positioning+trends einat
TRANSCRIPT
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Einat Shimoni Copyright@2014Do not remove source or attribution
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EinatsWorld
Einat Shimoni, VP and senior analyst
Einat Shimoni is a EVP and senior analyst at STKI.
Einat has been analyzing and researching enterprise applications, knowledge
for the past 17 years. Her research covers various Enterprise Applications area
Social CRM, BI & Analytics, BPM, Web and social media tools.. She provides in-depth analysis on these markets with a special emphasis on t
reality. She frequently lectures at conferences, courses and workshops.
Einat holds a BA in social studies from Bar-Ilan University and an MBA from Te
What I cover
Enterprise Application Strategies : ERP, CRM and Vertical core suites, SaaS
Knowledge Management Strategies: ECM, enterprise search, collaboratio
organization Business Intelligence and Analytics Strategies
Enterprise Portal Strategies
BPM - Business Process Management- Strategies
MDM
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Round Tables 2013
TopicatenalystBusiness Intelligence and Analytics - the next generation9 04 13inat ShimoniEnterprise Portals and Social networks1 11 13inat ShimoniSAP user organizations6 12 13inat Shimoni
http://www.scribd.com/doc/213280441/RT-BIhttp://www.scribd.com/doc/213071708/Portals-RT-Nov-2013-Finalhttp://www.scribd.com/doc/213071716/Sap-Rt-Dec2013-Finalhttp://www.scribd.com/doc/213071716/Sap-Rt-Dec2013-Finalhttp://www.scribd.com/doc/213071708/Portals-RT-Nov-2013-Finalhttp://www.scribd.com/doc/213280441/RT-BIhttp://www.scribd.com/doc/213280441/RT-BIhttp://www.scribd.com/doc/213280441/RT-BIhttp://www.scribd.com/doc/213280441/RT-BI -
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Upcoming Round Tables 2014
TopicatenalystEnterprise search and text analysis0 04 14inat ShimoniAnalytics - the next frontier2 05 14inat ShimoniAPI and Filters Economy4 05 14inat Shimoni Pini Cohen Galit FeinTrends in Learning Mngt Systems6 05 14inat Shimoni Galit FeinSAP HANA3 06 14inat Shimoni Pini Cohen
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Inquiries
Cloud
Applications 45%
Infrastructure + Operation 18%
Security + Cyber 12%
IT Organisation 10%
Network 5%
Mobile
4%
Cloud
3%
Open
Source
3%
Inquiries Dec 13- March 14
Applications
Infrastructure
Security + Cyb
IT Organisation
Network
Mobile
Cloud
Open Source
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Trends - Einat
Becoming process-oriented. If it's not a part of a business
process, it is doomed to fail
The next wave of BI projects will be analytics, and most of
the organizations still haven't begun to realize the great
potential that analytics can offer
The main emphasis is the (internal) user experience. In ERPthis means increased investment in UI, portals and mobile
Text analytics is HOT! Organizations are willing to try it
and we are going to see many pilots and POCs
New channel/digital/ point of interaction mini-projects that
create an "instant" impact on customer experience
Knowledg
Manageme
ERP
BI and Analy
BI and Analyt
CRM
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Trends - Einat
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Einat Shimoni Copyright@2014Do not remove source or attribution
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Cloud
" : .-45%, ,:-20% .-43%:-24% .-30%:-11% BI - BigData .-21%5%-: .-48%:-18% - -13%
ProductivityTools .
Source: STSource: Matrix
atrix TKI
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Cloud
Source: Bynet
ynet
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API Economy
Source: ST
TKI
Source: CA
A
P
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ERP
elloite
Source: DelloiteSource: Computer Economic
omputer Economics-
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Big Data
Source: EMC
, 83% ,,-57%.
, ,-52% 44% . 60%,. , 60% , .:
, , 19%- . ((62% , , (".(42%-ROI ", , -IT :,((52%/
(.(30%. 76% 70%
. . , 61% , 67%
.
