powerpoint 簡報 - adata · air wireless product computex 2014 2nd largest vendor of memory...
TRANSCRIPT
2016/12 © 2016 ADATA Technology Co., Ltd.
─ Company Introduction
─ Competitive Advantages
─ Product Portfolios
2
3
COMPANY
INTRODUCTION
Founded May 4, 2001 Founder, chairman, and chief executive: Simon Chen
Date of listing on Taipei Exchange/GreTai (code 3260): October 8, 2004 Record-breaking speed from founding to becoming a listed company!
World’s second largest module manufacturer (DRAMeXchange July, 2014) Sales surpassed US$1 billion in first five years of operation
Market capitalization: US$382 million (Taipei Exchange December, 2016) Team members: approx. 1,200 employees worldwide More than 500 patents owned
About ADATA
4
History of Continuous Growth and Achievement
ADATA ranked no. 2 DRAM module manufacturer in 2014 (DRAMeXchange)
ADATA named one of the world’s most effective rebrands in the 8th annual REBRAND 100® Global Awards, 2012
ADATA ranked no. 3 in the Top 100 Info Tech listing of all Taiwan-based companies, June 2010
ADATA earned the highest revenue in 2013 among all Taiwan-based memory module companies and brands
5
ADATA
ADATA Wins Taiwan Excellence Gold Award
ADATA’s XPG DDR4 Z1 DRAM Module received the 23rd annual Taiwan Excellence - Gold Award in 2015
ADATA also received the Taiwan Excellence - Achievement Award in 2015. ADATA was the only company to receive the award, having won over 50 other Taiwan Excellence awards in recognition of outstanding success and innovation since the company’s founding
6
Taiwan Excellence
Gold Award Taiwan Excellence
Achievement Award
over 50 awards
ADATA at Taiwan Excellence IEP
ADATA proud to be part of TAITRA’s Taiwan Excellence Image Enhancement Project, taking place across global markets
7
Summerfest Wisconsin, US
Berlin Vital expo Germany
FERIA Mexico
Gaming Cup India
Gaming Cup Turkey
KITTE Marunouchi Tokyo, Japan
Trinoma Shopping Center, Philippines
ADATA Wins National Industrial Innovation Award
ADATA received the 4th National Industrial Innovation Award in the Excellent Innovation Company or Organization category in 2015
ADATA is the first memory company to win this prestigious award
Accolade was based on the "rebranding" theme as well as ADATA’s complete corporate identity. The award considers five innovation attributes: product, technology, organization, processes, and marketing practices
8
Award-Winning Innovations & Designs
9
Computex Taipei Design & Innovation Award
Good Design Korea
Computex Taipei Best Choice Award
CES Best of Innovations Award
CES Innovations Design and Engineering Awards
Golden Pin Design Award
Retail No. 1 in Flash drives
No. 3 in Taiwan Info Tech 100
Top 20 Taiwan Global Brands
Culture of Continuous Improvement as a Team
ADATA received TÜ V Rheinland certification in 2016, part of our global commitment to quality and safety
ADATA received EICC (Electronic Industry Citizenship Coalition) certification in 2015
ADATA entered into the Best Companies to Work for 2014 listing
Improvement initiatives, cross-functional coordination, and integration enhanced through persistent quality assurance and improvement activities
2009-2012 QCC
Quality Control Circle
2012-2013 CIP (Automation)
Continuous Improvement Process
2016-Present
CIP (Process)
2014-2015 Six Sigma
Continuous Improvement Process
10
ADATA Logo and Motto
Agile – responsive to market and customers
Swift – leading innovation and productivity
Exploring – seeking and exploring all possibilities
Lively – diverse and stylish product design
ADATA team spirit We perform with agility and swiftness to enrich all of life’s precious moments
11
ADATA – Global Promotion Channels
• Global Exhibitions
• Media Exposure
• Incentive Programs • Distributor Rebates • Market Expansion
• Sales Promotions
• Dealer Seminars
Distributors
Dealers
Worldwide Promotion
End User Experience
• Brand Packaging • POSM • Social Media Platforms
12
Warranty
All DRAM modules, USB Flash drives, and memory cards have a lifetime warranty
Five-year warranty for SX930 SSD and SX1000L /SR1010 server SSDs
Other products have a three-year warranty
ADATA responds quickly to Returned Materials Authorization (RMA) requests, ensuring
