power of email marketing
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Owner The URL Dr.
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Send personalized email newsletters and expand your audience with our list-building
tools.
Manage your events online: send invites,
create an event homepage, and
promote registration.
Turn fans into customers with coupons, downloads, and contest on Facebook
and get new likes and email sign-ups.
Reward loyal customers with shareable local deals
and capture contact info every time
you sell.
Get found by millions online and manage your business info across the web, all
from one place.
Transform your communications into conversations with online surveys and
polls.
Email Marketing EventSpot Social Campaigns SaveLocal SinglePlatform Online Survey
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at its core, marketing is about eliciting a physical and measureable
RESPONSE
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1. Define an audience 2. run a campaign that targets those people
3. Elicit a physical, measurable response
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* Direct Marketing Association
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traditional marketing
find
keep
convert
new marketing
find
keep
convert
“Flip The Funnel: Retention is the New Acquisition” -- Joe Jaffe (@jaffejuice)
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will add more icons to match the
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what should I write about?
when should I send my email?
how do I get it opened?
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SECONDS WORDS TODAY
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don’t do this March Newsletter
Joe’s Pet Store Newsletter
Children’s Classes
do this instead Tomorrow: Need 3
Hammers – Can You Help 3 Tips: help your dog
beat the heat Limited Spaces available
for Children’s Classes
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Outsold 3-1
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• Simple Share • Automatic Welcome Emails • Autoresponders
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• Use conversational copy
• Include photos of people: you, your staff, etc.
• Once in a while, pull back the curtain
– “I’m running in a 5K” – “Here’s my dog at the
park”
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© 2012
KimMerrittButler
TheURLdr.