ppa regional meeting presentation- inpas show (16.03.2011)
DESCRIPTION
Presentation from the PPA regional meeting held at INPAS, Stoneleigh Park on the 16th March 2011.TRANSCRIPT
PPA Regional MeetingINPAS
Play Providers Association
www.playproviders.org.uk 16.03.2011
1. Welcome
2. Informal Introduction of Attendees
3. Industry Issues
AGENDA
www.playproviders.org.uk 16.03.2011
PPA Membership Offering
The PPA
CampaignsCost
Saving Benefits
EventsRaising
Industry Standards
Lobbying“United Voice”
Information
www.playproviders.org.uk 16.03.2011
3. Industry Issues
www.playproviders.org.uk 16.03.2011
• 2011 Business Performance • Cost Effective Marketing • Cutting F+B Margins• Local Community Links • Impact of the Political Landscape• Diversifying
2011 Business Performance
www.playproviders.org.uk 16.03.2011
• Year on Year comparisons to date in 2011 • Key Trends – Parties, Admissions, F+B• Price Sensitivity• New income streams• Planning for summer 2011• Benchmarking
Cost Effective Marketing
www.playproviders.org.uk 16.03.2011
• Marketing Budget • Marketing plan for 2011 • Success stories• Opportunities in the current climate • Social Media opportunities• Measuring success rates
Cutting F+B Margins
www.playproviders.org.uk 16.03.2011
• Current Margins • What are you striving for? • How is the process managed• Local Community Links • PPA deals
Local Community Links
www.playproviders.org.uk 16.03.2011
• Who are you working with• What is the benefit and value• Schools update• Groups and Classes – management process• Exclusive Hire
Impact of the Political Landscape
www.playproviders.org.uk 16.03.2011
• Over view of new Political Lanscape • Changes since CSR• C4L Update• Responsibility Deals and Public Health Strategy• Localism and the Big Society Agenda• Opportunities for PPA members• What can I do…..
Diversifying
www.playproviders.org.uk 16.03.2011
• What are we currently ?? • Business opportunities for site diversificationeg: Childcare, Classes, Bouncy Ents, Community Hub• What is the business case• Parties development• Where are we heading in the industry?
Networking Lunch & Presentations
• Nestle Professional• Smart Entertainment• Smart Dragon• Fruitina• Ice Cream World• Timto
5. PPA Forum
1. PPA Suppliers Scheme2. Play4Life Schools Challenge3. PPA Events
Suggestions and Discussions
www.playproviders.org.uk 16.03.2011
1. Create an active wall 2. Use photos 3. Use videos 4. Find fresh content to share5. Nurture interaction 6. Promote your page across platforms7. Create Facebook-only exclusives
Improving a Facebook page
Meeting Close
Thanks for your attendance
www.playproviders.org.uk 16.03.2011