portfolio magazine web version winter 2011
DESCRIPTION
Student Publication full versionTRANSCRIPT
THE CONCEPT&COVER
OUR STAFF
Hi everyone, Mark here. As the Art Director I wanted
to push my concept of the future and the influence
that technology, specifically augmented reality, will
play in the fields of design, media arts, fashion, and
culinary. This technology allows us to be even more
creative, giving us the freedom to influence design in
both a 2D and 3D world. The cover sets the tone with
a night scene of the Renee and Henry Segerstrom
Concert Hall in Costa Mesa, CA. The scene shows an
augmented reality interface over the picture, as if you
were looking through your cell phone or tablet at the
building getting information and interacting with it.
Creative Director Tricia Cook Herb Proske
Design & Editorial Mark Edwards Charles Pebenito Betty Ko Jessica Meng
Photograghy Matt Kruger Thao dai Nguyen
Web Allen de la Rama Michael Raymond Christian Segura Daniel Soto Aaron Alonzo
We want you to interact with our magazine! Get the FREE app at http://gettag.mobi or search for the app in your app store by entering “tag reader/Microsoft tag” in the search field.Look for the AR symbol and snap the tag with your cell throughout this magazine to view extra content and videos.
Video Dann Cheng Michael Arrevalo Larry Eric Gonzalez Johnny Banh
Sean Sheehan Mauricio Reynoso Eddie Navarro John Scandore
contents
1 2 3 4The future of apps5 6 7gretchen jones 8new portfolio app
9 10 11creative reality 12scher inspiration 13featured galleries 14 15 16 17 18 19what does mean?
view more at aiocfolio.comthe future of apps
gretchen jones: advice every design can live by
new facebook portfolio app
above the statu5 quo
creative reality in augmented reality
scher inspiration
“the elvis”
featured galleries
what does _ mean?
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THE FUTURE OF APPS
IS THERE EVEN A FUTURE IN THIS STUFF?
by Betty Ko
The Future of Apps
The answer is yes. Yes there is.
Though mobile apps are relatively new to us, it’s
difficult to imagine a world without them. The real
question is–how will they evolve? The new wave
of applications will further blend the line between
physical and digital worlds. We’re already beginning
to see it happen with the development of location-
aware dating platforms and physical social networks.
Apps like FourSquare allow you to “check in” at your
current location and see where your friends have
checked in. A dating app in Japan allows shy singles
to meet other singles with similar interests on the
spot. The app compares dating profiles and alerts you
if there’s another person at the same location you
may want to talk to (and vice versa).
As technology continues to evolve, apps will further
change the way we live our lives and interact with
one another. Here are eight things you might want to
look out for in the near future.
1. GEO-TAGGING
You’ll be able to take a picture of a
landmark with your phone, which
will automatically geo-tag it, and send
it to a photo sharing service on the
Web. People will be able to find the
photo by searching those tags or by
geo-location.
2. REALITY RECOGNITION
Through advanced image recognition,
you’ll be able to photograph objects
or landmarks and be taken directly to
a link with more information about
it. For example, if you take a picture
of Mann’s Chinese Theater in LA,
you’ll automatically be taken to their
Wikipedia page.
3. PHYSICAL SOCIAL NETWORKS
You’ll be able to walk into a bar
and see which of your friends
have been there recently, what
they thought of the place, or even
which drinks they recommend.
4. CREDIT CARDS AS SOFTWARE
Soon you’ll have the option of
paying at a store by selecting a credit
card button. Your phone will then
communicate with the in-store
cash register, and the security of the
transaction will be ensured through
biometrics (i.e. a fingerprint verification
process using your iPhone screen).
5. PAPERLESS RECEIPTS
Apple has already switched over to
email receipts, but soon enough it will
be possible to keep ALL your receipts
in digital format on your phone via
Bluetooth. This will make returns/
exchanges much easier to conduct.
6. DIGITAL BUSINESS CARDS
Business cards can be transferred
from phone to phone using Bluetooth
or Wifi. Once the digital card is
received, it will be added into your
contacts list and both parties will be
connected on LinkedIn.
7. PERSONALIZED TRAVEL GUIDES
Wherever you go in the world, you’ll
be able to access information about
your current location in the form of
a personal travel guide. It will be
custom tailored to you, since the
software will know your tastes and
travel preferences.
8. PHYSICAL BROWSING AND DIGITAL SHOPPING
The next level of shopping will
allow you to browse in person and
instantly purchase items online.
For example, you’ll be able to take
a picture of a product and have it
appear immediately in your Amazon
shopping cart.
