4.23.17

www.cap10k.com

The Statesman Capitol 10,000 is celebrating the 40th running of the race on Sunday, April 23, 2017and expects to host more than 22,000 participants. The Statesman Cap10K is the largest 10K inTexas and the 7th largest in the U.S *.

The race explores the state’s charming capital city, starting in downtown Austin on the CongressAvenue Bridge, running past the state capitol building and finishing at Vic Mathias Shores.

Source: Running USA 2016

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Participant Profile

The Cap10K, and the Cap10K Health & Fitness Expoattract a broad group of participants and spectators,from elite athletes to fun-loving families. People fromall ages and walks of life participate in this annualevent. Runners and their fans come from all over thecountry and the world to take part in Texas’ favorite10K. Whether you wear your favorite hat, socks, tutuor costume, or you want to make this race yourpersonal best…make it what you want, and have fundoing it!

2016 Race Participants• 56% Female / 44% Male

• Average Age: 37 female; 38 male

Registrations came from 47 states and from eight countries outside the United States., with 85% living within the Austin metro and another 10% within the state of Texas.

Largest City Attendance: Austin, Round Rock, Cedar Park, San Antonio, Pflugerville, Georgetown, Houston

www.cap10k.com

Our Participants Are Powerful

The Cap10K, and the Cap10K Health & Fitness Expoparticipants are an affluent and powerful group whenit comes to spending.

86 X more likely to plan to purchase or lease avehicle in the next 6 months

116 X more likely to purchase athletic apparel in thelast 12 months

15 X more likely to own a smartphone

32 X more likely to own a tablet

81 X more likely to belong to health club/gym

Registrants spent more than $11 million on fast food/quick service restaurants

Registrants will spent more than $72 million in healthcare in the next year

Sources: Scarborough, Release 1 2014; Nielsen 2014

www.cap10k.com

A Weekend of Activities

Friday, April 21 – Saturday, April 22, 2017Statesman Cap10K Health & Fitness Expo

Palmer Events Center, Hall 2Friday: 12:00 p.m. – 7:00 p.m.Saturday: 10:00 am – 5:00 p.m.

Sunday, April 23, 2017Statesman Cap10K RaceStart: South Congress Avenue/Riverside Dr.Finish: West Riverside Drive, Auditorium Shores7:30 a.m. Wheelchair Athlete Start8:00 a.m. Race Start9:00 a.m. – 12:00 p.m. (noon) Finish Line Festival 11:00 a.m. Race Course Closes

www.cap10k.com

2016 Statesman Cap10K Sponsors & Race Partners

Baylor Scott & White HealthPresenting Sponsor 2016 and 2017

Coca-ColaCantina LaredoCovert ChevroletCLIF BarDeep Eddy VodkaH-E-BHowdy HondaIII ForksNationwide InsuranceOnnitOrange TheoryShakeWell CreativeThird BaseTicket CityWells Fargo – 2017 financial sponsorWhataburger

Cap10K Partners:

Austin Fit MagazineAustin Fit USAAustin Monthly-new for 2017Austin Parks & RecreationCamp GladiatorGilbert’s GazellesKVUEOatmegaRogue RunningYMCA of Austin

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Statesman Cap10K Race Director

“As race director, I’m very proud to lead the Cap10K team of highly experienced production staff and enthusiastic volunteers in preparing for the 40th annual race. This is a milestone run for the largest 10K in Texas and oldest annual running event in Austin, so we’re planning to make it one of the best. We intend to celebrate the past while also paving the way for the future. I want our participants to have a fun, safe experience and our sponsors and partners to enjoy the positive effects of their Cap10K brand affiliation.

Most of all, I want to deliver the kind of 40th race that compels participants to sign up for the 41st as soon as they return home on April 23, 2017.”

www.cap10k.com

2017 Statesman Cap10K Race Ambassador

Leo Manzano, 2012 Olympic Silver Medalist, 1500 Meters

“I am very excited and honored to have the opportunity to represent the Statesman Cap10K; a race that means so much to so many of us,” says Manzano, “I invite everyone to come out, share their joy of running and support a race that makes a positive impact in the community with the generous support of local nonprofits and initiatives.”

www.cap10k.com

2017 Statesman Cap10K Beneficiary

One dollar from each registration will go to Austin Parks Foundation, the 2017 Statesman Cap10K beneficiary. The Austin American-Statesman will donate up to $10,000 in additional participant donations.

The Austin Parks Foundation’s mission is to improve the quality of life for people in Austin by addressing the city’s funding and resource gap in order to develop, maintain and enhance the area’s parks, trails and green spaces. From volunteer workdays and park activation programming to large capital improvement projects, APF has been at the center of promoting park development, maintenance, accessibility and improvements in Austin and Travis County.

“We are very grateful to have been selected as the beneficiary of the 40th Statesman Capitol 10,000," said Austin Parks Foundation Executive Director, Colin Wallis. “Austin parks are fundamental to the exceptional quality of life we enjoy in our city, providing a variety of resources and recreation for tens of thousands of Austinites every day. Financial support, like that from the Statesman Cap10K, will ensure our growing city has safe, beautiful and high-quality green spaces today and for generations to come.”

www.cap10k.com

Marketing

Cap10K promotion starts in September and daily right up until the day before the race!

