potato potato grower interactive media kit.pdfthe new tna robag 3ci offers unprecedented throughput...

2013 Media Kit

Since 1972: Your Strongest Advertising Buy To Reach Potato Growers

READ > LEARN > GROWwww.potatogrower.com

contentsPage 02: #1 magazine in the industryPage 03: demograPhicsPage 04: demograPhicsPage 05: circulationPage 06: advertiser benefitsPage 07: advertiser benefits: buyer’s guidesPage 08: editorial PlannerPage 09: editorial PlannerPage 10: digital advertisingPage 11: rate cardPage 12: marketing oPtionsPage 13: editorial Planning overviewPage 14: testimonials

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May 2009 - $3.95 - Serving The National Potato Industry - www.potatogrower.com

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www.potatogrower.com/www.potatogrower.com

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What makes Potato Growermagazine #1 in the industry?

Potato Industry Magazines: Pages & Ad Pages

PotatoGrower

NationalMagazine

RegionalMagazine 1

RegionalMagazine 2

RegionalMagazine 3

Magazin

e P

ages

Ad

Pages

More issues13 per year

More technical informationGiving growers the knowledge they need to produce a quality, profitable crop

More editorial pagesThan any potato publication

More ad pagesThan any potato publication

More oftenGrowers count on Potato Growerevery month

Click on issue to view

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Experienced & Affluent

53.7 years old71% have grown potatoes 16 years or longer47% have farm operations over 1,000 acres80% are from a potato-growing family50% have a $1-million-or-more potato operation

DEMOGRAPHICS:The Potato Grower reader

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Read his story

CompleteReader Survey

Read his story

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DEMOGRAPHICS:What do potato growers own & will own?

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Trucks & Equipmentnew tractor .................................... 20%Potato Planter ................................. 16%Pickup truck (1/2 or 3/4 ton) ...... 14%used tractor.................................... 14%diesel engine ................................... 11%Pickup truck (one ton plus) ........ 11%Potato harvester ........................... 9%semi-trailer ...................................... 9%storage ventilation ........................ 9%sprayer .............................................. 7%automatic truck tarper ................ 7%

Irrigationcenter Pivot system ..................... 26%drip irrigation system .................. 14%moisture sensors ........................... 11%irrigation Pump ............................... 9%surface (gravity flow) irrigation .. 9%Portable hand irrigation lines .... 6%

Technologysmart Phone apps for farm use .. 28%smart Phone .................................... 19%iPad or tablet computer .............. 17%gPs guidance (precision ag) ....... 14%

89% 89%

73% 70% 70% 68% 65%57%

50% 48%

Pickuptruck

usedtractor

sprayer Potatoharvester

PotatoPlanter

diesel engine

newtractor 1-ton +

truck bulk-bedtruck

semi-trailer

ALREADY OWNED

WHAT WILL GROWERS OWN IN TWO YEARS?

CompleteReader Survey

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DEMOGRAPHICS:The most current circulation in the market

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Reach every potato grower in the US and many in Canada.

Lists are updated constantly through grower associations, state lists and industry contacts.

United StateS ...........................9,965Canada ...................................... 200Foreign ........................................ 35Promotion/trade ShowS ......... 400totaL ......................................10,600

Washington656

Oregon471

Idaho2,232

Montana286 N. Dakota605 Minnesota

451

S. Dakota71

Nebraska204

Kansas74

Oklahoma13

Texas109

Arkansas20

Louisiana26

Miss.31

Alabama36

Missouri106

Iowa72

Wisconsin439

Illinois102

Indiana102

MI463

Kentucky52

Tennessee77

Georgia59

SouthCarolina

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N. Carolina277

VA100

Ohio113

Pennsylvania324

W.VA31

New Mexico14

Florida150

New York304

Maine666

VT15 NH11

Arizona46

Hawaii3

Colorado459

Wyoming28

Utah80

Nevada18

California287

Alaska43

Mass. - 48RI - 2

Conn. - 22NJ - 39

Del. - 44MD - 45

Wash. DC - 17

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www.potatogrower.com

ADVERTISER BENEFITS:Added value opportunities

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• Every issue online at www.potatogrower.com• Online issue features free hotlink to your website• Buyer’s Guides for your products• New Products section for your products• Around The Vine for your company news

CASE IH PIONEER WORK BOOTRACINE, Wis.—Just like Case IH tractors, combines, sprayers

and crop production tools, you can fi nd advanced technology in the latest offering from Case IH—the Pioneer work boot. Designed specifi cally for Case IH with agricultural producers’ needs in mind, this boot provides the ultimate in comfort and safety.

