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Presented By: Rohit Banskota

Sunita Oli

Retina BhattraiSarasawati Shrestha

Namkali KhatriAsish karki

Shree saran

Company ProfileManufacturing country- South KoreaCurrent Rank : 122Executive 1: Mong-Koo Chung, Ph.D.,

Chairman ; Chief Executive OfficerExecutive 2: Hyung Keun Lee, Vice Chairman;

Chief Executive Officer; Kia Motors Crop.Establish in 1944 AD.Fourth largest automobiles group in the world.Exported over 5 millions cars to more than

155 countries.

Data Parent company : Hyundai Kia automotive group Category : Passenger cars, SUVs & trucks Sectors : Automobiles Slogan : Power to surprise Segment : For personal & commercial use Target group : Middle and upper level class Area served : World wide Revenue : $ 42.45 billion ( 2012) Operating Income : $ 3.16 billion (2012) Net income : $ 3.47 billion (2012) Employees : 42,000 Competitors : Toyota, Nissan, Honda.

Positioning StrategyPositioning strategy means to create an

image of the product or services in the mind of the customers.

It impression by the marketers about his product and services the creation of an

Positioning strategy can be derived from the object attributes, competition, application, the type of consumers involved or the characteristics of the product class.

History

ObjectivesObjective: Kia motors objectives is to enhance

both economic values & sustainability at the same time.

It’s efforts is to minimize the environment impact of its production process from product development to the final phase of manufacturing.

Environment Philosophy: Love to humanity with the automobiles.

Core values Customers: Promote customers-driven corporate

culture by providing the best quality & appreciable service.

Challenge: Embrace every opportunities for greater challenge & confident in achieving goals with unwavering passion & indigenous thinking .

People : It help people by developing their potential & creating a corporate culture that respect talent.

Globality: Respect the diversity of cultures, customs & strive to become the respected global corporate citizen.

Marketing Mix:

Price

Price is the cost that the customers is willing to bear for the product & the way it is made available to him

Marketers need to be very careful about the pricing objectives and methods.

The price of automobiles in KIA ranges from 21,49,000 to 76,49,000.

PlaceSells the cars through different appropriate

outlets such as dealership & showrooms in the prime location

In Nepal the authorize distributers is the Kia continental located in Tinkune, Kathmandu. Beside it there are 5 dealers in Nepal namely :

1. Pokhara. 2. Butwal. 3.Nepalgunj. 4. Narayanghat. 5. Biratnagar.

PromotionPromotion is about communicating with customers &

potential customers. It has number of purposes, for Example:

To increase awareness – such as range of vehicles KIA offers.

To raise brand recognition – which is very much important in an industries with many competitors.

To increase demand – thereby helping to meet the objective of growth.

To highlight the uniqueness of the product quality & great design it offers.

AIDA

Promotional MethodsUse of online banner advertisement.Placing advertisement on billboards, online

banner ads, face book, Twitter etc.Use of company website to meet the needs of

the consumersTV advertisement campaignSponsorship to major sports eventsSales promotion & public relationDirect marketing Personal selling and online videos.

People Kia motors Slovakia, carries out a project to educate

their employees called: With quality education of Kia motors, to increase the competitiveness & development of company & promoting job retention.

The target group are employees of the company and the main area of education: comprehensive development manager, operators, development Program ,education in IT area, language learning, technical training and soft skill

development.In 2011, Kia Motors Slovakia educated 2598 employees in the educational field.

Physical EvidenceAutomotive industries of Kia in Seoul, South Korea.

Process100% automationOutsourcing e.g. Info gain ( software

consulting firm) Software engine that examine 5 systems: Warranty claims Parts Sales Vehicle ID no. Vehicle inventories Master storage file

StrengthOne of the south Korea’s largest Automobiles producersAmong the top 5 largest automobiles manufacturer

based on its sales.It has strong presence due to its sponsorship to event

like the formula 1, Euro cup, FIFA world cup, Australian open, x- games in US.

Around 42,000 employeesGood product portfolio & strong brand presence Has sales of nearly 1.5 million cars per years.As financially manner total revenue us $42.45 billion

total operating income $3.16 billion and net income $3.47 billion.

WeaknessPast recall of critical components like braking system

was a concernHas not leveraged its presence & recognition globally

even as it createHas not leveraged its present and recognition globally

even as it has created so many sponsorship. Has not expended aggressively in terms of

geographical reach.

Opportunities Venture into emerging economics with a huge

marketsIt can also enter various where Hyundai is

present to fill up the gaps in the product offering which Hyundai cannot e.g. in India Hyundai has failed to attract large number of its luxury SUV Santa Fe which may have worked better through the brand name of Kia.

Their all electric vehicles like the Vega and the pop city can open new avenues of

business for Kia

ThreatsThe Japanese player have made their

presence in the most of the market around the world & secured steady market share.

The competitors have better design and technology thus having better differentiation.

Conclusiono Conclusively we can say that KIA Motors is the

fourth largest automobile company in the world & has strong brand image globally.

o The targeted groups are middle & higher level of people, it provide customize services to the customers meeting their needs and desires through different market segmentation.

o Its competitors are Honda,Toyota,Nissan.o The employees engaged in the manufacturing are

42,000o Overall the condition of Kia is good however , the Kia

motors should be analyzed the world economic parts.

Cont….. Most of the investors or shareholders &

employees are satisfied with this product.