portability final

8/4/2019 Portability Final

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PRESENTED BY:-

SUMIT KUMAR

KALYAN KUMARAJAY YADAV

RAJEEV KUMAR

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APRESENTATION ON

Mobile Number Portability

STRIKER


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Mobile Number portability (MNP)

Mobile subscribers enables to change their

service providers, their location without havingto change their existing phone numbers.

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Mobile consumers find it hard to move from onenetwork operator to another with a betterplan, unless theyare ready to change their old mobile number and update alltheir contacts with thenew number. The result isconsumers often stick to one operator even if they aredissatisfied withplans or customer service.Now, with the launch of MNP, consumers can easilyswitch betweenoperators offering different plans whileretaining their old number.

(A recent survey by Aegis Consultingand Research showsthat Indians have been waiting for this feature and havemuch to gain withthe launch of MNP.)


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Location

service

operator


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Service Provider Portability is the ability of end users toretain existing directory numbers at the same location as theychange from one service provider to another

Location Portability is the ability of users oftelecommunications services to retain existing directorynumbers without impairment of quality, reliability, or

convenience when moving from one physical location toanother. In this case, a given telephone number could beassociated with any network termination device, independentof location.

Operator Portability is the ability of end users to retainexisting directory numbers at the same location as theychange from one Operator to another

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Service Platform

Server

Central Reference Database(CRDB)

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Reference database for the ported numbers

Storage of present and historical information related to ported numbers

Message relay

porting confirmations

porting requests

Message Validation

Message order and parameter contents are validated before relayed or

broadcast.

Message Flow Control flow of administrative messages between the service providers and network

operators connected to the CRDB.

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1. ALL-CALL-QUERY METHOD

The originating network first checks thelocation of the dialed number in the central

database and then routes the call directly to therecipient network (the network where anumber is located after being ported).

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2. QUERY-ON-RELEASE

The originating network first checks the status ofthe dialed number with the donor network (theinitial network where the number was locatedbefore ported).

The donor network returns a message to theoriginating network identifying whether thenumber has been ported or not.

The originating network then queries the centraldatabase to obtain the information regarding therecipient network and routes the call directly to therecipient network.

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3.ONWARD ROUTING (CALL FORWARDING).

Originating network connects to the donor network.

If the dialed number has been ported, the donornetwork itself routes the call to the recipientnetwork.

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The central agency checks with the SP-A. Thiscould include verifying whether the customer haspaid all dues any completed pending

commitments. The SP-A can also choose to checkwith customer to verify the authenticity of therequest. However SP-A upon getting theinstructions from Central agency need to finish theportability in one hour.

In case, the customer wants to cancel the request,she can do it within 24 hours from applying. Inthat case, she cant reclaim the dipping charge.

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Once into the new SP-B, the customer cantmove out and retain the number at the sametime for the next three months.

The entire process may take more than 4 daysto a maximum of 6 days.

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The process works as follows -

A customer who has a mobile number connectionactive for three months (90 days) with Service ProviderSP-A, wants to use new service from Service provider

SP-B. They want to retain her current mobile number. They have go to the SP-B. Fills up forms, giving him

enough details.

SP-B goes to the central agency. Either with one requestor with bulk of them. Queries for more details. Thisprocess is known as Dipping. The customer can becharged for this. The dipping charge may not be morethan Rs 19 per request per customer.

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Recipient Service

ProviderDonor ServiceProvider

Subscriber

Dealer

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request

port request

Issue Porting Authorisation Code (PAC)

Approach with

PAC

respond toport request

Inform &Negotiate

3

4

5

6

7

request response


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0perator Mobile Advertising Strategies withMNP

Without MNP, operators were mainly able totarget a limited audience who were getting a new

number. Migration opportunity was smaller andROI harder to achieve using any advertisingapproach including mobile advertising. With thelaunch of MNP, the entire population of mobileusers are now open to every operator; hence

demand for better advertising and marketing is areality under MNP. It is evident that operators with better choices

and offers will benefit from this new reality.

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Idea Cellular Ltd. ran an aggressive televisioncampaign asking people to Get Idea. Theconcept behind this was to call out the

differentiators that Idea was offering. Vodafone India took a more inclusive approach by

welcoming everybody. With the Everybodyswelcome tagline, Vodafone has taken a more

confident, leadership approach relying on afriendly, likeable tone to the advertising.

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Tata DoCoMo went with an aggressive mobileTwitter campaign and also initiated a hash tagcampaign named #switch2TataDoCoMo,

which it inserted into all its tweets on MNP. Atypical tweet by the company read, If yourlooking to switch then ensure its to a #3Gready network, who believes in cool offers..