Brown, tumbled, full-grain leather houses a composite toe, making the boot light-weight while retaining durability. Attached with Goodyear welt construction, the boot has an electrical hazard outsole with oil and skid resistance.

A soft Cambrelle lining leads the way to the porous Ortholite insole, which wicks away moisture, improves air circulation, inhibits odor and fungus growth and provides long-lasting cushioning. Built for comfort, the Pioneer work boot fl exes with the fi rst fi t, and the blucher lace-to-toe construction adjusts for customized comfort.

Visit http://shopcaseih.com.

ATOM-JET HILLER TINESThe Atom-Jet research and development team has been

developing power hiller tines over the past two years as a result of grower interest in hiller tines with higher wearability and extended use.

Atom-Jet, which has been in the seeding opener business for over 20 years, was the fi rst company to institute the use of carbide on seeding tools. Since then, the company has continually invested in the development of carbide composition makeup and brazing technology. According to Cotton, they are excited to bring this technology and knowledge to the potato industry.

The patent-pending tines have been developed for popular brands such as Struik and Baselier, and Atom-Jet continues to work with producers for the development of tines specifi c to their own brands of power hillers.

Contact Atom-Jet at(800) 573-5048 or visit www.atomjet.com.

New Products LATEST AND GREATEST

BESTWAY RETRIEVER TRANSPORT HITCHHIAWATHA, Kan.—Bestway Inc., a leading specialty

agricultural equipment manufacturer, announces the addition

of a new model to the rapidly growing Retriever Transport Hitch product line. The new model is engineered for towing large drawn planters and other large implements with two-point or drawbar type hitches.

The Retriever Transport Hitch “Wet Kit” model utilizes a semi-tractor’s dual-acting Wet Kit (if so equipped) to provide the hydraulic power to the lift system of the Retriever Transport Hitch. The Retriever’s exclusive design allows switching from a CAT III, two-point hitch, to a CAT II in 10 seconds or less. For drawbar-type implements and planters, a removable Class III drawbar with 12,000 lb. tongue weight capacity is included with the hitch. A Category IV drawbar is available as an option.

Email [email protected] or call (877) 390-4480.

LIPHATECH ROZOL VOLE BAITMILWAUKEE, Wis.—Rozol Vole Bait, packed in 50-pound

bags, is designed to control vole populations under demanding weather conditions. Formulated as a highly palatable, weather-resistant, paraffinized pellet, Rozol resists wet conditions before and after snow pack. Rozol Pellets’ high palatability is attributed to food-grade-quality grains. Rozol Vole Bait is a restricted-use pesticide, requiring applicators to be appropriately licensed to purchase and apply product.

Supplemental state 24(c) labels aerial application is presently limited to the states of Idaho and Washington. The supplemental Idaho label allows application on pivot corners and within 100 feet of the edge of cropland, permitting preventative barrier treatments around forage, grains, potatoes, sugarbeets and other crops that are particularly vulnerable to vole in-migration and feeding.

Rozol Vole Bait can be used year-round on non-crop areas, borders of cropped areas and commercial nurseries. Rozol pellets can be broadcast or spot applied at a rate of 10 lbs. per acre for meadow and mountain voles, or 20 lbs. per acre for pine voles.

Call (888) 331-7900 or visit www.liphatech.com.

ZONAR GPS TRACKINGSEATTLE, Wash.—Zonar, provider of electronic fl eet

inspection, tracking and operations systems, announced the

availability of a new patent-pending technology that adds fuel as a fi fth dimension to the fi rm’s HD-GPS reporting.

Employing Zonar’s patent-pending technology, fl eets will now be able to easily identify, with tremendous detail, the routes and lanes over which their vehicles are most and least fuel effi cient. The GPS sampling density increases when fuel consumption increases or “spikes” and relaxes when fuel consumption decreases or is relatively static.

