ppgba bulletin feb 2014

© Wayne Miller, 2014

February 2014

2February 2014 The Bulletin

The Bulletin 3February 2014

The Bulletin is published by the Professional Photographers of the Greater Bay Area, Inc., (PPGBA), a 501(c)(6) non-profit trade association. PPGBA is an affiliate of the Professional Photographers of America.

The Bulletin StaffEditor/Art Director: Lise SmithAdvertising: Julie Olson [email protected] and comments are invited; publication is subject to editorial approval. Editor reserves the right to edit all manuscripts for brevity and/or clarity of content. Articles are the opinion of the author and do not represent the position of PPGBA. No responsibility is assumed for unsolicited contributions. Submissions will not be acknowledged or returned unless they are accompanied by SASE. Deadline is the 25th of the month. Submissions may be emailed to [email protected]

2013 PPGBA Officers and BoardPresident:Joe ValenzuelaFirst Vice President: Paul SalcidoSecond Vice President: Stephanie Scambos, CPPTreasurer: Diane CostelloSecretary: Nano VisserDirectors: Serena Hartoog (‘14); Wayne Miller, CPP (‘15); Mischa Purcell (’14); Alex Tsang (‘14)Past President: Alexis Cuarezma

CommitteesCompetition: Stephanie Scambos, CPPFour Nights: t.b.a.Membership: Alex Tsang & Denny WeigandPrograms: Paul Salcido, Joe Valenzuela,Webmaster: Julie Olson

PPGBABusiness Manager: Fred English, M.Photog.Cr.PO BOX FSan Mateo, CA 94402-0018T: 650/[email protected]: Julie Olson M.Photog.MEI,[email protected]

Golden Gate SchoolCo-Director: Martha [email protected]

In This Issue...This Month’s Program . . . . . . . 6 - 7

Matthew Smith Workshop . . . . . . . 8

Editorial/Board Report . . . . . . . . 10

WIIFM Everyone’s Favorate Station . . . . . 11

January Print Competition . . . . . . . . . 12

Buyer’s Guide . . . . . . . . . . . 13

Calendar/New Member/ UnClassifieds . . . . . 14

Cover Story This month’s cover titled, “Live Fast

Die Young” by Wayne Miller won print of the month in Jan 2014.

Wayne tells us, “The image is a composite from a studio session with Thomas and an HDR image from an Alcatraz cell block.

I have worked with Thomas before and he is great in front of the camera. Matter of fact he was a dancer in Beyonce’s “Super Power” video. Lighting for the techies-Two strip soft boxes 18x60 with grids for the edge lights, 3ft Octobox for the key light and white board reflecting light up under the chin.

The Alcatraz image was captured several years ago in HDR (high Dynamic Range) on a tour with a ton of visitors in the group. I just lagged behind the group and got the shot without people. Bracketed 0, +2, -2 exposures and processed in Photomatix.

The composite was put together in Photoshop with lots of layers, de-saturation and high-pass sharpening to give it that grunge look. I was thrilled that one of the judges challenged the score, and after debate, the final score was even higher. Creating an image that creates a debate is more rewarding than the score itself.”

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If you did not attend January’s guest speaker presentation by Michael Joseph. You missed an informative, as well as an entertaining evening. His live shoot, complete with dog calls and whistles got me to respond with a chuckle. Yes, he also resorted to doggie treats. Special family pet models were provided by members Hanson Fong, and Lori MacIntosh.

Who are your clients today? Are they GenX, GenY, Millennials or Boomers? Who are these people and who created these classifications?

Well a quick Google search and Wiki results came up with a reading list of social scientist renderings and classification of the generational groups in our society. There are many books written on their research and findings.

After much reading, I had to make my own explanation that made sense to me. People of differing age groups or age bands, that through their upbringing, environment, influences and events helped shape their attitudes and outlook to certain values about life, work, behavior, society, etc.

I was brought up in the counter culture revolution of the tumultuous 60’s. Sex, drugs and rock n roll was the mantra. The hippie movement happened down the street on Haight Ashbury. Our values were not our parents; a lot of us were found in Berkeley protesting in People’s Park, Civil Rights, SF State or in Vietnam. We wanted to change the world!

