post modern marketing hospitality industry
TRANSCRIPT
POSTMODERN MARKETINGHOSPITALITY INDUSTRY
By- Krutika PanariRitu Pandey
Ridvi DasKaushal Bhansali
Marriott International, Inc.• Founded by J. Willard Marriott
• Headquartered in Bethesda, Maryland in the Washington, DC
• 4,087+ properties in over 80 countries
• 697,000 + rooms• Revenues of nearly $14 billion in
fiscal year 2015• From luxurious resorts to urban
retreats, bold boutiques to spacious suites, there’s a Marriott hotel brand as unique as the reasons you travel. The choice is all yours … the pleasure is all ours.
Key components of postmodern marketing
Traditional marketing Vs. Postmodern marketing
Traditional Marketing Approach Postmodern Marketing Approach
Single World Multi-Purpose World or Dimensional Ecosystem
Fixed NimbleTraditional New MediaOne-to-Many One-to-One
Static Interactive or Immersive
Brand Endorsed/Created Marketing Consumer Endorsed/Created Marketing
Broad Generalization Individual Customization
Postmodern applications in hospitality
• "one size fits all“
• Cutting-Edge Marketing Strategies
• Full Service Marketing Campaigns
• Select Service/Extended Stay Marketing Campaigns
• “next generation of travelers.”
Future opportunities
• Emphasis on ability is increasing
• Experiential marketing
• Adjusting partners to corporate technique and streamlining customer processes• • Invasion into timeshares
• Developing markets
• Individuated experience
Potential improvements of the industry
Recommendation
• Utilize AdWords' Hotel Ads
• Make sense of What Your Ideal Customer REALLY Wants
• Use Aspirational Language in Your Ads
• Draw in with Guests on Social Media
• Publicize on Social Media
• Use Remarketing
• Promote on Bing Ads