I decided to use the same watercolour style group image as the focus of my poster, as it was the image I used for the front panel of my digipak so I wanted

to use it to create consistency between the two texts. Also I wanted to use one simple image to cover the entire poster, like Ben Howard’s digipak poster.

I decided to use the watercolour style sky image, which is also in my digipak, to create consistency throughout the two texts, but also because I feel it gives the poster a greater alternative feel. It provides an eye-catching background

and the effect of it’s juxtaposition with the band name ‘Blue Sky’ adds mystery and increases the alternative feel.

I placed the CD front cover against the sky background to

make it clear what the poster is advertising, but it also means

there’s a consistency between my digipak and digipak poster. I used

a green text colour to continue the green colour scheme that is in my two ancillary tasks and put all

of the conventions of digipak posters, that I’d found from my research, at the bottom of the

poster.

I then decided to put ‘debut album’ at the top and remove the

second ‘Blue Sky’ logo on the image of the band. I feel it was too repetitive moving down the poster, so removing the extra

album names/band names means it’s more interesting to look at.

I then decided to change the text colour again because I felt the

green didn’t work on the poster. I shifted the background mask to

make the white text show up against the background and

changed the text at the bottom to black so it was visible.

I then altered some of the text at the bottom to add where the

digipak is available (a common convention of digipak posters).

I feel this poster not only provides consistency with the themes

present in the digipak. I also feel it uses the alternative conventions of posters well, as well as clearly

advertising the digipak.