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HRSWCPROSPECTUS 1
Sponsor & ExhibitorPROSPECTUS 2019ININ
OCTOBER 27-30, 2019 | FORT WORTH, TX
P O W E R E D B Y D A L L A S H R
02 HRSWCPROSPECTUS
About
Sponsors
Table of Contents
03About The Conference
04 - 05By The Numbers
06 Who Else Exhibits?
14Become a Sponsor
15 - 21Sponsorship Levels
222018 Sponsors
Important Dates & Deadlines
October 17, 2018 - April 14, 2019Early exhibitor registration - lowestrates offered
April 15 - August 15Regular exhibitor registration
September 15
Deadline to appear in preprinted onsite Conference Program (all exhibitors are listed in the mobile app and online directory)
August 16 - October 14Late exhibitor registration
October 25
Exhibitor registration deadline (or when all booths are sold)
2019 Exhibitors
122019 Floor Plan
13ExhibitorTips
10Booth PricingBooth Inclusions
11Lead RetrievalBranding Beyond your Booth
Marketplace
07Marketplace Schedule
08 - 092018 Exhibitors
HRSWCPROSPECTUS 03
About the Conference
The HRSoutwest Conference, founded in 1941, is recognized today as the official State of Texas SHRM Conference and is one of the largest regional human resources event in the United States. Hosting more than 2,300 participants in 2018, the conference provides human resources professionals and those who supply
products and services to the HR industry a place to network, attend education sessions, and get business done with service providers in the Marketplace. The HRSouthwest Conference is powered by DallasHR, the third largest affiliate chapter of The Society for Human Resource Management (SHRM).
In 2018, the conference hosted HR leaders and influencers throughout Texas, 39 other states and 6 countries. According to the 2018 conference survey, 87% of attendees visited with exhibitors in the Marketplace, 87% of attendees will return this year and 95% will recommend the event to a friend or colleague in the industry! Those are numbers you can’t ignore!
P O W E R E D B Y D A L L A S H R
Contact UsWe’re here to answer any questions you may have. For more information, please contact:
Brad Shanklin, IOM
Executive Director DallasHR & The HRSouthwest [email protected]
Why should your company be there?
The Marketplace is a dynamic environment dedicated to making new connections and getting business done.
04 HRSWCPROSPECTUS
By the Numbers
70%70% review, recommend or make final buying decisions
1400+1400+ HR Practitioners represent 1280+ different companies
86%86% of attendees visited with sponsors and exhibitors in the Marketplace.
98%98% like the variety of products and services showcased.
Position in Company
*According to 2018 conference survey results
HRSWCPROSPECTUS 05
Years in the Industry
Company Size
8% 30+
16% 21 - 30
17% 16 - 20
18% 11 - 15
19% 6 - 10
22% 1 - 5
12% 10000+ 16%
Less than 100
28% 100 - 499
14% 500 - 999
13%1000 - 2499
8%5000 - 9999
9%2500 - 4999
COMPENSATION & BENEFITS
o Financial Services
o Food Service
o Health Care Cost Containment
o Insurance
o Pensions & Retirement Benefits
o Retirement Planning
o Surveys
o Third Party Administrators
o Wage & Salary Administration
o Workers’ Compensation
EMPLOYEE RELATIONS
o Affirmative Action
o Arbitration, Mediation, Dispute Resolution
o Communications, Employee Newsletters
o Diversity Services
o Employee Engagement
o Labor & Employment Law Firms
o Labor Relations
o Performance Management, Appraisals
GLOBAL HR
o Cultural Awareness, Cultural Competence
o Eligibility Verification, Immigration & Visas
o Global Assignment Management
o Global Employment Law
o Global Relocation
HEALTH, WELLNES & SAFETY
o Counseling, Employee Assistance Programs
o Personal Fitness & Health Programs
o Drug/Alcohol Treatment & Testing
o Health Promotion, Wellness Benefits
HR MANAGEMENT PROGRAMS & SERVICES
o Business Continuity & Recovery
o Legal Services
o Management Consulting
o Organizational Planning & Development
o Personnel Research, Survey Results
o Recognition Awards, Incentives
o Relocation Services
o Travel Services
PROFESSIONAL DEVELOPMENT
o Assessment, Assessment Tools
o Business Education, Accounting & Marketing
o Certification, Certificate Programs
o Coaching, Mentoring
o Distance Learning
o Management/Executive Development
o Training Methods & Materials
o Universities, Colleges
TALENT MANAGEMENT
o Applicant Tracking
o Applications & Technology
o Background Investigations
o Contingent Staffing, Employment Agencies, Executive Search Firms
o Pre-Employment & Employee Testing
o Recruitment
06 HRSWCPROSPECTUS
Who Else Exhibits?Wonder if your company should participate? Participating companies represent a wide variety of HR solution and service providers, including, but not limited to:
HRSWCPROSPECTUS 07
*As of 1.15.2019 – subject to change
The Marketplace Schedule
Sunday, October 27
10:00 AM – 4:00 PM Exhibitor Registration and Move-In (all booths must be set by 4:00 PM)
Monday, October 28 Marketplace Open 9:00 AM – 6:30 PM
6:30 AM – 6:30 PM Registration Open
9:30 AM – 10:15 AM Networking Break
9:40 AM – 5:10 PM Education Sessions on the Knowledge Hub stage
12:45 PM – 2:15 PM Lunch (Marketplace Game prize drawings)
3:30 PM – 4:00 PM Networking Break
5:15 PM – 6:30 PM Welcome Reception (exhibits open, prize drawings and more…)
Tuesday, October 29 Marketplace Open 8:00 AM – 4:00 PM
6:30 AM – 4:45 PM Registration Open
8:00 AM – 8:45 AM Networking Break
8:50 AM – 2:50 PM Education Sessions on the Knowledge Hub stage
12:00 PM – 2:00 PM Lunch (Marketplace Game prize drawings)
3:00 PM – 3:30 PM Networking Break
4:00 PM – 6:00 PM Exhibitor Move-Out (early move out may result in penalties)
5:00 PM – 7:00 PM Closing Celebration (last chance to network with attendees)
Welcome reception, networking breaks and lunches are all non-conflicting Marketplace hours.
