powerlink company profile 2007

Power Link Telecommunication Sdn Bhd

(Reg No. 726537-M)

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Power Link Telecommunication (PLT), established since

1997, has been in the telecommunication industry for at

least 10 years. The business which introduced by the Lim

Brothers has been formed exclusively to distribute or

retail a product group aimed at the mobile phone needs of

Taman Rampai area. The mobile phone business has indeed enjoyed an

unparalleled success in the past ten years in Malaysia, with the number of

key dealers growing at a tremendous pace.

However, we have a strong competitive advantage in superior ability in

overall management. The important differences between our capabilities

and those our main competitors are vastly superior scheduling, staff training

and customer feedback system. We believe that our highly visible

management differences will help makes us appear in the shoppers’ mind to

be more reliable and professional service provider. Owing to the importance

of customer loyalty, PLT is planned to establish with interests in area of data

management and customer relationship management.

Nevertheless, PLT is not a product that would assume to replace the

traditional one. On the contrary, it serves as a “tool” that will enhance the

personal and group enjoyment of the professional service provider,

undoubtedly, provide an excellent customer service.

As a mobile phone enthusiastic myself, I would love this PLT Concept if it

happens. Anyone who has been bitten by mobile phone bug … is willing to

exposure to it.

Happy reading!

Lim Kok Seng

message from managing director

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table of contents

message from managing director 1

table of contents 2

corporate information 3

corporate philosophy 4

product and service index 5

awards & milestones 6

the line-up 7

the BOD 9

corporate structure 10

company assets 11

operational review 12

the 7Ps strategies 15

our concepts 18

the appendix

organizational chart 23

form 9 24

form 24 25

form 49 29

site map 30

table of contents

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corporate information

BOARD OF DIRECTORS

Lim Kok Seng Founder Managing Director

Lim Kok Heng Co-founder Managing Partner

HEADQUARTERS

7, Jalan 46A/26

Pusat Bandar Sri Rampai

Setapak, 53300

Kuala Lumpur

Malaysia

Tel (603) 4021 6305

Fax (603) 4025 4843

Email [email protected]

COMPANY SECRETARY AUDITOR

Samri Bin Ibrahim (LS 0008348) SY Lee & Co. (AF 1317)

No. 17-1, Jalan 46A/26

Pusat Bandar Sri Rampai

Setapak, 53300 Kuala Lumpur

Tel (603) 4149 6748

Fax (603) 4149 4745

Email [email protected]

PRINCIPAL BANKER

Hong Leong Bank Berhad CIMB Bank Berhad

Taman Sri Rampai Branch Taman Sri Rampai Branch

No. 3, Jalan 45/26 No. 13 & 14, Jalan 46A/26

Pusat Bandar Sri Rampai Pusat Bandar Sri Rampai

Setapak, 53300 Setapak, 53300

Kuala Lumpur Kuala Lumpur

Tel (603) 4025 3145 Tel (603) 4149 4677

Fax (603) 4025 1378 Fax (603) 4149 4677

corporate information

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corporate background

ower Link Telecommunication Sdn Bhd, formerly known as

Power Link Telecommunication, has been in the

telecommunication industry since 1997. Historically, PLT

which introduced by the Lim Brothers has been formed exclusively to retail

a product group aimed at the mobile phone needs of Bandar Sri Rampai.

PLT has attempted and expanded its offerings by introducing fixed line

registration in 2000. The company outperformed its competitors both in

sales growth and return on sales, the total annual successful subscriptions

skyrocketed to 194,050 despite of its first attempt.

PLT wholeheartedly supports the Celcom’s philosophy of service, and

commitment to subscribers. Accordingly the organization has a long

standing and widespread reputation for technological advancement and

financial stability in the country.

corporate philosophy

PLT is a telecommunication service provider established to provide a broad

range of high quality products and excellent customer care services. PLT’s

objective is to be integrity in all its dealings and serve its clients’ needs as

though they were their own.

mission statement

� To provide high quality products and excellent customer care services.

� Ensuring a good working environment for employees.

vision statement

� To be the leader of retail in telecommunication industry.

� To be the largest retail chain store in telecommunication industry.

corporate background

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product and service index

Mobile phones at a glance …

Accessories at a glance …

Postpaid and prepaid at a glance …

Powered by …

TM i-Talk

Hotlink

X-Pax

Maxis

Celcom

Housing

MemoryCard

MSD Card

Charger

Pouch

Hanger

Hands Free

Data Cable

Bluetooth

Battery

Samsung Mobile

LG Mobile

O2 Mobile

Sony Ericsson

Motorola Mobile

Nokia Mobile

product and service index

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JAN 1997 Incorporated as Power Link Telecommunication, as a sole

proprietor business relied solely on retail of mobile

phones as well as its accessories.