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The new wave of applications will further blend the line between
physical and digital worlds.
Despite the sometimes unflattering depiction on the show, Gretchen Jones has a strong understanding of herself and is confident and comfortable with who she is. To read more of Gretchen’s advice and responses visit: aiocfolio.com. or snap the tag below.
Gretchen Jones: Advice Every Design Can Live By
Hai
ling
fro
m O
reg
on
, Gre
tch
en
Jon
es,
28
, is
stra
igh
tfo
rwar
d, h
on
est
,
and
op
en
. De
spit
e t
he
so
me
tim
es
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flat
teri
ng
de
pic
tio
n o
n t
he
sh
ow
,
she
has
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tro
ng
un
de
rsta
nd
ing
of
he
rse
lf a
nd
is c
on
fid
en
t an
d
co
mfo
rtab
le w
ith
wh
o s
he
is. I
n o
ur
inte
rvie
w w
ith
he
r, s
he
giv
es
he
r
pe
rsp
ec
tive
on
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xpe
rie
nc
es
on
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sh
ow
as
we
ll as
in t
he
fas
hio
n
ind
ust
ry. S
he
als
o o
ffe
rs s
om
e
po
ign
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advi
ce
to
asp
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g f
ash
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sig
ne
rs a
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art
ists
an
d a
dd
ress
es
qu
est
ion
s fr
om
Th
e A
rt In
stit
ute
of
Cal
ifo
rnia
– O
ran
ge
Co
un
ty
fash
ion
stu
de
nts
.
Q: D
escr
ibe
you
r ta
rget
mar
ket.
A:
My
targ
et
mar
ket
is t
he
cu
sto
me
r
b
ase
be
twe
en
25
-50
ye
ar o
ld
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om
en
, wit
h $
30
K +
inc
om
e.
T
he
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om
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oth
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th
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orl
d o
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ash
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, aim
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rch
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that
can
inte
gra
te in
to
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he
ir o
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war
dro
be
s w
ith
t
ho
ug
htf
uln
ess
. Th
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ll ve
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mo
de
rn
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rt a
nd
cu
ltu
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nd
aim
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ttle
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e an
d h
igh
ly f
ash
ion
able
,
b
oth
cas
ual
ly a
nd
fo
rmal
ly.
Q: D
o y
ou
hav
e a
favo
rite
des
ign
er?
Wh
o is
it?
A:
Yes,
Ph
oe
be
Ph
ilo, V
ane
ssa
Bru
no
,
Is
abe
lle M
aran
t, S
tella
Mc
Car
tne
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R
ach
el C
om
ey,
Mar
a H
off
man
,
V
en
a C
ava.
Q: W
hat
insp
ires
yo
u w
hen
yo
u d
esig
n?
A:
I fin
d t
he
urb
an s
tre
et
we
ar
f
ash
ion
mo
vem
en
t to
be
hig
hly
in
spir
ing
. Se
ein
g h
ow
th
e e
very
-
d
ay in
gé
nu
e a
pp
roac
he
s h
er
w
ard
rob
e is
ke
y to
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y d
esi
gn
er’
s
a
est
he
tic
ne
ed
s. I
also
like
to
try
a
nd
mo
od
bo
ard
he
avily
t
hro
ug
ho
ut
the
ye
ar. E
spe
cia
lly
in
th
is a
ge
of
tec
hn
olo
gy,
fin
din
g
im
age
ry is
eas
y. I
love
stu
dyi
ng
a
th
eo
log
ist,
art
ist
and
mu
sic
ian
t
o b
ase
my
‘th
em
e’ o
n...
fro
m
t
he
re I
take
th
ese
ele
me
nts
an
d
s
tart
pai
nti
ng
th
e p
ictu
re o
f w
hat
a
mo
de
rn w
om
an’s
inte
rpre
tati
on
o
f th
ese
ele
me
nts
wo
uld
loo
k lik
e
in
th
e c
on
text
of
clo
thin
g.
Q: W
hat
per
son
in y
ou
r lif
e
i
nfl
uen
ced
yo
u t
o p
urs
ue
yo
ur
dre
ams
of
des
ign
ing
?
A:
Ce
rtai
nly
my
mo
the
r. S
he
has
b
ee
n t
he
re e
nc
ou
rag
ing
me
to
f
ollo
w m
y d
ream
s, a
s w
ell
as
p
icki
ng
me
up
wh
en
I st
um
ble
d.
