power of pim webinar

© ZEON SOLUTIONS INC.

The Power of PIM: Centralize, Connect and Control Product Data

February 14, 2013 Accelerating Revenue Through Technology

Agenda• Introduction• Zeon Solutions Overview• What is PIM?• Where is it used?• When does it become important?• What tools are needed?• Riversand Overview• Q & A

Zeon Solutions• Enterprise e-commerce, software application

development, search marketing

• B2B and B2C e-commerce, enterprise apps, integration experience

• Broad range of services– Development, design

– Customization, support

– Mobile, search marketing

• Founded in 2003; HQ in Milwaukee

• 300+ employees; global footprint

Zeon Solutions• Offices in Seattle, Boston, Ann Arbor, Chicago

• Development center in Nagpur, India

• Recognized by Inc. 500/5000 four years

• Partner with leading technology providers

• Magento, Znode, Demandware

• Sitecore, EPiServer

• Oracle, Adobe Scene7, Riversand and more

According to Aberdeen Group“…companies with PIM systems reported a 17% increase in the accuracy of their product master data over the past year, over 3.4 times the improvement shown by companies without these tools.”

“…reported 8 – 12% greater improvement in customer retention, satisfaction and time-to-resolve issues …”

“…managing product data through separate applications and databases either showed only incremental increases or even declines in performance.”

Source: The Business Value of Product Data: The Importance of MDM and PIM Systems

July 2012

Customer Challenges• “Five times longer to launch products than competitors”• “Expansion limited by our ability to onboard and manage SKUs”• “Online sales are up so we need better product data

management”• “The same product is branded four different ways across

multiple channels”• “A key distributor stopped carrying our products; we couldn’t

provide product data fast enough.”

Today’s webinar will cover -

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PurposeReview what Product Information Management (PIM) is; how it might benefit your multichannel e-commerce operation

Outcome

• Understand PIM concepts• Understand what PIM can do for your suppliers and customers• Understand features and benefits of Riversand PIM solution

Riversand TechnologiesProduct Information Management and Master

Data Management Solutions

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What is Product Information?

Retail Store

Mobile StoreWeb Store

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Other Uses for Product Information…

Salespeople

Retail Kiosk

Customer Service

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Product Information is “digital”…

Social Media!

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Product Information is “digital”

Email Promotions

Search Engines

Shelf Tags

Catalogs

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Products Exist in Internal Systems:

Warehouse Management System

Forecasting and Procurement System

Accounting System

ERP, BI, PLM, etc.

Name, UPC, Short Description

Dimensions, Weight, Case/Pallet

Cost, Selling Price, Vendor Name

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Products Exist in Internal Systems:

Spreadsheets

Managed one system at a time

Incomplete and incorrect

Product introduction delays

Missed Sales Forecast: late introduction

Customer Unhappy: incorrect information

High Costs: data entry by multiple people

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Product Information Supply Chain

New Product

PIM SystemProduct Workflows

Content Contribution

Product Data Modeling

Digital Assets

Product Relationships

Inheritance

Rules Based Content

Data Quality

Ecommerce

Platform

PrintCatalogs

Newspaper InsertsSignage, Ads

ChannelsEnterprise SystemsExternal Sources

ERP Systems

Data Warehouse

Warehouse Management

Supply Chain Management

Consultant

Copywriters

Datapool/

Content aggregator

SEO Specialists

Content Experts

Photographers

Agencies

Phone Customer Service

OMS/CRM

Mobile

Platform

Syndication

Resellers, Social Media, SEO

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Riversand is a “Visionary” in Enterprise PIM & MDM

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Top Initiatives Driving PIM Into Your Company

1. Web Channel Investment: New Website Platform

2. Endless Aisle Initiative: Dropship

3. “Win” with Content: Content Improvement and Liquidity

4. Empowering Resellers and Social Media: Unique Product Catalogs

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New Web Platform = Shopping “Expectations”

• Need fail-proof “process” for content generation

• Success relies on better content quality, consistency, error free

• Effortless control over content “fluidity” for each purpose/destination

• Improved digital asset management, automation and tagging

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Workflow: fail-proof “process” for content creation

1) Define “new product workflow” spawn criteria• Product Manager introduces new product

• Merchant purchases new product

2) Define list of contributors• Subject Matter Expert

• Copywriter

• Photo Editors

• Final Approver

3) List approved product destinations• Web store, Mobile, Retail, Call Center, OMS, WMS, etc.

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Advanced Workflow - Intuitive “Drop & Drag Designer”

Notifications: - Email- Text - Escalation- SME of State Change

Dynamic Assignment:- Smallest Backlog- Round Robin- Notify then “Pull”

Sub Workflows- Spawn to multiple simultaneous- Connect back or end

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Workflow

Where is it?