* White type indicates a Sponsor
08 HRSWCPROSPECTUS
Who Exhibited Last Year?
1Dental Group Dental Savings Plan
401K Shop
9DOT People and Talent
A-1 Freeman North American, Inc.
Abbott
ADP, LLP
Advancial Federal Credit Union
Alice Dendinger Alliance Group
Alliance Direct Benefits
Allied Powers, LLC
Allison’s Fun Incorporated
Amberton University
American Arbitration Association
AmeriWide Screeners
AngioScreen
ApplicantPro
APS Payroll
Ardent Solutions
Armstrong Relocation and Companies
Arthur J. Gallagher
BambooHR
BeingWell365
Belo Media Group
Beyond This Day/Small Wonders
Blueboard
Boon
Box of Crayons
Bridge 3
Bright Horizons
Brinson Benefits
Burnett Specialists - Choice Specialists
Bush Business Furniture (BBF)
CA Short Company
Call-Em-All
Ceridian
Challenger, Gray & Christmas, Inc.
Choice Screening
Cluso
CNET Technologies
Comdata
Compass Rose Events Inc.
Copeland Insurance Group
Corestaff Services
Cornbread Hustle, Inc.
CPG Immigration Law Group
CS3 Technology
DailyPay
Dallas Baptist University
DecisionWise
Delta Dallas
DMCA Partnership Group, LLP
DocuNav Solutions
ebenefit Marketplace (ebm)
Employee Loan Solutions - TrueConnect
Employees 1st
Employer Support of the Guard and Reserve (ESGR)
Employment Screening Services (ESS)
Endeavor Risk Advisors
Enlizt
Equifax Workforce Solutions
Everspring Partners on behalf of Tulane University School of Law
Financial Additions
Fluency Corp
Fotis Consulting LLC
Frost Insurance
FWAdvantage
Gardner Wallace Financial Solutions
Gilsbar
GreenStreetHR Associates
GroupOne Background Screening
Gus Bates Insurance
Halo Branded Solutions
HealthEquity
HealthyYOU Vending
Higginbotham
House of Blues
Houston Baptist University
HR Certification Institute
HR Education Network
HSA Bank
Human Resource Certification Preparation L.C.
Imperative Information Group, Inc.
Indigo Workplace Communication
Infinitude Creative Group
Injury Management Organization, Inc.
IntelliCorp Records, Inc.
HRSWCPROSPECTUS 09
International Coach Federation-Texas Chapters
International Foundation of Employee Benefit Plans
International Research Securities, Inc.
International Research Securities, Inc.
Intranet DASHBOARD
IRI Consulting, LLC
iSolved HCM
Jellyvision
Justifacts
Kona Ice
Leadership Worth Following, LLC
Lee Hecht Harrison
LegalEASE| A Legal Access Company
LeTourneau University
Liberty Mutual Insurance
LifeWorks
Marsh & McLennan Agency LLC
Maverick Resources
ME Relocation Group
Medieval Times Dinner & Tournament
My Possibilities
Novatime Technology, Inc.
OG Wellness LLC
Orange Tree Employment Screening
Orion Systems
OutplacementPro
Padcaster
Paychex, Inc
Paycom
Paycor
Paylocity
Perfect Feast LLC
Pipkins, Inc.
Positive Promotions
Presence of IT
Prevue HR
PrideStaff
Protect It First Aid & Safety
QJumpers
Qualified Plan Advisors
Quick Search, A ZeroChaos Company
Randolph-Brooks Federal Credit Union
Robert Half
Rocketrip
Rogue Signal
Selerix Systems
Self Opportunity, Inc.
Simon Property Group
Society for Human Resource Management (SHRM)
Southwestern Health Resources
Star Wellness
Surency
Symantec
TalentKeepers
TalentSmart, Inc. (Emotional Intelligence)
Talroo
TeamBonding
TellZen
Texas Health Aetna
Texas Parks and Wildlife Department
Texas Woman’s University
The Pack Shack
The Strategic Solution
The University of Texas at Arlington
The University of Texas at Austin
The University of Texas at Dallas
TrainUp.com
TransNation Translations, Inc.
U.S. Bureau of Labor Statistics
U.S. Immigration and Customs Enforcement (U.S. ICE)
Ultimate Software
United Concordia Dental
USI Southwest
Validity Screening Solutions
VitalSmarts
VSP Vision Care
Web Benefits Design Corporation
WGU Texas
WHR Group
Workforce Go!