W
ith
ou
t th
e u
nco
nd
itio
nal
su
pp
ort
a
nd
love
th
at I
ge
t fr
om
he
r [a
nd
m
y si
ste
r], I
wo
uld
n’t
sti
ll b
e
p
ush
ing
. I t
hin
k an
y w
om
an
fi
gh
tin
g f
or
he
r d
ream
s n
ee
ds
e
nc
ou
rag
em
en
t. It
’s e
xtre
me
ly
c
hal
len
gin
g t
o r
eac
h g
oal
s as
I
h
ave
an
d w
ith
ou
t kn
ow
ing
I h
ave
a
‘bac
kin
g,’
I co
uld
n’t
keep
pu
shin
g.
I L
IKE
TO
TR
Y A
ND
MO
OD
BO
AR
D
HE
AV
ILY
TH
RO
UG
HO
UT
TH
E Y
EA
R
ES
PE
CIA
LLY
IN
TH
IS A
GE
OF
TE
CH
NO
LOG
Y..
.
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7
GRETCHEN JONES:
ADVICE EVERY DESIGNER CAN
L IVE BY
New Facebook Portfolio App
The Art Institute of California –
Orange County Facebook Portfolio
Project is a social networking based
portfolio platform for graduating
students that launched this quarter.
It will include multiple disciplines
including design, media arts, fashion
and culinary. The custom gallery is
hosted through Facebook’s tab/app
system on the school’s fan page and
will provide an efficient platform for
students to show their work to top
agencies, fans, peers and recruiters.
KURO Interactive Agency, the
company that created of this app says,
“The application will function much
like the rest of facebook. Fans of the
page can share, comment and ‘like’
pieces in the gallery.” To check it out
go to: facebook.com/aiorangecounty
Features
• Gallery showcase
• Student submissions artwork
• Custom gallery display and categories
• Student details automatically attached to the image
• Custom uploading features
• Mobile compatibility
• Custom image viewer with full Facebook like and comment functions
• User portfolio link
• Social network share tools
• Application tracking and stats
• Rotating banner system for display ads
PORTFOLIO APPNEW
How did you guys come together and form Statu5?
Statu5 came together after
we had all had a few classes
together. We used to help each
other with school projects
and take breaks during class
together. One day we started
talking about doing client work
and how we would be able to
create a small little web firm
out of our team. And there you
have it. STATU5 was born.
Can you explain how you get started on a new project or assignment?
It’s pretty straightforward. One
of us will meet with the client
first. After discussing with the
client a little more about the
needs for their project, we’ll
send the client a Request for
Proposal. If the client wants
to get started, they’ll cut us a
check, and we’ll begin work.
As a group, we’ve already done
a good number of projects
together so hashing out the
who-needs-to-do-what
goes really fast. After a little
discussion about what the
clients want’s are, we make
some wireframes and design
some comps–pretty much
everything that students learn
in all their fundamental classes.
So if you thought that you
were going to get away from
thumbnails and wireframes in
the real world, think again.
What motivates your group?
We motivate each other. In
web design, it’s easy to get
lost. There are so many
aspects about creating a
website, from the design to
the code, to mashing it all
together and making it work
just as you want it to. By
teaching each other whenever
we hit design blocks or run
into programming errors,
we are always able to work
things out. In the end, we
know that by working together
we can go further and become
more successful.
What advice can you give other students?
Learn to work with others
and learn everything that
you don’t know about. Oh,
and don’t be afraid to pick
your teacher’s brain. That
information is priceless.
Where do you see web design going in the next 5 years?
We don’t think the web goes
anywhere anymore. It just IS.
It’s kind of like the ocean. We
are all just fish in the sea. And
just like any fish in the sea,
the better you know how the
currents work the better you
find your food.
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Who make up Statu5?(order from left to right)Allen de la Rama Aaron AlonzoMichael Raymond Christian Segura Daniel Soto
TRY IT OUT ON YOUR MAC OR PC!
GO TO ESQUIRE.COM/AR
Creative Reality in Augmented Reality
Augmented Reality (AR) is a
term for a live direct or indirect
view of a physical real-world
environment whose elements
are augmented by virtual
computer-generated sensory
input such as sound or graphics.
December 2009 saw the launch
of Esquire Magazine’s much
anticipated augmented reality
issue. The creative brainchild
of New York based agencies
The Barbarian Group, PSYOP
Animation Studio, and the
Esquire creative team, the
issue was a step forward in
integrating traditional print with
new technology. In interviewing
the two companies, we take
a look behind the scenes of
the Esquire AR issue and get
some perspective as to where
augmented reality is going.
“If the client wasn’t half as open
minded and willing to take on
this challenge, this wouldn’t
have been accomplished.
