post exhibition report - tbilisi health...

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MEDICAL TECHNOLOGY · DENTISTRY · AESTHETIC MEDICINE

THF’17 - TBILISI HEALTH FORUM

CAUCASUS HEALTHCARE International Exhibition of Medical Technology and Equipment

TBILISI BEAUTYInternational Exhibition of Aesthetic Medicine

TBILISI DENTAL SHOWInternational Exhibition of Dentistry and Dental Equipment

OCTOBER 26-28, 2017Tbilisi, Georgia

2nd International Exhibition of Medical Technology and Equipment, Aesthetic Medicine, Stomatology and Dental Equipment

POST EXHIBITION REPORT

TBILISI HEALTH FORUM 2017 - POST SHOW REPORT

THF’2017 EXHIBITION

EXHIBITION SURVEY DATA

The Tbilisi Healthcare Forum took place over the period of 26 – 28 October 2017 and was held at the ExpoGeorgia Exhibition Centre.

For the second time, the three independent exhibitions of medical technology and equipment, aesthetic medicine as well as dentistry and dental equipment became one of the biggest and most important medical exhibitions internationally.

The Tbilisi Healthcare Forum was attended by 1675 visitors and 46 participants from 11 countries.

The products and services represented at the

exhibition included the whole healthcare industry. In the framework of THF’17, the Association of Georgian Stomatologists and ExpoGeorgia have organized a series of conferences. These were the scientific and practical works of local and international speakers and new dental innovations.

The exhibition also hosted a series of conferences by the Association of Medical Associations. Some of the Association’s representatives presented their reports to the medical audience.

• TOTAL NUMBER OF VISITORS: 1675

• PARTICIPANTS WHO ACHIEVED THEIR GOALS: 82%

• PARTICIPANTS WHO WILL PARTICIPATE AGAIN NEXT YEAR: 88%

• VISITORS WHO WERE SATISFIED WITH THE EXHIBITION: 84%

• VISITORS WHO FOUND WHAT THEY

WERE LOOKING FOR: 72%

• VISITORS WHO WILL VISIT THE EXHIBITION NEXT YEAR: 88%

EXHIBITION SUMMARY

Launch Year: 2016

Organizer: Exhibition center ExpoGeorgia

Venue: Exhibition center ExpoGeorgia fairground

Dates: 8-10 December, 2016

Working Hours: 10:00-18:00

Frequency: Annual

Duration: 3 days


ABOUT EXHIBITION“ExpoGeorgia” is the only exhibition centre in Georgia and one of the leading centres in the Caucasus region. The company organizes exhibitions, various conferences, conventions and events.

The history of the exhibition centre begins in 1958. Large-scale construction work began in 1961 and resulted in 11 pavilions, outdoor area, pool and park located in the centre of Tbilisi. Between 1994-1998 the infrastructure was renewed.

ExpoGeorgia has been assigned an important role – on the one hand to attract foreign capital to Georgia and on the other hand to open up markets in the international community for Georgian businesses. Over the years, the ExpoGeorgia standard for decision-makers have become an excellent platform to evaluate new products, build up contacts and to expand relationships with suppliers. Many local and international companies believe that they are a reliable partner of ExpoGeorgia and an important alliance for

establishing and developing business relations.

The Tbilisi Healthcare Forum ExpoGeorgia is a relatively new event that has been created by the merging of the two established exhibitions - Caucasus Health and Tbilisi Beauty. The three main objectives include:

Caucasus Healthcare: International Exhibition of Medical Technology and Instrumentation

Tbilisi Beauty: International Exhibition of Aesthetic Medicine

Tbilisi Dental Show: International Exhibition of Dentistry and Dental Equipment

The aim of the exhibition is to introduce different products and services to customers and to connect and promote their business activities. The purpose of the event is to provide the Georgian market with foreign companies and help to get new innovations in local and regional markets.

KEY EXHIBITION DATA

453 m2 13TOTAL EXHIBITION

SPACEINTERNATIONAL PARTICIPANTS

33LOCAL

PARTICIPANTS

11PARTICIPANT COUNTRIES

46

1675

NUMBER OF PARTICIPANTS

NUMBER OFVISITORS


KEY NOTE SPEAKERS

Georgia• Ivermedi LTD• Unimedi LTD• Next Data Systems• TMD LLC• MSG LTD (Mine Safety

Georgia)• Dental-Master.ge• Linema Pharm• AMG Medical LTD• Med Pharmacy Group LTD• Geo Pharma LTD• Clinic Elite LTD• Medical World LTD• Dental Boutique • Gebi Dental• Megatechnica• Sigma Infrastructure &

Technologies LTD

• Ergoline Georgia LTD• Nail Shop• Premier Spa Consulting - Io

Importers LTD• Royal Aesthetics LLC• Natali Group• Vitality’s• Healthy way LTD• Milano LTD• Oxygen LTD• Chupa - Baby Spa Center• Neptune Sports ComplexBelarus• BZMP – Pharmaceutical

Factory• Belmedpreparaty RueCanada/Georgia• Oxart DistributionEstonia• Baltiachemi OU

Hungary• 3B Scientific Europe KFLIndia• Cooper Pharma• Biomed CareIran• Iranehya• GoharshafaRussia• VinarTurkey• Hegeli Ortopedik Urunler

SAN. TIC. LTD. STIUkraine• Gustav HessUSA• Steritec Products

OPENING CEREMONY

PARTICIPATING COMPANIES AND ORGANIZATIONS

The International Exhibition of Medical Technology and Instrumentation, Aesthetic Medicine, Dentistry and Dental Equipment was officially opened

MR ZAZA SOPROMADZEDEPUTY MINISTER OF HEALTHCARE

KETEVAN GOGILASHVILI PRESIDENT OF THE GEORGIAN STOMATOLOGISTS ASSOCIATION;

by the General Director of the exhibition centre ExpoGeorgia, Resan Kikava.

