portland’s downtown district · –new committee responsibilities –in addition to marketing,...

https://www.youtube.com/watch?v=45Dr9wwWIhY

Portland’s Downtown District

Yes. Life’s Good Here!


• Portland’s Downtown District (PDD) was established in 1992 and is a not-for-profit 501c(4) organization.

• PDD is Business Improvement District (BID) and is funded by an assessment on properties within the boundaries of the District.

• All property owners and tenants within PDD are free members.

• The District itself extends roughly from Cumberland Ave down to the Waterfront, and from State Street across to Franklin Street Arterial.

Mission and Goals

Portland’s Downtown District is in the business of maintaining a clean and safe downtown while

building and promoting a vibrant business, residential and tourism destination.

• Ensure a clean and attractive downtown.

• Maintain and improve downtown safety.

• Promote and market downtown.

• Advocate for policies that accomplish our core mission.


Recalibrating PDD • Board of director changes

– From 15 to up to 19 seats – Representation from all major constituent sectors

• Committee structure changes – New committee responsibilities – In Addition to Marketing, we’ve added: Retail, Legal Affairs,

Cultural, Property Owners, Hospitality and Restaurants

• Downtown Business Census • More involvement and support for the visitor industry • Alignment with Portland’s Economic Development Plans • Collaboration on social issues like homelessness,

panhandling and workforce development


Clean and Safe • Financial contract with the City of Portland to receive

public services in PDD beyond baseline property taxes – Dedicated staff of five city employees – Priority snow removal and plowing – Landscaping and beautification – Trash clean up and street cleaning – Brick sidewalk repair and maintenance funds – Permitting and festival capabilities

• Other PDD programs – Summer Police Cadet Program – H.O.M.E Team – Homeless Outreach Mobile Engagement – Night Life Oversight Committee – Graffiti removal by Learning Works


Events & Marketing Downtown • PortlandMaine.com website • Downtown Portland Directory and Guide Book • Monthly retail business meetings • Regional Advertising • Old Port Festival • Holiday Season events:

– Christmas Tree Lighting – Merry Madness – Shop for a Cause – Horse-drawn carriages

• Alive at Five Concert Series in Monument Square • Downtown Worker Appreciation Days • Mid-Winter Festival • Event Partnerships with other organizations – First Friday Artwalk


Greater Portland Convention & Visitors Bureau

Yes. Life’s Good Here!

TOURISM



2013

29.8 Million overnight & day visitors

DIRECT tourism spending on tourism overnight & day trips $5.1 Billion generating $470 million in tax revenue

Increase of 6.5% over 2012

*Maine Office of Tourism | David & Peterson Associates, Inc.

STATE OF MAINE’S TOURISM STRUCTURE 8 Tourism Regions of Maine • Aroostook County • The Maine Highlands • Kennebec & Moose River Valley • Maine Lakes & Mountains • The Maine Beaches • The Mid-Coast • Downeast & Acadia • Greater Portland The CVB is the OFFICIAL marketing organization for the Greater Portland region of Maine.


CONVENTION + VISITORS BUREAU (CVB)

Established in 1982

Also known as a DMO – Destination Marketing Organization Stimulates the economic development of a destination through

Tourism

CHAMBER OF COMMERCE

Stimulates the economic development of a destination through

Business Development


Our Marketing Segments

VISITORS (INDIVIDUAL + FAMILY)

CRUISE SHIPS SPORTS MEDIA

CONVENTIONS + EVENTS MOTORCOACH INTERNATIONAL DESTINATION WEDDING


Out on the Road


200,000 Visitor’s Guides 5,000 Event Planner’s Guides


Visitor Information Centers


Creative Portland Yes. Life’s Good Here!

Creative Portland

“ To grow, what Maine businesses need most of all is people— skilled Maine residents, entrepreneurs from away, and young people fresh out of good universities. ”

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Creative Portland

liveworkportland.org

Creative Portland

http://www.liveworkportland.org/

http://www.liveworkportland.org

CEOs, High-level Managers, Advertisers & Marketers, IT Professionals, Scientists, Architects, Engineers, Entrepreneurs, Lawyers, Research Doctors, Designers, Media Professionals, Entertainers, Arts & Cultural Professionals

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Who Do We Want to Attract?

Creative Portland

Creative Portland

“ It’s not just about finding the perfect job. It’s about creating the perfect life.

”

Creative Portland

Creative Portland

• Branding Portland

• LiveWorkPortland.org

• 2 Degrees Portland

• Creative Space

• First Friday Art Walk

• Professional Development

• Research & Outreach

Core Programs

Collaboration Examples 1. Old Port Festival

2. Relocation Guide

3. Cruise Consortium

CRUISE CONSORTIUM

WWW.CRUISEPORTLANDMAINE.COM

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Steve Hewins [email protected]

Lynn Tillotson

[email protected]

Jennifer Hutchins [email protected]

portland’s downtown district · –new committee responsibilities –in addition to marketing,...

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