasses in the world. Today modern high-tech materials like titanium make the glasses especially light, flexible, and stable. Lenses made of unbreakable polycarbonate guarantee extensive UV protection.

P´8480 Sunglasses

P´8478 Sunglasses

P´8479 Sunglasses

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Eyewear

ß8000

Reading Tools

These reading glasses from Porsche Design combine purist design with high optical quality. The designs are sure to appeal with a sporty line and elegant dynamics provided by the mix of materials used. Thanks to an innovative frame design, these glasses fold extremely flat and will therefore fit into any breast pocket. The P´8802 offers unlimited reading enjoyment, even in strong sunlight thanks to their reactive lenses. These reading glasses have already been honored with the famous “Red Dot Award”.

P´8810 Reading Tool P´8802 Reading Tool

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Electronics

ß9000

Mobile Phones

The Porsche Design mobile phones combine purist design with innovative communications technology and high-quality natural materials such as aluminum and mineral glass. After its successful launch, the first Mobile Phone, the P´9521, has already won several prices. Besides the black variant, the P´9521 is also available in white and brown. The new mobile phone is also distinguished by the unique production method, in which the mobile phone is milled out of a solid aluminum block. The touch-screen display makes navigating through the menus smooth, easy and intuitive, access to personal data is secured by means of a sensor which identifies the user’s finger print. The built-in GPS receiver can be used for mobile navigation purposes.

P´9521 Mobile Phone P´9522 Mobile Phone

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awards

Award-winning: the design language from Porsche Design has been always appreciated – as more than 130 national and international design awards attest.

Red Dot Product Design Award [ 2008 ] P´6750 Worldtimer [ 2007 ] P´7111 Pan Desk Lamp

P´5510 Bounce:S [ 2006 ] P´3140 Shake Pen P´8802 Reading Tool

Plus X Award [ 2008 ] P´9521 Mobile Phone

Plus X Award [ 2008 ] P´5510 Bounce:S

Royal College of Art: Optra Frame Award [ 2009 ] P´8481 Sunglasses

Silmo d’or [ 2009 ] P´8481 Sunglasses

Connect Award [ 2007 ] P´9521 Mobile Phone

iF Design Award [ 2008 ] P´9521 Mobile Phone [ 2010 ] P´9522 Mobile Phone

P´6750 Worldtimer P´8810 Reading Tool[ 2005 ] P´8404 Sunglasses P´1700 Shoes

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Stores

All Porsche Design Stores feature the global retail concept. The store’s fixtures mirror the style and functionality of the high-quality Porsche Design products themselves. A combination of rich natural elements such as black stratified slate and smoked oak are contrasted with sleek, innovative high-tech materials. Plasma monitors screen short films casting Porsche Design products.

Porsche Design® is a registered trademark.

PLH | Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG Presseabteilung Porschestraße 1 74321 Bietigheim-Bissingen Germanywww.porsche-design.com

© 02 | 2010 PLH