powering digital retail transformation
TRANSCRIPT
INDUSTRY SOLUTIONS FORDIGITAL RETAIL TRANSFORMATION
© 2016 Software AG. All rights reserved.
3 | © 2016 Software AG. All rights reserved.
THE NEED FOR ACTIONRETAILERS CLOSING, RESTRUCTURING OR GOING BANKRUPT
Sources:http://www.retailresearch.org/whosegonebust.php | http://www.bbc.co.uk/news/business-13977255 | http://metronews.ca/news/canada/1262275/list-of-retailers-that-have-closed-cdn-stores/ | http://retailindustry.about.com/od/USRetailStoreClosingInfoFAQs/fl/All-2016-Store-Closings-Stores-Closed-by-US-Retail-Industry-Chains_2.htm | http://madamenoire.com/501959/macys-many-retailers-closing-stores-2016/
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SQUEEZEDFROM ALL SIDES
Globalisation Consumers
Expectations New Style
Squeezedfrom all sides
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LARGE MULTICHANNEL RETAILERS SHOULD RECOGNIZE THAT THE RETAIL INDUSTRY IS AT ANOTHER SIGNIFICANTINFLECTION POINT, AND ONLY A MAJOR TRANSFORMATION TO DIGITAL BUSINESS MODELS IS LIKELY TO ENSURE THEIRSURVIVAL.
GARTNER
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Digital Retail
Drive Differentiation Drive Efficiency
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BACKGROUND RETAILWHAT DIGITAL TRANSFORMATION MEANS FOR RETAIL
The reality is that existing application software does not have in-built capability to support the latest innovations – nor will it ever while the speed of change continues at the current rate.
Software AG Perspective
http://www.information-age.com/it-management/strategy-and-innovation/123461252/failure-sort-out-it-tangles-will-hold-back-retail-mergers-years
The process of digital transformation uses technology to drive efficiency and differentiation that enables retailers to increase revenue, reduce cost and manage risk as the industry transforms. It enables changed business models and provides new revenue and value-producing opportunities.Examples include:
Process streamlining and automation to improve
efficiency
Enable new sales channels
Attaining total visibilityof customers and
merchandise
Driving consumer engagement
Providing actionable insight across the
business
Enable new innovativeservices
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INITIATIVE MAPS
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ALIGNING CUSTOMER INITIATIVES TO TECHNOLOGY NEEDS
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DIGITAL BUSINESS PLATFORMDEFINITION
An integrated set of Technologies and Tools to Manage the Digital TRANSFORMATION and to IMPLEMENT
new Business Designs.
FOUNDATION FOR THE DIGITAL TRANSFORMATION
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DIGITAL BUSINESS PLATFORM
© 2016 Software AG. All rights reserved.
COMPONENTS
BUSINESS & IT TRANSFORMATION
ARISBusiness Process Analysis
ARISGovernance, Risk and Compliance Management
ALFABETIT Portfolio Management
ALFABETEnterprise Architecture Management
ANALYTICS & DECISIONS
PROCESS
INTEGRATION
IN-MEMORY DATA TERRACOTTA In-Memory Data Fabric
APAMA Streaming Analytics
WEBMETHODS Operational Intelligence
WEBMETHODS AgileApps
WEBMETHODS iBPMS
WEBMETHODS API Management
WEBMETHODS Integration
+HYBRID
CLOUD
ONPREMISE
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BUSINESS & IT TRANSFORMATION
Business Strategy and Planning
Collaboration
Design and Analysis
Risk and Compliance Management
Audit Management
Portfolio Management
Enterprise Architecture Management
Business IT Management
ANALYTICS & DECISIONS
PROCESS
INTEGRATION
IN-MEMORY DATA
+HYBRID
CLOUD
Business DashboardsProcess Discovery and MonitoringPattern Detection
Application DevelopmentProcess AutomationCase Management
Application IntegrationData IntegrationServices GovernanceB2B Integration
Distributed Storage and ComputeUltra-fast Universal Messaging
Visual AnalyticsEvent ProcessingPredictive Analytics
Rules ManagementTask ManagementMobile Enablement
API ManagementCloud Service IntegrationMobile Integration
ONPREMISE
DIGITAL BUSINESS PLATFORMCAPABILITIES
13 | © 2015 Software AG. All rights reserved. For internal use only
Time-to-value of unique solutions withDEVELOPMENT ESSENTIALS
SOFTWARE AG’S DIGITAL MARKETPLACEIN ONE SLIDE
Resources, featured listings & reviews toBROWSE & DOWNLOAD
Get in touch with solution vendors to EVALUATE &PURCHASE
With a fast growing ecosystem ofPARTNERS &CUSTOMERS
The only public source of development essentials for the Digital Business Platform.Access use cases, accelerators, applications, processes and services from Software AG and Partners
DISCOVER ENGAGE COLLABORATE ACCELERATE
AN INNOVATION HUB FOR THE DIGITAL BUSIENSS PLATFORM
http://www.softwareag.com/marketplace
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MARKETPLACE SCREENSHOT
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INSPIRING AND POWERING INNOVATIONAPPROACH AND SOLUTIONS FOR RETAIL
© 2016 Software AG. All rights reserved.