WORKTERRA
XOR
Zippity
10 HRSWCPROSPECTUS
10 x 10 Corner
10 x 10 Inline What’s included with my booth?
o One 6-ft. skirted table, two chairs, one 7”x 44” company sign and one wastebasket
o 8-ft. high draped back wall, 3-ft. high draped side walls
o Four booth staff registrations per 10’x 10’ space. Limit three staff in booth at any one time. Additional booth staff registrations available at $110 each
o Marketplace game participation
o Complimentary company listing in exhibitor directory on website
o Complimentary company listing in printed Conference Program (Deadline September 15)
o Complimentary standard listing in mobile app, including contact information, product/service categories, description and link to company website
o Use of Sponsor & Exhibitor Lounge
o Lunch for registered booth staff on Monday and Tuesday
o Booth staff access to educational sessions, opening and closing receptions and keynote sessions.
o 24-hour Exhibit Hall perimeter security (Individual booths and materials contained within exhibit booths are the responsibility of the exhibitor).
View available booths and terms and conditions at hrsouthwest.com/exhibitors
Booth Pricing
Upgrades & Extras
$2,039Now - Apr. 14
$1,939Now - Apr. 14
$2,299Apr. 15 - Aug. 15
$2,199Apr. 15 - Aug. 15
$2,599Aug. 16 - Oct. 25
$2,499Aug. 16 - Oct. 25
Our exclusive contractor, The Expo Group can assist with
upgrades and extras for your booth including services such
as electricity, internet connections, specialty furniture, carpet
padding, or daily cleaning. Information and ordering instructions
will be available mid-May when you will receive your Exhibitor
Service Kit.
2019 Exhibitors
A 50% deposit for the total booth cost plus any marketing add-ons is due at registration through April 1, 2019. After April 1, full payment for total booth cost plus any marketing add-ons is due.
HRSWCPROSPECTUS 11
Fill your pipeline Build your brand beyond the booth
Lead Retrieval Units
Basic Scanner Mobile License Dates
$399 $249 Now – Apr. 14
$449 $289 Apr. 15 – Aug. 15
$479 $299 Aug. 16 – Oct. 27
Rates listed are for one mobile license. See hrsouthwest.com/exhibitors for all rates and lead retrieval options
The Knowledge Hub .....................................................................................$750Host a demo, share details of your product or share best practices on the services you provide with a 20-minute presentation in the Knowledge Hub.
Advertise in the Conference Program¼ page ..........................................................................................................................$295½ page ..........................................................................................................................$495Full page .......................................................................................................................$795More than 2,300 Conference Programs were distributed in 2018. Advertise in the guide that most attendees reference year-over-year.
Collateral in Conference Bags ............................................................$400Each attendee receives a conference bag at registration. Include a marketing piece or give away in the conference bag. Use this opportunity to drive attendees to your booth. (Exhibitor provides collateral or give away with conference organizers approval).
Mobile App OpportunitiesWith more than 209,000 total page views and 2,236 unique visitors on conference days, the conference app is a great place to promote your company. New this year, you can purchase two advertising opportunities.
Push Messaging ................................................................................................$75Two messages to attendees via the mobile app to drive attendance to your booth or promote your product. You write the message, we send it out on your behalf. (Exhibitor provides message with conference organizers approval).
Banner Advertisement ...............................................................................$100Promote your company throughout the event. Banner ads run continuously on various pages of the mobile app. (Exhibitor provides advertisement. Due dates apply).
Mailing Lists Get in front of attendees a month before and immediately following the conference by purchasing pre and post attendee mailing lists.*
Pre-event mailing list only (Sent to exhibitors Sept. 23) .................................$379Post-event mailing list only (Sent to exhibitors Oct. 30) .................................$499Pre and post-event mailing lists ...........................................................................$759 *Pre and post mailing lists include email and mailing addresses if provided by registrant
30’
20’
40’
20’
333
30’
30’
216
70’
80’
619
146
30’
20’
TO DINING AREA
ENTRANCE
REGISTRATION
MAIN ENTRANCE
1338 1239
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1226 11271326 1227
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1212 1113
1320 1221
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708 609
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308 209
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334 235
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1238 1139 1138 1039
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1038 939
1036 937
1243 1244 1142 1143 1144 1042 1043 1044
1310 1311 1209 1210 1211 1109 1110 1111 1009 1010
943 944 842 843 844 742 743 744 642 643 543542 544 442 443 444 342 343 344 243
913
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813
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715
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515
20’
Aisl
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00
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Aisl
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0
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327
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Announcements201
20’
20’
30’
Silent Auction
Activity Zone
Headshots837 838 739 638 539637
The Expo Group
AnnouncementsZone 2
20’
20’
Food Prep
1342
KnowledgeHub
TexasChapter
Hub
2019 Floor PlanSOLD AVAILABLE
LEGEND
Marketplace Map Subject to change. Current as of 2-15-2019
12 HRSWCPROSPECTUS
HRSWCPROSPECTUS 13
Exhibitor TipsNothing beats the enormous value of meeting current clients and potential customers face-to-face. However, just buying a booth and showing up doesn’t make the most of your investment. Here are five easy tips for making an impact on your trade show experience!
