post show report 2016 exhibition coverage€¦ · egyptian chefs association (eca), the show...
TRANSCRIPT
Organized by
Strategic Partners
www.macfruitattraction.comwww.foodafrica-expo.com
Post show RePoRt2016 Exhibition CovEragE
4 - 7 May 2016Cairo International Convention & Exhibition Center (CICC) Cairo, Egypt
EXHIBITION COVERAGE
2016
The second edition of Food Africa, the International Trade Exhibition for Food and Beverages, set a new benchmark, establishing itself as one the most specialized F&B and Agriculture exhibitions in the region. Inaugurated by H.E. Eng. Tarek Kabil, Minister of Trade and Industry, and organized by IFP (International Fairs and Promotions)
and Konzept (Exhibitions & Event Management), Food Africa was held from 4 to 7 May 2016 at the Cairo International Convention and Exhibition Center (CICC).Gathering 10,260 professional visitors and 290 exhibitors from 28 countries across 10,000 SQM of exhibition space, Food Africa 2016 included a Live Cooking Show powered by the Egyptian Chefs Association
(ECA) and the Hosted Buyers Program, a specialized B2B platform organized by IFP. The show also welcomed H.E. Ms. Ewa Lech, Vice Minister of Agriculture and Rural Development of Poland, for a special visit as well as numerous public and private leading experts for a series of specialized conferences, speeches, and seminars.
Africa’s Leading Food & Beverages Exhibition for Retail Trade, Food Service & Private Label
FOOd AFRICA2016
EXHIBITION COVERAGE
2016
Macfrut and Fruit Attraction, two major trade shows from Spain and Italy, collaborated with IFP Group (International Fairs & Promotions) and Konzept, to create MAC FRUIT ATTRACTION MENA: a new global brand for the fresh produce industry, developed to create and maintain a strong and efficient network between traders and vendors in Europe, MENA, and Africa. The show was held concurrently with Food Africa 2016.
An international collaboration for an international network
MACFRuIT ATTRACTION
A portal to the Middle Eastern and African markets
MAC FRUIT ATTRACTION MENA is a unique platform that provided international fruit and vegetable companies direct access to new strategic markets, allowing them to contact local operators and the influence zone in the Middle East and North Africa. The show attracted professionals from across all sectors and industries that operate and rely on fresh produce, including producers, distributors, retailers, laboratories, and other relevant service providers.
EXHIBITION COVERAGE
2016
Food Africa included this year a Live Cooking Show. Powered by the Egyptian Chefs Association (ECA), the show welcomed 6 of the finest internationally-renowned chefs in Egypt, who prepared 4 recipes every day of the exhibition. Made from the sponsors’ products and crops and promoted by the Chefs during the show, the 16 resulting
recipes were collected in a cookbook that was distributed to the exhibition visitors upon registration. In addition, and to ensure that all visitors had a taste of the delicious food, a Live Streaming Screen projected the Cooking Show while the cooked recipes were distributed as sampling to the show’s attendees.
Recipes Tried and True
LIVE COOkING SHOw
290ExhiBiToRS
28CounTRiES REPRESEnTEd
10,000 ExhiBiTion SPACE
(SQM)
EXHIBITORS INFORMATION
10,260ViSiToRS
2016
FOOd AFRICA IN NuMBERS
EXHIBITING COuNTRIES
Bahrain
Bangladesh
China
Czech Republic
egypt
Greece
India
Indonesia
Italy
Japan
Jordan
KsA
Kuwait
Lebanon
Nigeria
Pakistan
Poland
Portugal
spain
sudan
tanzania
thailand
tunisia
turkey
UAe
Uganda
Ukraine
Vietnam
2016
VISITORS’ COuNTRIES OF ORIGIN
2016
Algeria
Angola
Australia
Bahrain
Bangladesh
Belgium
Burundi
Cameroon
Chad
China
Cyprus
Djibouti
somalia
egypt
ethiopia
France
Germany
hong Kong
India
Indonesia
Iraq
Italy
Japan
Jordan
Kenya
Kurdistan
Kuwait
Latvia
Lebanon
Liberia
Malaysia
Mauritania
Mauritius
Morocco
Netherlands
Palestine
Poland
Qatar
Romania
Russia
Rwanda
saudi Arabia
singapore
slovenia
south Africa
south sudan
sweden
tunisia
U.A.e.