1998 Corporate turnover surpassed RM1 million.

2001 TIMECEL GOLD ACHIEVERS 2001

Overall Sales Excellent in 2000 (194,050 subscribers)

TM TOUCH AWARD 2001

Central Region - 8th Place

2002 In appreciation as a Celcom Key Dealer, PLT attended

Celcom National Dealers’ Convention.

2004 PLT attended Celcom National Dealers’ Convention.

2005 In February, PLT attended Celcom Key Dealers’

Conference at Nikko Hotel.

2006 Incorporated as Power Link Telecommunication Sdn Bhd.

awards & milestones

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PLT’s key personnel include 5 individuals, whose combined backgrounds

cover all the functional aspects of the business.

Stanley Yip Yew Sing 26 Years of Age, Malaysia

Stanley, the Manager of the company, will have primary responsibility for

the company’s sales and marketing activities, including management of the

field sales organization and the operation department. He has an extensive

background in all aspects of sales and marketing management. Before

joining Tellmate Sdn Bhd as Supervisor, he attended Stamford College and

studied Marketing, where he received a Certificate in Marketing. He began

working for Tellmate since 2003, later promoted as Assistant Manager, a

post he held until 2004.

Prior to this position, in 2002, he was the supervisor of VV Shop for a year,

where he gained valuable experience. He has no family relationship with

any Director and/or substantial shareholder of PLT. He has no conflict of

interest with PLT.

Alice Ng Wai Mun 26 Years of Age, Malaysia

Alice was appointed as Inventory Controller on 1st July 2002, and is

overseeing the entire Inventory Department as well as be responsible for

human resource and all of its operations.

Alice has been involved in the admin-related telecommunication industry for

at least 4 years. Prior taking up her current position, she began her career

in administration in 2001 with Royal Selangor, where she was involved in

graphic design. She studied Diploma in Computer Information Technology,

in APIIT College in 2000. She is a cousin of Lim Kok Seng and Lim Kok Heng.

She has no conflict of interest to the company.

the line-up

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Irene Yong Ai San 31 Years of Age, Malaysia

Irene, the Finance Controller of the company, has had a lengthy and broad

background in financial management. Before joining PLT in 2002, she

served as Account Executive of Duda Sdn Bhd for 2 years, served as Admin

Executive; served as Admin Executive of P-ten Marketing (M) Berhad for a

year.

Prior to her current position, in 1990, she attended Binary Business School

and studied Diploma in Advanced Business Studies. Later, she attended

Systematic College, and continued with a Diploma in LCCI for 2 years. As

the Finance Controller, she oversees the entire Finance Department for PLT

and be responsible for all of its operations. She has no family relationship

with any Director and/or substantial shareholder of PLT. She has no conflict

of interest with PLT.

the line-up (cont’d)

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Lim Kok Seng 33 Years of Age, Malaysia

Lim Kok Seng, the principal owner, has been involved in the

telecommunication industry since 1993. He attended Informatics College,

and studied Diploma in Computer Graphic Design, and then attended Rima

College, where he received a certificate in TOEFL in 1992. Later in 1993, he

began his career in the telecommunication industry. In his past positions, he

was able to develop new and improved process in the area of customer

service and customer satisfaction.

Lim’s expertise is focused in the area of operation and customer relationship

management, which is central to the operation of the proposed business. He

has an excellent reputation throughout the telecommunication industry and

brings tremendous strength and experience to the new enterprise. He is the

elder brother to Lim Kok Heng. He has no conflict of interest to the company.

Lim Kok Heng 32 Years of Age, Malaysia

Lim Kok Heng is the Managing Partner and shareholder of the company. He

has at least 9 years direct experience in the telecommunication industry.

Before joining PLT in 1998, he spent 4 years working as Account Executive

for NPC Hotel, Petaling Jaya. He was later promoted and served as Account

Supervisor until 1998.

Lim’s accumulated years of experience in financial management in the

telecommunication field is a tremendous asset to this company. He is

thoroughly familiar with all aspects of the marketing management as well as

business development process, from the start-up and bidding phases

through completion. He is the younger brother to Lim Kok Seng. He has no

conflict of interest to the company.

the BOD

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The company is generally divided into FOUR business units. These are the

key areas and their respective responsibilities.

Administration Workforce, 2

Consisting of the Admin Controller, Ng Wai Mun, and a support staff.

Responsibilities include overall management, determining strategic business

procedures and managing inventory.

Finance Workforce, 3

Headed by the Finance Controller, Irene, and assisted by the Lim Kok Heng.

Responsibilities include producing monthly financial statements, preparing

cash flow forecasts, handling day-to-day banking relations, receivables etc.

Sales and Marketing Workforce, 22

Headed by Stanley – Manager of the company, consisting of 1 Assistant

Manager, 4 supervisors and 15 sales reps. Responsibilities include

developing marketing strategy, arranging for product and placement of

advertising, and management of relationships with distributors.