that each issue is handled with professionalism and technical competence
World Class Customer Care
13
Website Contact
Form
Website Contact Us (By Email)
Contact Us (By Phone)
Online Service Status
Live Chat Online
Customer Service
Social Media
Customer Interaction
Authorized Service Center
Direct Retail Store
Customer Service Interface Channels
Customer Satisfaction
Our customers are our first priority. We place a high emphasis on outstanding customer
service, and act quickly on customer feedback to improve our operations and procedures
2009 Mexico, Korea, and Russia branch offices opened
2010 Launched new corporate image (Hummingbird logo and slogan)
2011 Won iF Design Award (N004 USB drive) and opened ADATA flagship store in Taiwan
2012 - ADATA SSDs reach no. 1 share in Japan (BCN, Jan 2012)
- Launched DashDrive Air wireless product
2014 - 2nd largest vendor of memory modules in the world (DRAMeXchange)
- CE700 received Computex d&i award
- DDR4 XPG Z1 received Good Design award
2013 HE720 received Computex d&i, iF Design, and Taiwan Excellence awards
2015 - ADATA won National Industrial Innovation Award
- DDR4 XPG Z1 won Taiwan Excellence Gold Award
- ADATA received Apple MFi manufacturing license - Expanded gaming and e-sports business
Milestones & Achievements
2006 - 2nd largest vendor of memory modules in the world (DRAMeXchange)
- No. 1 USB drive brand (GfK Research)
2004 ADATA 2nd memory company publicly listed 2007
Ranked 14th Taiwan Brand by Interbrand
2005 Ranked 3rd
in Taiwan’s Info Tech Top 100 companies
2001 ADATA founded 14
2016 - Greatly increased development of global e-commerce business - Delivering “VR Ready”-enabling products
Revenue Breakdown by Product Type
15
Solid State
Drives
28%
DRAM
Modules
34%
USB
Flash
Drives
10%
Memory
Cards
10%
External
Hard
Drives
11%
Others
7%
COMPETITIVE
ADVANTAGES
16
Strategic Advantages
ADATA maintains integral relationships with leading industry partners in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative products, enhanced customer satisfaction, and superior quality in both products and customer service
• Strategic partnerships
• Offices worldwide
• Strong product development • Extensive patent portfolio • Automated production lines
• ISO 9001 • ISO 14001 • OHSAS 18001 • RoHS and WEEE
• Top 100 tech company
• Recognized globally
Quality
Valued Brand
Supply and Logistics
Technology Leadership
17
Strategic Partners
18
Integral relationships to enhance consistency and information flow
Technology integration for innovative and quality products
Enhanced customer satisfaction through consistent supply
Enhanced quality of products and customer service
Reduced costs in logistics, warehousing and manufacturing
Quality & Environmental Certifications
It is our commitment to provide finest quality and service for complete customer satisfaction
19
Industry Certifications and Partnerships
ISO 9001
ISO 14001
OHSAS 18001
QC080000
B2B Green Partner
RoHS
WEEE
TUV
UL
FCC/CE
Manufacturing Facilities
20
Suzhou, China New Taipei, Taiwan
Established: January, 2004
Product Lines: DRAM Modules, External Hard Drives,
Solid State Drives, LED Lighting
Established: May, 2001
Product Lines: DRAM Modules, USB Flash Drives,
Memory Cards, External Hard Drives,
Solid State Drives, LED Lighting
Module / Monthly Suzhou, China
New Taipei, Taiwan
2.0 M
1.0 M
SSD / Monthly Suzhou, China
New Taipei, Taiwan
800 K
200 K
Flash / Monthly Suzhou, China
New Taipei, Taiwan
1.0 M
2.5 M
Automated Production
21
Product Line SMT Testing Packaging
Module V V V
Flash V V V
IC Testing ─ V ─
SSD V V V
SSD SMT Line
Module ATE IC Auto-testing
Module PCBA Auto Receiver
Auto Label Application Machine
Flash Auto Function Test
AEO Certification – Highest Customs Honor in China
22
December 2015: ADATA Suzhou awarded highest AEO certification by China Customs. Our facility is located in Suzhou
Industrial Park, which has over 4,000 enterprises, with 95% international, mostly from Taiwan, the US, the EU, and
Japan. Only 16 achieved our AEO level, showing ADATA logistics, management, and security excellence
Company Location Enterprise Grade Certificate No.
