powerful local content creation ideas
TRANSCRIPT
Powerful Content Creation Ideas Content Creation Ideas for Local Businesses
Content Creation Ideas: Presenter Contact Info:1. The Discovery Interview 2. The Video 3. Customer Testimonials 4. Deep Local Content
Don CampbellPresident, Expand2Web Co-Founder, GetFiveStars
http://getfivestars.com http://expand2web.com
[email protected] @doncampbell (Twitter)
Idea #1 - The Interview
Benefits:
The Discovery Interview Process (30 min)
• Breaks through website bottleneck
• Puts customer at ease
• Captures unique content up-front
• Personalizes the website
1Schedule 30 minute meeting or call
1Schedule 30 minute meeting or call
2Send discovery questions
1Schedule 30 minute meeting or call
2Send discovery questions
3Meeting/Call: • Review questions • Record
1Schedule 30 minute meeting or call
2Send discovery questions
3Meeting/Call: • Review questions • Record
4 Create Content!• Use copywriter or • Create yourself
• Home page
• About page
• Product/Service page
Idea #2 - The Slideshow VideoSlideshow + Video for top products or services
Process:
1. Identify most valuable products/services 2. Create slides to describe and educate 3. Create video from slideshow w/music 4. Publish to YouTube and optimize 5. Create blog post w/embedded video 6. Share on social channels (incl: Slideshare)
Idea #3 - Customer TestimonialsLet your customers create content for you
Process:
• Use a tool like GetFiveStars to capture customer feedback
• Publish testimonials automatically to website
• Unique content w/keywords
• Updated frequently
Idea #4 - Deep Local ContentLocal research to create local content
Process:
• Use USGS and Wikipedia for local history
• Go downtown on a photo walk
• Create amazing content and photographs around little known history/facts
• Get citations from local sources
• Thank you @chiropractic for this idea
Powerful Content Creation Ideas
Don CampbellPresident, Expand2Web Co-Founder, GetFiveStars
http://getfivestars.com http://expand2web.com
Thank You!
[email protected] @doncampbell (Twitter)
These slides: http://e2w.me/contentideas
An Automated System For Gathering Feedback and Reviews