powerpoint presentation · 2019-12-17 · 116739 3 media planning & buying (wkly. evergreen) 84...

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13.5%

3.7%

Mobile Desktop Tablet

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Trade Desk Paid Social Organic Social

Direct Referral Organic Search

Most Visited PagesPage

ViewsStarted on

PageAvg. Time on

Page

Homepage 46,967 89.5% 1:21

/post/hunting-fishing-co/ 5,879 95.1% 2:06

/the-council/ 167 87.4% 1:53

Website Sources Sessions Share of Sources

Paid

The Trade Desk 38,839 76.3%

Facebook 9,489 18.6%

Instagram 688 1.4%

Organic

Facebook 644 1.3%

Direct 693 1.4%

Search 262 0.5%

Instagram 58 0.1%

Other 248 0.5%

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https://www.facebook.com/mtvcribs/videos/10155364771257716/?v=10155364771257716

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Job # BASIC COMPENSATION HOURS* FEES EXPENSES TOTAL

116734 1Brand & Project Management 656 $75,440 $0 $75,440

116738 2Creative Development 100 $11,500 $0 $11,500

116739 3Media Planning & Buying (Wkly. Evergreen) 84 $9,660 $0 $9,660

116740 4Social Media Strategy & Community Management 270 $31,050 $0 $31,050

116741 5Website Maintenance 72 $8,280 $300 $8,580

116742 6Community Partnership Building 36 $4,140 $0 $4,140

116743 7Campaign Reporting/Analytics & Brand Strategy 148 $17,020 $0 $17,020

n/a 8Strategic Consultation 0 $0 $72,000 $72,000

116744 9Travel Expenses 0 $0 $12,000 $12,000

SUBTOTAL: 1,366 $157,090 $84,300 $241,390

Basic Compensation Rate (Monthly Fee) $20,115.83

CREATIVE PRODUCTION HOURS FEES EXPENSES TOTAL

116745 10Creative Concepting & Creative Asset Production 516 $59,340 $200,000 $259,340

116746 11Website Content + Copy Updates 80 $9,200 $0 $9,200

SUBTOTAL: 596 $68,540 $200,000 $268,540

RESEARCH & PLANNING HOURS FEES EXPENSES TOTAL

116747 12Quantitative Online Survey 100 $11,500 $15,000 $26,500

116856 13Communications Toolkit 72 $8,280 $3,000 $11,280

116748 14Competitive Analysis & Report 42 $4,830 $0 $4,830

SUBTOTAL: 214 $24,610 $18,000 $42,610

MEDIA PLACEMENTS HOURS FEES EXPENSES TOTAL

116749 15Media Placements; Campaign Planning & Buying 399 $45,885 $1,151,575 $1,197,460

SUBTOTAL: 399 $45,885 $1,151,575 $1,197,460

GRAND TOTAL**: 2,575 $296,125 $1,453,875 $1,750,000

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Ad Impressions Reach Clicks Engagement CPC Frequency Ad Recall Lift Rate

Facebook Angler Webcard113,525 86,367 268 180 $4.29 1.33 8.19%

Facebook Climber Webcard1,072,303 327,297 3,321 1,757 $2.10 3.28 7.88%

Facebook Motel Webcard162,789 111,456 460 309 $2.03 1.46 5.72%

Facebook Restaurant Webcard

263,539 143,008 701 446 $2.21 1.84 6.83%

Facebook Sheep Webcard276,347 88,176 842 437 $2.90 3.13 6.49%

Facebook Carousel 148,990 35,706 118 60 $1.93 1.37 6.13%

Facebook Carousel 2221,274 118,558 539 274 $3.36 1.87 4.43%

Facebook Kayaker Video1,644,920 404,258 7,051 135,072 $1.37 4.07 9.94%

Facebook Restaurant Video720,015 284,666 3,183 54,204 $1.85 2.53 11.77%

Facebook Motel Video185,806 110,590 784 12,097 $2.56 1.68 14.67%

Facebook Elk Video76,324 44,257 434 6,283 $2.10 1.72 11.66%

Facebook TITWL :15s3,707,649 497,458 17,469 286,529 $1.94 7.45 13.73%

Facebook TITWL :30s309,809 107,471 1,371 22,210 $1.74 2.88 12.47%

Ad Impressions Reach Clicks Engagement CPC Frequency Ad Recall Lift Rate

Instagram Angler Webcard37,627 23,344 25 29 $7.12 1.61 4.84%

Instagram Climber Webcard

30,120 14,952 14 29 $17.51 2.01 5.82%

Instagram Motel Webcard21,417 15,487 22 27 $6.62 1.38 5.49%

Instagram Restaurant Webcard

96,381 71,184 80 105 $7.09 1.35 4.93%

Instagram Sheep Webcard13,269 6,654 9 12 $12.71 1.99 4.51%

Instagram Kayaker Video53,059 42,755 43 6,439 $4.10 1.24 3.48%

Instagram Elk Video51,721 26,264 38 5,134 $5.43 1.97 2.47%

Instagram TITWL :15s116,161 69,254 91 13,265 $3.20 1.68 3.09%

Instagram TITWL :30s42,050 32,144 35 3,987 $3.09 1.31 2.33%

IG Stories Kayaker 447,377 148,279 323 11,418 $3.53 3.02 -

IG Stories Elk 139,492 39,599 84 3,109 $7.96 3.52 -

IG Stories Restaurant36,020 29,657 18 678 $7.13 1.21 -

IG Stories Motel 119,062 60,912 56 2,593 $5.67 1.95 -

powerpoint presentation · 2019-12-17 · 116739 3 media planning & buying (wkly. evergreen) 84...

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