ppco twist system - wahlpro.com...hair inspo for festival-worthy beauty exclusive! vivienne...
TRANSCRIPT
EXCLUSIVE!
EDUCATION NATION
THE OFFICIAL PUBLICATION OF INTERCOIFFUREJune 2017 beautylaunchpad.com
MUSIC’S IN THE
HAIRInspo for festival-worthy beauty
EXCLUSIVE!
Vivienne Mackinder unveils Boho Rock
EDUCATION NATION
Get schooled on top classes
TALK IT OUT. Opinions vary when it comes to the defi nition
of truly short hair, so never has a consultation been more
key. A stylist’s fi rst job is to describe the fi nished look in
precise detail, then elucidate particulars regarding upkeep
(read: Pixies require extra maintenance). Next, get handsy.
“Feel around a client’s head to understand bone shape and
placement,” suggests Anthony Barnhill, lead platform
artist for Malibu C (@malibucpro) and owner of his own Sola Salon
Studio (@solasalons). “Personalize each basic cut by adding
texture or movement according to the skull’s specifi c structure.”
46 | BEAUTY LAUNCHPAD | JUNE 2017
CO
UR
TESY O
F M
AN
UFA
CTU
RER
S
Live & Learn/Quick Tips
Anne Hathaway sobbed at a “mental patient level” (her words) when chopping off her luscious chocolate locks on camera to play the role of tragic fi gure Fantine in Les Misérables, but most short haircut experiences (hello, Katy Perry!) are arguably less traumatic. Here are top pro tips to keep clients smiling after getting sheared. —FM
Worn Shorn
GO BIG OR GO HOME. Take two minutes to lay out clean
sections and plan a roadmap before snipping—then go
for it. “Don’t be afraid!” urges Jessica Zeinstra, global
education manager at Andis. “Stylists are occasionally
timid when fashioning cropped styles, which leads to
unwanted overcutting as they take it slightly shorter
with each pass.” Be bold, be brave and cut to the end length on
the fi rst shear.
SEX MATTERS. This is one of the times when
men and women aren’t equal. “Square shapes
look great on gents, but softening and
rounding edges wears better with feminine
features,” explains Manny Rolon, V76
educator. “Stay away from hard angles on
ladies’ hairlines—unless specifi cally requested.”
CLEAN IT UP. Short hair edges grow out fi rst, so invest
in good clippers to nip excess wisps around ears or
along napes. “Most hairdressers and barbers also
offer in-between trims to keep styles looking fresh,”
reveals Daniel Roldan, Matrix artistic director.
That’s especially important for undercuts and ladies
with pixies.
WHAT’S OLD IS NEW. Cropped ’do? Time to rethink how you’re using old products.
“If you rely on fi nishing spray, let it pull double duty as a pre-blowdry spritz, which
may lend unique texture, or rock matte wax for a shattered look,” suggests April
Guilliani, Wahl education and artistic team member. “Most products can be
gender neutral; it’s all about how you experiment.”
AT-HOME UPKEEP Keep shorn ’dos looking sharp by investing in
an arsenal of at-home maintenance products,
starting with the Andis Cordless Envy Li Clipper,
which is lightweight and perfect for cutting tapers
and fades. The Cordless Magic Clip from Wahl
helps prolong time between snips. Finally, make
product your best pal. Ladies may especially love
Height Riser, Over Achiever and Texture Builder
by Matrix Style Link, while gents groove to V76
Molding Paste, Tex Texture Paste and V Rated
Natural Wax, as well as Paul Mitchell Spray Wax.
According to Anthony Barnhill, a lengthy consultation
is essential before any chop.
Manny Rolon’s rule: Tailor shorn shapes according to gender.
Jessica Zeinstra demonstrates the sharp points of bold shearing.
Daniel Roldan recommends regular salon pop-ins to keep cropped.
Andis
@andisclippers
V76 @v76
Wahl
@wahlpro
Matrix @matrixusa
Paul Mitchell
@paulmitchellus
JUNE 2017 | beautylaunchpad.com | 87
THROUGH THICK AND THINTame texture or infuse wan tresses with life via these top programs.
CLASS NAME: Miami Bombshell Smoothing
Treatment by GKhair
DESCRIPTION: Typically taught in salons or
seminars, this class recently convened on GKhair’s
Passport to Success Cruise from Miami to Grand
Turk Island last February. Nearly 40 stylists
learned how to smooth and tone fl axen strands.