Source:Telecomnews
D W h / B I ll
http://www.telecomnews.co.il/%D7%A1%D7%A7%D7%A8-%D7%A9%D7%9C-EMC-%D7%97%D7%95%D7%A9%D7%A3-%D7%9E%D7%92%D7%9E%D7%95%D7%AA-%D7%90%D7%99%D7%9E%D7%95%D7%A5-%D7%91%D7%99%D7%92-%D7%93%D7%90%D7%98%D7%94-%D7%91%D7%99%D7%A9%D7%A8%D7%90%D7%9C.htmlhttp://www.telecomnews.co.il/%D7%A1%D7%A7%D7%A8-%D7%A9%D7%9C-EMC-%D7%97%D7%95%D7%A9%D7%A3-%D7%9E%D7%92%D7%9E%D7%95%D7%AA-%D7%90%D7%99%D7%9E%D7%95%D7%A5-%D7%91%D7%99%D7%92-%D7%93%D7%90%D7%98%D7%94-%D7%91%D7%99%D7%A9%D7%A8%D7%90%D7%9C.htmlhttp://www.telecomnews.co.il/%D7%A1%D7%A7%D7%A8-%D7%A9%D7%9C-EMC-%D7%97%D7%95%D7%A9%D7%A3-%D7%9E%D7%92%D7%9E%D7%95%D7%AA-%D7%90%D7%99%D7%9E%D7%95%D7%A5-%D7%91%D7%99%D7%92-%D7%93%D7%90%D7%98%D7%94-%D7%91%D7%99%D7%A9%D7%A8%D7%90%D7%9C.html -
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Data Warehouse / Business Intelligence
Sou
S t f E t t
http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998 -
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Systems of Engagement ecosystem
Web Mobile SocialFace-to-
Face
Contact
Center O(c
Channels
UX & the customer journey
Alerts &
EventsPersona
lization
Analytic
filters,
NBAA
Cross &
Up-sellAggregation
frameworks
Marketing
suitesCampaigns
analytics, execution,
optimization
Ecommerce Suites
Payment, Order,
Fulfillment, Catalogue,
Pricing, PIM
Social Listening
Platforms
SentimentAnalysis
ApplicationsBack-end processes
APIs & Filters
Customer experience analytics
Web and
develo
platfo
(B2C) E k I
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=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998 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Einat Shimoni Copyright@2014
Do not remove source or attribution
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(B2C) Ecommerce packages in Isra
Package Rep in Israel
Hybris (an SAP company) SAP Israel
IBM - Websphere Commerce IBM Israel
Oracle (ATG) Oracle Israel
Digital Insight (NCR) I.E Mittwoch
ACx Matrix
IT Signature Ness-Pro
Netsuite NetCloud
Magento (open source ecommerce) RealCommerce
Every company is a selling company - of a product, information or se
Syst ms of En m nt cosyst m
http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702 -
8/12/2019 Positioning+Trends Einat
15/70
Einat Shimoni Copyright@2014
Do not remove source or attribution
from any slide, graph or portion of graph
Systems of Engagement ecosystem
Web Mobile SocialFace-to-
Face
Contact
Center O(c
Channels
UX & the customer journey
Alerts &
EventsPersona
lization
Analytic
filters,
NBAA
Cross &
Up-sellAggregation
frameworks
Ecommerce Suites
Payment, Order,
Fulfillment, Catalogue,
Pricing, PIM
Social Listening
Platforms
Sentiment Analysis
ApplicationsBack-end processes
APIs & Filters
Customer experience analytics
Web and
develo
platfo
Marketing
suitesCampaigns
analytics, execution,
optimization
CEM d lti h l i I l
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8/12/2019 Positioning+Trends Einat
16/70
Einat Shimoni Copyright@2014
Do not remove source or attribution
from any slide, graph or portion of graph
CEM and multi-channel in Israel pPackage Description Rep in
Oracle - Rightnow Multi-channel service, SaaS
Oracle
Oracle - Inquira Multi-channel knowledge managementVitrue Social media sniffer and publisher
Involver Building social media appsLikeBillions
Connecting digital customers to call center
leads BynSalesforce Chatter Social media SalesfSalesforce Ideas Customer Innovation platform Salesf
MCx Multi Channel Platform MaLoyalty Lab (Tibco) Loyalty management, SaaS Yael So
CEM d lti h l i I l P
http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702 -
8/12/2019 Positioning+Trends Einat
17/70
Einat Shimoni Copyright@2014
Do not remove source or attribution
from any slide, graph or portion of graph
CEM and multi-channel in Israel Pa
Package Description Rep in
Fanzila Social CRM Ne
Gigya Social CRM Ne
Cexpert Chat-center management YouWalkme Customer online guidance (EPSS) for web JohnB
Wizsupport Online sales and support agentLive Person Online real-time engagement solutionsFreeform
DOCCM (Document Output for Customer
Communications management) Freef
Very dynamic market!