1 Invite Attendees
4 Extend your Reach
5 Converting Those Leads
2 Booth Refresh 3 Booth
PersonnelStudies show a majority of people attend events for one reason: they are invited! Do not rely solely on conference organizers to market or advertise the trade show floor. Let attendees know you will be in attendance and invite them to stop by YOUR booth.
Giveaways generate excitement among attendees. Promotional giveaways that are visible and fun are a great way to extend your booth’s reach. Hand out wearables, light up trinkets, big stickers, etc. and turn it into a game. Those who you see wearing your promo win a prize!
The conference is over but for you, the work has just begun. Make post show lead follow-up a priority. Contact leads with your first communication no more than one week after the conclusion of the event.
When was the last time your booth was changed or updated? Take a second look and evaluate items like messaging; Is it still on point? What do your graphics look like? Is it time to change irrelevant photos or copy? Don’t spend money on a whole new booth when simple updates to graphic panels may work. Keep your booth fresh and up-to-date.
Who works in your booth is just as important as how your booth looks. Keep the number of staff comparable to your booth size. Too many or too few send subtle messages to attendees. Send the most knowledgeable personnel who are familiar with the product and/or service you are promoting. And send staff who are engaging and personable.
14 HRSWCPROSPECTUS
Increase your company’s visibility and participate as an official sponsor of The HRSouthwest Conference. With packages available to fit most budgets, you can build brand awareness and reach HR professionals who influence and make critical decisions to benefit their organizations.
Become a Sponsor
o Booth Space and all items included in the Exhibitor Package (see page 10) plus…
o Logo, company description and sponsor level recognition on sponsor page of the conference website
o Inclusion in pre-conference marketing and communications including digital and print when sponsorship is mentioned
o Signage throughout the Convention Center
o Company appreciation in General Session Walk-In slides
o Recognition in the printed Conference Program
o Complimentary booth staff registrations (Number dependent on package level)
o Participate in General Sessions, Education and Receptions
o Access to Sponsor and Exhibitor VIP Lounge
o Social Media Promotion (when applicable) via conference Facebook, Twitter, LinkedIn and Instagram
o First right of refusal for same sponsor package the following year (Decision due, December 31, 2019)
All sponsorships include:
Visit hrsouthwest.com for most current listing of available sponsorships.
HRSWCPROSPECTUS 15
20’ x 20’ prime island booth; six additional complimentary booth staff registrations; and 10 items from the benefits menu.
Diamond (pick 10)
o Two (2) complimentary hotel room nights (room and tax only)
o Two (2) minutes podium time in general session
o Four (4) complimentary full-conference registrations*
o Pre-and-post conference attendee mailing lists**
o Full Page advertisement in printed conference program (due dates apply)
o Advertorial in printed conference program
o Digital advertisement on conference website
o Digital advertisement in mobile app
o Dedicated email sent pre-conference to attendees (sent by HRSouthwest Conference organizers on your behalf)
o 90 second video posted to HRSWC social media channels (video self-produced by sponsor)
o HRSWC Attendee Newsletter Article***
o Three (3) lead retrieval units
o Marketing material or give-away for conference bag (1 piece)
o Digital banner advertisement in mobile app
o Four (4) social media posts sent to #HRSWC followers pre-conference
o Three (3) mobile app push notification during event
* Must be used by employees of sponsor company ** Pre and post conference attendee mailing lists include
only those attendees who opt-in to receive sponsor emails
*** Sent to all attendees registered at time of distribution
Diamond $20,000
Conference Bag
If you’re looking for high visibility, consider the conference bag. All attendees receive a bag filled with the conference guide, water bottle and other swag, and most can be seen carrying them throughout the 2.5-day event. Your logo appears on tote bag provided to nearly 2,300 conference participants. Remaining bags after conference are distributed the following year when promoting the event. Sponsorship includes promotional piece or give away in conference bag. (Sponsor logo appears with HRSouthwest Conference logo. Promotional material or give-away supplied by sponsor with HRSouthwest Conference organizers approval).
Keynote Speakers (Opening and Closing)
Thousands of attendees attend the opening and closing general sessions in anticipation of hearing the keynote speakers. Get the attention of conference attendees on day one and make a lasting impression on the final day. You’ll be recognized for sponsoring the main attraction. Opening and Closing Keynotes are promoted throughout the year appearing in both print and digital marketing communication. Sponsor is acknowledged whenever the keynote is referenced. Exclusive benefits include option to introduce speaker and provide an informational or promotional item in every seat. (Sponsor produces and provides marketing material with HRSouthwest Conference organizers approval).
Lunch in the Marketplace
All conference participants break for lunch and enjoy time networking with exhibitors. 95% of attendees stay at the Convention Center to eat lunch. Get in front of this captive audience during lunches on Monday AND
Tuesday with this two-day sponsorship. Sponsor logo is featured on signage at each food service station and on table tents throughout the seating areas. Sponsor can provide logo’ d napkins and one piece of marketing material or giveaway for lunch tables. (Sponsor produces and provides napkins and marketing material with HRSouthwest Conference organizers approval).