In addition to fi ve-dimensional data sampling, Zonar’s telematics platforms transmit engine fault codes and verifi ed electronic vehicle inspection data in real-time. This information alerts maintenance personnel to potential service events and provides the ability to remotely diagnose vehicles in the case of a malfunction.

Visit www.zonarsystems.com.

TNA ROBAGInnovative enhancements to the renowned tna robag 3ci bagger

have produced the tna robag 3ci—with its high-performance system, the bagger provides up to a 30 percent improvement in performance in both output and reduction in rejects.

Renowned globally for consistently pushing the upper limits of performance, the new tna robag 3ci offers unprecedented throughput rates of up to 250bpm.

With innovative new features including the new tna intelliweigh omega multi-head scale, the tna hyper-detect metal detector and tna fl o-thru former, the new tna robag 3ci provides manufacturers with up to 30 percent improvement in performance.

Suitable for high volumes of fresh and frozen produce, the tna robag can be fully integrated up- and downstream onto existing packaging lines. tna offers a broad range of additional solutions, including date coders, on-machine and closed loop oil seasoning solutions, plus horizontal and vibratory conveyors.

Visit www.tnasolutions.com. PG

AGSORT E-SORTERAgSort announces E-Sorter, an optical sorting machine for potato

growers. This new and innovative product was on display at the 2012 National Potato Council Expo, January 4–6 in Orlando, Fla.

Greg Jones, a potato grower of 35 years, invented the E-Sorter.

The E-Sorter was designed from the growers’ perspective, and every effort was made to address all issues a grower faces in the grading process. The product boasts a simple design, has outstanding accuracy and is surprisingly affordable. Expo guests had the opportunity to watch the E-Sorter run, and met Jones and other members of the AgSort team.

Visit www.agsort.com.

HYPRO EXPRESS WET BOOM FITTINGSHypro Express Wet Boom Fittings feature a connection that is

quick and easy to assemble, while providing a quality leakproof seal for stainless steel or polypropylene pipe. They lock the alignment of pipe sections, barbs, tees or nozzle bodies for always-right assembly.

Utilizing the proven o-ring sealed joints used for nozzle bodies, Express Wet Boom Fittings eliminate the need for leak-prone threaded joints or expensive welded fi ttings.

They effi ciently install using the same hardware and mounting methods as Hypro ProFlo Wet Boom nozzle bodies and leverage the same simple drilling and cutting operations used to prepare pipes for fi nal assembly.

Express Wet Boom Fittings can help save on manufacturing costs by reducing assembly time and increasing assembly quality. They also enable the use of lighter schedule 5 pipe in place of heavy schedule 40 pipe, reducing the cost of stainless material by as much as 50 percent.

Express Wet Boom Fittings are currently available for 1-inch nominal pipe (1.315-inch OD) with universal fl ange, hose barb and cam lock connection options.

Visit www.hypropumps.com. PG

New ProductExamples

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ADVERTISER BENEFITS:Buyer’s Guides for your products

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Januarytractor buyer’s guidespecial seed advertising section

februaryirrigation Products buyer’s guidespecial seed advertising section

marchPlanting equipment buyer’s guide

aprilfungicide buyer’s guide

mayherbicide buyer’s guide

Juneinsecticide buyer’s guide

Julyharvesting equipment buyer’s guide

august/igsa Programtrucks/bulk beds/trailers buyer’s guide

septemberbagging/Packing/shipping buyer’s guide

octoberindustry handbook

novemberatv & utility vehicle buyer’s guidespecial seed advertising section

decemberPrecision storage buyer’s guidespecial seed advertising section

These Buyer’s Guides are a reader favorite and are free and easy to participate in. Simply email 100-200 words describing the benefits of your product and a high-resolution image to [email protected].

