powerpoint presentation...19.5 46.9 37.5 51.0 23.5 18.5 16.6 28.5 42.2 30.0 51.9 0 10 20 30 40 50 60...
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8/21/2019
8/21/2019
8/21/2019
8/21/2019
8/21/2019
8/21/2019
COMMUNICATIONS SURVEY
C ONDUCTED FOR T HETORRANCE
U NIF IED S CHOOL D ISTRICT
P RESENTED BYT IMOTHY M CL ARNEY, P H.D.
77
o Inform the District ’s Strategic Communications Initiative
oProfile perceptions of the Torrance Unified School District as a public agency
oMeasure residents’ opinions of the District ’s communication and engagement practices
o Identify which methods of communication are most effective
PURPOSE OF STUDY
88
oConducted May 30th to June 7TH, 2019oRandom Sample: 804 adults who are registered to vote
in the DistrictoMixed-Method approach
oRecruited via email and phoneoOnline and telephone data collectiono16 minute average interview lengthoEnglish and Spanish
oOverall margin of error: ± 3.4%
METHODOLOGY OF STUDY
99
RIGHT OR WRONG DIRECTION?
19.5
46.937.5
51.0
23.5
18.5
16.628.5 28.5
42.2
30.0
51.9
0
10
20
30
40
50
60
70
80
90
100
State of California Los Angeles County City of Torrance Torrance UnifiedSchool District
Q2 General direction of things in ….
% R
esponden
ts
Prefer not toanswer
Not sure
Wrongdirection
Right direction
1010
RIGHT OR WRONG DIRECTION FOR TUSD?BY CHILD STATUS & QUADRANT
33.1 38.1 38.0 43.436.2 41.9 37.6 34.5 38.6
15.7
20.1 15.9
20.7
16.318.0
14.3 20.619.1
29.2
48.738.4 45.6
34.844.9
37.746.5 44.2 39.2
49.4
20.8
0
10
20
30
40
50
60
70
80
90
100
Yes No Yes No Yes No Central North South West
Current District Child inHsld (QD2)
Previous District Child inHsld (QD3)
Future District Child inHsld (QD4)
Quadrant
% R
esponden
ts
Prefer not toanswer
Not sure
Wrongdirection
Right direction
1111
QUALITY OF EDUCATION BY STUDY YEAR
25.7 26.8
46.0 47.6
16.914.5 12.4
3.4 2.2 2.511.0 8.4 9.1
21.6
45.9
1.11.0 1.7
0
10
20
30
40
50
60
70
80
90
100
2019 2014 2007
Study year
% R
esponden
ts
Prefer not toanswer
Not sure
Very poor
Poor
Fair
Good
Excellent
1212
QUALITY OF EDUCATIONBY YEARS IN TORRANCE & QUADRANT
29.118.6 20.7
29.8
53.5
49.952.9
50.5
25.222.423.5Excellent18.7
50.5 49.551.5Good
58.5
0
10
20
30
40
50
60
70
80
90
100
Less than 5 5 to 9 10 to 14 15 or more Central North South West
Years in Torrance (Q1) Quadrant
% R
esponden
ts W
ho P
rovi
ded
Opin
ion
1313
QUALITY OF EDUCATIONBY CHILD STATUS
26.5 22.4 25.3 24.5
50.1 54.5 50.0 52.9
Excellent22.3
26.2 22.6 25.5
Good51.6
53.352.1
53.9
0
10
20
30
40
50
60
70
80
90
100
Yes No Yes No Yes No Yes No
Child in Hsld (QD1) Current District Child in Hsld(QD2)
Previous District Child in Hsld(QD3)
Future District Child in Hsld(QD4)
% R
esponden
ts W
ho P
rovi
ded
Opin
ion
1414
COMPARISON OF QUALITY OF EDUCATION TORRANCE VS…
39.8
25.1
29.2
33.9
3.8
9.8 27.2
69.3
15.8
10.420.4
12.2
0
10
20
30
40
50
60
70
80
90
100
Other schools in Los AngelesCounty
Other schools in SouthernCalifornia
The schools you attended asa child
Q5 Comparison of quality of education provided by Torrance USD vs . . .