Welcome to Fort Worth HR Professionals Kick Off Mixer
Held before the conference officially begins on Sunday evening, the kick off mixer welcomes attendees to Fort Worth with a casual evening at a local venue close to the convention center. Network with up to 400 HR professionals at this exclusive event. Open to HR professionals only, you’ll be the first to welcome attendees to Ft. Worth and kick off the conference with a bang! Sponsor can provide logo’d cups and/or napkins for the event or a “goodie bag” for attendees as they depart the venue. (Sponsor produces and provides logo’d paper goods and goodie bag with HRSouthwest Conference organizers approval).
Wi-Fi
Put your name on the most-in-demand amenity at the conference, Wi-Fi! In 2018, 2,388 unique users accessed the Wi-Fi throughout the 2.5-day event. Your branded sign in page and personalized password remind attendees you are helping them stay connected. You will also receive a digital ad in the mobile app promoting your Wi-Fi sponsorship or use this advertisement to drive traffic to your booth. (Sponsor provides graphics and password for onsite Wi-Fi access and digital advertisement for mobile app. Password name requires HRSouthwest Conference organizers approval).
SOLD
16 HRSWCPROSPECTUS
20’ x 20’ prime island booth; six additional complimentary booth staff registrations; and eight items from the benefits menu.
Titanium (pick 8)
o Three (3) Complimentary Full-Conference Registrations*
o Pre-and-post conference attendee mailing lists**
o Full Page advertisement in printed conference program (due dates apply)
o Advertorial in printed conference program
o Digital advertisement on conference website
o Digital advertisement in mobile app
o Dedicated email sent pre-conference to attendees (sent by HRSWC on your behalf)
o 90 second video posted to HRSWC social media channels (video self-produced by sponsor)
o HRSWC Attendee Newsletter Article***
o Two (2) Lead Retrieval Units
o Marketing material or give-away for conference bag (1 piece)
o Digital banner advertisement in mobile app
o Three (3) Social Media posts sent to #HRSWC followers pre-conference
o Three (3) Mobile app push notification during event
* Must be used by employees of sponsor company ** Pre and post conference attendee mailing lists include
only those attendees who opt-in to receive sponsor emails
*** Sent to all attendees registered at time of distribution
Titanium $15,000
Closing Reception
Conference attendees let their hair down on Tuesday evening at the closing reception. The themed event is always well attended. Participants enjoy signature drinks, heavy hors d’oeuvres a photo booth to share conference memories, entertainment, prize drawings and more. Put your brand on this entertaining closing event. Sponsor has opportunity to provide logo for photo booth background and a logo’d giveaway for attendees as a parting gift. (Sponsor provides giveaway with HRSouthwest Conference organizers approval).
The Knowledge Hub
The Knowledge Hub, located in the middle of the action on the Marketplace floor, is a stage area with seating for those who prefer to learn in small bites. Attendees will hear from subject matter experts on HR topics and technologies in 20-minute presentations throughout the day on Monday and Tuesday. Attendees enjoy recertification presentations from HRCI and SHRM, the latest technology available for HR professionals and current topics affecting the HR profession. Sponsor is given one 20-minute slot. Your logo appears on two large screens at The Knowledge Hub. Sponsor can provide marketing material or give away for distribution at The Knowledge Hub. (Promotional material or give-away supplied by Sponsor and approved by HRSouthwest Conference organizers).
Mobile App
The event mobile app is the most widely used conference resource, receiving more than 209,000 total page views and 2,236 unique visitors in 2018. This sponsorship includes a branded splash page that appears every time a user opens the app and can be linked to your sponsor profile or an external webpage. Also included is a digital ad that appears with users are in the app. Use this Ad to drive traffic to your booth.
Welcome Reception
Engage with attendees after their first full day of conference at the Welcome Reception. This well attended event is held on the Marketplace floor Monday evening and is attended by approximately 80% of attendees. Heavy hors d’oeuvres, beer and wine are served while attendees play the marketplace game for prizes and mingle with exhibitors and peers during the event. Sponsor can provide logo’ d cups and/or napkins and a parting gift for all attendees. (Sponsor produces and provides logo’ d items and parting gift with HRSWC organizers approval).
SOLD
10’ x 20’ island booth in prime location; four additional complementary booth staff registrations; and six items from the benefits menu.
Platinum (pick 6)
o Two (2) Complimentary Full-Conference Registrations*
o Pre-and-post conference attendee mailing lists**
o Half Page advertisement in printed conference program (due dates apply)
o Advertorial in printed conference program
o Digital advertisement on conference website
o Digital advertisement in mobile app
o 60 second video posted to HRSWC social media channels (video self-produced by sponsor)
o HRSWC Attendee Newsletter Article***
o Two (2) Lead Retrieval Units
o Marketing material or give-away for conference bag (1 piece)
o Digital banner advertisement in mobile app
o Two (2) Social Media posts sent to #HRSWC followers pre-conference
o Two (2) Mobile app push notification during event
* Must be used by employees of sponsor company ** Pre and post conference attendee mailing lists include only those attendees who opt-in to receive sponsor emails *** Sent to all attendees registered at time of distribution
Platinum $10,000
Education Sessions
More than 100 education sessions are offered throughout the 2.5-day conference. Share your passion for HR knowledge and certification by sponsoring concurrent education sessions on both Monday and Tuesday. Sponsor is acknowledged whenever the concurrent education sessions are referenced. Sponsor will be mentioned during speaker introductions, logo will appear in education room walk-in slides and on signage throughout the second floor where the bulk of education takes place. Sponsor can provide a marketing piece to be displayed on a table in session rooms. (Sponsor produces promotional material or provides giveaway with HRSouthwest Conference organizers approval).
