Porter Five Forces

Scott Mortons Five Forces model has strength to analyze the social impact factor, so to gain competitive advantage in the future and have a good IT/IS strategic planning.

Threat of New Entrant

Threat of Entrant is High. There are a few new entrants that will affect the business of Kawasaki Motor Corporate. For the first threat of new entrant is the US market have entry new competition motorcycle industry, like : Mission Motor , Hellcat , and Mac Motorcycle .

Mission motor is a new company that founded in 2007. Mission Motors target is to develops cutting edge electric powertrain systems for demanding, high-performance vehicle applications. For another company, Hellcat is design to advances that architecture with superior performance, reliability, ergonomics and quality. (http://confederate.com/hellcat/) and Mac motorcycle is design thetransmission isdown lowgiving a low Centre-of-gravitythat helpsgreat handling.(http://www.mac-motorcycles.com/motor.html)

Secondly, threat new entrant is the technology of discovery for motorcycle - E-Bike. Lightning Motorcycle has designed and produced a Sportbike sure to change the minds of anyone doubting electric motorcycle performance (http://lightningmotorcycle.com/).Therefore, E-bike technology will be affected the Kawasaki Motorcycle in diesel technology is reducing the demand of customer.

Last threat of entry is Tata Nano Car. Tata Nano car is a car that reducing the amount of steel used in its construction, and relying on low cost US labor. Tata Motors decides to strong-arm its way into the U.S. and Europe in 2015 year. Tata motor Chairman believes that Nano Car will be fuel-efficiency on high price of gas in US and increase the customer on this technology

(http://www.greencarreports.com/news/1079856_tata-nano-hits-u-s-europe-by-2015-how-will-it-look)

. Nano car is more safety and cheaper than motorcycle, ever the Kawasaki Motorcycle is developing sport division motorcycle. But, it will affect the demands of Kawasaki Motorcycle in US.

Threat of Substitute

Threat of Substitute is High. In the US area, there are lot substitutes products than can compare with Kawasaki Sport Motorcycle. Kawasaki Motorcycle is most designing the Sport bike like: Kawasaki Ninja H2R, Kawasaki Ninja Zx-14R and etc. However, the cost of purchase on the Kawasaki Sport Bike will be a bit higher for the buyer.

For example: Purchase a car like Mitsubishi lancer in normal spec - $ 18,000.00 and a Kawasaki Ninja Zx-14R is cost $15,899.00.( http://www.motorcycle.com/specs/kawasaki/sport.html)Kawasaki Motorcycle is cheaper than car. But, for the overall of the car will be better than motorcycle in safety, weather handling situation, and passenger capability. In the US, the second car market developing, the preference for used cars to new two wheels among vehicles buyer cannot be ruled out. Some of the substitute is snowmobile. USA is a four season country, when it is winter season, two wheel vehicle is useless for the transportation. That reason Snowmobiles are widely used these days by workers who need winter off-road transportation.( http://advantage-environment.com/transporter/introducing-the-electric-snowmobile/). In winter season period, the demand of ordering on Kawasaki Motorcycle will reducing and it will affect whole company operation.

The face of auto industry that was redefined with invention of fuel efficient four-stroke engine technology is all set for the new era in two wheeler industry. For the electricity that has initiated a revolution in two wheeler industry in US.

Barging Power the Buyer

The Barging power Buyer is Low. The Buyer for Kawasaki Motorcycle Company is loyalty and it will not easily to switching to another product. Kawasaki motorcycle having a great design and keeping evolution the new technology to interact buyer to purchase their product, even there are a lot of choice in the US market.

Main priority goals for Kawasaki Motorcycle Company is satisfy customer demand and provide the best service on the maintained for their product. Therefore, Kawasaki Company is more satisfy the demand of the buyer. More of the design on Kawasaki motor company is targeting the high speed demand customer and buyer and its done a great job.

Kawasaki Motorcycle is world best speed technology and safety controlling. Kawasaki Motorcycle Company was able to control bargaining power of the customer by its affordable price along with quality in its product.

Barging the Supplier

The Barging of the supplier is Low. Many motorcycle manufacturers like: BMW, Ducati, Honda, Yamaha and etc. have a large portion of their parts outsourced and are reliant on their suppliers, but suppliers are still replaceable.

For the supplier in Kawasaki Motorcycle Company is dealing with their own partnership or Corporate Company. Major of the Kawasaki motorcycle engine is brought from the Kawasaki Aircraft company. The barging power of supplier in Kawasaki Motorcycle company is enough to itself operation. Without the outsource supplier, Kawasaki Motorcycle company will not affected much because its own company having an enough resource to could handle the situation.

When payment is delayed in Kawasaki Motorcycle Company with their supplier, their supplier will continues supply their product to Kawasaki motorcycle Company because their corporate as same company . So, Kawasaki Company would not have a leaking producing problem on the operation.

(http://www.theworldofmotorcycles.com/vintage_motorcycle_kawasaki.html).

Competition Rivalry

Competition Rivalry is Low. The main competition rivalry for the Kawasaki Motorcycle Company is Ducati, Yamaha, Harley division and Honda. Ducati could be main competition rivalry for Kawasaki Company because it seems same with Kawasaki priority targeting on sport bike area for the US market. Another competition is targeting in Off-road, Cruisers and touring area. Those of competition may affect the sales of Kawasaki Motorcycle, but, it would not affect the whole Kawasaki Motorcycle demand in US Motorcycle market.

Kawasaki Motorcycle having a huge own self supplier and keeping evolution their motorcycle technology to satisfy the customer demands on the speed. In the future, Kawasakis Keishi Fukumoto says Kawasaki Motorcycle is planning a new concept for turning heads with its futuristic, transformable motorcycle, called simply the "J". There are no plans to commercialize the three-wheeled concept vehicle, but the "J" does offer a glimpse into what commuters might be driving in the future. It will be a new generation sport bike on the world market.(http://www.theredhive.com/tomorrows-news-today/kawasaki-concept-bike-offers-transformative-vision-of-the-future/)

Kawasaki Motorcycle Company not targeting on sport bike area, it also have aim on another Bike area like: Cruisers, Touring, and off-road area. But that area, Kawasaki still not be best satisfy on customer demand. That the reason, major of competition will not be a high threat for Kawasaki Motorcycle Company.