You have to give kudos to
Esquire for always wanting to
see where they can take their
magazine,” says Erika Kung,
Senior Producer, The Barbarian
Group. Although it might sound
intimidating to most, Erika’s
favorite part of the project was
testing the applications before
they went live. “We had all these
different machines running
at once to make sure the
application was compatible with
as many systems as possible,”
she says. “Kind of geeky, but
totally awesome.” Successfully
bringing animation and coding
together, both companies had
to make some adjustments for
things to run smoothly. The
Barbarian Group confesses,
however, that they provided
more restrictions to PSYOP than
the other way around. Being
on the more technical side of
things, they had to ensure that
the animation reacted well with
the user’s movements. Despite
the challenges they faced, both
agencies were very pleased with
the end result.
While it is yet to be seen whether
other magazines will jump on
the augmented reality train,
PSYOP believes the trend isn’t
simply about AR, but more
about the transition from print
to digital. PSYOP’s favorite part
of the project? “Seeing the result
of taking traditional magazine
content and translating it into
this interactive experience.”
And while the user enjoys a
completely amazing experience,
PSYOP reveals that they still
see little things here and there
that could have been further
perfected. It seems as designers
we will always be our own
worst critic.
Interested in seeing the awesome
work that these agencies have
done? Check out: ge.com/
thegeshow/index.html to see
what The Barbarian Group is
working on now. And to see
PSYOP’s work go to: psyop.tv.
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11CREATIVE REALITY IN AUGMENTED REALITYby Jessica Meng
THEIR FAVORITE PART OF THE PROJECT? ‘SEEING THE RESULT OF TAKING TRADITIONAL MAGAZINE CONTENT AND TRANSLATING IT
INTO THIS INTERACTIVE EXPERIENCE.’
1. What/who is your greatest influence and why?
I have two great influences.
My husband Seymour Chwast
who taught me how to see,
and my partner, Michael Bierut,
who taught me how to think.
2. When you take on a job that you may not have all the knowledge to complete, how do you approach the project?
I approach the project with a
leap of faith that allows me to
assume that I will gather the
knowledge to make it happen.
3. If you had one piece of your own to define you, which would it be and why?
It would have to be a different
piece for each decade. Say,
the Best of Jazz for the 70s,
Swatch for the 80s, The
Public Theater for the 00s,
NJPAC or another piece of
environmental design for
the 90s.
4. Where do you see design going in 5 years? What about 20 years?
Obviously, print will be a relic.
I genuinely wonder if text,
writing as we know it will
continue to exist. I think all
information will be conveyed
as a series of icons, movies
and comic books. All this is
already happening.
5. From one designer to another, when you look at another designer’s portfolio, what type of work impresses or “wows” you?
I am wowed by virtually
anything that I never
considered as a possibility.
SCHER INSPIRATION FIVE THINGS YOU DIDN'T KNOW ABOUT PAULA SCHER
BTW
This article was laid out in a manner
that specifically avoided Helvetica,
since Paula tries to avoid using the
typeface (haha).Five Questions With Paula Scher
“the elvis”by Ashley Guzman
see how.
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(serves 5 people)
The Ingredients
Sliced bananas
Rum
Cinnamon/sugar
Heavy cream
Fresh peanut butter
Egg yolks (2 for each person)
Sugar
Water
Vegetable oil
Buttered molds
Chocolate Fudge
Preparing the Recipe
Sprinkle bananas with enough cinnamon
sugar so that each piece is lightly coated.
Set aside.
For the mousse, whip heavy cream to soft
peaks. Set aside and refrigerate.
Mix peanut butter and vegetable oil.
Pour sugar and water in small saucepan.
Bring to a boil until it reaches 250°F.
Meanwhile in a stand mixer whip the egg
yolks on medium high until pale yellow and
light in color.
With the mixer going on high, pour the sugar
carefully down the side of the mixing bowl.
Allow to whip yolk/sugar mixture until the
bowl feels cool to the touch.
Carefully fold cream into yolk and
sugar mixture.
Fold in peanut butter.
Pour into molds and freeze for 2 hours.
Preparing the Bananas
Heat oil in sauté pan with a 1/2 tablespoon of
butter. When hot, add bananas.
Off heat add rum to the sauté pan.
Let alcohol boil out or using a long barbecue
lighter, carefully bring a flame to the surface
of the rum in the pan. Allow to burn off.
Be careful not to overcook. Once liquid has
evaporated remove from heat.
1.
2.
3.
4.
5.
6.
7.
8.
1.
2.
3.