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Advanced Workflow

• Dates tracked at the fashion style and UPC level

• Reports “start” and “finish” dates for each step

• Automatically report “tardy” products

• Adjust remaining dates to get back on track

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Success = Data Quality

Define Data Validations: Alpha, Numeric, Decimal, Integer, Boolean, Image, URL, File Format, Entity, Date

Create Constraints: String Length, Value Range, Exclusions, etc.

Identify Process: Data Profiling, Cleansing, Normalization, Classification

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Data Quality5-Step Data Quality

1) Profiling

2) Standardization

3) Cleansing

4) Enrichment

5) Duplicate Prevention

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Data QualityHistory, Undo and Audit Trail

Security and Data Controlscreate roles

limit navigation

limit what they view

limit what they change

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GHX AllSourceGHX AllSource Catalog

Aggregation

Data Cleansing

Catalog Management

Workflow

Syndication

Taxonomy Management

Contract Management

Sample Hospitals

Powered by

Sample Suppliers

300 Suppliers 3000 Hospitals3 Mil+ Items 600 Catalogs

Data Fluidity (Marketplace)

Raw Product Data

Raw Product Data

Custom Web, EDI and Catalog

Client Case Study

Custom Web, EDI and Catalog

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Data Globalization

With a click of a button, users can

translate data into all locales using

MDMCenter’s translation engine

Both UI and data can be extended into any locale

With the help of Auto learning translation memory, you could get better results

MDMCenter Data Globalization capabilities include:

140 User Interface Locales

Content Globalization

Data Measures Globalization

Translation Memory

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Media Asset Management (module)

In-Bound:

Auto Associate – image with product File Standardization (during load)• Checks file format• Checks file pixel count• Checks megabyte sizeMeta Data Extraction as Attributes• Author• Creation date• Pixel count• Format• Resolution

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Media Asset Management (module)

Out-Bound

Role-based accessDynamic image distribution:

1. Maintain one master image2. Generates size, resolution, format 3. Automated layers, watermarks

1. Ownership logo watermark2. Sale3. Brand4. Inventory level

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Endless Aisle Initiative: Adding Dropship SKUs

• Easily import vendor supplied SKU files, with automated validation

• Provide vendor portal for content contribution while validating real time

• Integrate with product data pools (GS1, Edgenet, C-Net, Etilize, etc.) with automated survivorship rules

• Automate data extraction from sentences, paragraphs

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Growth by Dropship • Growing products from 300,000 to 3+ million

• Using CommerceHub for dropship communication

• Investing $300 million in e-commerce infrastructure

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Data Import

Mapping - Unstructured Data Loads

Data Staging

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Data Import

Survivorship Rules

• provider

• weighted value

• data consistency

Auto Validation

Auto Workflow

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Vendor Portal

Connect 1,000s of vendors, with 100s of simultaneous vendors uploading/working

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Vendor Portal

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Attribute Extraction from Vendor-Provided Descriptions (optional module: Riversand PDR)

Vendor Provides:

The princess-cut 1-carat diamond, with its sharp and uncut corners, creates a

brilliant shape for diamond rings. Shaped like a square, inverted pyramid, and set with prongs, a princess-cut diamond can

offer more sparkle and brilliance than any other square diamond. 14-karat white gold is very affordable and is a

practical choice while obtaining H-I color and I1-I2 clarity.

PIM Populates Attributes:

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Attribute Extraction from Vendor Provided Descriptions (optional module: Riversand PDR)

Vendor Provides:

The princess-cut 1-carat diamond, with its sharp and uncut corners, creates a

brilliant shape for diamond rings. Shaped like a square, inverted pyramid, and set with prongs, a princess-cut diamond can

offer more sparkle and brilliance than any other square diamond. 14-karat white gold is very affordable and is a

practical choice while obtaining H-I color and I1-I2 clarity.

