power and cooling final.ppt
TRANSCRIPT
Greening the Data centerHP Power & Cooling
Jerome RiboulonEMEA Sales Manager for power & cooling and DSC solutionsEMEA TSG
2 June 14, 2010
Agenda•Why green is big in a
small world?
•World trends in the IT Data Center market
•Customer and business challenges
•“Chip to Chiller” Solutions
•Call to Action
3 June 14, 2010
The world environmental issue
… Together we carry a big responsibility…
Global environmental impact
Limited energy resources
Escalating costs
Business disruption from limited power
Social accountability
4 June 14, 2010
Business challengesRising consumption of energy• Cost of energy is
rising
• Compute density is increasing
• Systems require more energy to power and cool
• Costs more to cool a server than to power it
• Next year, half the world’s data centers will be functionally obsolete, due to insufficient Power & Cooling* *Source: Gartner Inc., see end note #5
Energy Optimized Solutions
6 June 14, 2010
Green initiatives take root across various industries….
Becoming Green is no longer an option!
Industries across the world have realized the specific needs and the benefits of going green, very much evident from the fact that the Fortune list of Green giants spans across industries such as Automotive, Aviation, FSI, Metal Manufacturing, Utilities, IT and Retail. Some of the key initiatives are :
Automotive: Honda’s focus on alternative fuels
Aviation: Continental’s emphasis on green operations
Oil: Suncor’s GHG management programs
Retail: Tesco’s wind-powered stores, high-tech recycling, biodiesel delivery trucks
Metal Manufacturing: Alcan’s clean and efficient methods enabling reduction of GHG emission
FSI: Swiss Re’s development of financial tools to deal with the risks of climate change.
10 Green Giants
Source: Fortune. Greenpeace.
7 June 14, 2010
HP cares about Customers & ClimateHelping to Sustain the Environment
• Recycled 1 billion pounds of electronics – goal of 2 billion by 2010
• HP will reduce our own energy usage by 20% by the year 2010
• The environment is an HP tradition – Design for Environment launched in 1992
• A founding partner with ongoing support for the EPA Energy Star ProgramNovember 2006: HP & World Wildlife Fund
joint initiative to cut HP greenhouse gas emissions.
May 2007: HP plans to allocate more than $2 million in cash and HP equipment to WWF to establish three projects aimed at addressing the causes and consequences of climate change.
8 June 14, 2010
HP’s approach to energy innovation
Design energy-efficient products
Improve energy efficiency of customer processes
Rethink energy use to transform society
Energy efficient
Energy effective
9 June 14, 2010
Adaptive InfrastructureKey enablers
High-costIT islands
Low-costpooled ITassets Next
generation data center
Current state Future state
IT Systems& Services
Power & Cooling Management Security Virtualization Automation
• Scalability based on standards
• IT services and support
• Energy-efficient computing
• Unified infrastructure management
• Integrated IT and business services management
• Proactive, built-in infrastructure and data protection
• Compliance validation
• Pooling and sharing of IT resources
• Dynamic control of IT service delivery
Version: June 2007
10 June 14, 2010
Delivering a holistic Energy Efficient Solution
Optimizing from chip to chiller (performance/watt)
Cooling IT
Powering IT
Energy Saving Solutions from the Server Chip to the Data Center Air Chillers and everything in between
63% of Data Center Energy Consumption is for Cooling1
Conversion
11 June 14, 2010
It starts from the components
● Small Form Factor 2.5” drives use half the power of 3.5” drives.
● Low Power 50 watt Intel & 68 watt AMD Processors
● Efficient Power supply
● Low Power Memory* with energy optimized servers
*Available Soon
Processors are 30% of server power consumption.12 Low power processors cut that in half.13SFF SAS drives consume half the power of larger 3.5” hard drives(9 watts vs. 18).14
Optimizing from chip to chiller
CoolingIT
Powering IT
Savings
Conversion
12 June 14, 2010
Managing with efficient tools
● HP Thermal Logic Technology
● Insight Power Manager
● Measure● Monitor● Report● Capping
● Power Regulator
HP
Unique
Capping allows up to 40% more servers in the same power envelope.6 Regulator saves up to 10% of cooling & up to 10% power costs.7
CoolingIT
Powering IT
Savings
Conversion
Optimizing from chip to chiller
13 June 14, 2010
Optimizing through virtualization
Virtualization will be the most important step in reducing data center energy consumption.8
Virtual machines with VMware, Microsoft, Xen
Virtual Connect
Server Migration
Insight Control Virtualization Edition
Logical server management
Capacity planning and workload automation
Virtualization can save up to 70% of the energy required to power servers.9
Fewer servers need less energy for cooling
CoolingIT
Powering IT
Savings
Conversion
HP Virtualization
Optimizing from chip to chiller
14 June 14, 2010
Consolidating storage
Storage Consolidation
● Thin Provisioning helps customers reduce unused storage.
● Dynamic Capacity Management right sizes capacity by automating file system growth.
Storage Consolidation through Thin Provisioning & Dynamic Capacity Management saves up to 45% of power & cooling for Storage.
CoolingIT
Powering IT
Savings
Conversion
Optimizing from chip to chiller
15 June 14, 2010
Energy-saving HP BladeSystem
HP BladeSystem with HP Thermal Logic
● Revolutionary Active Cool Fans● PARSEC Architecture (parallel redundant enclosure
cooling)
● Dynamic Power Saver● Power Regulator
HP
Unique
HP BladeSystem reduces Power, Cooling, & space Costs by 25%.10
Optimizing from chip to chiller
CoolingIT
Powering IT
Savings
Conversion
16 June 14, 2010
….adding HP Services increases the savings
Data CenterSite
Planning
• Comprehensive site-preparation audit to integrate new equipment
• In-depth reporting of deficiencies, including floor plan drawings locating equipment, receptacles, airflow panels etc.