Pre-Conference Workshops
Nearly 200 committed HR professionals participate in pre-conference workshops the Sunday prior to HRSWC the official start of the conference. Be the first sponsor they connect with as the Pre-Conference Workshop Sponsor. Your full day sponsorship includes lunch for attendees. Sponsorship includes recognition in communications exclusively promoting the workshops and a dedicated information page on hrsouthwest.com. Sponsor will be mentioned during speaker introductions and logo will appear in education room walk-in slides. Sponsor can provide a marketing piece to be displayed outside of session rooms and can provide logo’ d napkins for breaks and lunches. (Sponsor produces and provides logo’ d materials with HRSouthwest Conference organizers approval).
The Activity Zone
The Activity Zone is right in the middle of all the action on the Marketplace floor. This is where attendees can meet up with friends, participate in activities or take a break during the conference. Open during Marketplace hours, The Activity Zone is sure to be a hub of activity throughout the event. Sponsor can provide logo’ d games and activities for attendees to participate in while visiting. (Sponsor produces and provides logo’ d game items with HRSouthwest Conference organizers approval).
HRSWCPROSPECTUS 17
SOLD
18 HRSWCPROSPECTUS
10’ x 10’ prime corner booth; two additional complimentary booth staff registrations; and four items from the benefits menu.
Gold (pick 4)
o One (1) Complimentary Full-Conference Registration*
o Pre-and-post conference attendee mailing lists**
o Quarter Page advertisement in printed conference program (due dates apply)
o Digital advertisement on conference website
o Digital advertisement in mobile app
o 30 second video posted to HRSWC social media channels (video self-produced by sponsor)
o One (1) Lead Retrieval Unit
o Marketing material or give-away for conference bag (1 piece)
o Digital banner advertisement in mobile app
o Two (2) Social Media posts sent to #HRSWC followers pre-conference
o One (1) Mobile app push notification during event
* Must be used by employees of sponsor company ** Pre and post conference attendee mailing lists include
only those attendees who opt-in to receive sponsor emails
Gold $7,500
Conference Program
As the official guide to all conference proceedings, educational sessions, exhibitor directory and other critical information, the Conference Program is provided to every attendee, exhibitor and sponsor in their conference bag (approx. 2,300). Includes one-page advertorial and one full-color ad in prominent location of the program. (Sponsor provides print ready advertorial and advertisement) Marketplace Game
Attendees love exhibit hall challenges. Sponsor this year’s traffic driving game. Attendees compete for valuable prizes as they visit exhibitors. With prizes and opportunities to win, your brand will be buzzing with excitement. Sponsor logo to appear on game cards and can assist with prize announcements and can donate a prize. (HRSouthwest Conference organizers provides game pieces, instructions and prizes). Networking Break Monday Morning
Breaks are a popular time for attendees to renew friendships and discuss conference highlights. Refreshments are served in the Marketplace on Monday and Tuesday. Choose Monday morning, afternoon or Tuesday morning. Or, pick all three and keep your brand in front of attendees at each networking break. Sponsor logo is featured on signage at each beverage station. Sponsor can provide logo’ d cups and/or napkins. (Sponsor produces and provides logo’ d items with HRSouthwest Conference organizers approval).
Networking Break Monday Afternoon
Breaks are a popular time for attendees to renew friendships and discuss conference highlights. Refreshments are served in the Marketplace on Monday afternoon. Sponsor logo is featured on signage at each beverage station. Option to provide logo’ d cups and/or napkins. (Sponsor produces and provides logo’d items with HRSouthwest Conference organizers approval).
Networking Break Tuesday Morning
Breaks are a popular time for attendees to renew friendships and discuss conference highlights. Refreshments are served in the Marketplace on Tuesday morning. Sponsor logo is featured on signage at each beverage station. Option to provide logo’ d cups and/or napkins. (Sponsor produces and provides logo’d items with HRSouthwest Conference organizers approval).
Texas Volunteer Leader of the Year Award
The coveted Texas Volunteer Leader of the Year is announced at the conference every year. Texas SHRM Chapter Leaders vie for the award ever year. This peer-nominated award recognizes outstanding volunteer service in the Texas SHRM chapter community. Sponsor’s company representative participates in onstage presentation of the award, and company is recognized on award winner’s web page and signage in the Texas SHRM Chapter Hub. Sponsor can provide winner a gift. (Sponsor provides gift with HRSouthwest Conference organizers approval).
Water Bottle
Looking for a socially responsible way to get your name in front of thousands of HR professionals? This highly-visible sponsorship will ensure your brand gets in the hands of our coveted participants. Refillable, branded water bottles are provided to all attendees in the conference bag. Sponsorship includes promotional piece or give away in conference bag. (Sponsor logo appears with HRSWC logo. (Promotional material or give-away supplied by Sponsor and approved by HRSouthwest Conference organizers).
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10’ x 10’ prime inline booth; one additional complimentary booth staff registration; and two items from the benefits menu.