PIM Populates Attributes:

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“Win” with Content: content improvement, efficiency

• Styles: color, size or other

• Automated content creation

• Folksonomy: multiple navigation options

• Content relationships: kits, upsells, components

• Channel inheritance

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Style Item ManagementCreate and

manage multiple items within a style family in one

entry

While distributing

individual SKUs to selling channels

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Overstock.com PIM Success Examples

Automated Creation of Metadata

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Overstock.com PIM Success Using Business Rules

<title/>Timex Men's 1440 Sport Digital Watch | Overstock.com</title>

Overstock PIM

Model: 1440

Product: WatchBrand: TimexModel: 1440

Style Use: SportDig/Anal: DigitalSex: Men

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Automated Attribute Creation

AccuracyTimelinessConsistencyFully PopulatedUpdated

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Automated Attribute Creation

PIM Content

Manufacturer: Apple

Model: MacBook Pro

Ram: 4 Gigabytes

Processor: Manufacturer: Intel

Processor Speed: 2.50 Megahertz

Screen Size: 13

Graphics: High Definition

Height: 1.00 inch

Width: 12.80 inch

Depth: 8.90 inch

Bluetooth: yes

Bluetooth Version: 4.0

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Data Auto Generation Create Business Rules

Numeric Calculations:Kit Price: A+B+C=$10-12%, then round to “.98” = $8.98Currency conversions: $10 = $.98 CAN = .77 EUR = .93 CHF

Text Descriptions:Short description: Camera, water proof, 5 MB, 800x800 pixel, zoom lens, NikonSpecification bullets : 24” L x 32” W x 2” H

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Populate Faceted Site Navigation:• Oracle Endeca Technologies• SLI Systems• FAST• Celebros• Google Commerce Search

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Relationship Management

Any relationship type can be

modeled within the system.

Each relationship can

have its own unique

attributes.

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Inheritance: Content Management

Variations

Channel Content

Global Content

MasterProduct Catalog

Sales Channel A

Sales Channel B

Version 1 Version 2 Version 3

Sales Channel C

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Variations

Channel Content

Global Content


Mobile Store Web Store

Version 1 Version 2 Version 3

Print Catalog

100

15 75 12

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Variations

Channel Content

Global Content



Extranet Site Retail Site Wholesale Site

Print Catalog

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Variations

Channel Content

Global Content



English German French

Print Catalog

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Inheritance: Entity Publish

Entity Publish allows Organizations to efficiently

manage data inheritance throughout their data model,

saving time in data management and data entry

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Empowering Social Media, Marketplaces and Resellers: Unique Product Catalogs

• Isolate only content they desire

• Follow their taxonomy structure

• Map content order – easy to consume it

• Automate creation and distribution

• Easily make changes: additions/deletions

• Dynamically personalize content

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Data Export

Select Content

Channels (MSMQ/JMS/FTP/Service)

Automation (nightly/hourly/RT)

Formats (CSV/XML/Delimited)

Full / Delta

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Product Catalogs: Aggregation and Syndication

Data Syndication can be manual,

scheduled or triggered and can be full “flush and

fills” or delta transmissions

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Marketing Operations Management

Riversand is the leader in Product Data Syndication

Marketing Operations

Management

Product Data

Digital Assets

Marketing Template

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Riversand Company Overview

Riversand is the recognized leader in PIM 100% focused on PIM solutions Highest-rated pure-play PIM solution per Gartner

Implemented at leading companies such as:

Growing at 50% per year; self-funded through sales since inception

Expanding into new markets including international, SMB and partner-driven channel sales

175 employees throughout the world

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Riversand: highest-rated pure-play PIM provider

Gartner’s report highlights Riversand's strengths:

• Lowest total cost of ownership (TCO)

• "Visionary" functionality and product roadmap

• Data modeling flexibility• Ability to integrate into other

enterprise solutions• Global 1000 customer references• Data quality

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Major Clients

$498 billion manufacturer and marketer of commodity petrochemicals and energy generation

Portfolio of building automation, energy efficiency, fire safety, security, total building and market-specific solutions for buildings

World’s largest manufacturer of apparel

World’s largest generic drug manufacturer

Just offered $30 billion to acquire Tyco Electronics

One of the largest upscale apparel retailers; 115 Nordstrom and 110 Nordstrom Rack stores in more than 30 states and online.

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Partial List of Riversand Customers

New Wins

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valuestreamTM

Capturing the Business Value of Master Data

Riversand MDM ROI Assessments

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Riversand MDMCenter Architecture

Microsoft .NET Framework 4.0

IIS

Dat

abas

e

Intranet/InternetIntranet/Internet

Thin Clients (Browser)

Riversand MDM Framework

MDM Services

UI Services• Human Workflow

• Business Intelligence• Scheduling

• Security

Enterprise Applications

ERP MOSS EAI/ETL DW

• Web Services

• Native API

Custom UI

• Metadata• Entity

• Hierarchy•

Relationship

• Workflow• Eventing• Policy

• Authorizatio

n

• Data Quality

• Analysis

• Integration

• Orchestrati

on

• Contracts

• Security

• Transactions

Communication Services

Complimentary Copy

Questions for us?

Ross HartVP, Regional SalesRiversand [email protected]

Brad MartellGeneral Manager, VPZeon [email protected]