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1.Target Competitive Network

a. Plain Targeting: Push your campaigns toattract customers from other networks to

migrate to your network. Create awarenessabout your attractive tariff plans

b. Survey: Understand what it would take to

attract a specific category of users. Get to knowwhat they dont like about their network andcustomize a plan, which migrates them to yournetwork

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c. Incentive Buying: Push discount coupons,instant gratification, additional memberships andtell them about your loyalty programs for quickregistrations / enquiries to migrate to yournetwork. If somebody registers then announce thesame through their facebook page by linkingonline registration forms to social networks

d. Handset targeting: Intercept all the 3G enabledphones in other networks and inform them aboutyour offers to increase migration to your ownnetwork

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2. Leverage your own network

a. Refer a friend: Request your own subscribers torefer their friends and give instant gratification like

CUG calls among all friends of the user whomigrates from another network to your network

b. Feedback: Get to know the feedback on yournetwork from your existing users. What they dont

like or like about your network. This will help theoperator in improving services and get to the factsthat can be used for brand communications.

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3. Utilize Mobile Effectively

a. Calls to Action: Mobile offers a wide range ofcalls to action such as Click to Call, Click to SMS,

Click to Video etc. b. Creative Banners: The creative banners

available on mobile are far superior to the onesavailable on traditional media. Your campaignbanners can be of different sizes to best suit thephone it is displayed on, can have animations onit, can be a full screen ad before an applicationloads etc. Ensure that you work all these optionsinto your ad campaigns

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1.1 Introduction

Government has decided to implement. MobileNumber Portability in the country. Request For

Proposal (RFP) is being called forimplementation of MNP in four metros in thefirst phase and subsequently in the wholecountry.

Presently only one Company shall be selectedfor implementation of Mobile NumberPortability in the country. The selection shall beon the basis of competitive bidding.

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The MNP will be applicable within a ServiceArea only, i.e., Intra Circle porting.

Direct solution i.e. All Call Query Method be

implemented for mobile number portability inIndia.

The design of clearing House will be such thattotal time to port should not

Exceed three working days initially but upgradable to much faster levels.

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Customer shall approach the recipientOperator for porting his/her number.

Donor Operator shall not use ported out

numbers till such time it is in use by the portedsubscriber. After the surrendering of numberby ported subscriber the number shall revertback to the original donor Operator.

DoT shall provide unique Operator code toeach operator to enable routing to portednumbers

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1.3 Eligibility Criteria for the Company:- The applicant must be an Indian Company

registered under Indian Companies Act, 1956. The bidder, here in after called Company shall

submit the application in duplicate in theprescribed Application form. The company shall pay a processing fee along with

the application (two copies) of Rs. 15000/- in theform of Demand Draft / Pay Order from a

Schedule Bank payable at New Delhi issued in thename of Pay and Accounts Officer (Headquarter)DoT and the same shall not be refunded for anyreason whatsoever.

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The company will not have substantial equitydirectly or indirectly in any of the telecom serviceprovider in India. Similarly any telecom serviceprovider will not have substantial equity, directlyor indirectly in the company. Substantial equityhere means equity of 10% or more.

The company shall ensure that the total foreign

equity in the paid up capital of the company doesnot, at any time during the entire License period,exceed 74% of the total equity subject to thefollowing FDI norms :-

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1.4 Architecture The proposed architecture for implementation of

MNP shall take in to account the following: Cost Effectiveness

Scalable and modular architecture High Performance . Reliability.

DoT/TRAI.

Disaster recovery option at separate Geographiclocation.

Support Open standards Security of centralized database

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1.5 Security Conditions:- The Company shall take adequate and timely

measures to ensure that information transacted

through its network is secure and protected. The Company has to abide by all license terms and

conditions of Mobile Number Portability includingsecurity conditions as prescribed by DoT.

The Company has to ensure that the system hassecurity management process and control for anumber of different roles ranging from systemadministrators, government and for the operators.

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The Company shall ensure that thenetwork/system is protected fromunauthorized access. The data and system

integrity should be ensured. The data centersshould conform to the highest industry normsand necessary ISO certifications.

The Company shall ensure access to security

agencies to the system at its own cost.

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BENEFIT OF MNP IN INDIA TO USERS:

will not have to change the number .

save money by having the best plan you like.

BENEFIT OF MNP IN INDIA TO OPERATORS: Savings in expenses for reserving a number-series:

Less struggle for newcomers:

BENEFIT OF MNP IN INDIA TO GOVERNMENT:

More competition means more revenue More investment in market:

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The switching from one operator to another

requires you to pay Rs.19 You still have to follow the same old procedure

of going to a shop, getting a new SIM

It takes time for the switch to take place.

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Technology change

More competition with other companies

Underlying network changes

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The future seems to be bright for thistechnology in India.

According to the government statistics, about

68% of all mobile customers change theirmobile phone number at least once in a year.

When Mobile Number Portability in India iscomplete, the number will drop significantlyand only those people will change the numberswho really want to disconnect the mobileservice

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The MNP process is relatively new to India butholds lots of scope.

With the revolution of mobile telephony sector inIndia, the subscriber base has grown by leaps andbounds over the past decade.

It can also lead to lots of errors like customerdissatisfaction, misalignment between the old andnew service operator, loss of revenue and negativepublicity. Hence proper infrastructure needs to bein place for it starts in India.

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Query?

portability final

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