PLASTEX 2018 attracted 14,305 trade visitors from 12 countries setting a new record in trade visitors numbers. One of the main highlights this year was the significant increase in show space allocated to raw material section due to increase of the participating companies at this sector this year including Sadara, the Principal Sponsor and Borouge the Gold Sponsor. The total space of the show this version was 19,000 sqm and total num-ber of exhibitors was 386. During the four-show days, PLASTEX 2018 wit-nessed floods of visitors coming from regional countries such as Ethiopia, Ghana, Germany, Jordan, Kenya, Morocco, Nigeria, Oman, Saudi Arabia, Sudan, UAE. They were all looking for latest technologies, and many of them were willing to purchase. Another plain indicator, as per Salman Abu Ham-zeh, PLASTEX 2018 Exhibition Director, was the number of companies who showed much enthu-siasm to sign for the next version of the show in 2020. “Although PLASTEX is in its 16th version, it is still growing significantly both horizontally and vertically; more exhibitors, larger exhibition area, and more visitors from regional countries and we expect the show to keep growing for the next version in 2020”, said Abu Hamzeh. Being orga-nized each two years, the next version of PLASTEX will take place during the period from 9-12 January, 2020 at the same venue.

Post Show Report

January 2018

Highlights

• 97% of Exhibitors stated that ex-

pectations for future sales were met or surpassed

• 74% of visitors confirmed an order

whilst at the show

• Exhibitors took an average of 18 orders/exhibitor at the show

From 18-21 January 2018, Egypt International Exhi-bition Centre (EIEC) witnessed the launch of the 16th version of PLASTEX, the Biggest International African Exhibition for Plastic Industries. More than ever before, PLASTEX 2018 was the largest and the most successful version in the show history that was first launched in 1993. About 35% increase in show space, 15% in number of visitors, a new rec-ord in business deals and great appreciation for visitors’ quality are all indicators of how successful this version was. “One of the reasons behind PLASTEX success since its debut in 1993 has been the ability of being a dynamic event. PLASTEX lets no stone unturned to bring the latest technologies and trends to our honored visitors from Middle East and Africa. A special Buyers’ Program attracting trade buyers from North and East Africa, new venue, new brand-ing and above all a new co-organiser are some of the new features about PLASTEX 2018”, said Ah-med Mostafa, PLASTEX Project Manager. Participating companies had been closely following the recent developments in the regional plastics industry and thus featured their best offerings at the most affordable prices. Manufacturers and traders from all over the region were carefully eye-ing the machinery and technologies displayed in the fair, so participating countries and organizations were emphasizing their competitive edge in areas such as price, technology, ease of maintenance, availability of spare parts, after-sales machinery service, and user training.

Show profile

Number of years show has run : 25 years (16th Edition)

Floor space occupied : 19,000 sqm

Exhibitors

Total number of exhibitors : 386

Local exhibitors : 140

Foreign exhibitors : 246

Visitors

Total number of revisits: 7,300

Total number of unique visits: 14,305

(Local : 11,935, Int. : 2,370)

Total number of visitors: 21,605

Organized by: PLASTEX 2018 The Meeting Point for African Plastics Industry

Chamber of Chemical Industries

Division of Plastics Industries

Supported by:

Egyptian Plastic Exporters & Manufacturers

Principal Sponsor:

Gold Sponsor:

Buyers’ Program: A special Buyers’ Program attracting trade buyers from North and East Africa, new venue, new branding and above all a new co-organiser are some of the new features about PLASTEX 2018. The show attracted trade buyers from Kenya, Sudan, Ethiopia, Tanzania, Algeria, Tunisia.

Meeting Point for Industry Leaders: Local agents, manufacturers, importers and principal companies consider PLASTEX as the best time for new agency agree-ments and signature of mega purchasing contracts. During the show, exhibitors find the most suitable opportunity to introduce visual presentations of their new machin-ery and technologies directly to their cli-ents (Trade visitors of PLASTEX are about 14,000 from the MENA region).

PLASTEX, the MECCA of African Plastic Industry: PLASTEX is the No.1 event of its kind in Africa. The show is held in Cairo, Egypt regularly every 2 years and considered as the MECCA to all decision makers working at the field of plastics industries in Africa. All over the past 15 versions, PLASTEX has become one the main gateways to the Middle Eastern and African markets.

Success of Exhibiting

93% of the exhibitors stated that they met their over-

all objectives.

