GEOGRAPHICAL BREAKDOWN

POULTRY MARKETSince 1917, WATT Global Media has delivered industry-defining business information across the entire poultry supply chain. Readers seek this unique expertise through multiple media channels, and connects your company with more than 67,000 poultry industry decision-makers around the world.

PRIMARY BUSINESS & INDUSTRY PROFILE *Percentages based on consensus data

POULTRY INDUSTRY AUDIENCE ENGAGEMENT

Magazines e-newsletters Website registrants, webinars, white papers, custom publications

TOTAL poultry industry audience reach (unduplicated): 67,482 6,738 MIDDLE EAST/AFRICA

8,212 EUROPE 13,282 LATIN AMERICA 14,047 ASIA/PACIFIC 25,203 US/CANADA

Farm/Producer/Breeder - 27%

Feed Manufacturer - 26%

Veterinarian/Nutritionist/Consultant - 23%18% - Distributor/Broker/Import/Export/Retail

12% - Allied to the Industry

11% - Processor

10% - University/Government/Industry Association

Revised 090415

MAGAZINES WATT PoultryUSA The industry’s comprehensive resource for and about the U.S. and Canadian integrated poultry meat business. Published monthly in print and digital editions.

Poultry International The international leader in uniquely covering the international poultry and egg industry within a global context. Audience is located throughout Asia/Pacific, Middle East/Africa & Europe. Published monthly in print and digital editions.

Egg Industry An in-depth look at the North American layer industry, with extensive information on how trends in other parts of the world affect the egg market in North America. Published monthly in print and digital editions.

Industria Avícola The poultry industry’s premier Spanish language resource covering the entire Central and South American regions. Published monthly in Spanish in print and digital editions.

Poultry International China Serves the needs of poultry companies in the fast-growing Chinese market. Published bi-monthly in Mandarin in print and digital editions.

WATT Executive Guide to World Poultry Trends Reaching a global audience of 44,500 poultry industry professionals in 142 countries.

WATT IPPE Directory The exclusive guide for the world’s largest annual poultry and feed industry event reaching 70,000 industry professionals throughout the world.

WEBSITE & E-NEWSLETTERS WATTAgNet.com WATT Global Media’s improved, mobile-friendly website gives global professionals the ability to quickly and easily access the latest news including exclusive Poultry Market Data and Top Poultry Companies on any device. Average of 49,000 unique visitors per month, with more than 26,000 registered users

Ch-Agri.com Website for and about Chinese poultry industry leaders, innovators and news-makers.

WATT Poultry Update Daily e-newsletter sent Monday through Friday each week in a mobile friendly headline format for global poultry growers, producers and integrators. Professionals and executives in the global poultry industry rely on WATT Poultry Update to keep them abreast of the most important breaking news in the market. Total audience: 25,000

Aves y Balanceados Latinoamérica Weekly Spanish language email newsletter sent each Thursday providing the latest news, research and market information on the Latin American poultry and feed industries. Total audience: 11,000

ANNUAL DIRECTORIES Directories are published in print and digital editions, and available online at www.WATTAgNet.com >> Who’s Who in the Egg & Poultry Industries in USA & Canada >> Who’s Who International >> Industria Avícola Guía Anual

Inside

www.WATTAgNet.com FEBRUARY 2015 volume 120 number 2

p18

Top 21 US egg company pro� les

Fiber as an essential nutrient — turning a problem into a solution

p8

p4

Your leading agribusiness resource

4 Proposition 2 and acquisitions shuffl e US egg producer rankings

8 Top 21 US egg company profi les

18 Fiber as an essential nutrient — turning a problem into a solution

28 News

30 Products

WHAT U.S. EGG PRODUCERS THINK HOUSING WILL LOOK LIKE IN 2025

The rough breakout for egg production in the U.S. by housing system in 2025 will be ....

Cage-free

14%Enriched cages

24%Conventional cages

62%

©Pablographix / Dreamstime.com

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Además:● ¿Es conveniente vacunar contra la infl uenza aviar?● Ya viene el Congreso Latinoamericano de Avicultura en Guayaquil

AvícolaJULIO 2015

AvícolaAvAvAvAvAvAvAvwww.WATTAgNet.com

IndustriaLa Revista para Empresarios y Profesionales

en la Avicultura Latinoamericana

La proteína del pollo y del huevo en el fútbol

Edición digital: www.industria avicola-digital.comEdición digital: ➚1507IAcover.indd 1 6/16/2015 5:19:01 PM

1国际家禽 2015 年 7/8 月

www.WATTAgNet.com JULY 2015

Plus:Turkish poultry industry forecasts continued growth

Solutions for trade during avian influenza outbreak

Digital version at www.poultryinternational-digital.com

➥ 2015 Nutrition and Feed Survey: Poultry feed formulations influenced by market conditions

1507PIcover.indd 1 6/16/2015 10:23:45 AM

PLUSMid-size chicken producers gain market share in 2014 Turkey companies to continue production expansion in 2014

EXCLUSIVE SURVEY:

2015 TOP 2015 TOP 2015 TOP 2015 TOP 2015 TOP 2015 TOP POULTRY POULTRY POULTRY COMPANIESCOMPANIESCOMPANIESCOMPANIESCOMPANIESCOMPANIES

www.WATTAgNet.com MARCH 2015

USAUSAUSAPoultryPoultry➚

The magazine for the integrated poultry industry

Digital version at www.wattpoultryusa-digital.com

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