PORTALBY TEAM-BITS: MARK ADAMS, ELISHA MCGOWAN, SOPHIA

KAPELLAS, NATALIA DYUBANOVA

INTRODUCTION/AGENDA

• PRODUCT ATTRIBUTES

• TARGET MARKET

• PRICE

• DISTRIBUTION

• PROMOTION

• ADVERTISEMENT

PRODUCT ATTRIBUTES

• NAME: PORTAL TOUCH SCREEN SHOWER SYSTEM

• BENEFITS:

• CONVENIENCE

• ACCURACY

• SAVES ON WATER COST

• BRANDING: “IT WILL BRING YOU TO ANOTHER PLACE”

PACKAGING

TARGET MARKET

• DEMOGRAPHICS:

• NOT GENDER ORIENTATED

• AGES 25-50

• $55,000 + PER YEAR

• BUSINESS PROFESSIONALS

• COLLEGE/UNIVERSITY EDUCATED

• CONDO AND HOME-OWNERS

• PSYCHOGRAPHICS:

• EXTROVERTS

• LIFESTYLES OF THE RICH AND THE FAMOUS

TARGET MARKET

• BEHAVIOURAL:

• SERVICE AND CONVENIENCE

• MEDIUM USAGE (ONCE A DAY)

• ACCURACY

• QUALITY

• STRONG LOYALTY STATUS

• GEOGRAPHIC'S:

• URBAN (CITY)

PRICE

• PRESTIGE PRICING (HIGH-QUALITY)

• $2500-3500

• CUSTOMIZATION

• RANGE

• PRICE INCLUDES INSTALLATION FEES

DISTRIBUTION

• IN STORE SALES

• STORES:

• RONA

• LOWE’S

• HOME DEPOT

• PLUMBING CONTRACTORS

• POSSIBLY MERGING INTO ONLINE RETAILING

PROMOTION

• SOCIAL MEDIA:

• ONLINE ADS

• YOUTUBE ADS

• TV ADS

• FACEBOOK

TV ADVERTISEMENT