STKI expects many additional solutions to enter the market in 201
Systems of Engagement ecosystem
-
8/12/2019 Positioning+Trends Einat
18/70
Einat Shimoni Copyright@2014
Do not remove source or attributionfrom any slide, graph or portion of graph
Systems of Engagement ecosystem
Web Mobile SocialFace-to-
Face
Contact
Center O(c
Channels
UX & the customer journey
Alerts &
EventsPersona
lization
Analytic
filters,
NBAA
Cross &
Up-sellAggregation
frameworks
Ecommerce Suites
Payment, Order,
Fulfillment, Catalogue,
Pricing, PIM
Social Listening
Platforms
Sentiment Analysis
ApplicationsBack-end processes
APIs & Filters
Customer experience analytics
Web and
develo
platfo
Marketing
suitesCampaigns
analytics, execution,
optimization
New Category: Customer Experience An
http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct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-
8/12/2019 Positioning+Trends Einat
19/70
Einat Shimoni Copyright@2014
Do not remove source or attributionfrom any slide, graph or portion of graph
New Category: Customer Experience An
Analysis of customer experience in various digital channels (web, mobile, so
Ability to drill down to specific individual sessions )to close the deal(
Control the messages customers are receiving at any given time
Spot patterns in your digital channel
Connect digital customer experience data to customer transactional data (CR
Company in IsraelProduct
IBMTealeafNessClarysite
Mia ComputersSAS CXA (Customer
Experience Analytics)
Source: Forrester
Systems of Engagement ecosystem
http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998 -
8/12/2019 Positioning+Trends Einat
20/70
Einat Shimoni Copyright@2014
Do not remove source or attributionfrom any slide, graph or portion of graph
Systems of Engagement ecosystem
Web Mobile SocialFace-to-
Face
Contact
Center O(c
Channels
UX & the customer journey
Alerts &
EventsPersona
lization
Analytic
filters,
NBAA
Cross &
Up-sellAggregation
frameworks
Ecommerce Suites
Payment, Order,
Fulfillment, Catalogue,
Pricing, PIM
Social Listening
Platforms
Sentiment Analysis
ApplicationsBack-endprocesses
APIs &Filters
Customer experience analytics
Web and
develo
platfo
Marketing
suitesCampaigns
analytics, execution,
optimization
Marketing management platforms in
http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998 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Do not remove source or attributionfrom any slide, graph or portion of graph
Marketing management platforms in
Package Description Re
Microsoft Marketing Pilot Marketing platform Mic
OracleEloqua, Responsys Cloud based marketing automation OSalesforce Marketing Cloud Social marketing cloud S
iDocs Marketing automation - communicationUnica Marketing Suite, optimization
SAS Marketing Suite, Campaigns optimization Mia
Marketo Marketing platform SeSAP RTOM (Real time marketing) S
Teradata - Aprimo Marketing platform I.E
Systems of Engagement ecosystem
http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702http://www.google.co.il/url?sa=i&rct=j&q=new&source=images&cd=&cad=rja&docid=ROG_7KVG2gqFQM&tbnid=FEIGXGKenmrv6M:&ved=0CAUQjRw&url=http://icongal.com/gallery/icon/31063/128/label_new&ei=UGw4UffQEIfysgafr4FQ&psig=AFQjCNHheY30GgQs3wkdm6gNHXUskmDj_Q&ust=1362738577656702 -
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Do not remove source or attributionfrom any slide, graph or portion of graph
Systems of Engagement ecosystem
Web Mobile SocialFace-to-
Face
Contact
Center O(c
Channels
UX & the customer journey
Alerts &