Silver (pick 2)
o One (1) Complimentary Full-Conference Registration*
o Pre-and-post conference attendee mailing lists**
o Quarter Page advertisement in printed conference program (due dates apply)
o Digital advertisement on conference website
o Digital advertisement in mobile app
o 30 second video posted to HRSWC social media channels (video self-produced by sponsor)
o One (1) Lead Retrieval Unit
o Marketing material or give-away for conference bag (1 piece)
o Digital banner advertisement in mobile app
o One (1) Social Media posts sent to #HRSWC followers pre-conference
o One (1) Mobile app push notification during event
* Must be used by employees of sponsor company ** Pre and post conference attendee mailing lists include
only those attendees who opt-in to receive sponsor emails
Silver $5,000
Attendee Badges
Conference attendees must wear their badges for admittance to education and networking events. Your full color advertisement encouraging attendees to stop by your booth appears on the back of every badge sure to be seen next to prize tickets for evening events. (HRSouthwest Conference organizers select and provide badges).
Conference Pen
Event participants receive a logo’d pen in their conference bag upon arrival. And after the event, your pens are distributed at various HR industry events throughout the year to promote the following year’s conference. Sponsors logo and upcoming conference dates appear on the pen. (Sponsor logo appears with HRSouthwest Conference logo. Conference organizers select and provide pens).
Charging Stations
Keep your brand in front of nearly 2,400 conference attendees who need to recharge their devices. Charging tables with sponsor logo and “charged” seating areas with recognition are located throughout the Marketplace providing convenient and comfortable places for conference goers to plug in and stay connected. Sponsor may leave collateral or give away on tables. (Promotional material or give-away supplied by Sponsor and approved by HRSouthwest Conference organizers).
First Timers Orientation Session
The conference is busy and for the first-time attendee, the event can be a bit daunting. That’s why the Fist Timers Orientation Session is the first stop for our first
timers and for those past attendees that want to see what’s new at this year’s event. Sponsor can provide logo’d prizes or gift cards given to participants during the presentation. (Logo’d prizes supplied by Sponsor and approved by HRSouthwest Conference organizers).
Lanyards
Custom imprinted lanyards featuring the sponsor’s logo are worn by attendees, exhibitors and speakers throughout the conference. Many attendees also repurpose them for their keychains, security badges and other everyday uses, giving your logo reach after the event. (Sponsor logo appears with HRSouthwest Conference logo. HRSouthwest Conference organizers selects and provides lanyards).
Legal Exchange
One of the most popular educational activities six years in a row! Attendees receive the latest legal updates in a small-group format. Discussions are facilitated by leading employment law attorneys. Sponsor can distribute one piece of collateral or give-away on each chair. (Sponsor produces and provides logo’d items with HRSouthwest Conference organizers approval).
Nursing Mother’s Lounge
We support nursing moms while at work and at the conference. Show your support by sponsoring the Mother’s Lounge. A private, quite area will be provided for all nursing mothers onsite. This is the perfect opportunity to share your support for working moms. Sponsor can provide marketing materials or appropriate give away in room. (Promotional material or give-away supplied by Sponsor and approved by HRSouthwest Conference organizers).
Puppy Cuddling
Conference participants love to spend time with dogs-in-training at a specially designated area in the Marketplace. This activity helps socialize dogs as they learn to become invaluable canine companions. Sponsor can provide promotional material and/or giveaway at the puppy cuddling area. Consider a different kind of giveaway for the dog lover. (Promotional material or give-away supplied by Sponsor and approved by HRSouthwest Conference organizers).
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Diamond $20,000
Titanium$15,000
Platinum$10,000
Gold$7,500
Silver$5,000
PICK 10 PICK 8 PICK 6 PICK 4 PICK 2
check-square Two complimentary hotel room nights (room and tax only)
check-square Two minutes podium time in general session
check-square Three (3) Two (2) One (1) One (1) Complimentary Full-Conference Registration*
check-square check-square check-square check-square check-square Pre-and-post conference attendee mailing lists**
Full Page Full Page Half Page Quarter Page Quarter Page Advertisement in printed conference program (due dates apply)
check-square check-square check-square Advertorial in printed conference program
check-square check-square check-square check-square check-square Digital advertisement on conference website
check-square check-square check-square check-square check-square Digital advertisement in mobile app
check-square check-squareDedicated email sent pre-conference to attendees (sent by HRSWC on your behalf)
90 Seconds 90 Seconds 60 Seconds 30 Seconds 30 Seconds Video posted to HRSWC social media channels (video self-produced by sponsor)
check-square check-square check-square check-square Attendee Newsletter Article***
Three (3) Two (2) Two (2) One (1) One (1) Lead Retrieval Units
check-square check-square check-square check-square check-square Marketing material or give-away for conference bag (1 piece)
Four (4) Three (3) Two (2) Two (2) One (1) Social Media posts sent to #HRSWC followers pre-conference
Three (3) Three (3) Two (2) One (1) One (1) Mobile app push notification during event
* Must be used by employees of sponsor company ** Pre and post conference attendee mailing lists include only those attendees that opt-in to receive sponsor emails*** Sent to all attendees registered at time of distribution
10’ x 10’ prime inline booth; one additional complimentary booth staff registration; and two items from the benefits menu on page 17.