NEW

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EDITORIAL PLANNER:January through August 2013

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January - Tractor Buyer’s Guidecloses nov. 16Special Seed Advertising Section• Chemical Updates • Precision Planting• Winter MeetingsBonus Distribution:online: www.potatogrower.com2013 Potato expo & national Potato council meetingthe id annual ag-expo/university of id Potato school/id crop improvementseed grower seminarwa/or Potato conference & trade showfar west agribusiness association meeting

February - Irrigation Products Buyer’s Guidecloses dec. 21Special Seed Advertising Section• Potato Lover’s Month • Water Issues• Chemigation • Foliar ApplicationBonus Distribution:online: www.potatogrower.comworld ag expo

March - Planting Equipment Buyer’s Guide;Fertilizer & Growth Promoters Buyer’s Guidecloses Jan. 18• Seed Treatments • Crop Protection Research• Preparing for DiseasesBonus Distribution:online: www.potatogrower.comus Potato board annual meeting

April - Fungicide Buyer’s Guidecloses feb. 15• Blight Protection and Virus Control• Pest Update • Chemical ApplicationBonus Distribution:online: www.potatogrower.comnational agri-marketing association conferenceunited fresh Produce association trade show

May - Herbicide Buyer’s Guidecloses mar. 22• Rotational Crops • Adjuvant OptionsBonus Distribution:online: www.potatogrower.com

June - Insecticide Buyer’s Guidecloses apr. 19• Bruise Control • Vine Kill • Mid-season PestsBonus Distribution:online: www.potatogrower.comnational Potato council summer meetinginternational Potato Processing & storage conventionfield tours

July - Harvesting Equipment Buyer’s Guidecloses may 17• Preparing for Harvest • Equipment Prep• Storage Chemicals• Smart Irrigation MonthBonus Distribution:online: www.potatogrower.comirrigation association water conferencefield tours

August / IGSA Program - Trucks/Bulk Beds/Trailers Buyer’s Guidecloses June 21• Fall Chemicals• IGSA Program Insert • Storage Controls• Weed Research ResultsBonus Distribution:online: www.potatogrower.comu.s. Potato board summer meetingPotato association of america annual meetingidaho grower shippers association meeting

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EDITORIAL PLANNER:September - December 2013, Special Issues

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September - Bagging/Packing/Shipping Buyer’s Guidecloses July 19special advertising section: seed buyer’s guideBonus Distribution:online: www.potatogrower.com• Commercial Financial Programs• Storage Prep

October - Industry Handbookcloses aug. 16national industry handbook and Potato seed directoryBonus Distribution:online: www.potatogrower.com2013 Potato expo & national Potato council annual meetingthe id annual ag-expo/university of id Potato school/id crop improvement seed grower seminar

November - ATV & Utility Vehicle Buyer’s Guidecloses sept. 20Special Seed Advertising Section• Irrigation • Precision AgBonus Distribution:online: www.potatogrower.commontana seed seminarPacific northwest vegetable association conference & trade showirrigation show

December - Precision Storage Buyer’s Guidecloses oct. 18Special Seed Advertising Section• Storage Disease Control • Seed ResearchBonus Distribution:online: www.potatogrower.com2013 Potato expo & national Potato council annual meetingthe id annual ag-expo/university of id Potato school/id crop improvement seed grower seminar

SPECIAL ISSUESPotato Industry Map - Reference Chartcloses sept. 13Bonus Distribution:inserts into december Potato grower

Idaho Annual - Meeting Programcloses oct. 4Potato grower awards issuegrowers, executives and reps of the yearBonus Distribution:Potato growers of idaho annual meeting

Also in Potato GrowerColumns:• From the Field by Tyler J. Baum• United States Potato Board by Tim O’Conner• University of Idaho by Phil Nolte• Idaho Potato Commission by Frank Muir• United Potato Growers of America by Jerry R. Wright• National Potato Council by John Keeling

Contributors:• Bill Bohl, UI Bingham County extention educator• Nora Olsen, UI extension potato specialist• Buzz Shahan, United Potato Growers of America C.O.O.• David Fairbourn, USPB Industry Communications and Policy Committee manager• David Fraser, USPB Industry Communications and Policy Committee VP

Monthly Departments:• New Products and Services • Industry News• Calendar of Events

Bonuses:• Grower Features • Seed Seminars• U.S./Canadian Production Reports• Timely Features • Research Reports• Marketing Trends

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DIGITAL ADVERTISING:Perfect complement to your print ads

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FaCeBooKConnect with us for added-value exposure.