PRODUCT LISTCAUCASUS HEALTHCARE TBILISI BEAUTY TBILISI DENTAL SHOW

• Pharmacology• Medical Technology and

Equipment• Laboratory and Diagnostics• Hospitals and Medical

Institutions• Publications and Services

• Aesthetic Medicine• Treatment and Decorative

Cosmetics• Skincare and Skincare

Equipment• Nail Design and Care• Hairdressing Products, Hair

Cosmetics• Perfumes• Spa’s• Aromatherapy• Education and Training

• Dental Medicine and Dentistry

• Dental Equipment and Accessories

• Dental Preparations and Materials


THE PURPOSE OF PARTICIPATION IN THE EXHIBITION

WILL YOU PARTICIPATE IN THE EXHIBITION NEXT YEAR?

DID YOU ACHIEVE YOUR GOAL?

• Finding new business contacts: 37%• Introducing products/service to the public, PR/

Promotion: 28%• Introduction to competitors and evaluating

them: 7%• Finding new customers and clients: 28%

• Other: 0% Yes

69%

Possibly

27%

No

4%

(Estimated on a scale of 1 to 10)

8%

8%

12%30%

8%

10 9 8 7 6

PARTICIPANT SURVEY INFORMATION


VISITOR SURVEY

1675 8%TOTAL NUMBER

OF VISITORSFOREIGN VISITORS

92% 53%LOCAL

VISITORSPROFESSIONAL

VISITORS TO THE INDUSTRY

DISTRIBUTION OF VISITORS BY EMPLOYMENT FIELD

DISTRIBUTION OF VISITORS BY COUNTRY:

PURPOSE OF ATTENDING THE EXHIBITION

• STOMATOLOGISTS: 20%

• AESTHETIC MEDICINE SPECIALISTS: 14%• HOSPITAL AND MEDICAL INSTITUTION

SPECIALISTS: 28%

• PHARMACOLOGY SPECIALISTS: 18%

• OTHER: 20%

• EGYPT

• FRANCE

• GEORGIA

• KAZAKHSTAN

• LATVIA

• RUSSIA

• TURKEY

• ISRAEL

• ARMENIA

• DENMARK

• Industry study: 38%

• Finding a specific product or service: 4%

• Establishing business relationships: 16%

• Competition study: 4%

• Other: 38%

visitors who found what they were looking for

visitor expectations were met

visitors satisfied with the 2017 event

visitors who will visit the exhibition next year

81%

80%

89%

88%


On the second day of the exhibition, ExpoGeorgia hosted a Gala Dinner for the participants where guests were able to enjoy beautiful music and the surrounding

atmosphere. The winners of the special nominations were also identified during the evening event and were awarded with different prizes.

ADDITIONAL EVENTSOver the period of three days, the exhibition was loaded with different types of events. These were held at the stands of participants as well as in specially designed areas. The events have caused

27 October 2017• Union of Medical Associations of Georgia - “Action Plan Priority for Young Specialists” - Presentation

of Project – 11th Pavilion27 October 2017• Georgian Stomatologists Association - “Dental Tbilisoba 2017” – 3rd Pavilion26 – 28 October 2017• Exhibition of Professor Arsen Gvenetadze - “Nothing is Impossible” – 11th Pavilion

Also, during the exhibition, the ExpoGeorgia team organized business meetings (B2B) for the industry professionals whose timetable was processed and approved by participants and visitors.

great interest in visitors. This year, the exhibition hosted a one-day conference of the Association of Georgian Stomatologists and the congress of the Association of Medical Associations of Georgia.

GALA DINNER

EXHIBIT COVERAGE

• Distributed fliers 15 000

• Text Messages were sent 400 000

• Information agencies and portals to disseminate information - Active Facebook campaign (5 weeks before exhibition)

• Participation in Leading TV and Radio Channels

- Public Broadcasting - TV-1 during programmes, coverage from the exhibition

The main target audience received:

DIRECT MARKETING

MARKETING EVENTS

6 000 2 000E-MAIL MESSAGES PHONE CALLS

5 000INVITATIONS

MORE THAN UP TO

HOPE TO SEE YOU NEXT YEAR

TBILISI HEALTH FORUM 2018

DON’T MISS OUTCHECK OUT THE EXHIBITION STAY CONNECTED ALL YEAR

www.healthcareexpo.ge

FOR ADDITIONAL INQUIRY PLEASE CONTACT US:

Exhibition Center ExpoGeorgiaAddress: 118 A. Tsereteli Ave., 0119

Tbilisi, GeorgiaTel: +995 3 2 234 11 00

E-mail: [email protected]: www.expogeorgia.ge

Sales Department:E-mail: [email protected]

Marketing Department:E-mail: [email protected]

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