(cont.) Silver $5,000
Registration Desks
Every conference participant’s first stop is the registration desk and your branded message will be there to greet them. Includes logo on registration landing page of conference website, registration desk signage (both assisted and self-registration desks) onsite and logo recognition on attendee confirmation emails. Sponsorship includes promotional piece or give away in conference bag. (Promotional material or give-away supplied by Sponsor and approved by HRSouthwest Conference organizers).
Relaxation Station
This returning favorite is a popular spot for attendees throughout the event. The Relaxation Station offers attendees a chance to relax and clear their heads with complimentary relaxation options (chair massage, oxygen bar, etc). Located in the Activity Zone on the Marketplace floor, your brand will stand out at this can’t miss stop. Sponsor can provide promotional material and/or giveaway to all participants. (Promotional material or give-away supplied by Sponsor and approved by HRSouthwest Conference organizers).
Resource Center
Home to the well-visited book store and the business center, the Resource Center offers a wide variety of conference speaker-authored titles, keynote speaker book signings and HR related swag. The business center is an area to conduct quick business with a “wired” seating area. Sponsor has option to provide one piece of collateral or give away to be included with purchase from the book store. (Promotional material or give-away supplied by Sponsor and approved by HRSouthwest Conference organizers).
Selfie Wall
Share your brand on every selfie taken in front of your branded selfie wall. Your logo appears in front of the wall on a floor cling. Conference attendees love to take selfies and with a great background you are guaranteed to get a lot of traffic. We’re saving a booth right next to your selfie wall, so you can talk to people as they line up to take pictures. (Selfie wall graphic chosen by HRSouthwest Conference organizers).
Speaker Lounge & Appreciation Gifts
High visibility guaranteed when your brand welcomes our exclusive group of 100+ thought-leading industry experts. All speakers register in the lounge and use the space during “down-time”. Sponsor is recognized on signage and with a special gift presented to all participating speakers. (HRSouthwest Conference organizers select gift. Sponsors logo appears with the HRSWC logo).
Silent Auction
The silent auction, located in the Marketplace, is visited by attendees and exhibitors repeatedly throughout the conference for bidding opportunities. Hundreds of items are auctioned off throughout the 2.5-day event. All proceeds benefit the Excellence in Education Student Scholarship Fund. Sponsor can provide promotional material or give-away at the silent auction. (Promotional material or give-away supplied by Sponsor and approved by HRSouthwest Conference organizers).
Transportation to Fort Worth HR Professionals Kick Off Mixer
Provide transportation for HR professionals attending the Fort Worth HR Professionals Kick Off Mixer. Round trip transportation from the Convention Center to the venue is a great time to talk to attendees or provide a short company video to play while they are in route to the mixer. Sponsor logo is featured on signage at bus pick up and drop off locations. Option to provide video for busses (if applicable). (Sponsor provides promotional video with HRSouthwest Conference organizers approval).
Welcome Center
Centrally located, the popular Welcome Center is always busy - helping attendees find their way around the marketplace, find session rooms, and answering general questions. Sponsor may provide a give-away for those who visit the Welcome Center. Sponsor is recognized with custom kiosk signage. (Promotional material or give-away supplied by Sponsor and approved by HRSouthwest Conference organizers).
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Diamond $20,000
Titanium$15,000
Platinum$10,000
Gold$7,500
Silver$5,000
PICK 10 PICK 8 PICK 6 PICK 4 PICK 2
check-square Two complimentary hotel room nights (room and tax only)
check-square Two minutes podium time in general session
check-square Three (3) Two (2) One (1) One (1) Complimentary Full-Conference Registration*
check-square check-square check-square check-square check-square Pre-and-post conference attendee mailing lists**
Full Page Full Page Half Page Quarter Page Quarter Page Advertisement in printed conference program (due dates apply)
check-square check-square check-square Advertorial in printed conference program
check-square check-square check-square check-square check-square Digital advertisement on conference website
check-square check-square check-square check-square check-square Digital advertisement in mobile app
check-square check-squareDedicated email sent pre-conference to attendees (sent by HRSWC on your behalf)
90 Seconds 90 Seconds 60 Seconds 30 Seconds 30 Seconds Video posted to HRSWC social media channels (video self-produced by sponsor)
check-square check-square check-square check-square Attendee Newsletter Article***
Three (3) Two (2) Two (2) One (1) One (1) Lead Retrieval Units
check-square check-square check-square check-square check-square Marketing material or give-away for conference bag (1 piece)
Four (4) Three (3) Two (2) Two (2) One (1) Social Media posts sent to #HRSWC followers pre-conference
Three (3) Three (3) Two (2) One (1) One (1) Mobile app push notification during event
* Must be used by employees of sponsor company ** Pre and post conference attendee mailing lists include only those attendees that opt-in to receive sponsor emails*** Sent to all attendees registered at time of distribution
Sponsor BenefitsChoose benefits based on sponsorship package selected:
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Titanium Sponsors
Platinum Sponsors
Gold Sponsors
Silver Sponsors
2018 SponsorsThe HRSouthwest Conference thanks its 2018 sponsors for their partnership and participation.
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My Action Items
Contact UsWe’re here to answer any questions you may have. For more information, please contact:
Brad Shanklin, IOM
Executive Director DallasHR & The HRSouthwest [email protected]
The HRSouthwest Conference5001 LBJ Freeway, Suite 800, Dallas, TX 75244
For regular updates and announcements, visit hrsouthwest.com
#HRSWC
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