A PRESENTATION ON

BLACKBERRY MOBILES

SUBMITTED TO SUNEET WALIA

SUBMITTED BY

NAMRATA DIWAN

INTRODUCTION

The BlackBerry is a line of wireless handheld devices and services designed and marketed by Research In Motion Limited (RIM) operating as BlackBerry. The first BlackBerry device, an email pager, was released in 1999; the most recent BlackBerry devices, the Z10 and Q10, were announced on January 30, 2013. The user interface varies by model; most feature a physical QWERTY keyboard, while newer generations have relied on a multi-touch screen and virtual keyboard.

BRAND VALUE OF BLACKBERRY

BlackBerry has lost a staggering 39 per cent of its brand value, according to Interbrand’s calculations, and it has fallen to No. 93 on the global list of the 100 most valuable brands, from No. 56.

Its smartphone rivals have been on the opposite trajectory: Apple’s brand value has jumped 129 per cent, the report says, and Samsung is up 40 per cent.

OBJECTIVES

To study customer attitude towards Blackberry mobiles.

To know influencing factor to buy blackberry mobiles.

To know the satisfaction level of Blackberry mobiles.

To know about the marketing share of Blackberry

RESEARCH AND METHODOLOGY

STAGE ONE The project study started with collection of Primary and Secondary Data. The

sources for the secondary data are as follows: Data Sources News Papers Magazines Internet Press articles. I visited Blackberry store, which is located In Sagar M.P . I Also Met Some Of

The Marketing Executives Who Helped Me Getting The Required Information. Primary data: I have prepared a questionnaire for the general public asking about the marketing

strategy of Blackberry, in that particular questionnaire I have asked some question give in finding and analysis section

LIMITATIONS

The research project has been completed with ease and comfortably. No particular limitation or shortcoming was realized during the analysis.

Also, due to time constraints, enough justice could not be done to the project.

SUGGESTION AND RECOMMENDATION

Products should be enriched with offers in order to capture the market.

Location has to be improved, so that the working atmosphere, sales can be enhanced.

More number of branches has to be opened to improve sales.

Attracting offers should be given to attract more profits.

CONCLUSION

The Team Leadership workshop provided an engaging environment for Blackberry leaders to gain essential knowledge about teams, develop capability in sharing knowledge and resources, and apply practical frameworks to typical issues facing a customer driven organization.