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Serious About Retail
Strategic Partnerships
Retail Specific SolutionsTechnology Partner
Investment
Retail Insight and Thought Leadership
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KEY MARKET TRENDS
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IMPACTING RETAIL BUSINESS & IT
• Investment still needed• New fulfilment models constrained by IT• Process orchestration difficult
• Investment needed to improve overall margin due to competitive price pressure
• New fulfilment models eroding margin
• Focus on Customer Experience & Engagement• Move from traditional to digital forms of marketing• Increasing IT spending power of CMO
Marketing and Customer Initiatives
Omni- Channel
Efficiency and Cost
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THE DIGITAL BUSINESS PLATFORM IN ACTIONRETAIL SOLUTIONS POWERED BY THE DIGITAL BUSINESS PLATFORM
© 2016 Software AG. All rights reserved.
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RETAIL
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TRENDS>>INITIATIVES>>SOLUTIONS
DIGITAL BUSINESS PLATFORM
IndustryTrends
Digital TransformationPrograms/Initiatives
Industry Use Cases &Accelerators
Retail Trading Networks
Ecommerce Acceleration
Smart Store Monitoring
Real-time Inventory Visibility
Location Based
Marketing
Omni-Channel
OrchestrationSmart
SignageReal-time Customer
InsightLocation Analytics
Omni- Channel
Efficiency & Costs
Marketing & Customer Initiatives
Improve Customer
ExperienceLeverage IoT – Customer focus
Drive Omni-Channel Growth
Supply Chain Efficiency
Leverage IoT – Cost focus
Customer Journey Design
Smart In-Store Self Service
Retail Operational Intelligence
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USE CASE MATURITYIT STARTS WITH INSPIRATION
Idea or Concept
Collateral
Accelerator
Customer Deployment
Increasing Maturity
Demonstrator
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SMART SIGNAGEPOWERED BY THE DIGITAL BUSINESS PLATFORM
Smart SignageTailor messages to your
audience in real-time to increase conversion
Change advertisements, imaging, lighting and other environmental factors depending on who is viewing and time of day
Consider inputs from social media, weather, inventory and current campaigns
24 | © 2016 Software AG. All rights reserved.
LOCATION ANALYTICSPOWERED BY THE DIGITAL BUSINESS PLATFORM
Location AnalyticsJust as you do on your
website, understand where your customers are in your location in real time.
Where they are engaging, dwelling and the paths they take.
Take action in real-time to help them, optimize their experience and improve sales conversion.
25 | © 2016 Software AG. All rights reserved.
LOCATION BASED MARKETINGPOWERED BY THE DIGITAL BUSINESS PLATFORM
Location Based Marketing
Target offers and promotions in real time based on your customer’s location.
Improve context of offers by considering other factors such as competitive activity, purchase history, profile and demographics.
Free
25%
SALE
50% Admitone
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ECOMMERCE ACCELERATIONPOWERED BY THE DIGITAL BUSINESS PLATFORM
Ecommerce Acceleration
Eliminate the largest cause of basket/cart abandonment and avoid site availability issues during peak trading periods in your online sales channels.
Deployed in days, Ecommerce Acceleration utilises tried and tested technology in order to move data closer to where it is used.
27 | © 2016 Software AG. All rights reserved.
REAL-TIME INVENTORY VISIBILITYPOWERED BY THE DIGITAL BUSINESS PLATFORM
Real-time Inventory Visibility
Enable clear understanding of inventory position for Every Product, Every Location, Right now.Essential insight for online sales, head office, channel & store managers to inform & enable opportunity driven re-deployment.