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Proven results with reputable potato farmers Case studies available online

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The Irrigation Enhancer neutralizes the negative effects of salinity, chloride, boron, calcium, magnesium and other contaminates commonly known to reduce water uptake in plants. More >>> The Irrigation Enhancer has a proven track record of increasing percolation, reducing plant stress, increasing plant heath, increasing yields and providing farmers with a real solution to water related challenges. More >>>

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Call today to learn about our rental and purchase programs (714)-662-7514

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News This Week: USPB JOINS PINTEREST COLO GROWERS WANT MORE CROP ACCESS IN MEXICO SIPCO DEVELOPS ANALYZING SOFTWARE RESEARCHERS TEACH GROWERS TO IDENTIFY POTATO PSYLLID

Place your ad above and on the Potato Grower website Call Dave Alexander today at 208-542-2213

Read past issues here

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5/30/2012file://M:\Marketing\EMails\PG\2012 PG Emails\May 2012\PG Conveyor May 25 2012.html

website – potatogrower.com 3x 6x 9x 12x

Full Banner (468 x 60 pixels) 235 225 215 200

Tower (160 x 600 pixels) 310 300 275 250

The Conveyor weekly e-newsletter is sent to an email list of potato growers and in-dustry insiders. This is an inexpensive and effective way to get your message out on short notice.Full Banner (468 x 60) $300 for one month (4 emails)

e-BLaStSYour message, and yours alone. Send your updates and/or offers to potato growers and indus-try insiders. Build in as many hotlinks as you like and expect your message to get sent quickly.HTML-based E-blast ...... $300

Hot Links $600 per yearVideo Links $220 per year

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2013 Rate Card #41

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Black/white 1x 3x 6x 9x 12xFull Page ................................ 3070 2991 2842 2701 2566Two-Thirds Vertical Island ......... 2503 2445 2336 2233 2133Two-Thirds Page ...................... 2242 2185 2075 1971 1873Half Vertical Island .................. 1965 1916 1820 1728 1642Half Page Horizontal ............... 1750 1706 1620 1539 1464Third Vertical .......................... 1440 1367 1307 1250 1196Third Horizontal ...................... 1293 1282 1223 1165 1111Third Page ............................. 1229 1197 1137 1080 1027Sixth Page .............................. 677 659 625 595 564Twelfth Page ........................... 373 363 344 328 3112nd or 3rd Cover .................... 3224 3142 2985 2836 2694Spread .................................. 6142 5983 5683 5400 5131

two Color 1x 3x 6x 9x 12xFull Page ................................ 3531 3441 3269 3105 2950Two-Thirds Vertical Island ......... 2941 2841 2743 2645 2546Two-Thirds Page ...................... 2689 2622 2490 2366 2251Half Vertical Island .................. 2457 2415 2273 2160 2127Half Page Horizontal ............... 2415 2354 2237 2125 2019Third Vertical .......................... 1771 1708 1646 1584 1523Third Horizontal ...................... 1683 1633 1563 1495 1429Third Page ............................. 1597 1557 1478 1404 1335Sixth Page .............................. 997 973 931 894 8552nd or 3rd Cover .................... 3708 3613 3433 3261 3097Spread .................................. 7062 6881 6536 6210 5899

Four Color 1x 3x 6x 9x 12xFull Page ................................ 4697 4576 4348 4130 3925Two-Thirds Vertical Island ......... 3717 3631 3463 3311 3164Two-Thirds Page ...................... 3363 3276 3112 2957 2810Half Vertical Island .................. 2948 2873 2728 2593 2463Half Page Horizontal ............... 2627 2559 2430 2308 2194Third Vertical .......................... 2028 1980 1891 1807 1724Third Horizontal ...................... 1934 1888 1797 1713 1632Third Page ............................. 1843 1795 1706 1620 1539Sixth Page .............................. 1586 1554 1505 1468 14212nd or 3rd Cover .................... 4934 4806 4566 4338 4121Back Cover ............................ 5169 5035 4783 4544 4318Spread .................................. 9394 9153 8695 8261 7850

Trim Size ................................................................. 8” x 10.75”Live Area Page ....................................................... 7.083” x 10”Live Area Spread .......................................................15” x 10”Spread Bleed Size .................................................. 16.25” x 11”Page Bleed Size ...................................................... 8.25” x 11”