Uganda
Vietnam
Zambia
2016
VISITORS INFORMATIONCLASSIFICATION OF VISITORS
PuRPOSE OF VISIT
VISITORS GEOGRAPHy FOR THE HOSTEd BuyERS PROGRAM
EXHIBITORS FEEdBACk RESuLTS36%Importer / trader / wholesaler
9%Catering 7%
Retail / hypermarket
5%Bakery
4%other
18%Manufacturer
11%hoReCA
10%Distributor
13% europe & Russia
14% Far east
24% GCC & Middle east
47% Africa
2% Us, Canada
65% Found potential clients / leads
72%Met existing clients
86%Were satisfied with their overall participation
91%planning to exhibit again next yearMeet with Manufacturers
explore new products
Gather Market Information
Purchase / source Goods
Attend Conference
other
32%
22%
20%
16%
9%
1%
SuPPORTING BOdIES
EGyPTChamber of Food industries, Egypt
Food Export Council
Agriculture Export Council
Egyptian Tourism Authority
Federation of Egyptian Chamber of Commerce
union of African Chambers of Commerce, industry, Agriculture, and Professions
horticultural Export improvement Association – hEiA
Green Trade initiative, unido
Egyptian Junior Business Associations (EJB)
Embassy of the Republic of Poland in Cairo - Trade & investment Promotion Section
kINGdOM OF SAudI ARABIASaudi Export development Authority
uAEdubai Exports
SPAINiFEMA – Feria de Madrid
ITALyCESEnA Fiera
PAkISTANTdAP – Trade development Authority of Pakistan
2016
“For us, this trade fair took place at the right time, in that it allowed us to get clearer on the Italian export situation and to schedule the summer program for grapes export from Egypt to Europe.”
Riccardo Martini Tramacoitaly
“We were satisfied. The trade fair mainly addressed the Egyptian market and I must say that we found the partners we expected to find.”
Leonardo BigoniSermacitaly
“Our five members who attended the trade fair (Vog, Vip, Melinda, La Trentina and Melavi) were satisfied. In addition to meeting some existing commercial partners, they also had the opportunity to acquire many new contacts from Egypt and more generally from across the Middle East and North Africa region.”
Giulia Montanaro / international Relations officerAssomela (an association that represents 80% of the Italian apple production industry)italy
2016TESTIMONIALS
“We have been working in this market for ten years and in three days we were able to meet all of our clients, which usually takes at least a week. I should like to add that we got to know many new potential clients. MacFruit Attraction was a much-needed event in this area. Well done!”
“Food Africa 2016 was a perfect platform to connect the Green Trade Initiative with the Egyptian agriculture sector. The diversity and seriousness of visitors and exhibitors made this a unique opportunity to showcase Egypt’s agro-industrial potential. Our exhibiting beneficiaries found interest well beyond their expectations from both national and international market representatives.”
Nicola de Tomi / ownerEuropean Fruit Groupitaly
Nagwa Lachine / Communication & Knowledge Management officerGreen Trade Initiative, uNIdOEgypt
The diverse clientele that visits the show makes Food Africa one of the best specialized exhibitions in Egypt. We are confident of the outcome of our participation.
Eric Mansour /VP Sales & MarketingGivrexEgypt
We’ve had a really positive experience and there has been lots of interest from visitors. We are looking forward to the coming months to complete our deals.
khaled Shawky / Export ManagerTemmy’sEgypt
2016TESTIMONIALS
“Before the event we were somewhat skeptical but our doubts have been promptly dispelled. In addition to meeting our clients, we had the opportunity to make new contacts. We will see in the next months how things develop, but the basis has been laid.”
The event was fruitful providing the opportunity to meet with new potential clients from Africa as well as introducing our products to new clients. We look forward to an equally successful experience in 2017.
Carlo Lingua / CEoRk Growersitaly
Ahmed El Fendi / Vice Chairman Sima Food IndustriesEgypt
HOSTEd BuyERS PROGRAM
Hosted buyers and exhibitors at Food Africa 2016 benefited from the all-new Hosted Buyers Program, a dedicated B2B platform, carefully designed to allow exhibitors to meet with 362 selected buyers from 59 countries.Aiming at helping exhibitors maximize their benefits and return on investment
from participating at Food Africa, the B2B meetings allowed guest buyers to get acquainted with the latest products and trends, to negotiate and conclude contracts, and to sign agency and distribution agreements.
A dEdICATEd B2B PLATFORM
2016
362nuMBER
oF hoSTEd BuyERS
59nuMBER oF CounTRiES
Organized by:
IFP Egypt - Alia Towers, 38 Corniche El Nile, Maadi – Cairo , EgyptTel: +20 2 25283101 / 2, Fax: +20 2 25283105Email: [email protected], Website: www.ifpgroup.net
Please visit our website on www.foodafrica-expo.com or contact us on the following:
BOOk youR SPACE noW!
yOu CAN BE A PART OF IT TOdAy! In order to secure a prime location for your business among Egypt's leading companies and your targeted business visitors, book early for the upcoming edition that will take place from
22- 24 April 2017 at Cairo international Convention & Exhibition Center (CiCC), Cairo - Egypt
HuRRy uP! BooK youR SPACE AT Food AFRiCA noW!
LoCAL inTERnATionAL dalia kabeel Tel: +20 2 25245187 / 88 Fax: +20 2 25245199 Email: [email protected]
Vanessa Abou Jaoudeh Tel: +961 5 959 111 Ext. 114 Fax: +961 5 955 361 Email: [email protected]