Customer Relations Workforce, 3

Headed by Lim Kok Seng – the Managing Director, and assisted by the

Managing Partner. Responsibilities include handle customers’ complaints,

and grievances etc. the emphasis is to be more responsive to customers’

concerns.

NOTE: The organizational chart is illustrated in Figure 2.

corporate structure

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Location Tenure Age of Year of Current

Property Acquisition Market Value

RM

Shop Office Freehold 25 2001 1,150,000

(3-Storey) No.7, Jalan 46A/26

Bandar Sri Rampai

53300 Setapak Kuala Lumpur

Banker: Public Bank Berhad (Wangsa Maju Branch)

Mitsubishi Airtrek HP 4 2003 102,000

2.0 (A) Banker: Public Bank Berhad (Sg. Buloh Branch)

Honda Stream HP 4 2003 105,000 2.0 (A)


Hyundai Trajet HP 2 2005 70,000

2.0 (A)


Proton Satria Owned 7 2000 18,500 1.3 (M)

TOTAL 1,445,500

bank facility

Description Banker Year of OD Acquisition Value

RM

Overdraft SBB 2002 220,000

(OD Facility) Wisma KFC Branch

Overdraft MBB 2005 200,000

(OD Facility) Setapak Branch

TOTAL 440,000

*Letter of offer shall be revealed upon request

company assets

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Staff Training Statement

Building a sense of teamwork among all personnel is an essential

component for the success of the business. By allocating significant time

and resources to staff training, we have increased every employee’s ability,

created a positive change in the workplace and helped everyone feel that he

or she is important, contributing part of the company.

Morale Improved Statement

Our company’s employee turnover has been decreasing over five years.

Accordingly, the rate remains consistent to less than 6% per annum due to

the increasing frequency of employees’ performance reviews which

conducted by supervisors to whom they directly report. Emphasis to

promotion from within has further strengthened the company morale. More

importantly, an atmospheric working environment impresses not only our

sales reps but also the shoppers.

Using DC Software to Cut Inventory Needs Statement

Recently, we have upgraded our computer and software systems to closely

monitor inventory requirements. This has allowed us to effectively operate

with much lower levels of inventory that has been the case for the past.

Relationships with Suppliers Statement

We have maintained excellent relationships with our suppliers because we

believe its importance of delivery of our products and services. No doubt,

we pay our suppliers within terms; we treat their representatives with

respect; we let them know that we appreciate their work. For these reasons,

our suppliers are willing to really go to bat for us when we need their extra

help. This is particularly important when specifications must be changed at

the last minute; the need for rush job when schedules must be re-arranged

etc.

operational review

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Strategic Segmentation Statement

Instead of limiting business to one segment, and thus putting all eggs in

one basket, we opt to serve several distinct segments. To implement a

multimarket strategy successfully, we have chosen those segments with

which we feel most comfortable and in which we are able to avoid

confronting companies that serve the entire market. These segments are

properly listed as follows.

no venue(s) segment(s)

1 Pusat Bandar Sri Rampai Bandar Sri Rampai No. 7-1, Jalan 46A/26, Taman Sri Rampai

Setapak, 53300 Kuala Lumpur

TYPE: Shop

2 Sri Hartamas Shopping Mall Sri Hartamas Lot K022, Plaza Ground Floor, Sri Hartamas

Shopping Centre, Plaza Damas

TYPE: Booth

3 Carrrefour Hypermarket Subang Jaya F3-S3, Level 3, Carrefour Subang Jaya

No. 3, Jalan SS16/1, 47500 Subang Jaya

TYPE: Booth

4 Mydin Mall Subang Jaya

Lot FBS-01, First Floor, Mydin Mall

USJ, Subang TYPE: Shop

5 Mydin Mall Subang Jaya

Lot FBS-05, First Floor, Mydin Mall

USJ, Subang TYPE: Shop

6 Digital Mall Petaling Jaya

No. 2, Jalan 14/20, Seksyen 14

46000 Petaling Jaya TYPE: Booth

7 The Mall Shopping Complex Kuala Lumpur

CPA G.22, Ground Floor, 100 Jalan Putra 50350 Kuala Lumpur

TYPE: Booth

8 The Store Sungai Buloh

Lot PG 10, The Store, Bandar Baru Sungai Buloh, Seksyen U20, 47000 Shah Alam

TYPE: Booth

operational review (cont’d)

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TYPE: Booth



TYPE: Booth



TYPE: Booth

Efficient Distribution Network Statement

In relation to distribution of products, we have employed a systematic

procedure to bridge the gap of time and space between our suppliers and

the customers. It promotes greater sales support, a higher degree of control

over the retail market, better forecasting, and better inventory.

operational review (cont’d)

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the 7Ps strategy

Implementing marketing strategies means building a broad line of services

to meet a broad range of needs for customers. The market trend seems

towards one-stop shopping. What is more, a vendor who has the broadest

product lines has the most advantage in working with customers. This

strategy serves as one of the fastest and strongest ways that we can

differentiate Power Link from the rivals … at Mid Valley I.

