post show report - easyfairs€¦ · extensive marketing and pr ... our experienced telemarketers...
TRANSCRIPT
Discovering innovation at the heart of the laboratory industries
5 & 6 November 2014
NEC, Birmingham
POST SHOW REPORT
Event Supporters
Official Media Partner
Book now: www.lab-innovations.com
Book Antiqua
ADVERTISING & PROMOTIONS
Exhibitors at LAB INNOVATIONS benefit from being part of an extensive marketing and PR campaign promoting the show to the laboratory industry. It covers all aspects of the marketing mix, ensuring we reach the end users who rely on industry products and services every day.
In the news
On the phOne
VIa emaIl
thrOugh the pOst
OnlIne
BeIng sOcIal
prInt and OnlIne adVertIsIng campaIgns In:
LAB INNOVATIONS news announcements and press releases were featured in leading industry press outlets reaching 500,000 decision makers and thousands more in online news channels.
Our experienced telemarketers spent over 400 hours spreading the word of LAB INNOVATIONS and registering attendees over the phone.
More than 33,000 email addresses have been sent regular email updates with the latest show news highlighting relevant topics and interests. Our partners have also communicated their presence at the show to their own audiences reaching almost
100,000 laboratory professionals.
Over 94,000 pieces of printed promotional materials have been distributed as
inserts in publications and sent through the post directly to prospective visitors.
1.4 million unique users have been reached with our online advertising campaign spanning over 30+ partners’ websites.
The LAB INNOVATIONS team love being social - LinkedIn, Twitter & Google+ - we covered the big three with daily show news and information about our exhibitors.
Bioscience JournalBMTACampden BRI NewslettersChemical Process Scale UpMedicinal ChemistryBiomolecular ScreeningFood & Beverage AnalysisEnvironmental AnalysisChromatographyLIMS & ELNsCleanroom TechnologyBuilding Better HealthcareManufacturing Chemist
Drug Discovery TodayEurolabScientist LiveFood & Drink InternationalPharma InternationalG.I.T Lab JournalGambicaLab BulletinLaboratory News - Official Media PartnerLaboratorytalkNanotechnology Industries Association (NIA)Royal Society of ChemistryChemistry World
Scientific Computing WorldLaser Systems EuropeThe Analytical ScientistUKSPA Magazine- Innovations into SuccessClinical Informatics News European Pharmaceutical ManufacturerSoap Perfumery and CosmeticsChemicals NorthwestWorld Pharma TodayPECMHealth BusinessThe Biologist
IN 2014
THE VISITORS
LAB INNOVATIONS attracts laboratory technicians, managers and team members who work with your products every day and are looking for the latest innovations in technology and services.
10.5%
5.4%
4.5%
3.9%
3.5%
3.5%
3%
2.8%
2.4%
13.6%
TOP jObfuNcTIONS
VISITORS INcluDED
yManufacturing
yLaboratories
yChemical & Petrochemical
yPharmaceutical
yMedical equipment & devices
yResearch and development
yEducation
yBiotechnologies
yFood & drink
yMeasurement & control
yManaging Director / Owner / CEO 13.7%
yLab Technician / Director 7.2%
yR&D Manager / Researcher 4.4%
yEngineer 3.2%
yQuality Control Manager 2.8%
yScientist 1.7%
company companyjob function job function
3M Health Care Ltd R & D Scientist
Aston University Technical Manager
AstraZeneca Senior Scientist
Baxter Healthcare Ltd QC Manager
Cambridge University Technician
Diageo Lab Manager - Innovation
Environment Agency Facilities Manager
GlaxoSmithKline Senior Analytical Scientist
Imperial College London Chief Services Technician
Lucozade Ribena Suntory Process Support
Marks and Spencer plc Hospitality Technologist
Morrisons Head of Trading Standards
PepsiCo International Analytical Laboratory Manager
Sainsbury’s Supermarket Ltd Company Microbiologist
Sterling Pharmaceuticals Ltd Head of Quality Control
The Queen's University of Belfast Chemistry Purchasing Manager
Thermo Fisher Scientific Senior Development Scientist
Total UK Technical Manager
Unilever Researcher
United Biscuits Analytical Technician
United Utilities PLC Manager of Life Sciences
University Hospital Coventry & Warwickshire
Pharmacist
27% increase in visitors
on 2013
1747 Laboratory
professionals over two
days
66% of visitors specify, influence or make the final decision
in purchasing products for their
company
TOP INDuSTRY SEcTORS
All visitor and exhibitor statistics are from show surveys conducted and collected by an independent auditor.
THE RESulT Over a quarter of exhibitors used LAB INNOVATIONS as a platform to launch their latest product or service to the UK market.
Join us for LAB INNOVATIONS 2015 and put your company in front of the UK laboratory industry.
For more information and stand availability contact:Mauricio Montes: [email protected] | +44 (0) 20 8843 8829
Lab Innovations was selected as the ideal tool to launch our new range of lancer Autoclave products. We are pleased with the results seen so far and are already planning 2015.
Richard Clarke, Field Sales Manager Life Sciences, Getinge UK Ltd
We were pleased with the number of visitors involved in R&D in the formulation sector and doing the show has resulted in several demos booked for our new lab reactor.
Andrew De Padey,UK Sales Manager,IKA
Lab Innovations is very important to us for the generation of new business and keeping in contact with existing customers - it has become a regular event in our business calendar.
Andrew France,Business Unit Manager,Sympatec Ltd
As the only major UK laboratory exhibition, Lab Innovations allows us to promote, discuss and meet with today’s scientists in a friendly atmosphere.
Graham Langrish,Sales Manager,
LabWare (LIMS & ELN)
This is our third Lab Innovations and we will book again for 2015. I can’t say better than that!
Wayne Mar,Sales Director,Endecotts Ltd
LAB INNOVATIONS is proud to be supported by a number of key industry associations, institutions
and media.
The 2014 show supporters included:
90% of exhibitors indicated they were satisfied with the show
Event Supporters
Official Media Partner
If you would like to be a show supporter for LAB
INNOVATIONS 2015 contact [email protected]
Book now: www.lab-innovations.com
bE PART Of lAb INNOVATIONS 2015
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