Sponsorship Opportunities AtPractical Performance Analyst

16th April 2014

v0.41

http://practicalperformanceanalyst.com

Agenda

• Who are we, what do we do and why do we do it

• Who is our audience

• What are some of our visitor related statistics

• What is our audience looking for

• What content do we offer

• What are the potential avenues of sponsorship

• What makes Practical Performance Analyst Unique

• What is it that we won’t do

Who are we, what do we do and why do we do it

• Who are we – Practical Performance Analyst was conceptualized and developed by Trevor Warren. The

community today at Practical Performance Analyst now consists of a global volunteer team of very

experienced & distinguished individuals who provide content on a regular basis. You can read more about

us at – About Us Section @ Practical Performance Analyst

• What do we do – The team at Practical Performance Analyst is focused on building a community platform

that advocates Proactive Performance Management including SPE (Systems Performance Engineering)

across the SDLC (Systems Development Life Cycle). We are also working on putting together a Body Of

Knowledge, Draft set of standards for all Performance Engineering related processes including

certifications which would eventually be leveraged by businesses around the world. You can read more

about us initiatives at – Initiatives Section @ Practical Performance analyst

• Why do we do it – Because we are tired of seeing organizations re-inventing the wheel time and making

expensive mistakes along the way, because we are tired of seeing the lack of easy access to knowledge in

this space and most importantly because we see the need for a universal set of open standards and

certifications that others can build upon. Read more about us and the work we do at – Practical

Performance Analyst Website

Who is our audience

• Professionals with interest in Performance Engineering and related disciplines i.e.

• Performance Testing & System Performance Validation

• Performance Monitoring, Application Performance Management, Diagnostics & Optimization

• Capacity planning & Capacity Management

• Performance Modelling & High Performance Architectures

• Network Performance Management

• Our audience includes professionals with the following levels of interest:

• Performance Testing – 28%

• Performance Monitoring – 24%

• Capacity Management – 21%

• Application Diagnostics – 9%

• Performance Modelling – 10%

• Performance Requirements Analysis – 8%

• Our audience includes professionals with performance related issues who find us primarily through:

• Google

• LinkedIn

What are some of our Visitor related Statistics

• Practical Performance Analyst has grown rapidly over the last 24 months

• A summary of our current statistics include:

• ~12000 Unique Visits per month

• ~15000 Page Views per month

• ~5.5 mins Average Visit Duration per visit

• ~50% of monthly visits are recurring visits

• Breakdown of traffic across regions –

• North America - 35%

• India – 30%

• Australia – 15%

• UK – 10%

• Rest of the world - 10%

What is our audience looking for

• Our readers are “generally” looking for:

• Recommendation on tools to address a particular performance / capacity related issue

• Information on processes and standards to solve a particular performance / capacity related

issue

• Sample deliverable templates with a skeleton structure for a project related requirement

• Case studies to understand how others approached a similar performance / capacity related

issue

• How-to’s to immediately help with a particular performance / capacity related issue

• Certifications and certification related material to obtain industry accreditation

• Educational material to strengthen their concepts on topics related to Performance Engineering

of Systems

What content do we offer

• Articles on topics related to Performance Engineering and it’s associated disciplines i.e.:

• Performance Requirements Gathering, Non Functional Requirements

• Reviews of Books with a focus on SPE activities across the SDLC

• Optimization, Tuning, Diagnostics and Application Performance Management

• Performance Testing & Workload Modelling

• Performance Monitoring & Application Capacity Management

• Performance Modelling, Capacity Planning & Capacity Management

• Initiatives focussed on building a Body Of Knowledge around Systems Performance Engineering

• Video Based Tutorials on Fundamentals of Performance Engineering and it’s related disciplines

• SPE Basics, Questions & Answers (Q&A) covering all the fundamental or basic concepts around Performance

Engineering and it’s associated disciplines

• Links to Jobs related to Performance Engineering and it’s associated disciplines

• Links to recommended 3rd Party training, courses and material focussed on Performance Engineering and it’s

related disciplines

• Links to Industry related news focussed on Application Performance & Capacity Management

What are the potential avenues of sponsorship

• Advertisements linking to promotions or offers tailored to our readers

• Promotions tailored to promote specific products or services with a focus around SPE

• Reviews of products on topics related to Performance Engineering

• Webcasts focused on a given product or product related concept

• Custom promotions encouraging use or evaluation of products

• Articles focused on topics related to a given product or product range

• Webcasts focused on topics related to a given product or product range

• Q&A sessions focused on topics related to a given product or product related concept

• News releases focussing on new product updates

What makes PPA Unique

• We are the only site that focuses on a combination of the following:

• Working with professionals from around the world on building a strong community having a focus on SPE

(Systems Performance Engineering)

• Working with vendors, partners, academia and research on advocating proactive performance

management practices including SPE

• Working with professionals around the world on building an open Body Of Knowledge focused on SPE

across the SDLC

• Working on creating a community atmosphere where sharing and learning is the key focus

• Focusing on publishing content (articles, book reviews, analyst report reviews, etc.) on each of the sub SPE

focus areas across the SDLC (Software Development Life Cycle)

What is it that we won’t do

• Publish any derogatory material that criticizes competing products or vendors

• Publish material or articles whose facts we aren’t comfortable with and can’t verify ourselves

• Publish claims or reports from 3rd Party sources that we can’t verify ourselves

• Pass on any reader personal information without prior permission from the reader

Thank You

http://practicalperformanceanalyst.com

trevor@practicalperformanceanalyst.com