With a campaign valued at over $500,000 we are sure to reach runners, walkers and all of those in between.

www.cap10k.com

Race Course Map

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Sponsorship Opportunities

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Elite Sponsor

Sponsorship includes:Marketing Inclusion on 50% of media (print, digital, social, radio) (Ads running from October 2016 – April 23, 2017) Name / logo/mention on external media (outside of AAS products) if purchased (TV and/or radio as a sponsor Logo and link on cap10k.com website featured as sponsor Full page ad in Official Race Guide (print/digital distribution) Post-race --- thank you ad Participant Shirts: Logo inclusion as Elite Sponsor (on back) Social media mentions based on activation /activities (3x ) Email marketing to registrants that opted-in to receive special offers from sponsors (1 pre-race, 1 post-race)

Health & Fitness Expo• Premium placement at the Health & Fitness Expo (April 21-22) in Palmer Center (booth and/or product display)

Cap10K Race Logo inclusion on emails to registrants regarding packet pickup information, bib assignments and other race

pertinent information (2-3 emails) Company logo displayed on Start & Finish Line Signage (2 areas) (Cross Beam) Finish Line Area (signage with logo) Opportunity to display up to four (4) Sponsor banners at Event. 10’ x 10 ‘ Booth at Finish Line Festival Starting line announcements (3 x) Finish line announcements (3 x)

Custom Activation (TBD)

Investment: $60,000

www.cap10k.com

Premier Sponsor

Sponsorship includes:Marketing Inclusion on 25% of media (print, digital, radio) (Ads running from October 2016 – April 23, 2017) Logo and link on cap10k.com website featured as sponsor Full page ad in Official Race Guide (print/digital distribution) Social media mentions based on activation /activities (3x ) Post-race --- thank you ad

Health & Fitness Expo 10’ x 10’ Booth the Health & Fitness Expo (April 21 -22) in Palmer Center (booth and/or product display)

Cap10K Race Logo inclusion on emails to registrants regarding packet pickup information, bib assignments and other race

pertinent information (2-3 emails) Company logo displayed on Start & Finish Line Signage (2 areas) (Cross Beam) Finish Line Area (signage with logo) 10’ x 10 ‘ Booth at Finish Line Festival Starting line announcements (3 x) Finish line announcements (3 x)

Custom Activation (TBD)

Investment: $30,000

www.cap10k.com

Associate Sponsor

Sponsorship includes:Marketing Logo and link on cap10k.com website featured as sponsor Logo inclusion on emails to registrants regarding packet pickup information, bib assignments and other race

pertinent information (2-3 emails) ½ Page Ad in the Official Race Guide (print/digital distribution) Social media mentions based on activation /activities (3x ) Post-race --- thank you ad

Health & Fitness Expo 10’ xx 10’ Booth the Health & Fitness Expo (April 21 -22) in Palmer Center (booth and/or product display)

Cap10K Race Custom package based on goals and objectives ( $5,000 minimum cash)– examples include:

• Mile Marker Sponsors (3 markers total)• King and Queen of the Hill Sponsor (1 location)• Water Sponsor (4 stops) (FIRST RIGHT OF REFUSAL)• Course Turn Sponsor (3 locations) (FIRST RIGHT OF REFUSAL)• VIP Sponsor (200 – 300 elite runners, sponsors and/or VIP purchased ticket holders) NEW!• Cheer Card Sponsor NEW!

Investment: $5,000 +

www.cap10k.com

Finish Line Festival OpportunitiesThe Finish Line Festival is really a place to relax, catch your breath, hang out with your family, friends and/or coworkers and have some fun! From cool beverages to yummy snacks to the live music to the CapKids Zone, there is something for everyone. Interact with not only participants, but spectators as well!Whether you have products to sample or try or want to increase your brand awareness, the festival is the place to be.

Finish Line Festival Sponsor $10,000 Sponsor on all materials and signage (Finish Line Festival Presented By ) 10” x 20” Tent at Festival Inclusion in marketing materials to registrants (email) of finish line festival activities and information (2-3 total) Full page ad in Official Race Guide Logo and link on cap10k.com website featured as sponsor Finish Line Area (signage with logo) Starting line announcements (3 x) Finish line announcements (3 x)

Tent at Finish Line Festival 10’ x 10’ - $1,500 10‘ x 20’ - $2,500(electricity not included)

2016 Attendees: Approximately 25,000

www.cap10k.com

Health & Fitness Expo: Booths / Add-OnsDates: April 21 – 22, 2017Hours: 12:00 – 6:00 pm & 10 :00 am– 6:00 pm

Expo Booth Sales contact: Debra Saleny, 512-280-3255 or debra@highfiveevents.com

Expo Booth:

* Premium positions are custom quoted (lobby area, outside exhibit hall.** Electricity, internet and added décor will be additional costs.*** Booth rates do not include processing fee of 2-4%.

Now to 1/6/17 1/7/17 to 3/7/17 After 3/7/17

10’ x 10’ $750.00 $900.00 $1,000.00

10’ x 10’ Corner $950.00 $1,100.00 $1,200.00

10’ x 20’ $1,400.00 $1,700.00 $1,900.00

10’ x 20’ Corner $1,600.00 $1,900.00 $2,100.00

20’ x 20’ $2,700.00 $3,300.00 $3,700.00

Table (6 ft. Table) $300.00 $400.00 $500.00

www.cap10k.com

Additional Branding/Activation Opportunities

Sponsor Logos can be placed on the following:

Lip balm Hand sanitizer Temporary Tattoos Eco-friendly water bottles Headbands Mints Hand towel Team Breakfast Basket Sponsor (bananas, power bars, muffins, etc)

Post –Race Email Marketing

*** All sponsorship packages may have social media components based on activation

*** All sponsorship packages include custom activation opportunities based on goals and objectives. Activation is at the expense of the sponsor (signs, product, marketing materials, etc.) Examples include: