the top three appointment-setters would have their names entered into a drawing for a free Convention ticket. “Director II Nekeyta Brunson told me she couldn’t afford to go to Convention before that,” Jane says. “When she won the ticket, she started to cry. She started saving up for her plane ticket so she could attend her first Convention. She’s an incredible leader.” And because her teammates are all celebrating their suc-cesses together, Jane says, Power Hour helps to cement an even stronger sense of team unity. “I see a real camaraderie in our team,” she says. “We’ve always been a really close team, but with Power Hour, people are really taking on leadership roles with their own teams. It’s really special.” Power Hour, Jane says, also gives her the ability to strength-en her personal business because it compels her to set aside some time to set appointments for personal enrollments. “Sometimes as an Executive Director, I get a little spread out helping other people with their businesses,” she says. “But Power Hour gives me 20 or 30 minutes to sit down with my own contact list and make some calls. Knowing I have that time set aside as-sures me that I’m going to achieve my goals. In June, I personally enrolled five customers!”

24 Leadership In Action Magazine

Forget Red Bull®. Marketing Executives across the United States and Canada are finding the best jolt for their businesses is a simple little activity called Power Hour. You simply take 20 minutes for training on

approaches and then get on your phone to set appointments for 30 minutes before wrapping it up with 10 minutes of celebration. The following are stories from business builders who are finding Power Hour gives their businesses wings:

JANE CYRUS, EXECUTIVE DIRECTOR IIJane Cyrus’ organization grew by 75 customers in June, and she says a large part of the credit for that success goes to Power Hour. “I was doing Power Hours with just me and a small group before, but then my Regional Director, Tiffany Driggs, called me and we started doing it with a bigger group,” she says. “We’ve had as many as 120 phone calls made in 30 minutes. I think 63 of our enrollments from June resulted from Power Hour appoint-ments.” But even more important than the numbers is the new con-fidence Jane is seeing in her leaders. Power Hour, she’s finding, breathes new life into her business. “Director Earlene Esters is someone who has come to a lot of trainings, but hasn’t had a lot of enrollments in recent months,” Jane recounts. “Well, I invited her to a Power Hour at the last minute—I just said, ‘Hey, I thought of you for this’—and she set two appointments. Then, she was one of the first people to have an enrollment in July. She has the spark back in her business thanks to Power Hour! At the next meeting, she told us, ‘Now, I’m going after my trophy on wheels.’ She wants to advance to Senior Director and get the Car Bonus before December.” At another Power Hour, Jane created a competition where

*Results vary. For typical results, please consult the Annual Income Statistics on page 54.

“I see a real camaraderie in our team. We’ve always been a really close team, but with Power Hour, people are really taking on leadership roles with their own teams.”— Executive Directors II Jane & Jim Cyrus

Power hourGive Your Business ings!

•lia24_25 Sept10 Power Hour_3.indd 1 8/25/10 11:00:30 AM

Crippler? No one can get more appointments than I can!” he’d type, and the response would come: “I just smoked the Crippler! I’m up to five appointments.” After the phone session ended, everyone got back on the conference call for some recognition. “If you’re going to run one of these Power Hour meetings, you have to join in and make it fun,” Christian says. “I put myself out there, and I knew I needed to get some good results. Well, I thought I’d beat everybody, but I didn’t even make the top five. Still, I set four solid appointments.”

DIANNE GRAY-WYSOCKI, SENIOR DIRECTOR VIIDianne Gray-Wysocki started doing Power Hour with the rest of Executive Director IV Sandie Siemens’ leadership team back in the spring. When she saw what it did for her personal business, she immediately integrated it into her meetings with her team leaders. “I was just amazed at how huge my courage was when I was at a Power Hour,” she says. “Instead of second-guessing myself as to whether the person I was calling would be interested, I just called. I was thinking, ‘I just have to get a result so I can put something down on the chat website and show that I’m being proactive.’ I wasn’t get-ting all wound up about who I was calling—I was just doing it.”

Every Monday night, Dianne gathers a group, and they all hop on the phone. The Monday after Convention, Dianne’s group of 10 set 39 appointments. “I can’t say enough about Power Hour,” she says. “I wish we could do a Power Hour every day—I’m that passionate about it.” M.S.

CHRISTIAN CRESCENZO, EXECUTIVE DIRECTOR IIIChristian Crescenzo’s organization met for a Power Hour where they made 120 calls and set 47 appointments—39%. And while it’s too early to tell how many of those will become Pre-ferred Customers, Christian’s already sold on the activity. “We just shared a brief outline about how to do a natural approach,” Christian says. “And we emphasized that the whole purpose of the call is just to get an appointment, not to get somebody interested about Melaleuca.” Christian’s Power Hour group went from the conference call to connecting on a chat site. Then, like the ring of the bell at the race track, Christian signaled that everyone would have the next 30 minutes to make as many appointment-setting calls as they could.

“What makes this whole thing work is the fact that if you’re not brief, you’re only going to get so many calls in,” Christian says. “And that makes the call more effective because there’s a sense of urgency: ‘Hey, I need to go in a minute, but I wanted to reach out to you to see when we can get together. I have to let you go, but let’s set a time really quick when we can meet up.’” When someone scored an appointment, they’d type a mes-sage on the chat site and encourage their whole group. Christian, whose screen name was “the Crippler,” kept things lively by making the session into a game: “Who wants to challenge the

*Results vary. For typical results, please consult the Annual Income Statistics on page 54.

“I was just amazed at how huge my cour-age was when I was at a Power Hour. I wasn’t getting all wound up about who I was calling—I was just doing it.”— Senior Director VII Dianne Gray-Wysocki

25September 2010

“If you’re going to run one of these Power Hour meetings, you have to join in and make it fun.”— Executive Directors III Shannon & Christian Crescenzo

•lia24_25 Sept10 Power Hour_3.indd 2 8/25/10 11:00:37 AM