powerpoint presentationinsightinnovation.org/images/2018/02/eu/emma.pdf · 2018. 2. 28. · 15 15 ....
TRANSCRIPT
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In-home video ethnography
Co-creation
In-home video ethnographies
Co-creation
Including customers as part of our ECB pitch was different, innovative and
an important part of demonstrating how we understood the needs,
emotions and feelings of cricket fans
The materials we were able to use from the
sessions were absolutely perfect, in terms of
themes and understanding of our
target audiences
Jonathan LichtDirector of Sky Sports Strategy Ben Joyner
Head of Sky Sports Strategy