PPPProduct Avant-garde Technology

Supporting our strategic goal of being on the cutting edge in new product

development is a multifaceted process. To keep our sales reps up to the

speed with the hottest technological developments, we will attend trade

conferences, and maintain close relations with suppliers to obtain latest

information. This much relevant efforts insure Power Link is avant-garde to

deliver the latest technological offerings. In terms of high quality and

personalized service, number of steps shall be implemented such as careful

employee selection and training process. Most importantly, each employee

understands PLT’s way of delivering quality service to each customer.

Because the market is heterogeneous, one brand cannot make an impact on

the entire market. As a matter of strategy, we intend to promote Nokia,

Sony Erricson, Samsung and LG mobile so that it stands apart from

competing brands which it is most likely to succeed.

PPPPrice Customer Satisfaction

Changes in the marketing environment may require a review of the prices of

our products and services that already in the market. Nevertheless, we

intend not to initiate any change in our pricing strategy to attract average

customer. This is because we believe shoppers of Mid Valley I are not

concerned of premium prices, in truth, we sell customer satisfaction.

the 7Ps strategies

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PPPPlace Strategic Location

As a retail business – proposed Celcom Concept Shop, the location of our

facility and the professional image it presents are essential parts of our

marketing strategy. Since our target market is Mid Valley I, we feel that our

company needs to be located near other businesses that serve a similar

demographic profile. A rental fee in the range of RM4,000 to RM8,000 is

another key factor. On the first floor of Mid Valley I, satisfying these criteria

means one of the following neighbourhoods: Digi Service Centre and Maxis

Service Centre.

PPPPromotion Awareness

Promotional strategy is essential to PLT because it directly establishes

communication with potential customers. In conjunction with Celcom’s

massive publicity, our advertising effort will be transmitted through mass

media such as local newspapers, magazines, the Internet and so on. Our

competitive advantage is: prompting immediate visits and purchases

through Celcom’s announcements of special sales or contests.

PPPPeople Professional Reps

We believe that our ‘people’ are truly our most important assets. In actual

fact, as front line executives, there will be a sign of the image for both our

company and Mid Valley I. Hence, we intend to select our top-performing

ones to serve. In other words, our strategy is to be the premier

telecommunication service in every way possible. We intend to deliver

premium quality products and services and to run our business in a first

class manner throughout. Absolutely everything about our business will be

top notch, and our human resource strategy will be to communicate our

premium quality to all possible shoppers at Mid Valley I.

the 7Ps strategies (cont’d)

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PPPProcess Convenient

Customer service is no doubt an increasing important aspect of running a

successful business. Power Link makes it a centerpiece of its own marketing

campaigns. Several steps shall be executed including: First, to decrease

waiting time at peak service periods by adding sufficient support capability

to workforce and equipments such as PCs for free online. Second, offering

support by e-mail, fax, voice mail system etc.

In actual fact, we intend to set a new standard of customer service, by

going beyond the definitions of old customer service and take customer

service to a new level. In addition to just plain treating customers well and

being responsive to their needs, we intend to provide additional services.

These new services are tentatively going to include free online to shoppers

to browse Celcom’s newest update; a hassle-free 24 hours drop-in payment

facility etc.

PPPPhysical Concept Shop

We intend to acquire a fully-furnished facility which will create a

professional look and a modern-day feel, since customers will be coming to

the Concept Shop on a regular basis. These will include combinations of

sophisticated colours majoring blue and white which connotes pleasure, be

associated with professional and quality products (see our concepts section);

a set of modern stainless steel desks, chairs, cabinets and soft lighting for

the service counter area; framed works of modern art, potted plants and

dim lighting at front entrance; PCs for free online, comfortable Jazz music,

showcase, easy chairs, sofa and subdued lighting for the waiting area. This

much effort on physical surroundings increases not only shoppers’

willingness to patronize but also a professional look in Mid Valley I.

the 7Ps strategies (cont’d)

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our concepts

Concept Shop (Type A)

Concept Shop (Type B)

our concepts

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our concepts

Sales Counter (Type A)

our concepts (cont’d)

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our concepts

Sales Counter (Type B)


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our concepts

Concept Shop Floor Plan


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Sales Counter Layout Plan (Type A)

Sales Counter Layout Plan (Type B)


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Organizational Chart

the appendix

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Form 9

the appendix (cont’d)

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Form 24


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Form 24


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Form 24


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Form 49


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Form 49


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Site Map


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powerlink company profile 2007

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