Online Classified

Classified Market largely divided in Print Classified Online Classified

Online Classified business is growing exponentially – Rising Internet population Changing mindset of consumers Aggressive advertising Eager investors

Online classifieds work on the network effect principle – larger you are, will get more buyers and hence, will get more sellers

According to a Deutsche Bank report, the size of India's online classifieds industry was at Rs 1,800 crore in 2013 and is expected to grow to Rs 4,500 crore by 2018, a CAGR of 20 per cent

OLX's 2014/15 survey - CRUST - on the used goods market shows that there are Rs 56,200 crore worth of used goods lying idle in just 16 cities

Analysts believe almost 90% of the market is untouched

Founded : 2008 Founder : Pranay Culet Focuses on both B2C and C2C

segments Marketing is almost 75% of total

cost Revenue Rs. 23.7cr (FY14) Earns through Advertising on site(via Adsense) Premium Listings

Founded : 2006 Founder : Amarjit Singh Batra Mainly Focuses C2C – 80% market

share in C2c segment Marketing is almost 70% of total

cost Revenues : 11.4cr (FY14) Earns through Advertising on site only

Key Online Classified Player - Quikr and OLX

Shopo is a mobile based open market place where small

businesses and individual sellers can harness the power of internet

instantly

Currently products are listed across 14 categories on the app.

Selling made super easy, fun, social and democratic.

The seller and buyer can mutually choose the mode of transaction.

Shopo’s business model will be more successful in a hyper-local manner than national as people will be

able to discover products in their neighborhood

The management expects to have one million sellers on its platform in the next one year from 4,500 now.

For quality assurance, every seller will have a rating that will allow buyers to make informed choices.

The company is currently focusing more on bringing more businesses on board instead of higher profit

margins .

The seller can share their listings through WhatsApp, Facebook and Twitter.