88% stated that they met or surpassed their objec-

tives in terms of short & long term sales.

87% had met or surpassed their overall objectives in

terms of establishing contacts for future sales.

92% of exhibitors stated that the quantity of visitors

met or surpassed their expectations.

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About PLASTEX 2018: PLASTEX is the Africa’s premier exhibition for Plastics, Chemicals Machinery & Products. Run-ning for its sixteenth version, the show has been significantly growing in strength since its launch in 1993. Leading multinational compa-nies with products ranging from plastics ma-chinery, chemicals, raw material, and resins to moulds and shaping machinery are provided access to the enormous market of the region. More than 386 companies participated at the show from 30 countries.

Inaugurated by: Eng. Khaled Abul Makarem, Counsellor to the Minister of Trade and President of the Chemi-cal and Fertilizer Export Council

Under the Auspices of: • Ministry of Trade & Industry • Federation of Egyptian Industries • Egyptian Plastic Exporters and Manufac-

tures Association (EPEMA) • Chamber of Chemical Industries, Federa-

tion of Egyptian Industries (FEI)

Main Sponsors: - Sadara – Principal Sponsor - Borouge – Gold Sponsor

Supporting Organizations

Exhibit Profile

Exhibitors View of Exhibition

Reasons for Exhibiting

The two main reasons for exhibiting were to:

96% Establish new business contacts 68% Establish presence in a new market

Other Reasons Look for local agent 41%

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Purchasing Power:

82% of registered visitors are directly involved in pur-chasing products & services displayed at the show. 71% of registered visitors claim to be prime decision makers. 84% of visitors expected to do business with current suppli-ers during the show. 41% of visitors expected to do business with new suppliers during the show.

Other Actions Taken:

Decide on new supplier 42% Ask for quote/spec 63% Confirm an order 31% Take away literature 8 % Request sales visit 71 %

Visitors’ view of the exhibition

Visitors Country Analysis

Visitors’ Profile By Industry :

• Mechanical Engineering • Electrical & Electronics Engineering • Telecommunications • Building & Construction • Food • Textiles & Fabrics • Medical & Healthcare • Household • Furniture • Leisure Goods • Chemicals • Plastic

By Business Type : • Producers/Manufacturers • Retailers • Wholesalers • Designers • Traders/Importers/Distributors • Exporters • Equipment Suppliers • Raw Material Suppliers • Consultants • Engineers • Research & Development • Packaging & Labeling • Software Developers • Government & Embassy Officials • Institutes/Universities/Associations • Media/Advertising

Visitors came from 11 countries. 12.2% of regis-tered visitors came from outside Egypt, 18% had never visited PLASTEX before, 86% of foreign visi-tors traveled to Cairo for the sole purpose of attending PLASTEX , while 95% intend to return

Exhibitors Country Analysis

386 Exhibitors from 30 countries, of which 63.7% were international exhibitors and 36.3% were local exhibitors . Signing agency contracts, direct selling and market monitoring were the main reasons for exhibiting at PLASTEX 2018

Country Percent

Egypt 87.80%

Ethiopia 0.80%

Ghana 0.29%

Germany 0.20%

Jordan 0.30%

Kenya 0.90%

Morocco 0.75%

Nigeria 0.60%

Oman 0.05%

Saudi Arabia 3.20%

Sudan 2.20%

UAE 2.91%

Country Percent

AUSTRIA 0.52%

BELGIUM 0.52%

CANADA 0.26%

CHINA 23.32%

DENMARK 0.52%

EGYPT 33.94%

FRANCE 1.30%

GERMANY 7.51%

HONG KONG 0.52%

INDIA 3.11%

ITALY 8.29%

JAPAN 0.26%

JORDAN 0.26%

LEBANON 0.26%

MALAYSIA 0.26%

NETHERLANDS 1.30%

OMAN 0.78%

SAUDI ARABIA 1.30%

SOUTH AFRICA 0.26%

SUDAN 0.26%

SWEDEN 0.26%

SWITZERLAND 0.52%

TAIWAN 8.81%

THAILAND 0.26%

TUNISIA 0.26%

TURKEY 1.81%

U.K. 0.52%

UAE 0.78%

USA 1.81%

VIETNAM 0.26%

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Plastex 2018 Marketing Campaign:

