power of personal pr
DESCRIPTION
A presentation on the power of personal brand with additional insights from Susie ElelmanTRANSCRIPT
1. Find someone you don’t know
2. Find out 3 fascinating things
about them and their business
3. Find out these fascinating
facts in 3 minutes
If you want to be
interesting, remembered,
thought of and bought from
be
interested, mindful,
thoughtful and
invested
build rapport
1. Ask questions often
2. Listen
3. Let them finish
4. Remember their name
5. Connect people
• Recommend
• Refer
• Feature clients, colleagues and suppliers on your:
oFacebook fan page
oBlog
oTwitter
oLinkedIn updates
Talk Others Up
Generate Buzz• Social Media
• Word of Mouth
• Hold Seminars & Events
• Offer Articles
• Your E-Newsletter
• Your Own Magazine
The 4 A’s
1. Get my attention
2. Arouse my interest
3. Appeal to my emotion
4. Give me an action
Getting Top Testimonials
1. What was the fear?
2. What specifically changed your mind?
3. What are the results?
4. How is this better than what you had before?
5. Can I help you by giving an example?
Social Media Etiquette
• Promote others first 10 to 1
• Help first, sell second
• Don’t go into the room shouting
• Use social media to build trust
.
Social Media Sentinels
LinkedIn Facebook Twitter
B2B - Business B2C – Consumers Both
Services Products and services Offer comments
Business minded Fun and social Promote others
Join groups Questions and polls Mix scheduled with spontaneous
Don’t tweet to LinkedIn
Can tweet to Facebook
Tweet blogs and Facebook posts
Increase your network Get a vanity URL Use URL shorteners
The Big 3 OnlineA Website you can update yourself
A Blog to display your expertise
An email Newsletter for relationship
Blog michaelneaylon.com
LinkedIn au.linkedin.com/in/michaelneaylon
Twitter www.twitter.com/MCME_Mike
Facebook www.facebook.com/MCMECO
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