ppc remarketing - east kent b2b event - 4th november 2015
TRANSCRIPT
@SagittariusMktg @joshwhiten
Josh WhitenDigital Marketing Director.
improving your ppc conversions.
@SagittariusMktg @joshwhiten
what we’ll cover.›Using Remarketing to boost PPC conversions.›Extending PPC onto more online channels.
what is remarketing?
a revolutionary new low cost marketing technique.
remarketing provides a second chance to gain conversions.
@SagittariusMktg @joshwhiten
@SagittariusMktg @joshwhiten
John Wanamaker, 1838-1922
a challenge for over 100 years...
“half my advertising is wasted, I just don’t know which half.”
with digital it’s even worse.
@SagittariusMktg @joshwhiten
@SagittariusMktg @joshwhiten
typical website conversion rates of 0.5%-10%.
up to 99.5% of visits are wasted.
@SagittariusMktg @joshwhiten
@SagittariusMktg @joshwhiten
70% of people abandon their shopping cart.
@SagittariusMktg @joshwhiten
but remarketing can help!
1. add a tag from an ad platform throughout your site.
@SagittariusMktg @joshwhiten
@SagittariusMktg @joshwhiten
2. ad platform identifies visitors via cookies and builds an audience.
@SagittariusMktg @joshwhiten
3. ad platform lets you advertise to audience members elsewhere and afterwards.
this means you can:› Continue the conversation› Bring users back into your conversion funnel› Increase your online conversions
@SagittariusMktg @joshwhiten
you can do remarketing on:› Google AdWords Search› Google Display Network› Facebook Ads› Twitter Ads
@SagittariusMktg @joshwhiten
@SagittariusMktg @joshwhiten
@SagittariusMktg @joshwhiten
@SagittariusMktg @joshwhiten
@SagittariusMktg @joshwhiten
BUT there’s good and bad
remarketing.
@SagittariusMktg @joshwhiten
@SagittariusMktg @joshwhiten
‘Buy This Handbag’
@SagittariusMktg @joshwhiten
‘Buy This Handbag’
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‘BUY THIS HANDBAG!!
’
@SagittariusMktg @joshwhiten
instead, offer some value.
@SagittariusMktg @joshwhiten
PromotionsContentEvidenceTrial
more clever uses:› Target visitors who viewed certain pages.› Target visitors who did not complete an action.› Target visitors who have completed an action.
@SagittariusMktg
even more clever uses:› Remarket to your own email list online.› Build a remarketing list from YouTube viewers.› Buy in cheap traffic, then retarget visitors.
@SagittariusMktg
when to use remarketing:› If you want more of any type of conversion.› If you’re paying for traffic.› If your users compare or research online.
@SagittariusMktg
@SagittariusMktg
Questions?