potential of games on facebook
DESCRIPTION
An introduction to using games on FaceBookTRANSCRIPT
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Social Media games …
PhD, Cand. Psych. Simon Egenfeldt-NielsenMember of DreamTeam Poets & Plumbers
CEO Serious Games Interactive
[email protected] 10 79 69
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• Why bother social media games?• Who should use social media games?• Are social media games really different?• Examples of social media games • Some ideas for you…• Summary
The agenda
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The battle field …
Use Technology Use PlatformsPHPBB/Blogs/Youtube/GoogleEarth/Flickr etc.)
FaceBook/Second Life/Twitter)
Real ’ARGs(+ 1 mio. DKK)(Ex. Majestic , The Beast)
Derivatives ( +1/2 mio. DKK)(Ex. Nykredit-spillet)
FaceBook! (+ 75K DKK)-----Second Life (+75k DKK)Twitter (? DKK)
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Who should use FaceBook & Games?
Companies focused on Business-to-Consumers…
with existing channels to support the game launch…
that can make a realistic investment to develop great game
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Why consider games?
Games are becoming mainstream – avg. gamer is 33 years old in US and UK.
Today games have become an universal language for playing, learning, advertising & communicating.
Today games are out-growing other popular media in importance.
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Are games on Facebook different?
Basics of all games (soccer, counter-strike, Tetris, WoW etc.)•Fun – it has to be fun•Fame – you want to show off•Fortune – you want to win something•Friends – you want to do it with someone
FaceBook excels in two of these naturally (fame & friends).
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Facebook & GamesTop Games(August) – Pr. monthTop Applications (August) - Pr. month
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Facebook & Games
Specific genres of games that work…• Strategy• Trivia quiz • Trivia tests • Other…
That aggressively focus on below elements…• Connect with friends• Constant re-pushing• Build something up• Show who I am • Casual & well-known
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Three approaches…
Facebook becomes stronger the more you move towards the right.
Basic• Invite• Challenge• Taunt• Compare
Advanced • Play together• Play against
Pyramid• Power of others
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Case 1: Deductor
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Case 2: Financial Math Quiz
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Case 3: Parking Wars
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Case 4: Mafia Wars/ Making a Bank
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Case 5: Geo Challenge
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Recipe for success…
• Fun Game - use existing classics (make people recommend it & come back)• Great visuals (draw people in at first & set the first feeling)• Use socializers tricks - compare, state it, invite, challenge etc. (get it out)• Use prizes – quickest, most social, daily (standout from other)
Crucial to know and use the social media drivers as integrated part of game…