Two-Page Spread ......................................15.125 x 10Full Page ...................................................7.0625 x 102/3 Page Vertical ........................................4.667 x 101/2 Page Horizontal ...............................7.083 x 4.8331/2 Page Vertical ...................................4.667 x 7.3331/3 Page Rectangular .............................4.667 x 4.8331/3 Page Horizontal ...............................7.083 x 3.1671/3 Page Vertical ..........................................2.25 x 101/6 Page Horizontal ...............................4.667 x 2.3331/6 Page Vertical .....................................2.25 x 4.8331/12 Page ..............................................2.25 x 2.333

Complete ad specs: potatogrower.com/media

Email high res pdf files to:

Dave Alexander, Advertising Director208-542-2213 • [email protected]

Rob Erickson, Account Executive208-542-2218 • [email protected]

ad SPeCiFiCationS

Jason Harris, [email protected]

Tyler J. Baum, [email protected]

CORPORATE OFFICESHarris Publishing, Inc.360 B Street, Idaho Falls, ID 83402(208)524-7000 Fax (208) 522-5241www.potatogrower.com 11

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MARKETING OPTIONS:Break away from the ordinary

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MAGAZINE optIoNsUsing creative options in print will make your ad message stand out. Belly bands, cover wraps, inserts and polybags will set you apart.

DIrEct MAIl/BrochurEsPut your marketing materials into potato growers’ homes by renting our circulation list. Everything can be handled for you by your account representative, using our large-format, full-service, on-site print shop. You can also get help with your brochures, reprints and any other printed matter.

The strongest seedling protection against Rhizoctonia.

Engineered to protect.

METLOCKTM SUITE Sugar Beets System is also available specifically for fungicide disease protection.

1540 Drew Ave. Davis, CA 95618 www.agraquest.com Protect your potatoes

against the damaging effects of White Mold!

Proven protection against White Mold* and other foliar diseases

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Broad spectrum disease control, including •Erwinia and Late Blight.

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EDITORIAL PLANNING OVERVIEW:Dates at a glance

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GROWERPOTATO

GROWERPOTATO


GROWERPOTATO


January ...................... November 16 ..... January 3 .........Tractor Buyer’s Guide • Seed Buyer’s Guide

February .................... December 21 ..... January 31 .........Irrigation Buyer’s Guide • Seed Buyer’s Guide

March ......................... January 18 ......... February 25 .......Planting Buyer’s Guide • Fertilizer & Growth Promoters Buyer’s Guide

April ........................... February 15 ....... March 20 ...........Fungicide Buyer’s Guide

May ............................ March 22 .......... April 23 .............Herbicide Buyer’s Guide

June ............................ April 19 ............. May 21 .............Insecticide Buyer’s Guide

July ............................. May 17 ............. June 20 ..............Harvesting Equipment Buyer’s Guide

Aug/IGSA Program .. June 21 ............. July 29 ...............Trucks/Bulk Beds/Trailers Buyer’s Guide

September ................. July 19 ............... August 20 .........Bagging/Packing/Shipping Buyer’s Guide • Seed Buyer’s Guide

October ..................... August 16 .......... September 24 .....National Industry Handbook & Potato Seed Directory

Potato Map ................ September 13 ..... October 9 ..........National Industry Reference Chart

November .................. September 20 ..... October 22 ........ATV & Utility Vehicle Buyer’s Guide

Idaho Annual ............ October 4 .......... November 4 .......Potato Grower Awards Issue

December ................... October 18 ........ November 19 .....Precision Storage Buyer’s Guide • Seed Buyer’s Guide

Materials due one week after closing date

ISSUE SPACE MAIl EDITORIAl CAlENDAR

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TESTIMONIALS:Readers’ feedback

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Advertiser Ryan Bybee says, “(Potato Grower) starts in one office and moves through. Everybody reads it. It’s on top of things. It tells us what’s going on”.

Potato Grower advertiser Fred Rehrman says, "if the magazine is not being read, it has no value. We think Potato Grower is read every month". Part 2: “As an advertiser, we take advantage of that

high-quality packing”.

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