Data Center
Assessments
• Analysis of infrastructure with detailed report
• Explanation of risks, deficiencies and recommendations
Thermal Assessmen
ts
• Thermal quick assessment
• HP quick assessment for BladeSystem
• Thermal intermediate assessment
• Thermal comprehensive assessment w/thermal zone mapping
HP Thermal Zone Mapping plus DSC reduces cooling costs by up to 45% in Data Centers.4
Optimizing from chip to chiller
CoolingIT
Powering IT
Savings
Conversion
HP Uniqu
e
17 June 14, 2010
Building on Enterprise Infrastructure Solutions
Power Protecting UPS systems
Power Monitored PDUs
High Airflow Racks
PDR rack reduces energy conversion loss in cabling & facilitates better under floor airflow
Optimizing from chip to chiller
CoolingIT
Powering IT
Conversion
Feed A Feed B
UPSUPS PDR PDR
18 June 14, 2010
Leveraging liquid cooled rack cabinets
•More effective use of data center space
•Cooling for high density deployments
•35KW of cooling capacity in a single rack
•CTO capable, up to 2000 lbs of IT equipment
•Uniform air flow across the front of the servers
•Cools 4 Blade chassis with 64 blades or 42 1U servers
•Adjustable temperature set point
HP
Unique
Any rack cabinet using over 25 KW, should be liquid cooled.5
CoolingIT
Powering IT
15% Savings
Conversion
•Does not add significant heat load to data center
•Polycarbonate front door reduces ambient noise considerably
•Server/Blade deployment unaffected by design
•Level 2 Integration with HP SIM
19 June 14, 2010
Dynamic Smart Cooling
CoolingIT
Powering IT
Conventional ModeOver Provisioned
HP
Unique
Savings
15% to 40% Reduction in Cooling Costs.3
Dynamic Smart Cooling ModeRight-Provisioned
Conversion
Bridging the gap between IT & facility
20 June 14, 2010
HP Dynamic Smart CoolingBridging Facilities and IT to realize Adaptive Infrastructure
•Energy provisioning solution can reduce cooling costs 20-45%
•Standard interfaces to air-conditioning and building management systems
•Easy to retrofit or spec for new construction applications•Available for commissioning summer 2007•Compatible with 3rd party gear
21 June 14, 2010
Squeezing cost out of the energy envelope
Assuming a 70% savings consolidating servers, 45% savings consolidating storage and 45% remaining cooling savings from Thermal Zone Mapping & DSC together.
Optimizing from chip to chiller
Storage & Server Consolidation
100 kWh
40 kWh
Dynamic Smart Cooling
& Service
s
60%
Savings
35 kWh 60
kWhCoolingIT
Powering IT
Conversion
Q&A
23 June 14, 2010
Source Documentation 1: Source: Processor.com July 27, 2007 by Chickowski quoting the Uptime Institute estimates.
2: HP internal calculations based on savings measured in HP data center & HP lab environments
3: HP internal calculations based on savings measured in HP data center & HP lab environments
4: Network World July 25, 2007 “HP adds thermal mapping to energy-saving hot and cold spots in 3-D models” by Denise Dubie, quoting the HP press announcement.
5: Data Center News, “Gartner predicts data center power and cooling crisis”, June 14, 2007 by Bridget Botelho, quoting Mr. Michale Bell Vice President at Gartner Inc.
6: HP Press outreach June 6, 2007
7: Power Regulator 3rd Edition Tech Brief Feb 2007, ISS Performance Testing Engineering assuming 320 watt server
8: The Register, “How green is my V-Word?” July 18, 2007 by Dennis Szubert
9: The Register, “How green is my V-Word?” July 18, 2007 by Dennis Szubert
10: IDC White Paper, “Forecasting Total Cost of Ownership for Initial Deployments of Server Blades” June 2006, p6.
11: HP Power Calculator comparing Power Optimized DL380g5 to a 100 watt processor DL380g5. Each server had 2 drives, 6 fans and the same memory & PCI-e cards
12: The Register, “How green is my V-Word?” July 18, 2007 by Dennis Szubert
13: HP Power Calculator, comparing a 100 watt Intel Processor to a 50 Watt Intel Processor
14: HP Internal Hard Drive Testing Lab comparing SFF SAS drives to 3.5” SAS drives of similar capacity and rotational speed.
15: Newsfactor.com “Data Center Energy Use” Feb 19, 2007 by Jennifer LeClaire. Assuming the world’s data centers achieved 37% energy cost savings by implementing Virtualization, HP Thermal Mapping and HP Dynamic Smart Cooling. ($7.2 Billion x .60) = 4.3 Billion kWh savings
16: Based on the US Department of Energy data center energy consumption of 61 Billion kWh in 2006. And, assuming all US data centers achieved a 60% power reduction by fully Consolidating storage & servers, plus using HP Thermal Mapping & Dynamic Smart Cooling. (61 Billion kWh x .60) = 36 Billion kWh = 9.8 M Tons of carbon saved. (9.8 M Tons/3600 pounds of carbon for a typical vehicle) = 5.5 million cars assuming average mileage of 15,000 miles per year
17: The International Institute for Strategic Studies, “The Asian Energy Predicament”, by Robert A. Manning page #1
18: The International Institute for Strategic Studies, “The Asian Energy Predicament”, by Robert A. Manning page #1