So why perform photography in a cookie cutter fashion. Shouldn’t we approach our photo sessions with these generational differences in mind? During a photo session, put your clients needs above yours while still being creative. Collaborate with them. Sometimes I have to go against my training and bend the rules.

The Demographics of photography have and are changing. At Imaging 2014, there were well attended seminars in the latest lighting techniques, products and software. Some presenters were seasoned veterans in contrast,the well attended ones were providing a leading edge into the art of photography. I came away with the feeling that the business of photography is changing and I should be changing with it.

Your President,

President’s Message


This Month’s ProgramSecrets To Creating Powerful PortraitsSponsored by:

If you have ever wanted to make more money as a photographer,

then this program is for you. Secrets To Creating Powerful Portraits will go over subject interaction, photographic lighting techniques, camera and lighting gear and much more. You will learn how to pull the most out of your subjects and capture images that make you and your clients happy. This very special presentation will help you become a better photographer

and inspire you in ways you cannot imagine.

Celebrated photographer/author

Continued


PPGBA Monthly

Meeting

Special location for this month’s meeting!

Thursday, February 20thth

7:00 P.M. – networking

Program begins at 7:30

Academy of Art University , Morgan Auditorium

491 Post Street, (at Mason) San Fran cisco.

Paid parking can be found at the Union

Square garage or three blocks away at the

Sutter Stockton garage. Limited on-street (paid)

parking may be available.

Please no phones/ beepers ringing or conversations

during the speaker/s presentation.

Please be courteous and step outside the meeting room.

PPGBA members and AAU Students – no charge

Non-members –* $25. at the doorASMP, APA and Students with cur-rent school I.D. – *$15. at the door * Fees subject to change

Matthew Jordan Smith has worked with some of the most prominent people in the entertainment world today including Oprah, Angela Basset, Jamie Foxx, Vanessa L. Williams, Star Jones Reynolds and Michael Jordan. Pantene, L’Oreal, Lifetime, Revlon, HBO, Olay and Showtime are just a few of the international clients that have used his artistry to showcase their vision.

Based in Los Angeles, Matthew has been recognized as a SONY - Artisan of Imaging, a Microsoft - Icon of Imaging and Kodak Professional Icon. In addition to making many presentations for professional photography conferences, he has taught at the prestigious School of Visual Arts in Manhattan and the Santa Fe Photographic Workshops. He has been a featured photographer and judge on the hit TV show America’s Next Top Model. He has been the subject of television and magazine interviews including The View, BET, In Style, Essence, Photo District News, Rangefinder, and Professional

Photographer.Matthew’s gift for relating to his

subjects on a personal level led to the creation of his first book, Sepia Dreams, A Celebration of African-American Achievement Through Words and Images, photographs and interviews with 50 African-American celebrities, all of whom spoke candidly with Matthew about the motivations and qualities that enabled them to find and embrace success. E! Entertainment interviewed celebrities including Samuel L. Jackson, Halle Berry, and Taye Diggs about their involvement with Matthew in making Sepia Dreams and Delta Airlines has featured the E!

interview as part of their in-flight entertainment. He was the photographer for the 2006 book, Lost and Found, which features moving portraits of families whose lives have been touched by the haunting loss of a child. His latest book project focuses on the beauty of movement.


PPGBA and Golden Gate School of Professional Photography present:

Instructor: Matthew Jordan SmithFriday, February 21, 9:30 am – 5 pmMills College, Oakland

members $159 by 2/17/2014, $199 at the door (if available)

non-members $239 by 2/17/2014, $279 at the door (if available)

if you are a fulltime photography student or member of ASMP, NCPP, APA, SCVPP, SVPP…

please email to [email protected] for information about an “affiliate” discount

For information/registration: ppgba.org/news/ fashion20140221/

“For phone-in or by mail registration, please call 650/367-1265.”

Fashion Portraiture: with Secrets to Shooting Fashion and BeautyFashion Portraiture: with Secrets to Shooting Fashion and Beauty


PPGBA and Golden Gate School of Professional Photography present:

Fashion Portraiture: with Secrets to Shooting Fashion and BeautyFashion Portraiture: with Secrets to Shooting Fashion and BeautyPPGBA WorkshopAbout the Workshop

A stellar member of today’s fashion and celebrity portrait photography world, Matthew Jordan Smith will be teaching his methods for pre-production, lighting, posing, and how to capture the best expressions and incredible images. If you’ve ever wondered how top photographers produce the creative, contemporary beauty and fashion spreads you see in magazines, billboards and online, then this seminar is for you.