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OMNI-CHANNEL ORCHESTRATION POWERED BY DIGITAL BUSINESS PLATFORM
Omni-Channel Orchestration
Growth in omni-channel risks diluting margins due to the process complexity & volumes.
Omni-channel orchestration is designed specifically to orchestrate the process of delivering against a customer order irrespective of where the order is taken and how it is to be fulfilled.
© 2016 Software AG. All rights reserved.
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REAL-TIME CUSTOMER INSIGHTPOWERED BY THE DIGITAL BUSINESS PLATFORM
Real-Time Customer Insight
Connect and align multiple perspectives of the customer. Real-time Customer Insight facilitates a consistent, holistic understanding of customers across the customer lifecycle. Use in store for clientelling, customer services & care; engender loyalty; cut costs & generate customer insights.
31 | © 2016 Software AG. All rights reserved.
SMART STORE MONITORINGPOWERED BY THE DIGITAL BUSINESS PLATFORM
Smart Store Monitoring
Offers the ability to get real-time insight as to what is happening in store.
Considering inputs from all sensors and store data feeds (traffic counters, POS feeds, RFID, BLE etc) it can sense, correlate and automate to provide real-time actionable insight and automated actions.
32 | © 2016 Software AG. All rights reserved.
RETAIL TRADING NETWORKSPOWERED BY THE DIGITAL BUSINESS PLATFORM
Retail Trading Networks
Utilise the Digital Business Platform’s standards based B2B capability to manage, automate and streamline interactions with retail suppliers irrespective of the systems they use.
On-board suppliers faster, place orders, get confirmations, ASNs, invoices, share sales and forecast data, eliminate complexity all via a common approach.
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Drivers: Improve Customer experienceSmooth customer journeys have become a key way to compete. Before being able to streamline, orchestrate or control a process it is crucial that it is first understood. To differentiate and help the customer you need to understand and design from their perspective.Only then can it be linked to the required technology to ensure an efficient, streamlined, customer centric process.
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Compare prices andoffers
Decide for SAG ®ister
Receiveconfirmation mail
Receive theinstallation set Install package Call Help Desk to
solve problemsDiscover and usenew capabilities
Recommendproduct
Comparison pricesand offers
Awarenessadvertisment Registration Confirmation mail -
TelcoInstallation set
receptionInstallation of
complete package Installation support Product usage Review andrecommendation
Web Web
Corporate website
Corporate website Email Parcel Service Instruction manual
Access Code
Service Hotline TV Services
Telecommunicationprovision
Corporate website
Rating websites
Global Marketing Web Team - GlobalRelations
Regional SalesService
Regional SalesService
Regional SalesService
R&D Customer SupportServices
Web Team - GlobalRelations
Advertisment will notbe aware
Competitor betterpositioned
Registration notuser friendly Mail not delivered Set not or wrong
delivered
Bad service ofdeliverer
Package defective
Manual unclear
Help Desk nothelpful
Products andservices not as
describedBad Review
Instruction manualConfirmation mail Invitation to write areview
Registration Form
Advertisment
Web Team -Corporate Website
Parcel instructions
R&D
Process
Customer touch point
Distribution channel
Organizational unit
Risk
Data input
Data output
CUSTOMER JOURNEY DESIGNPOWERED BY THE DIGITAL BUSINESS PLATFORM
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RETAIL OPERATIONAL INTELLIGENCEPOWERED BY THE DIGITAL BUSINESS PLATFORM
Retail Operational IntelligenceExploiting the vast amounts of data generated by retail business operations in order to provide actionable insight.Spanning merchandising, supply chain, store and channel operations, real-time monitoring of operational data enables the highlighting of potential issues with the ability to suggest and automate responses.
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LEVERAGING THE DIGITAL BUSINESS PLATFORM IN RETAIL
© 2016 Software AG. All rights reserved.
A SAMPLE OF CUSTOMERS
DIGITAL BUSINESS PLATFORM
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SOFTWARE AGWHAT IT MEANS TO YOU
50
Track record
used by over retailersglobally
In Retail Stabilityfor your futureinvestments
Global leader in process and data orchestration and real-time analytics
Support for industry standards
Independent and agnostic
Supportfor yourinitiatives
Extensive partner network2,200 expert consultants across 70 countries
Global and Regional competency centres
© 2016 Software AG. All rights reserved. 39 |
Digital Retail Transformation
www.SoftwareAG.com/Retail