ideas for creation of company ( juice company )
DESCRIPTION
Juice Company... Creation of New company , Strategies that can be followed after the Creation,TRANSCRIPT
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Royal Desire™(Delicious Drink)
Visit : www.Royaldesire.com
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GAURAV CHAVAN
Presented By….
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INTRODUCTION Royal Desire has been the preferred choice of
consumers when it comes to packaged juices.
Made from best quality fruits, and vegetables which offers not just great taste, but also natural ingredients.
Loaded with the power, Royal Desire juices have all the necessary Nutrients that keep you active all day long..
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OUR PRINCIPLE
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VISION
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MISSION“To be a part of peoples life by offering Quality Product at Affordable Price..”
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LOCATION
MANUFACTURED AT VADA, THANE DISTRICT, MAHARASHTRA, INDIA
Head Office GALAXY CHAMBERS NEW CROSS ROAD, LOWER PAREL (E) MUMBAI 400 020
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ROYAL DESIRE INDIA LTD.
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EMPLOYMENT POLICY Selection of the employees
is done on the basis of their qualification, skills, and abilities for the respective jobs.
Company Undertakes training programs for employees as well as workers.
For Company Training not an expenditure, but an investment.
Employment is in the ratio of 60:40, where 60% is for specialized Educated people from Urban & 40% from the Rural ( To Generate Employment)
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ROYAL DESIRE FAMILY
Fruit JuiceVegetable JuiceFlower JuiceFruNergy
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OUR EXCITING VARIANTS IN FRUIT JUICE
JUICY MANGO FRESH ORANGE YUMMY CHERRY SWEET APPLE DELICIOUS GRAPES REFRESHING LEMON
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TMTM
TMTM TM
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Introducing Vegetable Juice First Time in India
Red BeetJuicy TomatoPower SpinachFresh CarrotMetha KarelaVibrant ParsleyCelery (Berry Celery)
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Also Introducing Variants in Flower Juice
Rose JuiceHibiscus JuiceElder Flower Juice
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INTRODUCING A NEW DRINK TO REFRESH YOU..
“Frunergy”
What is Frunergy…?FruNergy is a new concept ..
It is the combination of Fruit and Energy.
Targeted at the Working Group , FruNergy will give you Instant Energy along with the essential Nutrients of Fruits..
It will Wash out all your Stress and give you the Instant Energy required to work for the Day..
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PRODUCT FRU-NERY
Royal Desire
“ Never be out of Energy, Cause FruNergy is Here..”..
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RAW MATERIALS Himachal Pradesh Maharashtra -
Ratnagiri
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Himachal Pradesh Maharashtra -
Nagpur
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Andhra Pradesh Maharashtra
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Spinach Tomato
Beetroot Carrot
Raw Material - Maharashtra
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Hibicus - Nashik (Maharashtra) Elderflower Cordial –Nashik (Maharashtra)
Rose – Nashik (Maharashtra)
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Sorting
Washing
Peeling
Cutting Extracting
Mixing
Filling
Capping Labelling
Cooling
Storing
MANUFACTURING PROCESS
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Manufacturing Process
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OUR DISTRIBUTION HOUSE IN INDIA(WAREHOUSE)
In order to Avoid Shortage of Goods we have our Distribution Centers in most of the parts of India..
We have Our main warehouses to Store our Product at
#Mumbai #Chennai #Kolkata #Delhi #Bangalore
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WAREHOUSE
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Promotion
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Promotion
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Print Media
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TV ADVERTISEMENT
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DISTRIBUTION CHANNELSAVILABLE AT VARIOUS OUTLETS OF BIGBAZAR AND
RELIANCE FRESH.AVILABLE AT YOUR NEAREST RETAIL STORES.
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WHERE CAN I GET IT …?Available at
Also available at your Nearest Retail Stores..
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STRATEGIES FOLLOWED…
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TOTAL QUALITY MANAGEMENT
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Waste Management Rejected Leftovers are used for Making
Fertilizers. Replace our 10 Empty Juice Packets with
1 Brand New Packet of Royal Desire..
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Promotion Strategy – Test Marketing
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Pricing Strategy – Market Penetration
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PRICES OF PRODUCTQuantit
yFruit and Vegetable
Flower FruNerg
y200 ml Rs. 12 Rs. 20 ---
500 ml --- --- Rs. 70
800 ml Rs. 40 Rs. 70 ---
1.2 ltr Rs. 60 --- ---
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TARGET AUDIENCE
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Be Healthy and Fit
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We Believe that a Company cannot survive on one Product alone..
So we have Research and Development Department
to bring Innovation….
“Continuous Change Is Needed”
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CSR INITIATIVES..
For growth to be responsible, it should go beyond numbers. It should do good to the society, create a better world. That's the kind of growth that Royal Desire India Ltd. believes in, and constantly strives for…
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Akanksha Foundation
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