Be part of this intensive, day-long course where Matthew will take you behind the scenes and into the trenches of his world. Come hungry to learn and be on time, because every element of this intensive seminar will have you buzzing with excitement as we create stunning images. He will help you activate the techniques that he uses every day to produce powerful photographs and apply them to your own work.

During the workshop, students will have the opportunity to work with models, discover how to collaborate with a hair and makeup team, and learn how to direct a fashion and beauty shoot. We will take the shoot from the beginning concept to implementation. Come join us and learn the secrets to becoming a better photographer, and gain new techniques that can also help to make even your every day portrait clients look their best.

About PPGBA/GGS Workshops

PPGBA/GGS offers live and personalized training! Thousands of people can watch an online presentation and all learn just the same things. Make yourself and your work stand out from the crowd; YOU can be part of the limited, intimate group who will see this one-of-a-kind in-person program with Matthew Jordan Smith. This is a great chance for you to both learn AND do.

Join us on the lovely Mills College campus in Oakland, conveniently located right off I-580. Our meeting space works for both lessons and photography demos. If weather permits, some of the workshop will be held outdoors on the beautiful grounds. This retreat-like atmosphere will help you focus your best attention to gain the most benefit out of this informative workshop.

Don’t miss out on this opportunity to make a solid investment in your photography career and re-energize your path to success. The unique experience of this class, plus the fellow students you will interact with, can have long-term, positive impact upon your future work.

About the SpeakerCelebrated photographer/author Matthew

Jordan Smith has worked with some of the most prominent people in the entertainment world today including Oprah, Angela Basset, Jamie Foxx, Vanessa L. Williams, Star Jones Reynolds and Michael Jordan. Pantene, L’Oreal, Lifetime, Revlon, HBO, Olay and Showtime are just a few of the international clients that have used his artistry to showcase their vision.

Based in Los Angeles, Matthew has been recognized as a SONY - Artisan of Imaging, a Microsoft - Icon of Imaging and Kodak Professional Icon. In addition to making many presentations for professional photography conferences, he has taught at the prestigious School of Visual Arts in Manhattan and the Santa Fe Photographic Workshops. He has been a featured photographer and judge on the hit TV show America’s Next Top Model. He has been the subject of television and magazine interviews including The View, BET, In Style, Essence, Photo District News, Rangefinder, and Professional Photographer.

Matthew’s gift for relating to his subjects on a personal level led to the creation of his first book, Sepia Dreams, A Celebration of African-American Achievement Through Words and Images, photographs and interviews with 50 African-American celebrities, all of whom spoke candidly with Matthew about the motivations and qualities that enabled them to find and embrace success. E! Entertainment interviewed celebrities including Samuel L. Jackson, Halle Berry, and Taye Diggs about their involvement with Matthew in making Sepia Dreams and Delta Airlines has featured the E! interview as part of their in-flight entertainment. He was the photographer for the 2006 book, Lost and Found, which features moving portraits of families whose lives have been touched by the haunting loss of a child. His latest book project focuses on the beauty of movement.


Guest Editorial

Board ReportDown time can be terrible for any busi-

ness. When it’s slow and the phone is not ringing like it should, you can feel like ev-erything is going from bad to worse.

When this happens to me, I always feel

that it’s time to re-evaluate what I’m doing and how the industry is doing. Is it my fault business is slow? Has the industry changed around me? It’s so easy to blame the econ-omy for every slump and slow time in our businesses, but is that really the reason?

In every type of economy and during

nearly every time in our history someone was clever enough to find a way to make a living. For me and my business, I feel that I am totally 100% responsible for its growth and/or failure. If business is slow, it’s my fault for not predicting it and being ready. If sales are down, it’s my fault and I need to solve the problem, which I know is easier said than done! I know, believe me.