EventsPersona
lization
Analytic
filters,
NBAA
Cross &
Up-sellAggregation
frameworks
Ecommerce Suites
Payment, Order,
Fulfillment, Catalogue,
Pricing, PIM
Social Listening
Platforms
Sentiment Analysis
ApplicationsBack-end processes
APIs & Filters
Customer experience analytics
Web and
develo
platfo
Marketing
suitesCampaigns
analytics, execution,
optimization
Web content management tools: Players in Isra
http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998http://www.google.co.il/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=d8Gwy5KTRZkRAM&tbnid=Y0mLRYhM5CuFaM:&ved=0CAUQjRw&url=http://www.holylanguage.com/subscribe.html&ei=iR4TU9WAIcTJ0AXCv4CYCw&bvm=bv.62286460,d.bGE&psig=AFQjCNE5ooQxzbWLwpNebK2gi10UlKrrig&ust=1393848323616998 -
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Einat Shimoni Copyright@2014
Do not remove source or attributionfrom any slide, graph or portion of graph
Web content management tools: Players in Isra
Company Product Name Integrators
Microsoft SharepointEwave,Matrix, Malam-Team, Advatn
HP, Consist, Yael, SQlink, One1, Aman,& more
IBM Websphere Portal Matrix, IBM, Webtech,
BynetSitecore Bynet
EZ Content Bynet
Matrix Digital
Acx (Scepia) Matrix DigitalEPIserver Matrix
Telerik )Sitefinityproduct) Matrix
Realcommerce RealCMS RealcommerceConsist CMS (PHP) Consist
Web content management tools: Players in Israe
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Einat Shimoni Copyright@2014
Do not remove source or attributionfrom any slide, graph or portion of graph
Web content management tools: Players in Israe
Company Product Name Integrators
EwaveeGenCMS 2.0 Ewave
Interwoven(AutonomyHP) Xioma Xioma
Oracle IsraelOracle Web Center
Matrix, Ewave, Coral, Taldor, Advante
ONE1, HP
Oracle ATG Oracle, Cognity, Ewa
SAP Israel SAP Portal IBM, One1(Xact), Ness, HP, Taldor, Ma
Salesforce Site.com Blat-Lapidot
WCM Open Source
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Do not remove source or attributionfrom any slide, graph or portion of graph
WCM Open Source
Product Name Israeli specialists (part
Joomla Consist, WebTech, MaDrupal Realcommerce, Ewave, Consist, Li
Wordpress Ewave, Ness, Matri
Cuyahoga (Open Source on Microsoft platform) Aman
Umbraco Sqlink (new media), M
Liferay WebTech, Malam-Team,
Nopcommerce (open source
e-commerce, shopping cart)Matrix
Dot Net Nuke Malam-Team
Consist PHP-based CMS prod
Web Analytics
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Einat Shimoni Copyright@2014
Do not remove source or attributionfrom any slide, graph or portion of graph
Web Analytics
Product Name Israeli specialists (Part
ClickTale SQlink (new media
Crazyegg SQlink (new media
Web Trends Bynet
Google Analtycs + Urchin (on premise)
IBM Coremetrics IBM
Clicktracks
Piwik (open source)
Aternity Ness-Pro
WCM Selected wins 2013 (Partial li
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Do not remove source or attributionfrom any slide, graph or portion of graph
WCM Selected wins 2013 (Partial li
Liferay (open source): Bezeq Beinleumi (Malam-Team)
Sharepoint 2013: Mevaker Hamedina (Malam-Team), Mifal Hap
(Malam-Team), Jerusalem municipality (SQlink), Gidrom (SQlink
Umbraco (open source): Hilan (SQlink), Hamat Gader (SQlink),
Ramat Gan water (SQlink)
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8/12/2019 Positioning+Trends Einat
28/70
Einat Shimoni Copyright@2014
Do not remove source or attributionfrom any slide, graph or portion of graph
SProcurement staff
Emplo
Finance dept.
employees
Logistics
staff
Manufact.
