Postgraduates: Eric Ethan Eason T.Y

Ivan

Advisor: John

OutlineOutline1. Introduce Amazon.com

2. The services that the company provides

3. The underlying information technologies being used

4. Describe the potential users of the website

5. Discuss how the website help to make money Reduce operation cost for the company

Conclusion

 

 

IntroduceIntroduce•A promoter of Amazon internet company, Jeff Bezos, ran this company in July, 1995 and now Amazon is the biggest internet bookstore in the world.•By continuous acquisition and investments all kinds of others company to expand products and services and getting newly technology in the short term at the same time.

The services that the The services that the company providescompany provides   Bestsellers Recommendation Items Customer ReviewsCustomers AnalysisWish List Photo ServicesAdvertise on AmazonFulfillment by Amazon

Associated Program Associated Program

Link & Banner Widgets

aStoreaStore

aStore

AJAXAJAX

Asynchronous Javascript and XML

AJAXAJAX

Need to update the whole web page?

AJAXAJAX

Data Mining & Association RuleData Mining & Association Rule

Search engineSearch engine

Search In The BookSearch In The Book

Amazon Web ServicesAmazon Web Services

Amazon Simple Storage Service (S3) Amazon Elastic Compute Cloud (EC2)

Who and where?Who and where?

Students

Businessmen/Women

Housekeeper

ArtistsResearchers

Retailers

Potential userPotential userA Potential user for sales profitsB Potential user for B2BC Potential user for download service fee

 

B2B examples:

•NBC: NBC is cooperating with Amazon.com, users can watch NBC shows through Amazon.com, by paying the fee for whole season or just for one show.•Marks & Spencer: Marks & Spencer is cooperating with Amazon.com to help customers track orders more easily.•Alipay : Alipay is the affiliate of Alibaba, and Alipay is cooperating with Amazon to support them for the online payment in China, while Amazon.com is extending their business overseas.

B toB

Marketplace Amazon internet serviceAmazon Mechanical Turk

Software Developer

Third-party company

B to C

Retail sales

Books, movies and music, games, computer, tools, furniture, clothes, exercise …….

Ordinary number

VIP

Link

Fast delivery

How to make money?How to make money?

How to reduce cost?How to reduce cost?

CONCLUSION CONCLUSION

In web 2.0 times, it more emphasize to communication and interaction with the customers.

Amazon does his job very well. All kinds of services and products to expand and create use-friendly operation for the customers. In the future, it can also face more many competitors including physical and virtual company.

CONCLUSIONCONCLUSION

Price competition will lead to low gross profit

The right or wrong for M&A

Incomecategory

Field Brief Charge ways

Sales profit Amazon.com Sell all kinds of products to customers.

Sell profit

Relevant fee Amazon Marketplace Merchant@programs

Provide transaction platform to user for selling user’s own products.

1.Fixed fees2 .Sales

commission3.Per-Unit Activity

fees

Service fee Amazon Enterprise Solutions

To offer download service of software

Service fees

Amazon’s 3 major income sources

CustomerRetailers

Software Developer

product and information

Demand information, Comments, Tags, Knowledge

Demand information, Hosting Service

Product

Development assistance

Technology Development

Application and Softwar

e

Business and

Customer

Service

Service, Sales and Business

Development

Structure and Platfor

mSoftwar

e

Retail and

Marketing

StructureStructure

Cooperators RelationshipCooperators Relationship

Other

online

stores

Make it an online department store

Provide online transaction platform

Physical Stores

Provide the brand effect

Provide e-commerce experiences

Publishers

Provide merchandises

Massive order

Other websi

tes

Alliance marketing