“Blondes are in greatest need of damaged-hair
repair, so we formulated this system that carries
the added benefi t of nixing unwanted warmth
for up to fi ve months, via its blue base and pearl
extracts,” explains founder Van Tibolli.
305.390.0044
CLASS NAME: Customer Personalized Repair
(CPR) by SUDZZfx
DESCRIPTION: Dead or damaged strands can
be resuscitated! Pros need only master skills
taught at this in-salon class, which teaches how to
infuse protein to the inner cortex while repairing
outer cuticle layers through an added moisture
shot. “True tress recovery is a process, not just a
product,” notes Henry Arias, director of sales and
education.
805.983.6575
MONEY, HONEYProfi cient as an artist but clueless in the role of entrepreneur? Here, the business basics.
CLASS NAME: Brow and Lashology by Ardell
DESCRIPTION: Meant for the hairs around eyes
rather than those atop heads, the quick three-hour
course is nevertheless jam-packed with useful tidbits
on how to boost business by adding peeper services
to regular spa menus. “Master top techniques
for applying strip and individual lashes and fi lling
in brows from the brand recognized as faux lash
industry leader for more than 40 years,” remarks
Deborah Vallejo, education assistant manager.
800.621.9585
CLASS NAME: Make More Money with Salon
Suites by MiladyPro
DESCRIPTION: Online course offers need-to-know
nitty-gritty, from how to create a mission statement
to merchandising and marketing. “Comprised of
quizzes, videos and downloadable resources—like
our inventory analysis spreadsheet, which shows
precisely how much money salons earn—it’s ideal
for both fi rst-time entrepreneurs and seasoned
vets looking to increase profi ts,” explains Michelle
Campbell, content marketing specialist.
miladypro.com/store
CLASS NAME: Safe In My Chair (SIMC)
Certifi cation Class by MOP
DESCRIPTION: Though most of us look forward to
salon visits, for some, time in the chair is a source of
anxiety. “Transgender clients or those who’ve survived
domestic abuse or still suffer from PTSD are often
uncomfortable with the intimacies of having their
heads and faces touched,” refl ects MOP VP of
sales Denise Shedrick. This special interactive
program led by SIMC founder Mia Smith helps
stylists, aestheticians, massage therapists, makeup
artists and nail techs improve their professional
communication skills to consistently convey a sense of
compassion and heartfelt respect.
mopproducts.com
CLASS NAME: Paramount Business by UNITE
DESCRIPTION: Led by CEO Andrew Dale, the
two-day interactive instruction covers how to build
a business as a brand, develop and retain strong
teams, understand profi t and loss statements,
create lucrative structural policies and more. “Every
student leaves with a 125-page how-to manual,
which further sets our course apart from the pack,”
discloses Zoë Harte, director of global education.
unitehair.com
CLASS NAME: Successful Salon Retail Strategies
by YHS Haircare
DESCRIPTION: This forum-style platform
makes it easy to swap stories. “Through the
dynamics of small-group synergy, participants
share successful retail strategies, consultation
techniques, fruitful salon management rituals
and tips on how to launch new products,” reports
founder Alan Benfi eld Bush. Attendees leave
understanding how to earn a 100 percent return
on investments—guaranteed.
yhshaircare.com
MANMADELet’s hear it for the boys!
CLASS NAME: Classic Men’s Looks by V76
DESCRIPTION: Dive into men’s styling and leave
with the products and know-how needed to
create modern classics. “I share my knowledge
and embrace the challenge of educating in the
grooming category, taking dudes from uptown to
downtown, country to city, and work to play,” says
founder Vaughn Acord.
v76.ticketleap.com
CLASS NAME: Think Like a Barber by Wahl
DESCRIPTION: “If you’re not using clippers as part
of your regular practice, you’ve fallen behind on
barbering technique,” warns Laura VanderMoere,
director of education. Learn or refresh core
precision-cutting skills with this tools course to stay
competitive and attract new clientele.
wahlpro.com/education/calendar
At sea, educators
demonstrate the
Miami Bombshell
method for GKhair.
Men’s grooming
specialist Vaughn Acord
teaches a class for V76.
CO
UR
TESY O
F M
AN
UFA
CTU
RER
S