ADATA Suzhou Full AEO approval AEOCN3205240636
AEO (Authorized Economic Operator) certification means an enterprise meets the most demanding security, management, and compliance standards as set by customs authorities
AEO status benefits ADATA and our customers: ADATA: fast, priority customs clearance and low inspection rate Customers: buyers enjoy priority clearance and low inspection rate
IC Auto Testing SMT Line Flash Drive Auto
Testing
Module ATE SSD Auto Testing
Ultra-efficient automated production and assembly
Global Service & Worldwide Presence
23
PRODUCT
PORTFOLIOS
24
We are dedicated to the design, manufacturing, and sales of consumer, commercial, and enterprise product lines that make ADATA a complete memory and storage solutions provider
PRODUCT LINES
25
Solid State Drives DRAM Modules
USB Flash Drives Memory Cards
External HDD
Mobile Accessories
Gaming Series Products
Apple Series Products
External SSD
Industrial & Enterprise Products
26
• Reversible Type C Connector, plug and unplug easily
• Premium Aluminum casing to minimize electromagnetic interference
• Transmit up to 5 amps of electric current, delivering up to 100 watts (For USB-C to C)
• USB-C enabled monitors will offer ultra HD 4K video resolution (For USB-C to C)
• Connect at up to 10GBPS with Super Speed USB3.1 (For USB-C to C)
• Interface: USB-C and USB-C 3.1 Gen 2
USB-C and USB-A 3.1 Gen 1
USB-C and USB-A 2.0
• Length: 100cm
USB-C CABLE
Sync & Charge
27
• USB Type-C reversible interface for hassle-free connections
• OTG (On-The-Go) design: Suitable for smartphone, tablets, laptops and PCs
• Support USB 3.1 (SuperSpeed) data transfer rate up to 5Gb/sec
• Connector doubles as card slot, can support microSD/microSDHC cards up to 256GB
• One-push card ejection
• Application: Access data to micro SD on traditional USB Type A devices or new PC/NB (MacBook 2015) with USB Type C port
• Interface: USB-C and USB-A 3.1
• Dimensions: 42.2 x 20.2 x 8.4mm (1.7 x 0.8 x 0.3in)
• Weight: 4.9g (0.2oz)
USB-C OTG READER
USB 3.1 5Gpbs
28
• HDMI output (both audio and video) compatible with HDMI v1.4
• Support resolution up to 1080P
• Provides two downstream for SuperSpeed USB 3.1 ports transfer data up to 5Gbps
• One Type-C receptacle compatible with USB Power Delivery 2.0 Support fast charging up to 60W
• Easily connect additional monitor and netbook with charging function via USB Type-C port
• Mirror, Extend and Primary a computer display workspace
• Interface: USB-C, USB-A 3.1 and HDMI
• Dimensions: 208.5 x 60 x 11.5mm (8.2 x 2.4 x 0.5in)
• Weight: 41g (1.5oz)
USB-C HUB
Type-C/HDMI/USB 3.1
29
For Mac For iPhone/iPad/iPod
APPLE SERIES PRODUCTS
ADATA storage, connectivity, and mobility products designed exclusively for iPod, iPhone, iPad, and Mac devices
30
31
LIGHTNING FLASH DRIVE
i-Memory AI920
• 6.9mm ultra-thin and compact flash drive
• USB 3.1 speed races up to 150MB/s read
• One-touch backup for photos, videos, and contacts
• Support recording 4K video directly to AI920
• Complete sensitive file protection with password encryption
• Water and dust resistance
• Support subtitle playback
• Device interface: USB 3.1 Gen 1
• Capacity: 32GB – 128GB
• Dimensions: 37.8 x 16.9 x 6.9mm
(1.48 x 0.66 x 0.27in)
• Weight: 16g (0.56oz)
32
LIGHTNING CARD READER
AI910
• 3-way share & backup across iOS/
Android/Windows
• MFi-certified
• Equipped with SD and Micro SD card
slots for read & write transfer
• Free iOS i-Memory app
• Supports 4K video playback and backup
• Patented Micro B to USB/Micro
B combo cable
• Supports memory card capacity up to
256GB
• Dimensions: 132.2 x 39.4 x 8.3mm
(5.2 x 1.6 x 0.3in)
• Weight: 14.8g (0.51oz)
33