% R
esponden
ts
Prefer not toanswer
Not sure
Worse
About thesame
Better
1515
HOW WELL ARE TORRANCE SCHOOLS PERFORMING?
5.2
7.1
7.1
10.2
8.0
9.0
12.8
13.8
11.6
19.1
13.6
18.0
27.3
25.8
34.9
35.0
37.7
38.7
41.7
38.0
26.4
22.1
21.5
11.1
7.9
6.1
2
3
2
1
17.1
16.8
14.7
13.9
22.4
21.6
22.2
25.8
23.5
19.9
22.0 20.4
13.8
13.1
12.0
8.2
7.1
5.4
9
3
5
5
3
4
37.0
20.6
15.3
23.2
29.2
22.0
0 10 20 30 40 50 60 70 80 90 100
Teaching students skilled trades
Providing counseling and support services to at-risk youth
Preparing students for the jobs of the future
Teaching music, visual and performing arts
Hiring and retaining quality teachers
Providing modern classrooms and school facilities
Teaching science, technology, engineering and math
Preparing students for college
Providing physical education and athletics
Keeping students safe
% Respondents
Excellent Good Fair Poor Very poor Not sure Prefer not to answer
1616
OPINION OF TUSD AS A PUBLIC AGENCY
Somewhat favorable
34.8
Very favorable21.1
Somewhat unfavorable
11.6
Very unfavorable
4.7
Prefer not to answer
3.1
Not sure24.8
`
1717
OPINION OF TUSD AS A PUBLIC AGENCYBY YEARS IN TORRANCE & QUADRANT
37.225.4 27.8 28.8
46.3
52.7 46.9 48.2
29.534.6
19.2
Veryfavorable
27.9
55.9
49.1
45.6
Smwtfavorable
62.5
0
10
20
30
40
50
60
70
80
90
100
Less than 5 5 to 9 10 to 14 15 or more Central North South West
Years in Torrance (Q1) Quadrant
% R
esponden
ts W
ho P
rovi
ded
Opin
ion
1818
OPINION OF TUSD AS A PUBLIC AGENCYBY CHILD STATUS
33.326.1 29.0 29.7
39.2 57.6 48.8 48.4
Veryfavorable
25.1
32.826.7 31.3
Smwtfavorable
48.1
48.549.9
49.4
0
10
20
30
40
50
60
70
80
90
100
Yes No Yes No Yes No Yes No
Child in Hsld (QD1) Current District Child in Hsld(QD2)
Previous District Child in Hsld(QD3)
Future District Child in Hsld(QD4)
% R
esponden
ts W
ho P
rovi
ded
Opin
ion
1919
OPINION OF TORRANCE USD
32.7
42.6
43.0
44.5
53.3
54.9
30.1
24.8
22.8
24.9
19.5
17.6 27.5
37.2
32.7
34.2
30.6
27.1
0 10 20 30 40 50 60 70 80 90 100
Innovative
Adaptable
Fiscally responsible
Efficient
Trustworthy
Caring
% Respondents
Accurate Not accurate Not sure
2020
AGREEMENT WITH STATEMENTS
8.6
8.6
9.9
15.1
26.1
26.1
31.5
29.4
12.1
13.8
10.5
12.2
32.9
33.4
31.3
22.820.5
16.7
18.0
20.2
0 10 20 30 40 50 60 70 80 90 100
The District is transparent in how it operates
The District listens to residents when making importantdecisions
The District is responsive to residents’ needs
The District does a good job communicating to residents
% Respondents
Strongly agree Smwt agree Smwt disagree Strongly disagree Not sure
2121
TUSD DOES A GOOD JOB COMMUNICATINGBY YEARS IN TORRANCE, AGE & CHILD IN HSLD
13.3 15.4 18.5 15.1 14.019.5
12.1
32.8 30.236.1
27.2 26.3
40.1
23.2
17.418.4
24.5 20.826.3 27.9
17.2
19.517.6
15.5
23.7
5.5
16.913.2
9.4 7.2 9.617.7
11.3
11.3
11.5
39.4
21.4 24.0 20.6 18.3 19.3 18.6 20.430.8
13.7
29.5
10.1 14.0 13.3 16.0
27.5
29.531.129.2
7.1
0
10
20
30
40
50
60
70
80
90
100
Less than 5 5 to 9 10 to 14 15 or more 18 to 29 30 to 39 40 to 49 50 to 64 65 or older Yes No
Years in Torrance (Q1) Age (QD6) Child in Hsld (QD1)