After 20+ years in this business I have

seen a lot of changes and have witnessed many businesses come and go. In my own business, we have re-invented ourselves at least 5 times in the last 20 years. That in-cludes how we sell, what lab we use, em-bracing digital, how we dress, and how we market. If we were operating as we did 10 years ago, I believe that I would not be here writing this message after just having come out of one of our best years ever.

Yes, the economy can have an effect on your business and it always will. Yes, new competition or technology you resist will have an impact. It’s up to you whether the impact will be positive or negative. I want to encourage you to take control. Get out there and drive your business to be successful. Ultimately it’s up to you and you alone.

I would like to end with a few bits of

advice. While driving your business and looking to build a long term career, keep this in mind: be “respectful” and “account-able”. Respectful in that you treat people with kindness and leave a gentle impres-sion. Accountable in a way that you fulfill your promises and stand behind your work. Failing in either can and often does have a negative impact on the success of a business.

Whether you think you can or whether

you think you can’t, you’re right! – Henry Ford

-Troy Miller, 2013 President Inland Empire Valley Professional Photographers Reprinted with permission of IEPVV, Editor Rodney Ninow

The November 21 PPGBA Board of Directors meeting was held at the Grosvenor Hotel in South San Francisco.

•A motion was made and passed to spend up to $40 for print comp result cards to enable members to keep track of their scores.

•A motion was made and passed to research affiliate website advertising.

•A plan is forming to add more PPGBA news content to the PPGBA website.

•The joint holiday party with ASMP San Francisco was confirmed for December 18.

•A motion was made and passed for up-dating (new officer) signatures for bank check-writing.


WIIFM Everyone’s favorite radio station. What’s In It For Me?

By Wayne Miller, Cr. Photog., CPP, CPP Liaison, PPGBA Board Member

We will be trying some new ideas for everyone at the upcoming meetings in 2014.

Ask Me About: Members can participate in a Q & A about photography, business, etc during the social hour before the meetings.

Just look for the persons with the placard or sign. Everyone has an area they can share with other members.

Ask Me About: Portraits, Lighting, Posing, Marketing, HDR, Flash, Studio Lights, Photoshop, Lightroom and so on. You can ask or

volunteer at a meeting to share your knowledge with others. See or email me for details.

CPP Certified Professional Photographer study group. Want to be a CPP? Then let’s start a study group via Google hangouts. See me

for details or email me at [email protected]

So get off your laurels and come to the PPGBA meetings, Yes, you can learn almost everything about photography sitting in your

PJ’s in front of the computer. But you’re missing the interaction with other photographers, making new friendships, seeing old

friends, geeking out with another gadget geeks, getting advice, sharing your knowledge, watching a live image competition and tons

of other benefits. Did I mention those delicious meatballs that you have been secretly missing? Make one of your 2014 goals to come

to the PPGBA meetings, meet new Photogs, and share a little of your knowledge with others.

Together all of you can help PPGBA grow into one of the best Photographic Organizations in the USA.


Final Breakdown - January 16, 2014Judges:

Rudy Pollak Paul TsangMichael Joseph

Print of the month was “Live Fast, Die Young” by Wayne Miller in the Illustrative Category

Highest scoring print in the Portrait Category goes to “Misfit” by Wayne Miller

Highest scoring print in the Commercial Category goes to “Arius” by Randy Wong

Highest scoring print in the Illustrative Category goes to “Live Fast, Die Young” by Wayne Miller

Highest scoring print in the Wedding Category goes to “I Don’t Want To Wake Up” by Luis Espinosa

Portrait:Blue Ribbon:Wayne Miller “Misfit”Diane Costello “Beach Patrol”Diane Costello “My Other Good Side”Diane Costello “Zena - Warrior Princess” Luis Espinosa “It All Started With A Dream”

Commercial:Gold Ribbon:Randy Wong “Arius”

Illustrative:Gold Ribbon:Wayne Miller “Live Fast, Die Young”Blue Ribbon:Wayne Miller “Transformation of an Icon”Joe Ercoli “Tread Lightly”Joe Ercoli “Dry”Joe Ercoli “Fire Wave”

Wedding:Blue Ribbon:Luis Espinosa “The Bride”Luis Espinosa “I Don’t Want To Wake Up”

NOTES:Members can submit up to 3 digital submissions per member, per

month (with a maxim of 40 total entries per month with members 3rd submissions dropped if more than 40 prints are entered)!! There will be a nominal fee of $5 to enter the print competition for each digital entry. Please bring CASH for the $5 submission fee.