i-Memory AI920 Lightning Flash Drive
HD710A External HDD
Apple Series Packaging
UC350 Type-C OTG Flash Drive
i-Memory Storage Expansion Card
AI910 Lightning Card Reader
34
Solid State Drives DRAM Modules
GAMING SERIES PRODUCTS
Xtreme Performance Gear (XPG) is an ADATA brand that offers the highest-performing components for PC DIY enthusiasts, overclockers, and dedicated gamers
35
DRAM Module
XPG Dazzle
36
DDR4 3000/2800/2666/2400/2133 Kits: 4GBx2, 4GBx4, 8GBx2, 8GBx4
XPG Dazzle LED DDR4 memory has been created for gamers, overclockers, and case modders that want a bright and flashy look for their gaming PCs. In addition to all the power, speed, and quality of XPG DDR4, Dazzle delivers a unique look thanks to an embedded LED in the heatsink. It is the ultimate means to literally lighting up one’s gaming experiences
37
M.2 2280 PCIe SSD
XPG SX8000
• R/W speed up to 2500/1100MB/s
• NVMe 1.2 standard qualified
• High-quality 3D NAND MLC flash
• Supports LDPC ECC engine
• Supports SLC caching and DRAM
cache buffer for quicker computing
• Supports Raid Engine and Data
Shaping
• 5-year warranty
• Interface: M.2 2280 PCIe Gen3x4
• Capacity: 128GB – 1TB
• Dimensions: 22 x 80 x 3.5mm
• Weight: 8g
3D Gaming Ultrabook Notebook
38
XPG Z1 DDR4 Memory Modules
Gaming Series Packaging
XPG SX8000 M.2 2280 PCIe SSD
XPG Dazzle DDR4 Memory Modules
SOLID STATE DRIVES
2.5” SATA 6Gb/s M.2 SATA 6Gb/s mSATA 6Gb/s
2.5” SATA 6Gb/s M.2 SATA 6Gb/s
Premier Premier Pro
Leading SSD solutions with outstanding performance
39
2.5” SATA 6Gb/s
Ultimate
3D NAND Flash
DRAM MODULES
Desktop Notebook
Premier R-DIMM VLP R-DIMM LR DIMM ECC SO-DIMM ECC U-DIMM VLP ECC U-DIMM
Server
Your total memory solution provider. All products in strict compliance with environmental safety standards
40
41
USB 3.1 Gen 2 USB 3.1
Premier USB Type-C
EXTERNAL SSD
Solid state speed, efficiency, and durability made portable. Value to premium , every model made to the highest standards.
42
Durable
USB 3.1
EXTERNAL HDD
Premium functionality and speed for business professionals
Extra-rugged designs for added protection both inside and outdoors
Metallic Durable Affordable and dependable data access
Classic
Outstanding designs and consumer features enrich this product line
43
44
USB FLASH DRIVES
We exceed consumer expectations with user-focused designs, competitive pricing, and superb performance
44
USB 3.0 USB 2.0
45
MOBILE ACCESSORIES
The ADATA mobile accessory family implements the latest technologies to provide outstanding convenience and functionality to users of smartphones, tablets, ultrabooks, and more
46
Power Banks USB OTG
Flash Drives Micro USB
Cables USB-C
Accessories
47
MEMORY CARDS
XPG Premier Pro Premier
microReader SDXC/SDHC microSDXC/SDHC
XPG Premier Pro Premier
ADATA Flash memory cards are the ideal storage solution for digital cameras, mobile phones, game consoles, tablets, and many other digital devices
INDUSTRIAL & ENTERPRISE PRODUCTS
M.2 SSD DRAM Module 2.5” SATA SSD mSATA SSD
DOM Memory Card
With an unwavering dedication to top quality and industry-leading specifications, ADATA offers a complete range of enterprise and industrial memory solutions.
48
eMMC/eUSB Half-Slim SSD
49
ADATA’s strengths are evident in the company’s remarkably swift growth and globally-recognized brand. Through dedication to quality and the development of new and innovative products, ADATA is poised for continued success across the globe.
By working with us, you and your organization reap the benefits of cooperating with a friendly and dynamic company – one that places as much emphasis on people and relationships as it does on business and commerce
Partner with ADATA