PLASTEX 2018 visitor promotion: An integrated promotional campaign was designed to promote the event to regional visitors with an aim to attract more visitors from East and North Africa taking into consideration the special nature of these African markets. The campaign included trade visitor mail outs, e-mail shots, online-registration, advertising at the leading international trade publications, social media, outdoors, and others. The promotional campaign used trade publications and newspapers. The campaign was successful to promote PLASTEX 2018 through the following media channels:

A) Trade Magazines: • Asia-Pacific Magazine • MacPlas • Plastech International ME • LookingPlas

B) Advertising and PR’s at Leading Regional Newspapers: • Akhbar El Yom, Egypt & Pan ME • Al Ahram, Egypt & Pan ME • Al Gomhouria, Egypt • Daily Nation, Kenya • Daily News, Tanzania • The Standard, Kenya • Daily News, Uganda • Al Masry El Yom, Egypt • Daily News, Congo • The Daily News, Egypt

PLASTEX 2018 launched a very successful social media campaign through facebook and Insta-gram which found an outstanding interaction from the audiences’ side. PLASTEX Facebook fan page achieved outstand-ing breakthrough from 19,185 fans as of 11st November 2017 to a total of 28,004 by the end of January 2018. This is a significant increase

recorded in two months with an average of 78 fans liking the page on a daily basis., which equals a growth rate of 46%. Page average engagement rate has hit up to 1% with a total reach that equals to +4.4M and +90K unique users engaged during January 2018.

C) Digital Campaign on Social Media:

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Promotional Activities & Media Coverage (Cont.)

D) Samples of Online Promotion, PR Coverage and Activities:

• Facebook. Advertising • Google AdWords advertising. • YouTube • Instagram • Live Interaction and posts at PLASTEX 2018 Fan Page

on Facebook. • PLASTEX 2018 website. • Al BawabaNews Portal • El Balad News Portal • Al Masry El Yom News Portal • Akhbar Gateway Main 2 side Banners Advertising • El Youm Al Sabea’a News Portal

E) Radio Advertising:

All-day-round comprehensive ad spots targeting prime times at the most-listened and highly-ranked local radio channels before & during exhibition week at the following radio stations: • Radio Misr • Al Bernameg Al 3am • Al Shabab Wal Reyadah

F) TV Channels:

Advertising Spots, Exhibition reportages, interviews, live calls, and scenes at the following channels:

• ESC • ON TV: Amr Adeeb • ON Sport: Medhat Shalaby • DMC • …and others

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Promotional Activities & Media Coverage (Cont.)

G) Outdoors:

Mega Unipoles, Billboards, Banners and flags at the leading highways in Cairo from February 1st till End of the Show:

• 6th of October Bridge Unipole

• 6th of October Bridge Flags

• Moneeb Bridge (double sided unipoles)

• Mehwar 26th of July (double sided unipoles)

• Ring Road (Mega Banner)

• New Cairo Tunnel Billboard

• Mosheer Tantawy Axis (double sided gates)

• Billboards (3X4 in business quarters: (Nasr City, Maadi, Zamalek, Heliopolis…etc.)

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Scenes from PLASTEX 2018 Exhibitors’ Survey

Reasons for Exhibiting *95%

Establish

new

business

contacts

62%

Presence in a

new market

59% Monitor

competitors

57% Look for

local agent

26% Sell in

short term

48% Support

local agent

or client

Success of Exhibiting *

83% Met or

surpassed their

overall objectives

in terms of

establishing

contacts for

future sales

91% Stated that

they met or

surpassed their

objectives in

terms of short &

long term sales

89% Stated that

they met their

overall objectives

82% Stated that the

quality of visitors

met or surpassed

their expectations

92% Stated that the

quantity of visitors

met or surpassed

their expectations

Visitors’ Survey

Visitors View of the Exhibition *

31% Confirm an order

84% Expected to do

business with

current suppliers

during the show

71% Claim to be

prime decision

maker

8% Take away

literature

71% Request sales

visit

63% Ask for

quote/specs

42% Decide on new

supplier 41% Expected to do

business with new

suppliers during the

show

82% Directly

involved in

purchasing products

& services at the

show

Foreign Visitors Country Analysis

87.80% Egypt

0.20% Germany

0.30% Jordan

0.90% Kenya

0.05% Oman

0.60% Nigeria

0.80% Ethiopia

0.75% Morocco

0.29% Ghana

3.20% Saudi Arabia2.20% Sudan

* Results are based on a multiple choice survey.

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