staff
Knowledge/Content
Management
Logistics
Finance
Industry-
Specific
Solutions
Legacy
Systems
Sales
Automation
Marketing
Automation
Mobile Sales
(Prod. CFG)
Field
Service
Financial
Data Mart
HR
Data Mart
Product
Data Mart
Closed-Loop Processing
(EAI Toolkits, ETLM tools,
Embedded Mobile Agents)
Customer
Data Mart
Order
Data Mart
Operational
SCM
ERP
CRM
Manufacturing
Execution
Warehouse
Management
Transportation
ManagementTransportation
Planning
Distribution
Planning
Supply
Planning
Manufacturing
Planning
Order
Management
Service
Automation
Web/
Intranet
Human
Resources
Manu-
facturing
Demand
Planning
Analyze
Design
Build
Deliver
Data
Warehouse
ProductLifecycle
Systems of records architecture
CRM Packages & Integrators in Israel (P
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CRM Packages & Integrators in Israel (P
Package Description Rep in Israel Integ
Oracle Fusion CRM SaaS and on-premise
Oracle Israel
ManofIT, Unita
OracleSiebel On-premise CRM suiteTaldor, IBM, Matrix
(+Exscientia),
Rightnow Service multi-channel, SaaS Yael SoOracle - Peoplesoft CRM suite on premise Ma
Salesforce.com SaaS CRM suite Salesforce Blat-Lapidot, SerCloudius, Balink, D
SAP CRM CRM suite on premise / SaaS SAP Israel Ness, Advantech, VDam
Microsoft Dynamics
CRM
New version- SaaS and off-
premiseMicrosoft Israel
Partial list: Ma
Advantech, Mala
Prodware, SIT, N
Eter
CRM Packages & Integrators in Israel (P
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CRM Packages & Integrators in Israel (P
Package Description Rep in Israel Integrat
MEGA Center On premise Yael Yael
Pivotal On premise One1 ONE1Netsuite SaaS NetCloud
MyBusiness SaaS MyBusiness MyBusin
Amdocs (Clarify) On Premise Amdocs Amdo
Cemax On Premise Cemax Cema
Zoho CRM SaaS HolisticCRM HolisticC
Positioning Methodology
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Positioning Methodology
Israeli vendor positioningNot a technological positioning, refers only to Israeli market, focus
enterprise sector (not SMB) X axis (Market Presence): Market penetration (sales + in
base+ clients perspective)
Y axis (Local Support): localization, support, Local R&D c
number and quality of SIs, etc.
Vendors to watch: Israeli market new-comersSTKI positioning represents the current Israeli market and not necess
we recommend to our clients
Operational CRM - Israeli Market Positio
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Operational RM Israeli Market Positio
Loc
alSupport
Market Presence
MicrosoftOracle Siebel
SalesforceSAP
Pivotal
PeoplesoftMEGA Center
Netsuite
CRM Selected wins 2013 (Partial lis
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M S i (P i iMicrosoft: Minhal Shilton Mekomi (XRM, Malam-Team), AMG (Malam-Team), Me
Hamedina (Malam-Team), Metronit (Malam-Team), Ikea (Prodware), Madaness
from Matrix, Delek Motors (Elad), Tmura (Elad), Joint (XRM, Elad), Nir Barkatca
Meida Knassim (Elad), Branco Weiss (Elad), M. of Education (Elad), Shaam (Elad),
Microsoft online: Brom (Matrix), Brinx (Matrix), Supercom (Elad), Coloplast (E
Upgrades: Migdal (Malam-Team), Danel (Matrix), Meitav Dash (Matrix), Abbot
Bank Igud (Matrix)
Oracle Siebel (On Premise):Phoenix (Axcentia-Unitask)
Expansions in IDF, M. of Prime Minister, Metronit, Ituran (Matrix), Clalit He
Oracle RightNow (e-Service): Vaad Horim Artzi (Yael)SAP CRM: Given Imaging (One1 - Hana), several XRM projects, expansions in Sup
Nilit (Ness), Telit (Ness), Samelet
Salesforce: Bank Leumi (SF+Blat Lapidot), Stratasys, Teva, SodaStream, Exlibris, St
Starhome, Landa Labs, Bank Ofek, Magal, Mediamind, James Richardson, Condu
Contact Center Knowledge Managem
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g g
Package Description R
KMS - LighthouseKnowledgebase for service agents
and web self serviceOracle - Inquira Multi-channel knowledge management O
Oracle - Rightnow Service, e-Service, Customer Self Service OKana (acquired by Verint) Multi-channel service Om
Moxie Software Multi-channel service BusiBraini Knowledgebase for service agents (SPS based)
Elad Knowledgebase for service agents (SPS based