Your digital submission should be formatted:

• As a .JPEG

• Adobe RGB 1998

• Longest dimension should be 4000 pixels

• A resolution of 200 ppi

There is no need to include any kind of matting or boarder as the system will include one if needed

The submission should be named the title of the print

Submissions should either be emailed to [email protected] including your name, title of the print, and category NO LATER than 5 pm the evening prior to the monthly meeting OR be brought to the print comp sign-in table on a USB drive no later than 7 pm the day of the meeting.

Please make sure you are submitting your FINAL EDIT as there is only one submission per image.

Finally, even if you email your image before hand you must still be present at the judging and check in and out at the print comp table for your score to be official. If you have any questions or concerns please feel free to email me.

It is not the responsibility of the Competition Committee to make sure your submissions comply with the requirements.

January Print Competition


Buyer’s Guide

Action ZoneLooking for photography events and educational opportunities in the Bay Area and beyond? Here are some links to our fellow organizations with programs and seminars all over the area.

San Francisco ASMP www.asmpnorcal.org

San Francisco APA www.apasf.com

Santa Clara PPSCV www.ppscv.com

Sacramento PPSV http://ppsvonline.homestead.com/

East Bay NCPP www.ncpponline.com

Please favor our corporate members and major advertisers with your business. They have shown their support for PPGBA! PPGBA does not recommend or warranty the products/services of any vendor, supplier, or manufacturer.

Albums, Frames & MatsBella Vita Imaging

646/416-2386www.bellavitaimaging.com

Philip Mauer PhotoMount800/321-3686www.philipmauer.com

Reprint Mint/Lamiframe510/352-1400www.reprintmint.com www.lamiframe.com

Business ServicesTax Ninja

415/335-1206www.taxninja,com

Stahle Law415/617-9278www.stahlelaw.com

Equipment & SuppliesAlan Epstein Sales

415/[email protected]

Bryce Professional Sales510/[email protected]

Keeble & Shuchat 650/327-8515www.kspphoto.com

Photo LabsBay Photo Lab

800/435-6686www.bayphoto.com

Dickerman Prints415/252-1300www.DickermanPrints.com

Imagecapsule.com408/625-7903www.imagecapsule.com

Williams Design650/[email protected]

WorkshopsGolden Gate School of Professional Photography

650/367-1265www.goldengateschool.org


Mary Small *APWCMary Small PhotographySausaliito415/[email protected]

A ...... ActiveAS ...... AspiringC ...... Commercial

P ...... PortraitSTU ...... StudentSUS ...... SustainingW ...... Wedding

*New Members Key

New Member

Calendar of Events

To Place an UnClassified Ad in the BulletinUnclassified ads are $20 for up to 40 words for members, $30 for up to 40 words for non-members.Each additional 40 words for $10.Payment by Mastercard/Visa is due before publication. All ads MUST contain your name.Help wanted or position wanted classified ads are FREE. Editor may re-write these ads for space considerations.Deadline is the 20th of the month.To place an ad, send an email to: PPGBA’s Business Manager Fred English at [email protected]

Lasting Memories needs

photographers & assistants to

help photograph students at

elementary and middle schools

throughout the Bay Area. Part

time/seasonal positions. 1-4 days

per week, end of August through

early October. Photograph 150 to

250 headshots per day. Assistants

help with paperwork and make

sure kids are ready. $200/day for

experienced photographers, $16/

hr for assistants.

Brent: [email protected]

UnClassifiedsFebruary PPGBA Thursday, 2/20 at 7:00pm - Matthew Jordan Smith Meeting Academy of Art College, San Francisco ppgba.org/page-one/february2014/

Seminar February 21 http://ppgba.org/news/fashion20140221/

Seminar February 21 seminar registration Registration http://ppgba.org/education/seminars/smith02212014/

March PPGBA Thursday, 3/20 at 7:00pm - Speaker - Carl Caylor Meeting BEST WESTERN PLUS/Grosvenor Hotel 380‐S. Airport Blvd., S. San Francisco http://ppgba.org/news/march2014/

ppgba bulletin feb 2014

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