3 - 5
1/4 cup
As needed
3/4 cup
1/4 cup
10
1/4 cup
2 tablespoons
1 teaspoon
5
As needed
TRUNG NGUYEN
This was a personal piece done
for my portfolio. I got a lot of
inspiration from the creative minds
at Blizzard Entertainment.
CHELSEA AUTIO
This was originally a piece for
“Special Topics in Game Design,”
when we were redesigning the cast
of the Fifth Element. The character
is my re-interpretation of Leeloo
Dallas, heavily inspired by Metropolis.
I wanted a feminine, soft character in bulky masculine
clothing. I was really pleased with the final result.
Looking back on it, I’m probably going to redraw her
presentation pose to look less stiff and static.
EDDIE N
AVARRO
For th
is pro
jec
t I use
d A
do
be
Illustrato
r to c
reate
all of th
e
artwo
rk - bu
ildin
gs, th
e p
lane
, and
the
text as w
ell. U
sing
Afte
r Eff
ec
ts,
I co
mp
osite
d e
veryth
ing
and
anim
ated
the
pie
ce
. My in
spiratio
n
was th
e so
un
dtrac
k I use
d. It’s q
uic
k and
som
ew
hat
artistic, ju
st like th
e m
otio
n g
raph
ic p
iec
e.
To se
e E
dd
ie’s m
otio
n g
raph
ic, sn
ap th
e tag
be
low
.
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THAO DAI NGUYEN
In the past year that I have been at The
Art Institute of California–Orange County,
I’ve learned more than I could imagine
and I’m more than enthusiastic about my
photography. Photography is my main
outlet for communicating to the rest of
the world and I consider myself lucky to even have something
I’m passionate about. Whether it’s a landscape, portrait, or
product shot, I have the utmost confidence in myself to keep
improving on my techniques and produce quality work.
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TRAVIS NAGLE
The objective of this project was
to pick any product and create it
in a sustainable manner. With a
strong influence from my Italian
grandparents the product brand
name Salvitti originates from their last
name. This package would be printed on 100% recycled
paper and use bio plastics and soy-based inks. I believe
sustainable packaging is very important and will be the
next big thing.
DANIEL MAGANA
The dress (above)
was originally drawn
up in red (crimson)!
Unfortunately, the
fabric never arrived.
This black and white
print was my first print to ever be used
in any of my work both educationally
and professionally. It is now going to
be used in a marketing campaign as
part of L.A. fashion week and the New
Year’s Eve event, Rock Cinderella.
[To the left] is a concept drawing I
keep in my sketchbook. It’s for one
of my many collections I’m currently
working on.
PMS Group Accuracy Level
How our victims (volunteers) did...
GD= GRAPHIC DESIGN VGP= VISUAL GAME PROGRAMMINGVEMG= VISUAL EFFECTS & MOTION GRAPHICS CUL= CULINARY
Meet our players
Find out more stats online @ aiocfolio.com
25%
25%
3%
29%
Rotoscoping
Jacquard
cure
HEATHER* SEAN* MICHAEL* ASHLEE*
ANSWER: Pantone Matching System
ANSWER: Animation technique in which images of live action are traced.
ANSWER: A fabric with a design woven into it.
*These graphs make no sense at all, especially since I don’t know how to use the graph tool in Illustrator. Pay no attention to this section. I just needed something that looked cool and thought graphs would be the solution... I couldn’t be more wrong!
ANSWER: To prepare by drying, salting, or chemical processing in order to preserve.
“A shoe design company.” / Sean
“A type of fabric like card stock.” / Heather
“A French haute designer.” / Ashlee
“Like Jafar from Aladdin?” / Michael
“Kinda like a jumpback...right?” / Heather
“When you’re gardening and you till the garden with a Rotoscoper.” / Ashlee
“When you’re in a submarine, you look through the rotoscope.” / Michael
“When I trace out images in film.” / Sean
“Paper Mache Specialist.” / Sean
“Please Make Sexy.” / Ashlee
“Pretty Much Show.” / Michael
“That’s easy! pantone matching system.” / Heather
“It’s a band.” / Sean
“Spontaneous meat healing.” / Heather
“To revive your food from the dead.” / Michael
“I know this one- I’m not even gonna answer it!” / Ashlee
HEATHERProgram: gD
SEANProgram: VEMG
MICHAELProgram: VGP
ASHLEEProgram: CUL
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3601 West Sunflower AvenueSanta Ana, CA 92704-7931 888.549.3055 | 714.830.0200 Accredited Member, ACICS
We offer programs in the following areas:DESIGN MEDIA ARTS FASHION CULINARY
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