GlobalGiving Partner Workshop Portland, Oregon 2016

Agenda Welcome + Introductions

GlobalGiving Updates

Maximize Your Online Fundraising

Draft Your SMART Goals

Recruit Your Fundraising Advocates

Tell Your Story

GG Rewards

Wrap-Up and Feedback

Welcome +

Introductions

Who Are We?

Jacqueline Lee Senior Program Associate

Tia Donjon Program Fellow

Introduce Yourself!

Name What’s your role? Biggest challenge that you face when fundraising online

GG Feedback Board

Post feedback, questions, ideas related to the following: •  Have you had a lingering question about GlobalGiving?

•  Are there specific challenges that you have been facing on GlobalGiving?

•  Are there any ideas that you want to share?

GlobalGiving Update

2015 Year in Review

$41m to more than

2,500 orgs

145k donations

4 Bonus Days

3 Contests

3 Skill-Based

Volunteering

2 Academies

1 Campaign

-1 click

16% Increase in add-to-cart

$1,055 Average windfall per org in 2015

90% Orgs received

windfall

$12M Windfall

Dec ‘14-Nov ‘15

50% Superstars

26% Leaders

24% Partners

Windfall Distribution

The Year Ahead

4 Academies +

Webinar Series

2 Contests

2 Skill-Based

Volunteering

3 Bonus Days

2 Campaigns

Website

New Onboarding

Effectiveness

Questions?

Maximize Your Online Fundraising Three Tips from GlobalGiving

#1: Create SMART Goals It’s the SMART thing to do.

S – Specific M – Measurable A – Action-Oriented R – Realistic T – Time-Bound

your goal should be Specific “S”

1.  Raise $10,000 from your existing donor network. 2.  Raise funds from 100 different donors.

3.  Engage at least 25 new donors to our organization.

Good Examples:

1.  Raise more money than last year. 2.  Reach our fundraising goal from many new donors.

3.  Acquire new donors.

Bad Examples:

your goal should be Measurable “M”

1.  Raise $10,000 from your existing donor network. 2.  Raise funds from 100 different donors.

3.   Increase our newsletter active subscriber list by 50%.

Good Examples:

1.  Raise more money than last year. 2.  Reach our fundraising goal from many new donors.

3.  Increase the newsletter subscriber list.

Bad Examples:

your goal should be Action-Oriented “A”

1.   Using A/B testing, increase our newsletter open rate to 50%. 2.   Engage fundraising advocates to help acquire 50 new donors.

3.   Employ donor outreach plan to convert 5 regular donors into recurring donors.

Good Examples:

1.  Have at least one trending Twitter hashtag. 2.  Increase donor satisfaction.

3.  Solve global poverty.

Bad Examples:

your goal should be Realistic “R”

1.  Raise $5,000 from our existing donor network. 2.  Increase our donor database by 5%.

3.  Increase our email open rate to 60% among active subscribers.

Good Examples:

1.  Raise $1,000,000 online. 2.  Have a 100% open rate for all emails sent.

3.  Get one new donor.

Bad Examples:

your goal should be Time-Bound “T”

1.  Raise $7,500 during the June GG Rewards Bonus Day. 2.  Raise $5,000 from 40 donors in 30 days through GlobalGiving.

3.  Increase our donor database by 5% by the end of 2016.

Good Examples:

1.  Get 20 more Facebook fans soon. 2.  Raise $10,000 to fund our project.

3.  Acquire 15 new donors.

Bad Examples:

A C T I V I T Y

•  Draft one to two SMART goals for your organization.

•  After you have drafted your goals, share them with a partner.

•  Discuss to ensure that your goal meets each of the SMART criterion. Revise accordingly.

Draft Your SMART goals

#2: Recruit Fundraising Advocates Engage others to build your network of support.

Fundraising Advocates Your voice in the crowd

Step 1: Pick Your Team

Identify your advocates and set

goals for each advocate’s activities

and results.

Step 2: Give Them Tools Step 3: Say Thank You

Follow-up with your advocates regularly.

At the end of the campaign, thank them!

Train your advocates to tell your story.

Make it easy: provide sample emails, social

media posts, and other content.

Strengthen and expand organization’s donor network

Create buy-in opportunities for donors

Help donors to feel that they:

•  Have a powerful impact

•  Can see the results of their donations

•  Have influence over the direction of the organization

Why Engage Fundraising Advocates?

•  Interested in your organization, the projects you lead, and/or the issues that you affect

•  Able to serve as strong brand ambassadors

•  Will speak positively about your organization

•  Have large networks of their own

•  Have time to commit and a willingness to help

Consider Network Members Who Are

•  Talking points focused on key messages + calls to action

•  Easy-to-forward emails

•  Email templates

•  Sample Tweets and Facebook posts

•  Handouts, fact sheets, and FAQs

•  Blogs to which they can refer

Arm Your Advocates with Tools

A C T I V I T Y

•  Does your organization identify and recruit fundraising advocates? If so, how?

•  What resources do you provide your advocates?

•  What one to two tips would you share with your peers for successful engagement of advocates?

Identify + Recruit Your Advocates

#3: Tell Your Story Brevity is key.

A C T I V I T Y

•  Break into pairs and pitch your project in 60 seconds or less.

•  Provide feedback to one another, asking clarifying questions as necessary.

•  Then switch!

Pitch Your Project

seconds

We've found that donors spend an average of 4.2 seconds

reviewing a page on GlobalGiving before deciding

whether or not to donate.

4.2

Use photos.

Close-up photos of a single person or

animal work best.

1 Get straight to the

point.

Put the most important

information the first three sentences.

2 Make it clear.

Use bullets and lists to catch skimming

eyes.

3 Don’t forget the

ask!

Include a clear call to action.

4

Questions?

GG Rewards

GG Rewards Dashboard

Engagement

Reward for activity and engagement on the platform •  Project reports •  Thank you notes •  New and recurring donors •  Dollars raised •  Contests and campaigns •  Leadership Council, Ambassadors Program, and more!

Engagement Dashboard

Effectiveness

•  Hypothesis: Organizations that are listening, acting, and learning are more effective

•  Drive donations to organizations that are listening, acting, and learning – both on and off of GlobalGiving

•  Earn points by completing Learning Cycles

Learning Cycles

•  DIY Toolkit •  Feedback Toolkit •  Storytelling •  Charting Impact •  GlobalGiving Webinar •  Create-Your-Own Cycle

Effectiveness Dashboard

Effectiveness Cycles in Action

Earn More Points!

Benefits Based on GG Rewards Status

Step 1

LISTEN (3 points)

Step 2

ACT (4 points)

Step 3

LEARN (5 points)

How to Use the Create-Your-Own Cycle for Effectiveness Points

A C T I V I T Y

Listen: What new information did you gain during today’s workshop?

Act: How did you act on the information that you received?

Learn: What will you do going forward as a result of the new information or feedback that you received?

Begin A “Create-Your-Own-Cycle”

Questions?

https://surveyglobalgiving.wufoo.com/forms/globalgiving-workshop-survey/

How did you enjoy today?

thank you