% R
esponden
ts
Not sure
Stronglydisagree
Somewhatdisagree
Somewhatagree
Stronglyagree
2222
TUSD DOES A GOOD JOB COMMUNICATINGBY CHILD STATUS & QUADRANT
16.7 14.123.7
11.8 12.4 15.7
33.326.7
22.235.7 29.1
29.5
16.9
22.3
23.2 18.319.2
21.317.9 19.1
24.4 18.1
8.8
12.49.2
12.7
11.615.7 11.2 10.3 13.1
9.6
29.619.5
25.718.1
26.320.4 22.2 23.8 23.5
13.017.711.6
22.3
24.1
25.5 33.9
42.5
14.1
0
10
20
30
40
50
60
70
80
90
100
Yes No Yes No Yes No Central North South West
Current District Child inHsld (QD2)
Previous District Child inHsld (QD3)
Future District Child inHsld (QD4)
Quadrant
% R
esponden
ts
Not sure
Stronglydisagree
Somewhatdisagree
Somewhatagree
Stronglyagree
2323
EFFECTIVENESS OF COMMUNICATION METHODS
14.5
12.9
22.6
28.5
43.6
41.7
47.4
58.8
32.8
36.6
42.4
36.7
26.6
29.7
34.0
26.3
21.3
15.0
10.8
7.2
3.5
4.1
43.2
41.6
27.9
27.5
22.1 7.6
7.3
7.2
8.9
9.5
0 10 20 30 40 50 60 70 80 90 100
PSAs on local radio stations
Advertisements in local papers
Public meetings
District website
Text messages
Social Media sites
Materials mailed directly to your house
E-mail & Electronic Newsletters
% Respondents
Very effective Smwt effective Not at all effective Not sure/Prefer not to answer
2424
AMOUNT OF INFO FROM DISTRICT
About right30.3
Too little51.6
Too much1.4
Not sure14.6
Prefer not to answer
2.1
`
2525
0.6
1.9
2.7
4.2
5.0
5.8
7.6
8.3
8.6
9.7
10.4
16.7
17.7
11.1
9.1
0 5 10 15 20
Sex education
Not sure
Class sizes
Teacher profiles, quality of teachers
Accountability of admins, School Board meeting results
Traffic, parking
School year calendar, schedule
Special education programs
Extracurricular activities, school programs and events
Teaching approach to students
Academic testing, scoring
Curriculum
Communication, newsletters, info in general
Safety issues
Financial statements, fiscal planning, spending
% Respondents Who Desire More Info From District
SPECIFIC TOPICS OF INTEREST
2626
Views of Torrance Schoolso Torrance schools are viewed positively, especially when
compared to others in the regiono Strengths: Keeping students safe, providing physical
education and athletics, preparing students for college, & teaching STEM
oAreas for Improvement: Skilled trades/career tech, counseling and support for at-risk youth, & arts.
KEY TAKEAWAYS
2727
Views of Torrance USD as a Public AgencyoOpinions of TUSD as a public agency were also positive,
especially when compared to the state of affairs in other jurisdictions
o Favorable opinions of TUSD outnumber unfavorable opinions 3-to-1
o Strengths: Caring, trustworthy, & efficient
KEY TAKEAWAYS
2828
TUSD CommunicationsoOpinions were mixed regarding the District ’s efforts to
engage and communicate with residentsoMost residents were interested in receiving more
information from the Districto Topics of interest included financial statements/fiscal
planning, safety, general info, curriculum, and academic scores
o Email, eNewsletters, direct mail, social media, and text messages were widely viewed as the most effective ways for TUSD to communicate
KEY TAKEAWAYS