WhatPOSITIONING

Is

ALL ABOUT

POSITIONINGIS

HARD-SELLING

CONCEPT

POSITIONING………

Poetic

Artful

straightforward

clearly defined

MANIPULATE What’s

Already Up

in the

MIND

RETIE

the connections

that already

EXIST

POSITIONING says

Touch the base with reality

what is REALITY ??

REALITY is

A prospect’s perceptions existing in mind

CAUTION: Do not try to change !!

MIND changingis the road to

disaster

USE

“OUTSIDE-IN”THINKING

RESTRUCTURE

PERCEPTION

to create your position

How

TO

RESTRUCTURE

COMMUNICATE

in an

overcommunicated

society

WHERE

communication

itself

isPROBLEM

Let’s think…….

How a person deals with this problem

an oversimplified mind

How can a product deal with this ??

an oversimplified message

Sharpen

your message

to cut into

the mind

REMEMBER

LESS

IS

MORE